marketing organisation

MARKETING ORGANISATI

ON

PRESENTATION BY :AMEY WAGH

VINOD DHIKALERAHULCKHOPADE

CONTENT INTRODUCTION TO MARKETING &

ORGANISATION MEANING OF MARKETING

ORGANISATION PRINCIPLES OF MARKETING

ORGANISATION IMPORTANCE OF MARKETING

ORGANISATION TYPES OF MARKETING ORGANISATION &

STRUCTURE

INTRODUCTION Marketing can be simply defined as “

Process of Creating & Delivering Standard of Living of Society .

Marketing is the Beginning & End of all Business Activities.

Marketing is a Process of Create Time & Place Utilities.

INTRODUCTION Organisation is simply a Group of People

working with a Common objective with a Motive of Profit Earning.

Organisation is a Mechanism through which Managerial Philosophy is Translate into Action.

MARKETING ORGANISATION

Marketing Organisation is an Orienting point for Cooperative endeavors and a Structure of Human Relationship.

It is Composed of Group of Individual straining jointly to reach qualitative and quantitative personnel selling objectives and bearing both informal and formal relation to one another.

Marketing Organisation is the Foundation of Effective Sales Planning for Systematic execution of Plan and Policies.

PRINCIPLES OF MARKETING ORGANISATION

Principle of Organisation Principle of Objectives Principle of Specialisation Principle of Co ordination Principle of Authority Principle of Responsibilities Principle of Definition Principle of Correspondance Principle of Span of Control Principle of Continuity

IMPORTANCE OF MARKETING ORGANISATION It helps in Administration and

Management of Marketing Policies.

It helps in Expansion and Growth of Organisation and its Activities

It helps in Unity of Command

It helps in achieving objectives

IMPORTANCE OF MARKETING ORGANISATION Its Permits Optimum Use of Resourses.

Co-ordination of Different Departmental Activities.

Effective Marketing Manager can Satisfy various types of Consumer and their different tests with the same product by converting them properly.

TYPES OF MARKETING ORGANISATION

1.FUNCTIONAL

2.PRODUCT

3.MARKET

4.CUSTOMER

5.COMBINATION OF 4

TYPES OF MARKETING ORGANISATION

FUNCTIONAL TYPE OF MARKETING ORGANISATION

In Functional type of organisation the activities are grouped on the basis of function to be performed as product planning ,marketing research,advertising and sales.

This is the most simple and common type of organisation structures of marketing tasks.

Each main function is sub-divided into various sub-function to be performed to attain the objectives such as MARKETING,FINANCE AND PRODUTION.

Each sub-function is delegated to separate manager under the control of marketing manager and such manager are responsible to marketing manager who report to executives.

TYPES OF MARKETING ORGANISATION

PRODUCT TYPE OF MARKETING ORGANISATION

In Product marketing organisation forms assigns to product manager with the responsibility for marketing decisions of particular product or groups of product.

The product manager acts as a Little manager.

The product manager takes and executes decision regarding matter like advertising and sales promotion.

This type of structure is best suited to industries producing different products or brands.e.g.Amul,hindustan uniliver.etc.

TYPES OF MARKETING ORGANISATION

MARKET ORIENETD MARKETING ORGANISATION

Market marketing organisation used by big companies who serve large number of customer spread over large territory.

TYPES OF MARKETING ORGANISATION

CUSTOMER ORIENTED MARKETING ORGANISATION

In customer marketing organisation ,structure concentration is on the type of customers and separate groups are designated responsible for marketing programmes for their different classes of customer such as

DISTRIBUTORS RETAILERS AND CUSTOMERS.

Full attention can be paid to each classes of customers and the problems can be understood by the organisation .

Contact with customers regularly.

Helpful to estimated demands and satisfy them.

TYPES OF MARKETING ORGANISATION

COMBINED MAARKETING ORGANISATION