marketing & product guide only promotion dates: copy …€¦ · september 13 – october 10,...
Post on 18-Jun-2018
218 Views
Preview:
TRANSCRIPT
Trade C
opy Only
Promotional Turn 7: goLOCAL Meet Ontario’s Talent2
Table of Contents
© Liquor Control Board of Ontario, 2009No part of this guide may be reproduced or transmitted in any form by any electronic, mechanical or other means, including photocopying, recording, or used in any store retrieval system, without permission in writing from the Liquor Control Board of Ontario.
Liquor Control Board of OntarioMarketing Communications – Dept. # 90355 Lake Shore Blvd. EastToronto, Ontario M5E 1A4
The information contained in this publication is for the Liquor Control Board of Ontario internal use only.Published in Canada.Printed on 100% recycled paper.
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Thematic Signage . . . . . . . . . . . . . . . . . . . . . 5Winemaker Shelf Talkers . . . . . . . . . . . . . . 15
Kosher Signage . . . . . . . . . . . . . . . . . . . . . . 17
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . 21
Participating Stores . . . . . . . . . . . . . . . . . . 27
Pod Program . . . . . . . . . . . . . . . . . . . . . . . . . 35
Gifting & Packaging . . . . . . . . . . . . . . . . . . 39
Ontario Beer . . . . . . . . . . . . . . . . . . . . . . . . . 45
Promotional Fixture . . . . . . . . . . . . . . . . . . 49
Corporate Promotional Programs . . . . . . 53Ontario Superstars/ Popular Pick Program . . . . . . . . . . . . . . . . . 54Mixed Drink Fixtures . . . . . . . . . . . . . . . . . 55Premium/Specialty Beer Program . . . . . . 56
Special Events . . . . . . . . . . . . . . . . . . . . . . . 57Sold Space Programs . . . . . . . . . . . . . . . . . 59
End Aisle Display – Brands . . . . . . . . . . . . 60Shelf Extenders . . . . . . . . . . . . . . . . . . . . . . . 63Discovery Shelf Extenders . . . . . . . . . . . . . 66Community Shelf Extenders . . . . . . . . . . . 66Green Extender . . . . . . . . . . . . . . . . . . . . . . 66IMAGE Shelf Talker . . . . . . . . . . . . . . . . . . 67Limited Time Offers . . . . . . . . . . . . . . . . . . 68Value Added Program . . . . . . . . . . . . . . . . 72AIR MILES® Reward Miles . . . . . . . . . . . . . 75Bundling AIR MILES® Reward Miles . . . . 80Necktags . . . . . . . . . . . . . . . . . . . . . . . . . . . . 81Contests . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 82
Food & Drink . . . . . . . . . . . . . . . . . . . . . . . . 85Display Table Guidelines . . . . . . . . . . . . . . 87
STOrES wITh DISPlAy TABlES wIll hAvE An ExTrA SECTIOn AT ThE BACK OF ThIS GuIDE .
Trade C
opy Only
Promotional Turn 7: goLOCAL Meet Ontario’s Talent4
Introduction
Overview
The goLOCAL campaign is all about showcasing the talented Ontario winemakers who are passionate about the wines they produce . We are going to show customers:
The best local products to serve at their occasions . •The phenomenal range of styles that result from Ontario’s cool climate and unique •terroirs . Theenvironmentalbenefitofbuyinglocallyproducedproducts.•
During the goLOCAL thematic promotion, a series of four staff tastings have been planned – in addition to the Staff Picks program – one per week throughout the promotional period . This is a great opportunity to engage staff and help them feel comfortable recommending Ontario wines . Retail’s overwhelming support of last year’s goLOCAL promotion resulted in sales far beyond forecasted projections . We are hoping that this year’s campaign will be as successful .
P7 Music
Jazz and wine are the perfect partners and P7, “goLOCAL” mixes the best in jazz and pop standards . For the enjoyment of the true jazz lover and all those jazz wannabes out there, we feature the icons of jazz; Sarah, Billie, Louis, Ella and a whole host of young and exceptional jazz talent from around the world and right here at home .
Trade C
opy Only
Thematic Signage
Continued
Promotional Turn 7: goLOCAL Meet Ontario’s talent6
Component Where to install sign Re-order Code Images
End Aisle Backer Cards
Dimensions:30” w x 24” h
Where Product CodeGeneric Man holding Grapes with Type 10070-50
End Aisle 1 XOXO 10070-01
End Aisle 2 Jackson-Triggs Proprietors’ Selection 10070-02
End Aisle 3 Peller Estates French Cross 10070-03
End Aisle 4A Peller Estates Family Series and Trius 10070-04
End Aisle 4B Wayne Gretzky 10070-04
End Aisle 5 Pelee Island Monarch and Late Harvest 10070-05
End Aisle 6 Dan Aykroyd 10070-06
End Aisle 7 Henry of Pelham/Peninsula Ridge/Cave Spring 10070-07
End Aisle 8A Konzelmann 10070-08
End Aisle 8B Chateau Des Charmes 10070-08
End Aisle 9A Inniskillin 10070-09
End Aisle 9B Naked Grape 10070-09
End Aisle 10 Jackson-Triggs Proprietors’ Selection Casks 10070-10
End Aisle 11 Girls Night Out 10070-11
End Aisle 12A Eastdell Estates 10070-12
End Aisle 12B 20 Bees 10070-12
End Aisle 13 Peller Estates French Cross CARTONS 10070-13
End Aisle 14 Strewn 10070-14
End Aisle 15 Sawmill Creek 10070-15
End Aisle 16 Rosehall Run and Trumpour's Mill 10070-16
End Aisle 17 Colio Estate 10070-17
End Aisle 18 Hochtaler and Domaine CASKS 10070-18
End Aisle 19 L’Ambiance 10070-19
End Aisle 20 Brights Maria Christina and Sola Nero 10070-20
Generic Backer card
Branded Backer card
Trade C
opy Only
Marketing & Product Guide 7
Thematic Signage
Continued
Component Where to install sign Re-order Code Images
Exterior Banner
Dimensions:Banner: 43” w x 87” h
Install on outside of your store.
Man holding Grapes with Type
# 10072-31
Hero DisplayBanner Stand Insert
Dimensions: 20” w x 70” h
Hero Display
OPEN Riesling-Gewurztraminer
# 10072-41
Pricer Cards
Dimensions: 8” w x 7” h
Hero Display
2 versions: 1. OPEN Riesling-
Gewurztraminer2. OPEN Cabernet-Merlot
# 10072-42
Thematic Insert
Dimensions: 20” w x 70” h
Metal Thematic Banner Stand (at front of store)
Man holding Grapes with Type
# 10072-46
These signs are made from recyclable material.
These signs are made from recyclable material.
This sign is made from recyclable material.
Trade C
opy Only
Thematic Signage
Continued
Promotional Turn 7: goLOCAL Meet Ontario’s talent8
Component Where to install sign Re-order Code Images
Tasting Bar /Backlit
Dimensions:21 15/16” w x 32 9/16” h
Tasting Baror Backlit Sign Holder
Man holding Grapes with Type
# 10072-51
Power Aisle Banner
Dimensions:45” w x 30” h
Order of Signs:1. Front: Meet
Ontario’s Talent Back: Meet Ontario’s Talent
# 10071-11
Power Aisle Banner
Dimensions:45” w x 30” h
2. Front: Woman holding Wine Glass with Type Back: Man holding Grapes with Type
ALTERNATE THE PATTERN OF SIGNS (See Page 13)
# 10071-12
Trade C
opy Only
Marketing & Product Guide 9
Component Where to install sign Re-order Code Images
Thematic Transparency
Dimensions:28.5” w x 28.5” h
Install in the light box closest to the main doors of the store.
1. Meet Ontario’s Talent
# 10073-01
Thematic Transparency
Dimensions:28.5” w x 28.5” h
Install in the second light box closest to the main doors of the store.
2. Niagara Peninsula
# 10073-02
Thematic Transparency
Dimensions:28.5” w x 28.5” h
Install in the third light box closest to the main doors of the store.
3. Prince Edward County
# 10073-03
Thematic Transparency
Dimensions:28.5” w x 28.5” h
Install in the fourth light box closest to the main doors of the store.
4. Pelee Island
# 10073-04
Thematic Signage
Continued
Trade C
opy Only
Promotional Turn 7: goLOCAL Meet Ontario’s talent10
Component Where to install sign Re-order Code Images
Perimeter Banner
Dimensions:30” w x 30” h
1. FRONT: Meet Ontario’s Talent BACK: Meet Ontario’s Talent
# 10071-01
Perimeter Banner
Dimensions:30” w x 30” h
2. FRONT: Niagara Peninsula BACK: Prince Edward County
# 10071-02
Perimeter Banner
Dimensions:30” w x 30” h
3. FRONT: Pelee Island BACK: Lake Erie North Shore
ALTERNATE THE PATTERN OF SIGNS (See Page 13)
# 10071-03
Thematic Signage
Continued
Trade C
opy Only
Marketing & Product Guide 11
Component Where to install sign Re-order Code Images
Window Showcard
Dimensions:28” w x 45” h
Order of Signs:Man holding Grapes with Type
# 10072-01
Social Responsibility Vinyl Cling
Install on Exit Door
ALWAYS REMOVE THE PREVIOUS VERSION
# 10078-06(English)
# 10078-07(French)
Thematic Signage
Continued
Trade C
opy Only
Promotional Turn 7: goLOCAL Meet Ontario’s Talent12
Thematic Signage
Continued
Component Code Notes:Mixed Drink Poster 10074-11 Creekside – Craig McDonaldMixed Drink Poster 10074-12 Hillebrand/Trius – Darryl BrookerMixed Drink Recipe Card 10074-01 Not applicableMixed Drink Recipe Card 10074-02 Not applicableMixed Drink Drum Sign 10074-16 Meet Ontario’s TalentOn shelf 10077-01 LTO Shelf TalkersOn shelf 10077-02 AIR MILES Shelf TalkersOn shelf 10077-03 New Product Shelf TalkersOn shelf 10077-04 BBAM Shelf Talkers (14 versions)On shelf 10077-05 Image Shelf TalkersOn shelf 10077-11 Thematic printed pricer cardsOn shelf 10077-12 Thematic regular extender stripsOn shelf 10077-13 Thematic community extender stripsOn shelf 10077-14 Thematic discovery extender stripsOn shelf 10077-15 Thematic blank shelf talkers (bundled in 20’s)On shelf 10077-16 Thematic blank pricer cards (bundled in 50’s)On shelf 10077-17 Thematic blank extender strips (bundled in 15’s)On shelf 10077-18 Go Green extenderOntario Wine Superstars – Full Kit 10078-01 Superstar complete kitOntario Wine Superstars Popular Pick 10078-02 Shelf Talkers & Popular PickOntario Wine Superstars 10078-03 Superstar Shelf Talkers onlyPod – New Pod Kit (Quad) 10074-21 Henry of Pelham/Sibling Rivalry Pod – Premium Pod Kit 10074-22 Equifera Estate Pod – Hot Pod Kit 10074-23 MalivoirePod – Pricer Cards 10074-67 GoLOCAL (8 versions)Promo Fixture – Gifting 10072-67 Featured GiftPromo Fixture Sign (short) 10072-61 Ontario BeerPromo Fixture Sign (long) 10072-62 Ontario BeerPromo Fixture Shelf Talkers 10072-63 12 versions
These signs are all made from recyclable material.
