marketing for small businesses 20 simple tips lance

Marketing forSmall Businesses

20 Simple Tips

Lance Kissler@someprtips

29 Jan 2011 via Lance Kissler, @someprtips

Summary

• Vision• Tactics• Measurement

• Social Media

29 Jan 2011 via Lance Kissler, @someprtips

Vision

1. Focus on the customer• It’s not all about you; it’s about them

2. Back to Basics• Target audience• Channels• Message• Measurement

3. Branding/Re-branding

29 Jan 2011 via Lance Kissler, @someprtips

Tactics

4. Monthly Mailer• Postcard, newsletter or brochure

5. Business Cards• Carry them with you at all times

6. Open House / Info Nights7. Monthly Email Newsletter8. Blog Updates

29 Jan 2011 via Lance Kissler, @someprtips

Tactics

9. Volunteer at and sponsor local events10. Local Networking / Organizational

Meetings11. News Releases12. Bulk Mailings13. Signage14. Sandwich Boards

29 Jan 2011 via Lance Kissler, @someprtips

Tactics

15. Bulletin Boards16. Certificates & Coupons17. Website

• Search Engine Optimization

18. New Media/Social Networking• Facebook, Twitter, LinkedIn, Foursquare, etc.

19. Online Advertising• Google, Yahoo, Bing, Facebook• Google Places

29 Jan 2011 via Lance Kissler, @someprtips

Measurement

20. Track Your Progress• Customer surveys• Website analytics• Social media analytics• Coupon redemptions• “How did you hear about us?” forms• “Word on the street”

29 Jan 2011 via Lance Kissler, @someprtips

Social Media

29 Jan 2011 via Lance Kissler, @someprtips

Facebook

• Pages• Post 2-3 times/week• Mix of updates, photos, videos, etc.• Offers usage statistics and demographics

• Advertising• Can target based on interests, location,

demographics, etc.

29 Jan 2011 via Lance Kissler, @someprtips

Twitter

• Can connect to your Facebook account for automatic updates/posts

• Post up to several times per day• Engage in conversations, offer timely

promotions, share relevant information• Build lists• Drive traffic to your websites

29 Jan 2011 via Lance Kissler, @someprtips

Foursquare

• Claim your venue• Offer incentives:

• Check-in• Mayor• Certain # of check-ins

• Free promotion of your business to the social networks of your visitors/clients

29 Jan 2011 via Lance Kissler, @someprtips

Blogging

• Longer posts; similar to an email newsletter

• Valuable content that your customers will enjoy• Tips• Reviews• Product/services insight• Testimonials from others

29 Jan 2011 via Lance Kissler, @someprtips

Social Media Strategy

• Do it personally before professionally• Choose your medium based on your

audience• Choose your tactics:

• Announcements• Coupons• Tips• Thought Leadership

29 Jan 2011 via Lance Kissler, @someprtips

Social Media Strategy

• Commit and stick to it• Develop a community• Have patience• Share/engage in the conversation,

don’t control it• Measure your results• Don’t be afraid to try new things

and have fun!

29 Jan 2011 via Lance Kissler, @someprtips

Connect

• Lance Kissler• @someprtips• lkissler@gmail.com• someprtips.wordpress.com• linkedin.com/in/lkissler• 503-329-9145