marketing for startups in a digital age - entrepreneurship 101
Post on 10-Apr-2017
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Earning A)en+on
Marke+ng for Startups in a Digital Age
Paul Barter, January 2016 @barterpaul @MaRSDD PaulBarter.com
In the old world, you devoted 30% of your +me to building a great service and 70% of your +me to shou+ng about it. In the new world, that inverts.
Jeff Bezos
First, a marke,ng review.
Product Price Place Promo,on
Paid
Owned
Earned
Today.
Source: Naumi Haque
What comes now? 1. Make great stuff 2. Paid, owned, earned 3. Tell a great story 4. Listen, measure, respond
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