Trade C
opy Only
Marketing & Product Guide 13
Thematic Signage
Continued
Power Aisle Banner
Perimeter Banner
Please ensure versions are displayed as follows:
Trade C
opy Only
Promotional Turn 7: goLOCAL Meet Ontario’s Talent14
During the goLOCAL promotion, an enhanced Tasting Bar will be implemented in 20 selected stores . The delivery and set up details will be sent to participating stores by the start of the promotion . The Visual Merchandising team will assist with the set up at all locations .
Participating Stores:21, 154, 168, 191, 200, 212, 252, 288, 325, 334, 361, 383, 523, 549, 555, 566, 624, 631, 632, 702
Merchandising Instructions:The products featured in the baskets are the ones to be tasted . Please gift wrap the •products with the cello bags and ribbons provided . Thetastingbar,canopy,basketsandproductsaretoremainontheflooratalltimes•during the promotion .
Thematic Signage
Continued
Trade C
opy Only
Marketing & Product Guide 15
Here is another opportunity for customers to connect with winemakers when purchasing wine . We have provided shelf talkers with the winemakers image and a quote from them speaking about their product, reinforcing the “Meet Ontario’s Talent” promise of the goLOCAL campaign .
Winemaker Shelf Talkers
LCBO# Description Format Winemaker63966 Wayne Gretzky Merlot VQA 750 mL Rob Power
66266 Inniskillin Chardonnay VQA 750 mL Bruce Nicholson
89821 Girls Night Out Chardonnay VQA 750 mL Tim Reilly
126151 Sibling Rivalry Red VQA 750 mL Daniel Speck
141531 Malivoire White VQA 750 mL Shiraz Mottiar
234583 Cave Spring Riesling VQA 750 mL Len Pennachetti
303792 Trius Riesling VQA 750 mL Darryl Brooker
620724 Creekside Sauvignon Blanc VQA 750 mL Craig McDonald
58438 Jackson-Triggs Sauvignon Blanc VQA 750 mL Marco Piccoli
69336 Trumpour's Mill Pinot Gris VQA 750 mL Caroline Granger
Install the winemaker shelf talkers in front of each participating product in their regular shelf location .
Participating Products
Trade C
opy Only
Promotional Turn 7: goLOCAL Meet Ontario’s Talent18
Overview
Displays of Kosher Wines allow us to target a specific community and provide them with a customer solution specific to their needs for several of their high holidays within the calendar year.
Shipping Date
The Kosher Signage Package will be shipped for the week of August 24th. Install upon receipt.
Participating Stores
2, 10, 15, 25, 38, 40, 115, 143, 164, 185, 212, 217, 243, 248, 355, 360, 367, 393, 394, 400, 431, 452, 457, 515, 523, 525, 528, 542, 618, 623
Signage
These materials will be used for the following holidays:
Rosh Hashanah • (September 19)Yom Kippur• (September 28)Chanukah• (December 12 - 19)Purim • (March 10)Passover • (April 9 - 16)
Kosher Signage Package
Trade C
opy Only
Marketing & Product Guide 19
Kosher Signage Package
Continued
Component Re-order Code Images
Pre-printed Shelf Talkers
Dimensions:4” w x 5” h, Eng/Fr
# 10078-23
(40 versions)
Category Signs (Large)
Dimensions:47.5” w x 6.375” h, Eng/Fr
# 10078-27
(5 versions)
Category Signs (Small)
Dimensions:28” w x 6.375” h, Eng/Fr
# 10078-26
(5 versions)
Holiday Specific Headers
Dimensions:8” w x 3” h, Eng/Fr
# 10078-28
(6 versions)
Mini Backercards
Dimensions:14” w x 24” h, Eng only, double-sided
# 10078-21
(5 versions)
Trade C
opy Only
Promotional Turn 7: goLOCAL Meet Ontario’s talent20
Kosher Signage Package
Continued
Component Re-order Code Images
Generic Pricer Card
Dimensions:8” w x 7” h, score 2” from top
# 10078-22
Kosher for Passover Shelf Talker
Dimensions:5” w x 4” h, Eng/Fr
# 10078-25
Generic Shelf Talker
Dimensions:5” w x 4” h
# 10078-24
Bin Tag Covers – Large
Dimensions:4” w x 2” h
# 10078-29
Bin Tag Covers – Small
Dimensions:4” w x 1.25” h
# 10078-30
Trade C
opy Only
Promotional Turn 7: goLOCAL Meet Ontario’s Talent22
Overview
This FSI provides customers with a variety of affordable, versatile and popular wines, along with simple recipe solutions for entertaining . So whether it’s an impromptu gathering or a planned event, we’ve got you covered .
Circulations
The FSI will be going into the following newspapers:
Barrie Advance September 18•Peterborough This Week September 18 •Timmins Times September 18 •North Bay Nugget September 19•Sault Ste Marie Star September 19 •Sudbury Star September 19•Thunder Bay Chronicle September 19•Windsor Star September 19 •Ottawa Sun September 20 •Toronto Sun September 20 •
LCBO# Description Format Support Programs16568 XOXO Shiraz Cabernet 750 mL $1.00
58677 XOXO Pinot Grigio Chardonnay 750 mL $1.00
66290 Jackson-Triggs Proprietors' Selection Shiraz Cask 3000 mL $2.00
91785 Peller Estates French Cross Malbec Cabernet 1000 mL 5 BAM
99184 Naked Grape Pinot Grigio 750 mL
383356 Sawmill Creek Autumn Blush 1500 mL $1.00
399428 Jackson-Triggs Proprietors' Selection Sauvignon Blanc 1500 mL $1.50
572891 Sola Nero White 1500 mL $1.00
593905 Kittling Ridge White Zinfandel Vidal 1500 mL $1.00
607903 Peller Estates French Cross Cabernet Merlot 1500 mL $2.00
669473 Peller French Cross Pinot Grigio 1500 mL $2.00
Advertising – Cellared in Canada FSI (Popular Picks)
Participating Products
Trade C
opy Only
Marketing & Product Guide 23
Overview
These are exciting times to “goLOCAL” . Ontario has world class wines with incredible talent behind them . Fiveofthesebrilliantwinemakersalongwithfiveaccomplished food artisans, who embrace a strong “local”philosophy, are featured within this FSI . Customers are taken on a journey through wine country, Prince Edward County and Niagara, where they get to “Meet Ontario’s Talent”, by reading their stories, as well as product notes provided by the winemakers themselves .
Circulations
The FSI will be going into the following newspapers on September 19th:
Globe & Mail•Toronto Star•Ottawa Citizen•London Free Press•
Hamilton Spectator•Kingston Whig-Standard•St Catherines Standard•Kitchener Waterloo•
LCBO# Description Format Support Programs109 Mike Weir Wine Cabernet Merlot 750 mL
4705 20 Bees Chardonnay VQA 750 mL 4 BAM
26757 Coyotes Run Cabernet VQA 750 mL 5 BAM
56390 Hillebrand Artist Series Meritage VQA 750 mL 5 BAM
58594 Angels Gate Gewurztraminer VQA 750 mL 4 BAM
58628 Peller Estates Family Series Cabernet Merlot VQA 750 mL $1.00
63966 Wayne Gretzky Merlot VQA 750 mL
66266 Inniskillin Chardonnay VQA 750 mL $1.00
69336 Trumpour’s Mill Pinot Gris VQA 750 mL 4 BAM
70052 Peninsula Ridge Shiraz VQA 750 mL
89821 Girls Night Out Chardonnay VQA 750 mL 6 BAM
Advertising – VQA FSI (All in the Family)
Participating Products
Trade C
opy Only
Promotional Turn 7: goLOCAL Meet Ontario’s Talent24
Advertising – VQA FSI (All in the Family)
Continued
LCBO# Description Format Support Programs101857 Dan Aykroyd Riesling VQA 750 mL $1.50
126151 Sibling Rivalry Red VQA 750 mL
134163 Equifera Pinot Noir VQA 750 mL
134965 Open Riesling-Gewurztraminer VQA 750 mL
141531 Malivoire White VQA 750 mL
143545 Clos Jordanne Talon Ridge Pinot Noir 750 mL
219279 Konzelmann Pinot Blanc VQA 750 mL $1.00
234583 Cave Spring Riesling VQA 750 mL
303792 Trius Riesling VQA 750 mL 6 BAM
349191 Pillitteri Cabernet Merlot VQA 750 mL
565713 Reif Estate Cabernet/Merlot VQA 750 mL
594184 Pelee Island Late Harvest Vidal VQA 750 mL $1.00
609867 Eastdell Estates Unoaked Chardonnay VQA 750 mL $1.00
620724 Creekside Sauvignon Blanc VQA 750 mL $1.00
669374 Vineland Estates Unoaked Chardonnay VQA 750 mL
Bolded items are Vintages Essential products
Trade C
opy Only
25
LCBO# Description Format Price828 Folonari Valpolicella Classico 750 mL $13.95
5363 Wyborowa Vodka 750 mL $24.45
14082 French Tom Merlot 750 mL $13.95
29835 Smirnoff Classic Caesar 4 Pk-B 4 x 330 mL $10.25
46946 Taylor Fladgate Late Bottled Vintage Port 750 mL $17.95
50575 Chanson P & Fils Bourgogne Pinot Noir 750 mL $19.95 92304 Prospect Winery Pinot Noir VQA 750 mL $14.95
106088 Barefoot Bubbly Pinot Grigio 750 mL $12.95
123505 Naked Grape Chardonnay Spritzer 4 x 341 mL $9.95
451641 Trius Brut VQA 750 mL $24.95
460360 El Jimador Tequila Reposado Gold 750 mL $32.95
526277 Jackson-Triggs Prop Rsv Riesling VQA 750 mL $11.45
551085 Inniskillin Vidal Icewine VQA Boxed 375 mL $49.95 558999 Kittling Ridge Icewine & Brandy 375 mL $19.95
627265 Yvon Mau Colombard Chardonnay 750 mL $9.95
637744 Creemore Springs Premium Lager 6 Pk-B 6 x 341 mL $12.75
681411 Sleeman Honey Brown Lager 6 Pk-B 6 x 341 mL $10.95
Bolded items are Vintages Essential products
Overview
Thanksgiving is a time when families get together and celebrate . How does someone create the perfect Thanksgiving dinner? How does a host create this fantastic event? This year, we focus on the preparation that goes into creating a wonderful Thanksgiving celebration . Our Thanksgiving FSI features 17 products, paired with recipes that will make your Thanksgiving meal one to remember .
