marketing indaba - building profitable online communities by fred roed and mike perk

? Which author in the

last 200 years

crowdsourced his

community to

create some of the

highest selling and

best known books

of all time?

COOKING UP A COMMUNITY IN THE 21st CENTURY

@Fred_Roed

@MikePerk

THE CHALLENGES

CHALLENGE #1: ATTENTION

CHALLENGE #2: USABILITY

it’s very nice… but where do I click?

CHALLENGE #3: TRANSITION

CHALLENGE #4: TRUST

??

CHALLENGE #6: MULTI-DEVICE

The word ‘community’

derives from the Latin

communitas which

means to share.

Community:

1. Sharing vision

2. Sharing information

3. Sharing of property / physical goods

7 SECRETS TO COMMUNITY BUILDING

SECRET #1: HAVE A CAUSE

SECRET #2: PUBLISH CONTENT FREELY

SECRET #3: IDENTIFY IDIOSYNCRASIES

SECRET #3: IDENTIFY IDIOSYNCRASIES

SECRET #4: IDENTIFY AMBASSADORS

SECRET #5: EMPOWER MEMBERS

SECRET #6: INTERACT RELENTLESSLY

SECRET #7: REWARDS, OFTEN

EXTRA TIP: BE VIGILANT

EXTRA TIP: BE VIGILANT

!!

!!

NOW IT’S TIME TO BECOME HEAVY CHEFS!

7 LESSONS

1. Have a cause

2. Give content freely

3. Identify idiosyncrasies

4. Identify ambassadors

5. Empower members

6. Interact relentlessly

7. Be authentic

WORKSHOP CASE STUDY

7 LESSONS

1. Have a cause

WHAT IS CARMIEN’S CAUSE?

7 LESSONS

1. Have a cause

2. Give content freely

WHAT CONTENT CAN CARMIEN PUBLISH FREELY?

7 LESSONS

1. Have a cause

2. Give content freely

3. Identify idiosyncrasies

WHAT ARE CARMIEN’S UNIQUE IDIOSYNCRASIES?

7 LESSONS

1. Have a cause

2. Give content freely

3. Identify idiosyncrasies

4. Identify ambassadors

WHO COULD BE THE GREAT AMBASSADORS FOR CARMIEN?

7 LESSONS

1. Have a cause

2. Give content freely

3. Identify idiosyncrasies

4. Identify ambassadors

5. Empower members

WHAT TOOLS CAN WE EMPOWER MEMBERS WITH?

7 LESSONS

1. Have a cause

2. Give content freely

3. Identify idiosyncrasies

4. Identify ambassadors

5. Empower members

6. Interact relentlessly

HOW CAN WE INTERACT RELENTLESSLY (AND AUTHENTICALLY)?

Acknowledge receipt

Advertise something

Answer question

Ask a question

Augment a post

Call for action

Disclose personal info

Distribute media

Express agreement

Express criticism

Express surprise

Rally support

Give a heads up

Respond to criticism

Give a shout out

Make a joke

Make a suggestion

Make an observation

Offer a greeting

Offer an opinion

Put out a wanted ad

Rallying support

Recruit people

Show dismay

Solicit comments

Solicit help

Start a poll

HOW CAN WE INTERACT RELENTLESSLY (AND AUTHENTICALLY)?

Source: KD Paine & Partners

7 LESSONS

1. Have a cause

2. Give content freely

3. Identify idiosyncrasies

4. Identify ambassadors

5. Empower members

6. Interact relentlessly

7. Rewards, often

HOW CAN WE REWARD COMMUNITY MEMBERS?

?

THANKS! PLEASE

GIVE FEEDBACK TO:

@Fred_Roed

@MikePerk

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