marketing plan for coffee mugs

Submitted By-Rohan Raj 2013239Rohit Barve 2013240Rohit Gupta 2013241Rohit Jain 2013242Rohit Suneja 2013244

INTRODUCTION

SEGMENTATION - TARGET - POSITIONING

#mycoffeemugs

• Unique product• Creative• Personalized• Social (event and gathering)• Luxurious• Versatile

POSITIONING

Economic profileMiddle and upper class

customers

Age groupAll age group especially youth

Market Segment

Geographic Market SegmentTarget

Relative Coffee Consumption in India

Non drinkers7%

Ocassional drinkers59%

Light drinkers25%

Medium drinkers

4%Heavy drinkers

5%

Heaviness of Coffee Consumption

PERCENTAGE

4 P’s#mycoffeemugs

PRODUCT

PRICE

PLACE

PROMOTION

4 P’s

PRODUCT

TRADITIONAL MUGS

PROMOTIONAL MUGS

THEME BASED

Sci-Fi

FESTIVAL MUGS

OCCASSIONS MUGS

GEEKY MUGS

PUZZLE MUGS

LOVE MUGS

ARTISTIC MUGS

CREATIVE MUGS

MAGIC MUGS

ECO-FRIENDLY MUGS

CUSTOMISED MUGS

Price range from ₹ 150-1500.

Depends on creativity.

Usually purchased for gifts .

Price can be high for personalized product.

price

PLACE

Online

Chain Stores

Retails Stores

Malls

PROMOTION

Online Advertisements

Personal selling

Contest

Word Of Mouth

Window Display

Inbound marketing

THANK YOU