Circulations
The FSI will be going into the following newspapers on Wednesday October 7th and Thursday October 8th:
Globe & Mail•Toronto Star•Toronto Sun•Ottawa Sun•Ottawa Citizen•London Free Press•
Hamilton Spectator•Windsor Star•Kingston Whig-Standard•Kitchener-Waterloo Record•Sudbury Star•
Participating Products
Advertising – Thanksgiving FSI
Trade C
opy Only
Par ticipating Stores
Column Heading Key
Hero Display Number of Inserts shipped
Thematic Banner Insert Number of Inserts shipped
POD Program 3 = Store builds all three Pods
End AislesNumber of Sold End Aisles and(P)remium or (S)tandard Flight
Backer Cards Number of Backer Cards shipped for each period
Regular & Community Extenders
Number of Regular Extenders shipped See Sold Space Program Extender Section for participating extender locations.
5 = Community Extender Program
Discovery Extenders Number of Discovery Extenders shipped
Green Extenders Number of Green Extenders shipped
Exterior BannersNumber of Exterior Banners shipped, or (T) = Number of Exterior Transparencies shipped
Showcards Number of Window Showcards shipped
Power Aisle Banners Number of Power Aisle Banners shipped
Perimeter SignsNumber of Perimeter Banners shipped, or Number of Perimeter Transparencies shipped
Promo Fixture EndsS= Short FixtureL= Long Fixture
Feature Gift Y= Store participates in the program
Premium Fixture Y= Store participates in the program
Ontario Wine SuperstarsY = Store recieves the complete signage kit, orST = Store only recieves the Shelf Talkers
Ontario Popular Picks Y = Store participates in the program
Beer Specialty Program Y = Store participates in the program
Mixed Drink Y = Store participates in the program
Trade C
opy Only
Promotional Turn 7: goLOCAL Meet Ontario’s Talent28
Participating Stores
Continued
Stor
e #
Her
o D
ispl
ayTh
emat
ic B
anne
r Ins
ert
Them
atic
PO
DSo
ld E
nd A
isle
Back
er C
ards
Regu
lar E
xten
ders
Dis
cove
ry E
xten
ders
Spi
rits
Dis
cove
ry E
xten
ders
Win
eD
isco
very
Ext
ende
rs B
SMG
reen
Ext
ende
rEx
teri
or B
anne
rSh
owca
rds
Pow
er A
isle
Ban
ners
Peri
met
er B
anne
rs
Prom
o Fi
xtur
e En
ds
Feat
ure
Gif
tPr
emiu
m F
ixtu
reO
ntar
io W
ine
Supe
rsta
rsO
ntar
io P
opul
ar P
icks
Beer
Spe
cial
ty P
rogr
amM
ixed
Dri
nk
1 1 3 20S 45 65 3 3 5 3 8 2S Y Y Y Y2 ST ST3 8P 10 40 6 Y4 1 8P 10 40 3 2 3 4 Y Y5 1 3 10P 20 65 3 3 9 5 4 2S Y Y Y Y6 1 8S 15 40 3 6 12 1S+1L Y Y Y8 1 10S 10 40 5 2 6 Y9 1 10 5 3 6 12 ST ST10 1 3 20P 40 55 3 3 7 8 Y Y Y Y 211 1 8S 10 40 2 6 12 1S+1L Y12 1 8P 10 40 4 Y13 1 10S 15 55 3 1 4 1S+1L Y14 10S 15 40 3 1 1S+1L Y Y Y15 1 3 15P 25 55 10 7 4 2S Y Y Y Y 216 ST ST18 8S 20 40 1 7 Y Y19 1 3 15S 25 65 3 6 5 4 2S Y Y Y Y20 1 10S 15 55 3 3 6 12 1S+1L Y Y21 1 3 20P 30 55 3 3 4 7 6 2S Y Y Y Y 222 1 20S 40 65 3 3 1 6 1 4 2S Y Y 223 1 10S 20 40 3 4 1S+1L Y24 8S 20 40 3 1 6 8 Y25 1 15P 20 45 3 5 3 4 1S+1L Y Y Y26 1 10P 25 40 3 3 6 1S+1L Y27 1 15S 25 45 1 1S+1L Y Y28 1 5S 10 5 2 6 12 Y29 10 5 1 10 Y30 1 5S 10 5 2 6 12 ST Y31 1 3 20P 25 55 3 6 6 2S Y Y Y Y 232 1 8S 10 40 3 6 8 1S+1L ST ST34 1 15S 25 50 4 5 6 2S Y Y Y35 1 3 15P 20 40 3 7 7 4 2S Y Y Y 236 1 15S 20 50 3 3 4 8 4 2S Y Y Y Y37 1 8P 10 40 3 10 Y38 1 3 15P 30 55 12 1 2S Y Y Y Y 239 1 8S 10 40 1 6 12 Y40 1 20P 25 40 3 3 1 4 19 6 2S Y Y Y Y42 1 5S 10 5 3 6 12 ST Y43 1 10S 10 40 2 6 Y44 1 3 10S 25 40 3 1 3 5 4 2S Y Y 245 3 8S 15 40 2 2 6 12 1S+1L Y46 3 5 1 4 ST Y47 10S 15 40 2 3 6 12 1S+1L Y Y48 10 4 6 ST ST
Stor
e #
Her
o D
ispl
ayTh
emat
ic B
anne
r Ins
ert
Them
atic
PO
DSo
ld E
nd A
isle
Back
er C
ards
Regu
lar E
xten
ders
Dis
cove
ry E
xten
ders
Spi
rits
Dis
cove
ry E
xten
ders
Win
eD
isco
very
Ext
ende
rs B
SMG
reen
Ext
ende
rEx
teri
or B
anne
rSh
owca
rds
Pow
er A
isle
Ban
ners
Peri
met
er B
anne
rs
Prom
o Fi
xtur
e En
ds
Feat
ure
Gif
tPr
emiu
m F
ixtu
reO
ntar
io W
ine
Supe
rsta
rsO
ntar
io P
opul
ar P
icks
Beer
Spe
cial
ty P
rogr
amM
ixed
Dri
nk
49 1 10 5 1 6 8 ST ST50 1 10S 15 40 1 6 3 6 2S Y Y51 ST ST52 ST Y53 5 5 3 1 ST ST54 5S 10 5 3 ST ST55 1 15S 20 40 3 3 6 12 Y56 1 5S 10 5 3 4 Y57 1 3 20S 25 60 3 7 8 6 2S Y Y Y 258 10S 15 40 4 1 Y Y59 1 10S 15 40 3 3 1S+1L Y60 1 10S 15 45 3 2 4 1S+1L Y Y Y Y61 1 8S 10 40 1 1S+1L Y Y62 1 15S 20 40 1 4 4 4 2S Y Y63 1 10S 15 50 5 6 8 1S+1L Y Y64 1 3 15S 25 45 3 3 4 6 2S Y Y Y65 1 8S 10 40 4 2 4 Y66 1 10 5 2 4 6 ST Y67 5 5 3 4 4 ST Y68 1 15S 25 40 3 1 6 12 1S+1L Y Y69 5S 10 5 6 8 ST Y70 8S 20 40 1 4 2 6 ST Y71 1 5 5 2 1 6 12 ST ST72 10S 10 55 3 6 1S+1L Y Y73 1 8S 10 40 4 1S+1L Y74 1 3 10S 10 40 2 6 12 Y75 1 5 5 2 4 6 ST Y76 5 1 4 ST Y77 1 10 2 6 8 Y78 5S 10 5 4 6 ST Y79 1 8S 10 50 1 10 1S+1L Y Y80 1 10S 15 45 1 1S+1L Y Y81 1 5S 10 5 3 2 4 6 ST Y82 1 8S 20 40 2 3 Y Y83 20 5 2 2 4 2S Y ST Y84 1 5 5 2 4 6 ST ST85 1 10S 20 40 1 3 4 Y86 1 8S 15 40 Y87 1 10 5 6 12 ST Y88 1 5S 10 5 1 6 8 ST Y89 5 5 1 4 ST Y90 1 10S 15 40 1 1S+1L Y Y91 1 5S 10 5 3 6 8 ST Y92 1 10 5 3 4 4 ST Y
Trade C
opy Only
Marketing & Product Guide 29
Participating Stores
Continued
Stor
e #
Her
o D
ispl
ayTh
emat
ic B
anne
r Ins
ert
Them
atic
PO
DSo
ld E
nd A
isle
Back
er C
ards
Regu
lar E
xten
ders
Dis
cove
ry E
xten
ders
Spi
rits
Dis
cove
ry E
xten
ders
Win
eD
isco
very
Ext
ende
rs B
SMG
reen
Ext
ende
rEx
teri
or B
anne
rSh
owca
rds
Pow
er A
isle
Ban
ners
Peri
met
er B
anne
rs
Prom
o Fi
xtur
e En
ds
Feat
ure
Gif
tPr
emiu
m F
ixtu
reO
ntar
io W
ine
Supe
rsta
rsO
ntar
io P
opul
ar P
icks
Beer
Spe
cial
ty P
rogr
amM
ixed
Dri
nk
