marketing innovation
Post on 13-Apr-2017
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Marketing Innovation
1. Change The Game
2. Copy From Two Parents
3. Sell To A Few
Market share: 12%Profit share: 62%
4. Use Price As A Weapon
5. Use Irrationality
The World’s Most Powerful Brands
6. Be A Thought Leader
You Can’t Find The Phantom
The Phantom Will Find You
Key Lessons
Strategic use of digital media Conversation around space saving Consistent story everywhere Focus on influencers
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