marketing plan presentation

THE GLIMMERS LTD.

REFRESHThe taste you desire

Flavors

Be The Global Leader In Customer Value

• “To set world class standards in the Juice industry through providing a diverse range of high quality Juice products that are prepared in accordance with Islamic principles striving to satisfy consumers tastes and needs and serving the Society”

Introduction To Refresh

• Naturally Refreshing• Real fruit juice• Recharging energy• Delicious taste

Our Objectives

To increase 25% market shareTo increase the length of product line i.e. ( Five )To increase profitsTo satisfy the customers better

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Market Demographics

Geographic’s:We have divided Lahore into 4 zones to capturethe market.• A zone includes Gulberg, M.M Alam road, Defence• B zone includes upper Mall, Wahdat road, model town,

Ferozpur Road• C zone includes lower mall, Mughalpura, Allama Iqbal

Town, Sabzazar• D zone includes Thokar Naiz Baig, Johar Town, Wapda

town

Map of Lahore City

Demographics:

• Kids• Youngsters• Mature• Old age persons

Our Competitors

• Shezan• Country• Nestle• Sunfresh• Benz

SWOT

STRENGTHS• Updated technology plant• Quality product • Specialists available for specialized jobs and tasks• Hire experienced staff • Medical insurance of employees• Pakistani made• Targeted to low and middle class people.• Reasonable price • Expiry date above 6 months

WEAKNESS• New in juice industry• Small distribution network • Strong competitor• No market share • Limited experience of customers

OPPURTUNITIES

• Increase the distribution network.• Acquiring the newer technology &

techniques.• Market is very big & attractive. • Take-over of the distributor• Increased demand of high quality

products due to Lahore being a developed city.

Threats

• Political instability• New entrance from the exiting competitors• So many competitors• Retaining consumers• Economic instability. • Increases of general sales tax• Development of plant• To face strong competitors like

Marketing Strategy and Objectives

• Positioning Strategies

• Segmentation

• Targeting

Marketing Mix

• Product• Price• Promotion• Place

PRODUCT

• Product Variety• Quality• Design• Features• Packaging• Sizes

Pricing• The cost of fruits Rs.3• Electricity Rs.2• Factory Overhead Rs.3• Miscellaneous Rs.2• Retailer Margin Rs.2• Profit Rs.3 • Total Price Rs.15

Communication Strategies

• Electronic Media Rs. 20 90 000• Print Media Rs. 683 600• Cable network Rs. 85000• Billboards Rs. 2 65 000• Hoardings Rs. 34 00 000

Benefits

• Give 5 rappers and get one free juice pack • Purchase ten juice packs and get one pack free. • If you purchase a small crate of juice then you will able to

participate in lucky draw and you can win following prizes: • Samsung FM Guru • DVD system • Rs.5000

Distributors Review

• MANUFACTURER

• DISTRIBUTOR

• RETAILER

• CONSUMER

BudgetingSr. No Description Amount

1 Cost of land 250,00,000

2 Raw material 5,00,0000

3 Stationery 50,000

4 Office expenses 1,00,000

5 Furniture 5,00,000

6 Staff salaries 50,000

7 Freight inward charges 60,000

8 Repair & Maintenance 150,000

9 Research & Development 90,000

10 Technology 10,00,000

11 Marketing Media Expenses 6,648,630

Total 38,648,630

Controls:• Measuring

• Comparing

• Correcting