93 1 10S 15 45 6 16 2S Y Y94 1 10 5 2 6 8 ST Y95 1 20S 30 55 3 3 3 3 6 2S Y Y Y Y96 1 5 5 2 4 6 ST Y97 10S 25 40 6 2 4 2S Y Y98 1 5 5 3 6 12 ST Y99 1 5S 10 5 3 4 6 ST Y100 1 5S 10 5 2 6 12 ST Y101 1 15S 25 40 3 6 12 1S+1L Y Y Y102 1 3 10S 25 45 6 2 4 2S Y Y Y 2103 1 5S 10 5 3 ST Y104 1 10 5 2 4 ST Y105 5 5 1 4 ST Y106 1 20S 30 55 1 3 4 6 2S Y Y Y 2107 1 5 1 4 6 ST Y108 1 15 5 3 4 ST Y109 1 5S 10 5 1 4 6 ST Y110 5S 15 5 3 4 6 ST Y111 1 5 5 3 4 4 ST Y112 10 5 4 4 6 ST Y113 1 5 2 6 8 ST Y114 5 5 4 ST Y115 1 20P 40 55 3 3 1 5 8 6 2S Y Y Y Y 2116 1 5 2 4 4 ST Y117 1 10 5 3 4 6 ST Y118 1 5 5 2 4 6 ST Y119 5 1 4 ST Y120 1 4 ST Y121 5 1 ST Y122 1 5 5 2 4 4 ST Y123 1 10 5 3 6 8 ST Y124 3 Y125 1 5 5 2 6 8 ST Y126 10 5 1 ST Y127 10 5 1 4 ST Y128 1 10 5 2 4 6 ST Y129 5 5 1 4 4 ST Y130 1 15S 25 50 2 4 1S+1L Y Y131 5 5 1 4 ST Y132 1 10S 25 40 7 1 4 2S Y Y 2133 10 5 1 4 ST Y134 3 5 1 4 ST Y135 1 15 5 6 8136 1 5S 10 5 2 4 ST Y
Stor
e #
Her
o D
ispl
ayTh
emat
ic B
anne
r Ins
ert
Them
atic
PO
DSo
ld E
nd A
isle
Back
er C
ards
Regu
lar E
xten
ders
Dis
cove
ry E
xten
ders
Spi
rits
Dis
cove
ry E
xten
ders
Win
eD
isco
very
Ext
ende
rs B
SMG
reen
Ext
ende
rEx
teri
or B
anne
rSh
owca
rds
Pow
er A
isle
Ban
ners
Peri
met
er B
anne
rs
Prom
o Fi
xtur
e En
ds
Feat
ure
Gif
tPr
emiu
m F
ixtu
reO
ntar
io W
ine
Supe
rsta
rsO
ntar
io P
opul
ar P
icks
Beer
Spe
cial
ty P
rogr
amM
ixed
Dri
nk
137 10 5 4 ST Y138 5 1 4 ST Y139 1 10 5 2 4 6 ST ST140 1 15P 25 55 3 3 6 12 1S+1L Y Y141 10 5 1 4 ST Y142 10 5 1 4 ST Y143 1 8P 20 40 4 4 1S+1L Y Y Y144 1 10S 10 40 2 6 12 Y145 1 15S 30 40 1 6 2 4 2S Y Y 2146 5 5 1 ST Y147 5 5 1 4 ST Y148 1 3 15P 45 55 3 1 3 4 2S Y Y Y Y 2149 1 3 20P 30 55 5 10 6 2S Y Y Y Y 2151 5 5 1 4 4 ST Y152 1 10S 20 40 2 6 12 Y153 8S 20 40 6 4 6 2S Y Y154 1 15S 25 40 1 6 3 4 2S Y Y Y155 1 10S 15 40 3 4 3 1S+1L Y Y156 1 20P 25 55 3 3 4 5 4 1S+1L Y Y Y157 1 15 5 3 4 ST Y158 1 10 5 3 4 ST Y159 1 5 5 1 4 ST Y160 5 5 1 4 6 Y161 1 5 5 4 4 ST Y162 1 10 5 2 4 4 ST Y163 1 15S 20 40 3 2 5 6 12 1S+1L Y164 1 15P 20 55 3 3 5 4 2S Y Y Y Y165 1 8S 15 45 4 4 1S+1L Y Y166 1 10 5 3 6 12 Y ST Y167 1 10S 10 45 3 3 3 10 Y168 1 10P 20 40 3 5 4 2S Y Y Y 2169 1 10 5 3 6 8 ST Y170 1 10 5 3 4 6 ST Y171 1 3 20S 25 60 3 3 2 8 6 2S Y Y Y Y 2172 5 5 1 4 6 ST Y173 5 5 1 ST Y174 1 10 5 3 6 8 ST Y175 1 10S 15 55 3 3 4 4 1S+1L Y Y Y176 5 5 1 4 ST Y178 1 10 5 1 6 12 ST Y179 1 15P 25 55 4 3 4 2S+2L Y Y Y180 5 5 1 4 ST Y181 5 5 1 6 8 Y182 1 15P 25 40 2 3 6 12 1S+1L Y Y
Trade C
opy Only
Promotional Turn 7: goLOCAL Meet Ontario’s Talent30
Participating Stores
Continued
Stor
e #
Her
o D
ispl
ayTh
emat
ic B
anne
r Ins
ert
Them
atic
PO
DSo
ld E
nd A
isle
Back
er C
ards
Regu
lar E
xten
ders
Dis
cove
ry E
xten
ders
Spi
rits
Dis
cove
ry E
xten
ders
Win
eD
isco
very
Ext
ende
rs B
SMG
reen
Ext
ende
rEx
teri
or B
anne
rSh
owca
rds
Pow
er A
isle
Ban
ners
Peri
met
er B
anne
rs
Prom
o Fi
xtur
e En
ds
Feat
ure
Gif
tPr
emiu
m F
ixtu
reO
ntar
io W
ine
Supe
rsta
rsO
ntar
io P
opul
ar P
icks
Beer
Spe
cial
ty P
rogr
amM
ixed
Dri
nk
183 5S 15 5 3 4 4 Y Y184 1 5S 10 5 3 4 4 ST Y185 1 3 15P 20 55 3 4 1 6 12 1S+1L Y Y Y 2186 1 8S 10 40 1 4 Y Y187 1 3 20S 40 65 3 3 1 4 8 8 2S Y Y Y Y 2188 1 10S 15 40 3 1S+1L Y189 5 5 1 4 4 ST Y190 1 10S 10 40 1 10 1S+1L Y Y191 1 3 15S 30 40 3 3 4 4 6 2S Y Y Y 2192 8S 10 40 2 6 12 1S+1L Y Y193 10 5 1 4 6 ST Y194 1 10 5 2 6 8 ST Y195 1 3 20S 20 60 1 6 8 1S+1L Y196 1 10S 10 40 3 6 12 1S+1L Y Y197 1 5S 10 5 3 6 12 ST Y198 1 3 15S 25 55 6 3 4 2S Y Y Y Y 2199 5S 10 5 6 12 Y200 1 3 20S 25 65 3 3 1 5 7 4 2S Y Y 2201 1 3 15S 15 55 2 6 1S+1L Y Y202 8S 10 40 3 6 12 1S+1L Y Y203 Y204 5 5 1 4 ST Y205 1 10 5 3 6 ST Y207 1 15S 20 40 4 7 4 2S Y Y Y208 1 S 10 5 1 6 12 ST Y209 1 15S 20 60 6 6 4 2S Y Y Y210 10S 30 40 5 2 4 2S Y Y211 1 8S 10 40 1 4 6 Y Y212 1 15P 30 40 1 7 8 4 2S Y ST Y 2213 1 15 5 3 6 12 ST Y214 10S 25 40 2 2S Y Y216 1 8S 15 40 2 5 4 Y217 1 3 20P 30 55 3 3 1 6 6 2S Y Y Y Y218 1 15S 25 55 3 3 3 5 6 12 1S+1L Y Y Y219 1 5 5 2 4 6 ST Y220 1 10 5 3 4 ST Y221 1 10 5 1 ST ST222 1 5S 10 5 3 4 ST Y223 1 5S 15 5 2 6 ST Y224 1 10 5 4 4 ST Y225 1 5S 10 5 2 2 4 ST Y226 1 3 20S 30 55 3 3 3 8 9 6 2S Y Y Y Y 2227 1 5S 15 5 2 6 8 Y228 1 3 20S 25 40 3 3 4 3 4 1S+1L Y Y
Stor
e #
Her
o D
ispl
ayTh
emat
ic B
anne
r Ins
ert
Them
atic
PO
DSo
ld E
nd A
isle
Back
er C
ards
Regu
lar E
xten
ders
Dis
cove
ry E
xten
ders
Spi
rits
Dis
cove
ry E
xten
ders
Win
eD
isco
very
Ext
ende
rs B
SMG
reen
Ext
ende
rEx
teri
or B
anne
rSh
owca
rds
Pow
er A
isle
Ban
ners
Peri
met
er B
anne
rs
Prom
o Fi
xtur
e En
ds
Feat
ure
Gif
tPr
emiu
m F
ixtu
reO
ntar
io W
ine
Supe
rsta
rsO
ntar
io P
opul
ar P
icks
Beer
Spe
cial
ty P
rogr
amM
ixed
Dri
nk
229 1 5S 10 5 3 6 8 ST Y230 15 5 1 6 12 ST Y231 1 10 5 2 4 ST Y232 1 5S 10 5 3 6 8 ST Y233 1 10S 15 40 3 6 Y234 10S 15 40 3 4 4 1S+1L Y235 5 5 1 4 ST Y236 1 5S 10 5 1 4 6 ST Y238 1 10 5 1 6 8 Y239 1 10 5 2 4 6 ST Y240 5 5 1 4 4 ST Y241 5 5 1 4 4 ST Y242 1 3 15S 25 45 4 4 1S+1L Y Y243 1 20P 30 55 3 3 1 6 6 2S Y Y Y Y 2244 1 15S 20 40 5 3 4 2S Y Y245 5 5 1 4 ST Y246 1 8S 10 40 3 6 12 1S+1L Y Y247 1 5S 10 5 3 6 8 ST Y248 1 15P 30 40 3 4 4 4 1S+1L Y249 1 3 10S 20 40 2 4 4 1S+1L Y Y250 5S 10 5 1 4 ST ST251 5 5 1 4 ST Y252 1 20S 30 40 7 2 3 2S Y Y Y Y 2253 1 3 20P 30 55 3 6 2 4 2S Y Y Y Y 2254 1 10 5 3 6 8 ST Y255 1 10S 20 55 6 2 6 2S Y Y Y256 5 5 1 4 ST Y257 5 5 1 4 4 ST Y258 1 10 5 1 4 ST Y259 10 5 ST Y260 5S 25 5 4 2 6 ST Y261 1 10 5 1 4 ST Y262 5 5 1 4 ST Y263 1 15S 20 45 3 4 4 1S+1L Y Y264 1 10 5 3 6 8 ST Y265 1 15S 20 40 3 3 6 6 4 2S Y Y Y266 1 5S 15 5 3 ST Y267 1 10 5 3 ST Y268 5S 10 5 2 4 4 ST ST269 1 3 20S 25 40 8 18 4 2S Y Y 270 1 5S 10 5 3 4 ST Y271 5 5 1 10 ST Y272 5 5 1 ST Y273 1 5 4 6 ST Y
Trade C
opy Only
Marketing & Product Guide 31
Participating Stores
Continued
Stor
e #
Her
o D
ispl
ayTh
emat
ic B
anne
r Ins
ert
Them
atic
PO
DSo
ld E
nd A
isle
Back
er C
ards
Regu
lar E
xten
ders
Dis
cove
ry E
xten
ders
Spi
rits
Dis
cove
ry E
xten
