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Marketing & Communications

PMI-MN Website Program

Nov 19, 2011

www.pmi-mn.org

PMI-MN Website Team:

� Marti Rollins, Website Program Manager

� Judy Juhl, Volunteer & Job Posting Editor

� Cindy Azyuz, Event Posting Editor

Nov 12, 2010

Event Marketing & Sales

Communicating PMI-MN Events to Market

Email blast PMI-MN

Newsletter

Pmi-mn.org

Registration Vendor

Avoid the confusion, follow the MarComm process

Here’s the MarComm process

Eblasts

PMI-MN

Newsletterpmi-mn.org

Event Gets Confirmed

Market your event !

One Event Form sent for:

• PMI-MN Newsletter & Eblasts

• PMI-MN Website

• Registration/Ticket Vendor• LinkedIn

Registration Vendor

Registrations@pmi-mn.org

Tickets & Registration

Event Setup

Complete Form

Send

Help Market Your Events to Members & Public

PMI-MN.ORG

Lead-time: > 7 days(guidelines on website)

StartStartStartStart

Registrations@pmi-mn.org

Registration setup > 3 b-days(as soon as details confirmed)

Committee Member

Select event form

pmi-mn.org => About Us,Website Operations Event

form

PMI-MN eNewsletterEvent Notice

PMI-MN WebsiteCalendar / Home Page Notice

Vendor Ticket WebsiteRegistration / Purchase tickets

Event

form

Event

form

All details confirmed

End

Yes

No

Committee Member

Email event formEvent

form

PMI-MN eNewsletter

(by 22th of previous month)Event

form

Posting completed

Event O

wner

verifies

posting onlin

e

EndEndEndEnd

communications@pmi-mn.org

Paid

registration

required?

webevents@pmi-mn.org

Email blasts

to members( Max. 2 per month )

Approved by MarComm

Committee Member

Complete event form

With all details

Event

form

Committee Member*

Arrange event

*e.g., Programs, Education,

Outreach, LIGs, CNG

Always send form(s)to addresses shown

What Specific Info You Need to Market Your Event

Event

form

Event Details translated into Online Content

Incoming copy edited as needed

Translate into consistent style

Check dates

Verify locations

Enter page/event copy online

Create hyperlinks & bookmarks

Create page links

Create Email links

Graphic elements – Find, edit, size

Alt Tags

Error Messages

Instructions where needed

Form corrections

Registration – Online ticket setup

Check pricing consistency

Pricing level confirmations

Validating ticket setup

Validate registration links

Sponsor? Requirements?

Logos?

Verify against Chapter policy

Create PDFs where needed

Check or create direction links

(Google or Mapquest)

Validate & test page links

Test hyperlinks & bookmarks

Test mail links

Event

form

What Happens to Info from the Marketing Forms?

Where do the events display online?

Marketing your event

How do you get your event marketed by MarComm?

Remember these Steps:

1. Get the current and appropriate form from the website

2. Complete in full the form as directed

3. Send it to the addresses on the form

4. MarComm will publish it:

� On the website

� In the newsletters

� In eblasts

5. You can talk it up on LinkedIn

And don’t repeat all details -- this leads to duplicationand errors – steer readers to PMI-MN website

Job Postings

Where to find the Job Posting Form

Public Area

How to Communicate Job Postings to Members

Career Assistance

( jobsearch@pmi-mn.org )

Receives Job Posting

request from company

webcontenteditor@pmi-mn.org(as soon as details confirmed)

Job Notice posted to pmi-mn.org

StartStartStartStart

Committee Member

Review / edit

posting request

Committee Member

Email approved

Job Posting form

to website team

Job Posting

formJob Posting

form

PMI-MN WebsiteMembers Area, Job Postings

Job Posting

form

Is

request on

Job Posting

form?

Committee Member

Send form or web location

to Company requestor

Form: Job Posting Notice

Format: Microsoft Word

Location: pmi-mn.org

About Us (tab)

Website Operations

Are

details

complete?

Committee Member

Follow up with

Company requestorJob Posting

form

YesYes

No No

Where to view current job postings

Private Area --

Members Only

Volunteer Opportunities

Where to find the Volunteer Posting Form

Public Area

Form is with all

Marketing and

Communications

forms for the website.

Coming up shortly ….

How to Communicate Volunteer Openings to Members

Committee

Identify role, duties,

skill set & time

chairvolunteer@pmi-mn.org

Check resources for match

webcontenteditor@pmi-mn.org(as soon as details confirmed)

Notice posted to pmi-mn.org

StartStartStartStart

Committee Member

Select volunteer form

Pmi-mn.org => About Us,

Website Operations

Committee Member

Complete

Volunteer Posting form

Volunteer

form

Volunteer

form

Committee Member

Email Volunteer Posting form Volunteer

form

Member Volunteer Pool PMI-MN WebsiteVolunteer Posting Page

Volunteer

formVolunteer

form

Form: Volunteer Posting Notice

Format: Microsoft Word

Location: pmi-mn.org

About Us (tab)

Website Operations

Yes

No

Are

details

complete?

Where to view Volunteer Opportunities online

PMI-MN MarComm Guidelines (excerpt)Forms and instructions on website

Read complete details on Website

FORMS

PMI-MN Website Guidelines (excerpt continued)

Read complete details on Website

Forms and instructions on website

Q & A