marketing plan for new solar-power lawn mower

Gardening meets Luxury Trade Show 2014

Ilkka Poti Aki Latomaa Tuomo Nurmi Trang Le Huyen

Who are we ?

2004

Vesa Peltonen

utterZ - “HULK’’ your life -

- “HULK’’ your life -

‘HULK’ is

‘HULK’ is Green

‘HULK’ is Technology

‘HULK’ is Undefeatable

45 working abroad

Finland, Sweden, Australia, Japan, etc.

Market

United State

America 2,3 bill acres

27,3 million acres

America 2,3 bill acres

27,3 million acres Pennsylvania

America 2,3 bill acres

27,3 million acres Pennsylvania 76%

1/3 acres

U.S lawn care 49% Americans take care of own lawn

LATINOs

Latinos worker in the industry

1/5 hire professional workers

$30billions USD spend for lawn care

Turfgrass Industry

$25

500,000

billions

Mark up

Workers in American

700,000 Atheletics fields

26 millions Golfers

17,000 Golf courses

$11,53 per hour

$11,53 per hour

$11,53 per hour

... draw attention to what could be done to free up

men to fight and help with shortages of wool during

World War I. The wool was auctioned off for $100,000 and given to the Red Cross.

Speaking of presidents, early Presidents Washington and

Jefferson both used sheep to keep their home lawns at

manageable heights.

1827 Edwin Budding

WOW.. I’m look

high fashion

1902 Ransomes

future energy REVOLUTION

enjoin your life

future energy REVOLUTION

enjoin your life

Product

CUTTERz

Cutterz 1000 is full automatic and economical lawn mower which use solar power.

Built and designed for lawns ranging from 0-1000 m² in size, the Cutterz 1000 brings you maximum lawn enjoyment. With cool design and powerful motor Cutterz 1000 will have your lawn

trimmed, clipped and looking great in a snip!

Cutterz 1000 is full automatic and economical lawn mower which use solar power.

Built and designed for lawns ranging from 0-1000 m² in size, the Cutterz 1000 brings you maximum lawn enjoyment. With cool design and powerful motor Cutterz 1000 will have your lawn

trimmed, clipped and looking great in a snip!

CUTTERz 1000 automati

c

Up 1000 m2

Customers

Retailers

Life enjoyment Busy schedule

Lots money Have own house

Private Love luxury

IDEAL PARTNER

High reputation

Major appliances warranty Network of retailers

Golf Course Industry

$696,524

18-hole course

18-hole course

Labor 58%

18-hole course

Equipment and fuel

14%

Strategies

Pricing & Promotion

Customer Awareness