ders
Win
eD
isco
very
Ext
ende
rs B
SMG
reen
Ext
ende
rEx
teri
or B
anne
rSh
owca
rds
Pow
er A
isle
Ban
ners
Peri
met
er B
anne
rs
Prom
o Fi
xtur
e En
ds
Feat
ure
Gif
tPr
emiu
m F
ixtu
reO
ntar
io W
ine
Supe
rsta
rsO
ntar
io P
opul
ar P
icks
Beer
Spe
cial
ty P
rogr
amM
ixed
Dri
nk
274 5 1 4 4 ST Y275 1 10 5 3 4 Y276 1 5 5 3 10 ST Y277 1 15 5 3 6 16 ST Y278 10S 15 40 7 3 4 2S Y Y Y279 1 8S 15 40 3 6 12 1S+1L Y Y280 3 5 1 4 ST Y281 1 10 5 3 4 6 ST Y282 1 10 5 3 6 12 ST Y283 5 5 1 ST Y284 1 10 2 6 12 ST Y285 3 5 3 4 ST Y286 5 1 4 4 ST Y287 1 15S 20 55 3 3 6 1S+1L Y Y Y288 1 3 20P 30 65 3 1 6 5 4 2S Y Y Y Y 2289 1 15 5 2 6 12 Y290 3 5 1 4 ST Y291 1 10 5 2 6 8 ST Y292 5 5 4 4 ST Y293 1 5 5 1 4 4 ST Y294 1 10 5 3 6 12 ST Y295 1 10P 15 40 3 3 1S+1L Y Y Y296 1 10 3 4 6 ST Y297 1 15 5 4 3 4 ST Y298 1 15P 25 40 3 4 4 4 1S+1L Y Y Y299 1 15 5 2 4 4 Y300 1 10S 15 55 3 3 4 1S+1L Y Y Y301 10 5 1 4 6 ST Y302 5S 5 5 ST Y303 1 10 5 3 4 6 ST Y304 1 5S 15 5 3 4 6 ST Y305 10 5 1 ST Y306 1 10 5 2 4 4 Y307 5 5 1 ST Y308 5 5 1 4 ST Y309 5 5 1 4 ST Y310 5S 10 5 2 4 Y311 1 10P 20 55 5 3 1S+1L Y Y Y312 1 15S 20 40 2 6 12 Y313 10 1 ST314 1 10 3 4 ST Y315 3 5 1 ST Y316 1 10 5 3 4 6 ST Y317 1 5 5 1 4 6 ST Y
Stor
e #
Her
o D
ispl
ayTh
emat
ic B
anne
r Ins
ert
Them
atic
PO
DSo
ld E
nd A
isle
Back
er C
ards
Regu
lar E
xten
ders
Dis
cove
ry E
xten
ders
Spi
rits
Dis
cove
ry E
xten
ders
Win
eD
isco
very
Ext
ende
rs B
SMG
reen
Ext
ende
rEx
teri
or B
anne
rSh
owca
rds
Pow
er A
isle
Ban
ners
Peri
met
er B
anne
rs
Prom
o Fi
xtur
e En
ds
Feat
ure
Gif
tPr
emiu
m F
ixtu
reO
ntar
io W
ine
Supe
rsta
rsO
ntar
io P
opul
ar P
icks
Beer
Spe
cial
ty P
rogr
amM
ixed
Dri
nk
318 1 5 5 4 4 ST Y319 5 1 4 ST Y320 10 6 8 1S+1L ST ST321 1 8S 10 45 3 10 Y322 5 5 1 4 ST Y323 1 10 5 3 6 ST Y324 1 8P 15 40 3 6 8 1S+1L Y Y325 1 20S 30 50 3 1 5 3 4 2S Y Y Y Y 2326 1 3 10S 10 40 3 3 6 Y327 1 5S 10 5 3 4 ST Y328 1 5 5 2 4 4 ST Y329 1 3 20P 30 55 3 8 2S Y Y Y Y 2330 1 3 5 3 6 8 ST Y331 5 5 1 ST Y332 5 1 4 ST Y333 Y ST ST Y334 1 3 20S 30 65 3 3 3 1 6 8 2S Y Y Y Y 2335 1 5 5 3 6 8 ST Y336 5 5 1 ST Y337 5 1 ST Y338 5 1 4 ST Y339 10 5 1 4 4 ST Y340 1 10S 20 40 1 6 5 4 2S Y Y342 10S 10 40 3 6 8 Y343 15S 20 45 4 3 4 2S+1L Y Y344 1 5 2 6 8 Y345 1 8S 10 40 2 4 6 1S+1L Y Y346 1 3 20P 25 65 3 3 1 6 8 6 2S Y Y Y 2347 5 5 1 4 ST Y348 5 5 4 6 ST Y349 5 1 4 ST Y350 10 5 1 4 4 ST Y351 1 10S 15 40 1 4 1S+1L Y Y352 1 10 5 2 4 4 ST Y353 1 10P 15 60 5 4 1S+1L Y Y Y354 5 5 1 6 8 Y355 1 3 20P 30 65 3 3 3 1 11 10 4S Y Y Y Y 2356 1 15S 20 55 2 6 Y358 3 3 4 ST ST359 1 15S 15 55 4 4 4 1S+1L Y Y360 1 15P 25 55 3 3 3 8 5 4 2S Y Y Y Y 2361 1 3 15S 25 45 6 4 2S Y Y Y Y 2362 1 20S 20 60 3 1 6 12 2S Y Y363 5S 10 5 4 1 4 6 ST ST
Trade C
opy Only
Promotional Turn 7: goLOCAL Meet Ontario’s Talent32
Participating Stores
Continued
Stor
e #
Her
o D
ispl
ayTh
emat
ic B
anne
r Ins
ert
Them
atic
PO
DSo
ld E
nd A
isle
Back
er C
ards
Regu
lar E
xten
ders
Dis
cove
ry E
xten
ders
Spi
rits
Dis
cove
ry E
xten
ders
Win
eD
isco
very
Ext
ende
rs B
SMG
reen
Ext
ende
rEx
teri
or B
anne
rSh
owca
rds
Pow
er A
isle
Ban
ners
Peri
met
er B
anne
rs
Prom
o Fi
xtur
e En
ds
Feat
ure
Gif
tPr
emiu
m F
ixtu
reO
ntar
io W
ine
Supe
rsta
rsO
ntar
io P
opul
ar P
icks
Beer
Spe
cial
ty P
rogr
amM
ixed
Dri
nk
364 1 10 5 3 6 8 ST Y365 ST ST366 1 10S 15 40 3 1S+1L Y367 1 3 20P 30 65 3 3 3 1 10 6 4 2S Y Y Y Y 2369 1 10 4 ST Y370 10 5 3 ST Y371 1 10S 20 60 3 3 7 4 2S Y Y Y Y372 1 15 5 2 6 8 ST Y373 1 3 15S 20 60 5 4 4 2S Y Y Y374 1 15 5 2 6 12 Y375 5 5 1 4 ST Y376 ST Y377 5 5 1 4 4 ST Y378 1 3 20S 45 65 3 3 1 7 8 2S Y Y Y 2379 1 3 5 3 6 8 ST Y380 1 10 5 4 6 ST Y381 1 10 10 40 3 3 3 6 8 1S+1L Y Y382 1 15S 15 45 3 1 6 1S+1L Y Y383 1 3 15S 25 40 5 2 4 2S Y Y Y 2384 1 8P 15 40 3 3 2 4 1S+1L Y Y385 1 20S 30 65 3 3 3 1 7 4 2S Y Y Y Y386 1 10S 20 40 3 3 5 3 6 2S Y Y Y387 1 15S 20 55 7 3 4 2S Y Y388 1 10P 15 40 3 8 4 4 2S Y Y Y389 1 15S 25 40 4 3 4 1S+1L Y Y Y390 1 3 20P 25 65 3 1 6 5 4 2S Y Y Y 2393 1 20P 25 65 3 3 3 6 6 2S Y Y Y Y 2394 1 10S 10 55 2 6 12 1S+1L Y Y395 10 5 2 10 ST Y398 1 20S 40 55 0 6 3 4 2S Y Y Y 2399 15 5 1 ST Y400 15S 20 40 2 4 1S+1L Y Y401 8S 15 40 1 6 12 Y402 1 3 10S 10 45 3 6 12 2S+2L Y Y403 10 5 1 4 4 ST ST404 1 15S 20 55 3 4 6 4 2S Y Y Y405 5 5 1 4 ST Y406 5S 15 5 5 3 4 Y407 1 15P 25 45 3 1 4 3 6 1S+1L Y Y408 1 15S 20 50 3 3 6 4 1S+1L Y409 5 5 1 4 ST Y410 10 5 2 4 4 ST ST411 8P 10 40 1 4 1S+1L Y412 1 3 20P 25 55 1 10 10 4 2S Y Y Y Y 2
Stor
e #
Her
o D
ispl
ayTh
emat
ic B
anne
r Ins
ert
Them
atic
PO
DSo
ld E
nd A
isle
Back
er C
ards
Regu
lar E
xten
ders
Dis
cove
ry E
xten
ders
Spi
rits
Dis
cove
ry E
xten
ders
Win
eD
isco
very
Ext
ende
rs B
SMG
reen
Ext
ende
rEx
teri
or B
anne
rSh
owca
rds
Pow
er A
isle
Ban
ners
Peri
met
er B
anne
rs
Prom
o Fi
xtur
e En
ds
Feat
ure
Gif
tPr
emiu
m F
ixtu
reO
ntar
io W
ine
Supe
rsta
rsO
ntar
io P
opul
ar P
icks
Beer
Spe
cial
ty P
rogr
amM
ixed
Dri
nk
413 3 5 1 4 ST Y414 1 10 5 1 4 4 ST Y415 1 10P 10 40 2 6 Y416 1 3 20S 25 55 3 3 3 11 7 6 2S Y Y Y Y 2417 1 3 20P 25 60 3 3 10 5 6 2S Y Y Y Y 2418 1 5 5 2 4 4 ST ST419 1 3 5 3 4 6 Y420 ST ST421 5 5 1 ST Y422 5 5 1 4 ST Y423 5 5 1 4 ST Y424425 1 10S 20 40 3 4 4 2S Y Y Y426 1 10S 15 40 5 1 6 12 1S Y Y427 ST ST428 1 3 20S 30 65 3 3 3 1 10 3 6 2S Y Y Y429 5 2 4 6 Y430 5 5 1 4 4 Y431 1 15S 20 55 3 3 3 1 6 5 4 2S Y Y Y432 1 20S 25 55 3 3 1 6 4 4 2S Y Y Y Y433 5 1 4 ST Y434 1 15S 25 45 1 6 12 2S Y Y Y435 5 5 1 4 ST Y436 5S 25 5 3 6 12 ST ST437 1 3 10S 25 40 1 6 4 2S Y Y Y 2438 1 3 20S 30 55 3 3 1 9 5 6 2S Y Y Y Y 2439 1 ST Y440 1 10 5 4 4 4 ST Y441 10 5 3 4 6 ST Y442 5 2 4 6 ST Y443 1 15P 20 60 3 3 6 12 1S+1L Y Y Y444 1 3 15S 15 40 3 3 1 3 6 8 1S+1L Y Y445 1 3 20S 30 60 3 3 1 9 8 2S Y Y Y Y 2446 1 10 5 1 6 8 Y447 5 5 1 6 8 ST Y448 1 5 5 1 4 4 ST Y449 3 5 1 4 ST Y450 1 5 5 6 8 Y451 5 5 1 4 4 ST Y452 65 Y Y Y 2453 10P 15 40 4 1 6 12 1S+1L Y Y454 1 10 5 2 6 16 ST Y455 1 10 5 6 8 ST Y457 1 3 10P 20 55 3 7 4 6 2S Y Y Y Y 2
