marketing plan presentation
TRANSCRIPT
THE GLIMMERS LTD.
REFRESHThe taste you desire
Flavors
Be The Global Leader In Customer Value
• “To set world class standards in the Juice industry through providing a diverse range of high quality Juice products that are prepared in accordance with Islamic principles striving to satisfy consumers tastes and needs and serving the Society”
Introduction To Refresh
• Naturally Refreshing• Real fruit juice• Recharging energy• Delicious taste
Our Objectives
To increase 25% market shareTo increase the length of product line i.e. ( Five )To increase profitsTo satisfy the customers better
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Market Demographics
Geographic’s:We have divided Lahore into 4 zones to capturethe market.• A zone includes Gulberg, M.M Alam road, Defence• B zone includes upper Mall, Wahdat road, model town,
Ferozpur Road• C zone includes lower mall, Mughalpura, Allama Iqbal
Town, Sabzazar• D zone includes Thokar Naiz Baig, Johar Town, Wapda
town
Map of Lahore City
Demographics:
• Kids• Youngsters• Mature• Old age persons
Our Competitors
• Shezan• Country• Nestle• Sunfresh• Benz
SWOT
STRENGTHS• Updated technology plant• Quality product • Specialists available for specialized jobs and tasks• Hire experienced staff • Medical insurance of employees• Pakistani made• Targeted to low and middle class people.• Reasonable price • Expiry date above 6 months
WEAKNESS• New in juice industry• Small distribution network • Strong competitor• No market share • Limited experience of customers
OPPURTUNITIES
• Increase the distribution network.• Acquiring the newer technology &
techniques.• Market is very big & attractive. • Take-over of the distributor• Increased demand of high quality
products due to Lahore being a developed city.
Threats
• Political instability• New entrance from the exiting competitors• So many competitors• Retaining consumers• Economic instability. • Increases of general sales tax• Development of plant• To face strong competitors like
Marketing Strategy and Objectives
• Positioning Strategies
• Segmentation
• Targeting
Marketing Mix
• Product• Price• Promotion• Place
PRODUCT
• Product Variety• Quality• Design• Features• Packaging• Sizes
Pricing• The cost of fruits Rs.3• Electricity Rs.2• Factory Overhead Rs.3• Miscellaneous Rs.2• Retailer Margin Rs.2• Profit Rs.3 • Total Price Rs.15
Communication Strategies
• Electronic Media Rs. 20 90 000• Print Media Rs. 683 600• Cable network Rs. 85000• Billboards Rs. 2 65 000• Hoardings Rs. 34 00 000
Benefits
• Give 5 rappers and get one free juice pack • Purchase ten juice packs and get one pack free. • If you purchase a small crate of juice then you will able to
participate in lucky draw and you can win following prizes: • Samsung FM Guru • DVD system • Rs.5000
Distributors Review
• MANUFACTURER
• DISTRIBUTOR
• RETAILER
• CONSUMER
BudgetingSr. No Description Amount
1 Cost of land 250,00,000
2 Raw material 5,00,0000
3 Stationery 50,000
4 Office expenses 1,00,000
5 Furniture 5,00,000
6 Staff salaries 50,000
7 Freight inward charges 60,000
8 Repair & Maintenance 150,000
9 Research & Development 90,000
10 Technology 10,00,000
11 Marketing Media Expenses 6,648,630
Total 38,648,630
Controls:• Measuring
• Comparing
• Correcting