marketing in the era of cognitive

MARKETING IN THE ERA OF COGNITIVE

Katrina ReadTechnical ExecutiveIBM Cognitive Solutions@katsinsight

greatest disruption comes from

customers

swipe left

last bestexperience

minimumexpectation

1 0 1 1 0 0 0 1 0 0 1 1 0 1 Went in to the storetoday and found an awesome red jumper. It wassick! But they didn’t have my size so I walkedaway empty handed. Boo! 3425112 29 3 1 42430.43 1 0 1 1 0 0 1 $34.52 Bought a new housetoday – know any good insurance companies?I’m looking for the best service – price not aconcern. 1 0 1 1 0 0 52434112 304 USD $254.34Spent an hour on hold today – not happy Jan.Might have to make the switch. 1 0 1 1 0 0 1 0 0 10 1 1 0 1 0 54364 Love summer sales – bring it on.?

not just personalised

personal

emotionis the future of customer experience

MAKING IT PERSONAL

termstime my

ENGAGING THE CUSTOMER

cognitive commerceis the future of work

COGNITIVE COMMERCE

MARKETING IN THE ERA OF COGNITIVE

if computers can understand me

why can’t you?

Katrina ReadTechnical ExecutiveIBM Cognitive Solutions@katsinsight