Trade C
opy Only
Marketing & Product Guide 33
Participating Stores
Continued
Stor
e #
Her
o D
ispl
ayTh
emat
ic B
anne
r Ins
ert
Them
atic
PO
DSo
ld E
nd A
isle
Back
er C
ards
Regu
lar E
xten
ders
Dis
cove
ry E
xten
ders
Spi
rits
Dis
cove
ry E
xten
ders
Win
eD
isco
very
Ext
ende
rs B
SMG
reen
Ext
ende
rEx
teri
or B
anne
rSh
owca
rds
Pow
er A
isle
Ban
ners
Peri
met
er B
anne
rs
Prom
o Fi
xtur
e En
ds
Feat
ure
Gif
tPr
emiu
m F
ixtu
reO
ntar
io W
ine
Supe
rsta
rsO
ntar
io P
opul
ar P
icks
Beer
Spe
cial
ty P
rogr
amM
ixed
Dri
nk
458 1 8S 15 45 2 2 6 12 Y459 1 3 15S 25 55 3 6 4 2S Y Y Y 2460 3 1 4 ST Y461 1 5 5 3 6 8 Y462 1 10 5 2 4 6 ST Y463 3 5 4 ST Y464 5 5 1 ST Y465 1 15S 20 55 3 3 1 5 4 2S Y Y Y466 1 4 ST Y467 1 10S 10 40 3 6 Y468 1 15 5 3 4 ST Y469 5 5 1 4 ST Y470 1 10S 15 40 5 3 6 1S+1L Y Y Y471 10 5 3 10 ST Y472 10 5 1 4 ST Y473 5 5 1 4 ST Y474 5 5 2 4 ST Y475 10 5 1 ST Y476 1 4 ST Y478 1 10 3 6 12 ST Y479 3 1 ST Y480 5 5 1 4 ST Y481 1 3 15P 25 45 1 5 3 4 1S+1L Y Y Y482 5 5 1 ST Y483 5 6 Y484 1 10S 15 40 2 4 4 1S+1L Y Y485 1 3 15P 15 40 6 12 Y487 5 5 1 4 ST Y488 3 5 1 4 4 ST Y489 10 5 3 10 ST Y490 1 3 20S 30 55 5 3 4 2S Y Y Y492 1 5 5 4 4 ST Y493 3 5 1 4 ST Y494 1 15P 25 55 2 4 1S+1L Y Y Y Y495 1 3 15S 20 55 3 3 6 9 4 2S Y Y Y Y496 1 3 2 6 8 ST Y497 1 10S 20 45 6 12 Y498499 1 20P 40 60 3 3 1 7 3 4 2S Y Y Y Y501 1 15S 20 45 9 4 1S+1L Y Y Y502 10 2 4 6 Y503 3 1504 1 10 5 2 4 6 ST Y505 1 3 20P 30 55 3 4 3 6 2S Y Y Y Y
Stor
e #
Her
o D
ispl
ayTh
emat
ic B
anne
r Ins
ert
Them
atic
PO
DSo
ld E
nd A
isle
Back
er C
ards
Regu
lar E
xten
ders
Dis
cove
ry E
xten
ders
Spi
rits
Dis
cove
ry E
xten
ders
Win
eD
isco
very
Ext
ende
rs B
SMG
reen
Ext
ende
rEx
teri
or B
anne
rSh
owca
rds
Pow
er A
isle
Ban
ners
Peri
met
er B
anne
rs
Prom
o Fi
xtur
e En
ds
Feat
ure
Gif
tPr
emiu
m F
ixtu
reO
ntar
io W
ine
Supe
rsta
rsO
ntar
io P
opul
ar P
icks
Beer
Spe
cial
ty P
rogr
amM
ixed
Dri
nk
506 3 5 4 ST Y507 1 5S 10 5 2 6 12 ST Y508 1 10 5 3 ST Y509 1 15 5 2 6 12 ST Y510 5 5 1 4 6 ST Y512 ST ST513 5 5 1 Y514 5 5 1 ST Y515 ST ST516 5 1 4 4 ST Y517 1 5S 10 5 3 ST Y518 1 15S 25 40 3 1 4 1S+1L Y Y519 5 5 1 ST Y520 1 5 3 4 4 ST Y521 1 15P 20 55 3 1 4 1S+1L Y Y522 1 3 10P 15 55 5 4 4 2S Y Y 2523 1 3 20P 45 40 3 1 6 3 8 2S Y Y Y 2524 1 5 2 6 12 ST Y525 1 3 20P 25 55 1 11 10 6 2S Y Y Y Y 2526 ST ST527 1 10 5 3 6 12 ST Y528 1 15P 30 40 1 6 2S Y Y Y Y 2529 1 5S 15 5 3 6 12 ST Y530 1 10 3 6 8 ST Y531 1 3 5 4 ST Y532 10 5 2 ST ST Y533 10S 20 40 3 1 6 Y535 5 5 1 ST Y536 1 3 10P 15 40 3 10 7 4 2S Y Y 2537 10 5 2 4 ST Y538 ST ST539 1 5S 10 5 2 6 8 Y540 1 15S 20 55 3 5 4 2S Y Y541 5 5 1 4 4 ST Y542 1 3 20P 30 55 3 4 6 2S Y Y Y Y 2543 1 10 5 1 4 4 ST Y544 1 3 15S 20 60 3 3 6 7 4 2S Y Y 2545 1 3 15S 25 55 5 6 4 2S Y Y 2546 1 15S 30 40 5 7 4 2S Y Y Y 2547 ST Y548 10 5 1 4 ST Y549 1 20S 30 60 5 9 4 2S Y Y Y Y550 10 5 6 12 ST Y552 8S 15 40 3 3 Y
Trade C
opy Only
Promotional Turn 7: goLOCAL Meet Ontario’s Talent34
Participating Stores
Continued
Stor
e #
Her
o D
ispl
ayTh
emat
ic B
anne
r Ins
ert
Them
atic
PO
DSo
ld E
nd A
isle
Back
er C
ards
Regu
lar E
xten
ders
Dis
cove
ry E
xten
ders
Spi
rits
Dis
cove
ry E
xten
ders
Win
eD
isco
very
Ext
ende
rs B
SMG
reen
Ext
ende
rEx
teri
or B
anne
rSh
owca
rds
Pow
er A
isle
Ban
ners
Peri
met
er B
anne
rs
Prom
o Fi
xtur
e En
ds
Feat
ure
Gif
tPr
emiu
m F
ixtu
reO
ntar
io W
ine
Supe
rsta
rsO
ntar
io P
opul
ar P
icks
Beer
Spe
cial
ty P
rogr
amM
ixed
Dri
nk
553 1 3 15P 25 55 3 6 8 1S+1L Y Y555 1 8S 20 40 1 6 4 2S Y Y Y 2556 1 3 15P 20 40 3 3 10 4 2S Y Y Y Y557 5 5 1 4 ST Y558 10 5 1 6 8 ST Y559 1 15S 20 40 1 6 3 4 2S Y Y560 1 5 5 1 ST Y561 1 5 5 ST Y562 1 5 5 1 4 ST Y563 1 10S 10 40 2 6 Y564 1 8S 20 40 3 3 3 4 6 1S+1L Y565 5 5 1 4 ST Y566 1 3 20P 30 60 3 3 1 8 6 4 1S+1L Y Y 2567 10 5 1 4 4 ST Y568 1 10P 15 60 6 6 1S+1L Y Y Y569 1 5S 10 5 2 6 Y570 5 5 1 ST Y571 Y Y572 1 10S 15 40 2 6 12 1S+1L Y Y573 1 3 10P 15 55 4 4 4 2S Y Y Y Y574 5 1 ST Y575 1 3 15S 25 40 3 7 4 2S Y Y Y Y 2576 1 10 5 2 6 ST Y577 5 5 1 4 ST Y578 1 5S 10 5 3 4 6 ST Y579 1 10S 10 55 3 4 1S+1L Y Y Y581 1 5 5 3 4 4 ST Y582 1 5 5 3 6 8 ST Y583 5 1 4 4 ST Y584 1 3 15S 15 40 3 3 3 4 2S Y Y Y 2586 1 15S 20 40 3 5 3 6 12 2S+2L Y Y Y Y587 1 15S 15 55 2 10 1S+1L Y Y588 5 5 1 ST Y589 20 5 1 6 Y590 1 20P 30 60 3 3 1 5 8 2S Y Y Y Y 2591 3 1 4 ST Y593 1 15P 20 45 2 5 4 1S+1L Y Y594 1 10 5 3 4 4 ST Y595 1 5 5 1 ST Y596 1 10 5 2 4 6 ST Y597 1 ST Y598 ST ST599 1 15 2 4 6 ST Y601 1 15S 30 55 3 1 7 4 2S Y Y Y 2
Stor
e #
Her
o D
ispl
ayTh
emat
ic B
anne
r Ins
ert
Them
atic
PO
DSo
ld E
nd A
isle
Back
er C
ards
Regu
lar E
xten
ders
Dis
cove
ry E
xten
ders
Spi
rits
Dis
cove
ry E
xten
ders
Win
eD
isco
very
Ext
ende
rs B
SMG
reen
Ext
ende
rEx
teri
or B
anne
rSh
owca
rds
Pow
er A
isle
Ban
ners
Peri
met
er B
anne
rs
Prom
o Fi
xtur
e En
ds
Feat
ure
Gif
tPr
emiu
m F
ixtu
reO
ntar
io W
ine
Supe
rsta
rsO
ntar
io P
opul
ar P
icks
Beer
Spe
cial
ty P
rogr
amM
ixed
Dri
nk
602 1 20S 25 40 3 2 1 6 8 1S+1L Y Y Y603 10 5 1 6 8 ST Y604 3 5 1 ST Y605 10 5 1 4 ST Y606 3 5 1 ST Y607 5 5 1 ST Y608610 3 1 4 ST Y611612 1 15 5 3 6 12 ST Y613 5 5 1 ST Y615 1 ST Y616 1 10S 15 40 3 1 4 7 4 2S Y Y617 1 15S 25 55 1 5 6 4 2S Y Y Y 2618 1 15S 25 55 3 4 Y621 10 1 Y622 5 1 ST Y623 1 3 20P 25 55 3 3 6 4 4 2S Y Y Y Y 2624 1 3 20P 45 55 1 3 4 6 2S Y Y Y Y 2626 3 5 1 ST Y629 1 15S 25 45 3 3 1 3 9 4 2S Y Y Y 2630 1 3 20P 45 55 3 3 3 1 8 6 4 2S Y Y Y Y 2631 1 3 20S 40 50 1 4 6 2S Y Y Y Y 2632 1 3 20S 50 65 3 6 4 4 2S Y Y Y 2693 ST ST697 ST ST698 1 3 15S 30 40 2 4 2S Y Y Y 2700 1 3 20S 30 50 3 3 1 3 4 2S Y Y ST Y Y 2702 1 15P 25 40 1 3 4 4 2S Y Y Y 2705742 Y771 1 20P 30 55 4 6 1S+1L Y Y Y776 1 3 20S 25 65 3 3 1 6 8 4 2S Y Y Y Y
