marketing like it’s the year we actually live in - 5 key areas to focus on in 2016

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DESIGN

DEVELOPMENT

STRATEGY

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DESIGNERS

WEB DEVELOPERS

WRITERS

STRATEGISTS

PROJECT MANAGERS

ACCOUNT MANAGERS

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WE WANT TO MAKE AWESOME THINGS.

MARKETING LIKE IT’S THE YEAR WE ACTUALLY LIVE IN. 5 7 KEY AREAS TO FOCUS ON IN 2016

1. EMAIL IS ALIVE AND KICKING• Deliver value driven content to your audience (consistently!)

• Make sure it’s awesome on mobile

• Use a pro email marketing tool

• Segment your list

• Watch the numbers

• Test, test, test!

• * Don’t forget about automation

2. PICK ONE SOCIAL NETWORK, AND OWN IT!

• Define your purpose, audience, tone of voice and post types

• Start maintaining an editorial calendar

• Post frequently

• Engage with your audience

• Watch the analytics

• Test, test, test!

3. THE RISE OF PAID SOCIAL MEDIA ADVERTISING

• Pay to play

• Measure the results

• Don’t pay for “likes”, pay for traffic that converts

• Add the Facebook tracking pixel to your website

• Use “Dark Posts”

• Test, test, test!

4. BE YOUR OWN DIGITAL CUSTOMER

• Visit your own website (on desktop and mobile)

• Fill out an inquiry form, book an appointment, buy a product

• Actually read the content on your website

• Google yourself

• Online reputation management

• Watch someone use your website

5. DATA MATTERS

• Monitor your analytics (websites, email, social) monthly

• Setup and track conversion goals

• Iterate and measure

6. 2016: THE YEAR OF VIDEO MARKETING

• Facebook Live video

• Silent videos (with subtitles)

• Instagram video + paid ads

• YouTube

• Podcasting

7. AUDIT YOUR DIGITAL CUSTOMER EXPERIENCE

• Making the sale is only the first step…

• Email templates / language / tone of voice

• Audit how you answer the phone / voice mail / on-hold message

• Content of your calendar invites

• Surprise and delight

THANK YOU