marketing in the moment

marketing in the momentusing the web to reach your audience 24/7

aaron levy @bigalittlea

@bigalittlea

how many devices do you use to go

online?

average us household? 5.7 internet connected

devices (!!!)

*source – NPD Group

start the day with your

tablet, probably

wake up, grab some

breakfast and read the news

lets be serious, nobody wants to talk on the

train

you guys would never do this right?

unless you’re on the schuylkill

discussing important business

things, take your tablet for notes

boring meeting is

booooooring

lunchtime beer?

aggressive move.

it‘s business time

repeat cycle

home sweet home

time for yoga

#couchpose

time for bed = time to sign off

we don’t use devices at the same time

or for the same things

use your own font

design your own

template

design your own

template

everybody shares with everybody

design your own

templateenter enhanced

campaigns

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template

The real reason why I think the

tablet thing happened…?

some people don’t like enhanced campaigns

avg. cpc’s increase 6% in 2 months*

google stock increases

15%...

*source: adobe digital marketing study

success in a multi-device “enhanced”

world

#1 – set goals

no, seriously.

#2 – make your website work, and

work well. i mean really well

google will penalize your

quality score for a bad mobile site

#3 - pick your marketing mix, have

assets to support everything

lets make banners

ooh shiny logo

make sure our

ceo’s head is on

there

one re-marketing ad

is enough right?

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template

pre-roll in-search

in-displaycompanion

ad? tracking? ahhhhhh!

#4 – what ad shows what person and

what keyword

computer & tablet

search? same as it ever was

high volumehigh bids

high profits!

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ads dominate

mobile serps

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bid modifier ftw

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template

#5 - create mobile specific ads with mobile specific landing pages

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template

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#6 – extend your ads with adwords

extensions

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enhanced sitelinksawesome! but...

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mega sitelinks!

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call extensions

can sleep at night!

image extensions #ooohshiny

#7 – be a creep

the fun has just begun

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bid modifiers (+ regular bidding)

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template

modify bids +1800%

(!!!)

or -100% (exclude)

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template

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3 steps to prepare for the future

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aaronl@seerinteractive.com

about.me/aaronlevy@bigalittlea