Trade C
opy Only
Po d Pro gram
The pod program consists of three Sold Space displays that will feature New, Hot or Premium productsinthemostfavourableandhightrafficlocations of participating stores .Participation is mandatory for selected stores. If you have questions regarding participation in this program, please direct them to your District Manager.
The following guidelines apply for all pods inanyconfiguration:
Keep the product at good reach level – •use wooden risers when needed. Podsarealwaysfreestandingfloor•displays .Pods should not encroach on other sold •programsorimpedestoretraffic.The positioning and size of the pods are •not open to negotiation by suppliers .Only feature the products listed in •this guide .Always keep the pods visible, accessible •and safe to shop from .Maintain signage for the duration of the •promotion . Replace or update signage as necessary .Re-merchandise and consolidate as •displays sell down .
Trade C
opy Only
Promotional Turn 7: goLOCAL Meet Ontario’s Talent36
Pod Program
Continued
New Pod – Henry of Pelhamh
The New Pod showcases two new wines from Henry of Pelham Winery called Sibling Rivalry Red VQA and White VQA along with two of their signature varietal wines .
LCBO #126144 Sibling Rivalry White VQA • 750 mLLCBO #126151 Sibling Rivalry Red VQA • 750 mLLCBO #270926 Henry of Pelham Baco Noir VQA • 750 mLLCBO #283291 Henry of Pelham Riesling Reserve VQA • 750 mL
Components:Quad Merchandiser with Topper•Preprinted Pricer Card (4 versions x 1 )•
Hot Pod – Malivoire
LCBO #141523 Malivoire Red VQA • 750 mL LCBO #141531 Malivoire White VQA • 750 mL
Components:Flat Merchandiser with Topper•Preprinted Pricer Card (2 versions x 1)•
Premium Pod – Equifera
LCBO #134155 Equifera Chardonnay VQA • 750 mLLCBO #134163 Equifera Pinot Noir VQA • 750 mL
Components:Flat Merchandiser with Topper•Preprinted Pricer Card (2 version x 1 )•
All participating products ARE NOT being force-shipped. Please ensure you order (adjustyourMINS)andhavesufficientquantitytobuildandmaintainthePODdisplay throughout the promotion.
Trade C
opy Only
Marketing & Product Guide 37
Pod Program
Continued
Product Planogram Backer Cards
The NEW Pod should always be built at the front of the store (in the power aisle).
The HOT & PREMIUM PODs should be built in the power aisle or in another prominent location.
H Hot Product PodMalivoire Red VQAMalivoire White VQA
+141523
B A C K E R C A R D
TRA
FF
IC F
LOW
FAC
E PR
OD
UC
TFA
CE
PRO
DU
CT
+141531
FRONT OF STORE
+126151 B A C K E R C A R DB A C K E R C
A R D
New Product PodHenry of Pelham Riesling Reserve VQA, Sibling Rivalry Red VQA,Henry of Pelham Baco Noir VQA,Sibling Rivalry White VQA
TRA
FF
IC F
LOW
FACE PRODUCT
FACE P
RODUCT
FACE P
RODUCT
+270926FACE PRODUCT
+126144
+283291
N
NP
+134155
B A C K E R C A R D
Premium Product PodEquifera Chardonnay VQAEquifera Pinot Noir VQA
TRA
FF
IC F
LOW
FAC
E PR
OD
UC
TFA
CE
PRO
DU
CT
+134163
Hot Pod -Malivoire red vQa
Malivoire WHite vQa
PreMiuM Pod - eQuifera cHardonnay vQaeQuifera Pinot noir vQaHot Pod -
Henry of PelHaM rieslinG reserve vQa
siBlinG rivalry red vQaHenry of PelHaM Baco noir vQa
siBlinG rivalry WHite vQa
Trade C
opy Only
G if t ing & Pack aging
Please note - These items are always available for ordering:
year round Gift wrapping Kit (+151688)Order from your supplying warehouseEach case contains: 24 cello bags (20 x 30) 20 lbs of French Vanilla krinkle shred 24 sheets of newsprint (18 x 24) 1 roll of matte oatmeal wraphia
year round Sheeted wrap (+152629)
Order from your supplying warehouse
Plexi Gift Bag holderOrder from IMAGE Hotline (order #GFT 100)
Generic header Card for the Acrylic Gift Card holder
Order from IMAGE Hotline (order #GFT 095)
reusable Bags Order from your supplying warehouse+150904 Envirobag 4-pocket carrier+153213 Seasonal Eco-Chic 6-pocket
Bag Spring 2008+153528 Woven Polypropylene Shopper+152454 Year-round Medium Shopper
Trade C
opy Only
Promotional Turn 7: goLOCAL Meet Ontario’s Talent40
Gifting & Packaging
PT7 – Gift Items Distribution
Autumn Gift Bags:
Single-bottle corduroy +135921 • $4.95
Double-bottle corduroy +135954 • $6.95
Double-bottle quilted +135962 • $6.95
The following stores will receive 4 cases of each bag:10, 38, 355
The following stores will receive 3 cases of each bag:1, 149, 171, 217, 329, 390, 417, 525, 555, 573, 698
The following stores will receive 2 cases of each bag:214, 252, 253, 383, 385, 528, 542, 575, 593, 632
The following stores will receive 1 case of each bag:15, 19, 21, 31, 34, 35, 57, 62, 164, 185, 209, 212, 226, 243, 269, 295, 334, 346, 353, 371, 373, 387, 412, 416, 432, 438, 445, 452, 457, 459, 494, 501, 505, 522, 523, 536, 540, 544, 549, 556, 566, 623, 630, 5, 6, 14, 20, 22, 25, 27, 36, 40, 44, 47, 50, 58, 60, 61, 63, 64, 68, 72, 79, 80, 82, 83, 90, 93, 95, 97, 101, 102, 106, 115, 130, 132, 140, 143, 145, 148, 154, 153, 155, 156, 165, 166, 168, 175, 179, 182, 183, 186, 187, 190, 191, 192, 196, 198, 200, 201, 202, 207, 210, 211, 218, 228, 242, 244, 246, 249, 255, 263, 265, 278, 279, 287, 288, 298, 300, 311, 324, 325, 333, 340, 343, 351, 359, 360, 361, 362, 367, 378, 381, 382, 384, 386, 388, 389, 393, 394, 398, 400, 402, 404, 407, 425, 426, 428, 431, 434, 437, 443, 444, 453, 465, 470, 481, 484, 490, 495, 499, 518, 521, 545, 546, 553, 559, 568, 572, 579, 584, 586, 587, 590, 602, 601, 616, 617, 624, 629, 631, 700, 702, 771, 776
NOTE: Each case contains 4 units.
Trade C
opy Only
Marketing & Product Guide 41
Gifting & Packaging
PT7 – Gift Items Distribution
Fabric Gift Bags +136325 • $4.95 each
The following stores will receive 4 cases of each bag:10, 38, 355
The following stores will receive 3 cases of each bag:1, 149, 171, 217, 329, 390, 417, 525, 555, 573, 698
The following stores will receive 2 cases of each bag:214, 252, 253, 383, 385, 528, 542, 575, 593, 632
The following stores will receive 1 case of each bag:15, 19, 21, 31, 34, 35, 57, 62, 164, 185, 209, 212, 226, 243, 269, 295, 334, 346, 353, 371, 373, 387, 412, 416, 432, 438, 445, 452, 457, 459, 494, 501, 505, 522, 523, 536, 540, 544, 549, 556, 566, 623, 630, 5, 6, 14, 20, 22, 25, 27, 36, 40, 44, 47, 50, 58, 60, 61, 63, 64, 68, 72, 79, 80, 82, 83, 90, 93, 95, 97, 101, 102, 106, 115, 130, 132, 140, 143, 145, 148, 154, 153, 155, 156, 165, 166, 168, 175, 179, 182, 183, 186, 187, 190, 191, 192, 196, 198, 200, 201, 202, 207, 210, 211, 218, 228, 242, 244, 246, 249, 255, 263, 265, 278, 279, 287, 288, 298, 300, 311, 324, 325, 333, 340, 343, 351, 359, 360, 361, 362, 367, 378, 381, 382, 384, 386, 388, 389, 393, 394, 398, 400, 402, 404, 407, 425, 426, 428, 431, 434, 437, 443, 444, 453, 465, 470, 481, 484, 490, 495, 499, 518, 521, 545, 546, 553, 559, 568, 572, 579, 584, 586, 587, 590, 602, 601, 616, 617, 624, 629, 631, 700, 702, 771, 776
NOTE: Each case contains 12 units.
Trade C
opy Only
Promotional Turn 7: goLOCAL Meet Ontario’s Talent42
Gifting & Packaging
Continued
PT7 – Gift Items Distribution
Mango wood Tray +135913 • $12.95
We encourage you to use the Year Round Wrap Kit ( +151688) to assemble the Mango Wood Tray. The Year Round Wrap Kit assembles 24 gifts.
$12.05 Tray (+135913) + $3.50 Wrap (+151688) + Products = $ TOTAL COST
(No specific product is listed, however, we encourage stores to use VQA wines or products featured in our FSI.)
The following stores will receive 4 cases of each bag:10, 38, 355
The following stores will receive 3 cases of each bag:1, 149, 171, 217, 329, 390, 417, 525, 555, 573, 698
The following stores will receive 2 cases of each bag:214, 252, 253, 383, 385, 528, 542, 575, 593, 632
The following stores will receive 1 case of each bag:15, 19, 21, 31, 34, 35, 57, 62, 164, 185, 209, 212, 226, 243, 269, 295, 334, 346, 353, 371, 373, 387, 412, 416, 432, 438, 445, 452, 457, 459, 494, 501, 505, 522, 523, 536, 540, 544, 549, 556, 566, 623, 630, 5, 6, 14, 20, 22, 25, 27, 36, 40, 44, 47, 50, 58, 60, 61, 63, 64, 68, 72, 79, 80, 82, 83, 90, 93, 95, 97, 101, 102, 106, 115, 130, 132, 140, 143, 145, 148, 154, 153, 155, 156, 165, 166, 168, 175, 179, 182, 183, 186, 187, 190, 191, 192, 196, 198, 200, 201, 202, 207, 210, 211, 218, 228, 242, 244, 246, 249, 255, 263, 265, 278, 279, 287, 288, 298, 300, 311, 324, 325, 333, 340, 343, 351, 359, 360, 361, 362, 367, 378, 381, 382, 384, 386, 388, 389, 393, 394, 398, 400, 402, 404, 407, 425, 426, 428, 431, 434, 437, 443, 444, 453, 465, 470, 481, 484, 490, 495, 499, 518, 521, 545, 546, 553, 559, 568, 572, 579, 584, 586, 587, 590, 602, 601, 616, 617, 624, 629, 631, 700, 702, 771, 776
NOTE: Each case contains 12 units.
Trade C
opy Only
Marketing & Product Guide 43
PT7 – Gift Items Distribution
Autumn 95c Bags+140574 • $0.95
This item will nOT be force-shipped . All stores are encouraged to order as needed . Each case contain 100 units (50 per design) .
Gifting & Packaging
Continued
Trade C
opy Only
Promotional Turn 7: goLOCAL Meet Ontario’s Talent44
Gifting & Packaging
Key Dates
Gift items will arrive by the start of P7•Signage will be shipped to all participating stores via store mailbag by the start •of P7 .
Merchandising Instructions
DisplaytheMangoWoodTraysonthegiftfixture.1 . Stores may choose brands featured in the FSI or brands that best represent their 2 . customer segments to display on the tray .We encourage you to use the Year Round Wrap Kit ( +151688) to assemble the 3 . Mango Wood Tray . The Year Round Wrap Kit assembles 24 gifts . Please ensure preprinted gift tags are attached and lists all components .4 . MerchandisethefinishedgiftsontheFrontEndofthePromotionalFixturein5 . IMAGE Rollout stores . Flagship and Full Service Stores should merchandise them in the Gift Center . Install pre-printed shelf talkers in front of the gifts .6 .
Trade C
opy Only
Promotional Turn 7: goLOCAL Meet Ontario’s Talent46
Overview
During P7, we will promote 12 world-class quality beers all from right here in Ontario . Forthosecustomerswhoenjoyspecialtyselectionsanddistinctiveflavours,wehavedevelopeda28-pagebrochurefilledwithpersonalizedquotesfromeachoftheparticipating breweries . In addition, a set of perpendicular shelf talkers will be shipped to all participating stores to promote a beer contest .
Contest details: Enter online for your chance to win a $600 gift voucher to Toronto’s beerbistro . To enter the contest, visit www .lcbo .com and click on the “LCBO’s Ontario Beer Contest” button . Contest starts on September 14, and ends October 10, 2009 . Visit www .lcbo .com for complete contest rules .
Key Dates
Install: September 13, 2009Take Down: October 10, 2009
Participating Stores
1, 2, 3, 4, 5, 6, 8, 9, 10, 11, 12, 13, 14, 15, 16, 18, 19, 20, 21, 22, 23, 25, 26, 27, 29, 31, 32, 34, 35, 36, 37, 38, 39, 40, 44, 45, 47, 50, 51, 53, 54, 55, 57, 59, 60, 61, 62, 63, 64, 65, 68, 71, 72, 73, 74, 77, 79, 80, 82, 83, 84, 85, 88, 90, 93, 95, 97, 101, 102, 106, 115, 116, 119, 130, 132, 140, 143, 144, 145, 146, 148, 149, 153, 154, 155, 156, 163, 164, 165, 167, 168, 171, 175, 179, 182, 183, 185, 187, 188, 190, 191, 192, 194, 195, 196, 197, 198, 199, 200, 201, 202, 203, 205, 207, 208, 209, 210, 211, 212, 214, 217, 218, 219, 221, 223, 226, 227, 228, 229, 233, 234, 242, 243, 244, 246, 248, 249, 251, 252, 253, 254, 255, 259, 261, 263, 265, 266, 267, 268, 269, 270, 278, 279, 287, 288, 293, 295, 297, 298, 300, 310, 311, 312, 313, 314, 318, 320, 321, 323, 324, 325, 326, 329, 330, 331, 333, 334, 340, 343, 344, 345, 346, 351, 353, 355, 356, 358, 359, 360, 361, 362, 365, 366, 367, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 393, 394, 398, 400, 402, 403, 404, 406, 407, 408, 411, 412, 415, 416, 417, 419, 420, 425, 426, 428, 431, 432, 434, 437, 438, 443, 444, 445, 448, 450, 452, 453, 454, 457, 459, 461, 465, 470, 481, 482, 483, 484, 485, 489, 490, 494, 495, 497, 499, 501, 505, 512, 513, 515, 518, 521, 522, 523, 525, 526, 528, 529, 530, 532, 533, 536, 537, 538, 540, 542, 544, 545, 546, 547, 549, 550, 553, 555, 556, 559, 561, 562, 563, 564, 566, 568, 569, 571, 572, 573, 575, 579, 581, 582, 584, 586, 587, 590, 593, 596, 599, 601, 602, 612, 616, 617, 618, 623, 624, 626, 629, 630, 631, 632, 697, 698, 700, 702, 742, 771, 776
Ontario Beer
Trade C
opy Only
Marketing & Product Guide 47
Ontario Beer
Participating Products
LCBO # Description Format
34660 Hockley Dark 473 mL
39651 Sleeman Honey Brown Lager 473 mL
39677 Sleeman Original Draught 473 mL
73361 Sleeman Cream Ale-Can 473 mL
84210 Mill Street Original Organic Lager 2046 mL
86439 Waterloo Dark 473 mL
131508 Muskoka Premium Dark Ale 6 Pk-B 2046 mL
142356 Amsterdam Blonde 500 mL
547430 Black Oak Pale Ale 6 Pk-B 2046 mL
547646 Steam Whistle Pilsner 6 Pk-B 2046 mL
615880 Devil’s Pale Ale 473 mL
637744 Creemore Springs Premium Lager 6 Pk-B 2046 mL
Signage and Merchandising Instructions
Pre-printed shelf talkers (12 versions)Install the pre-printed shelf talkers in front of each participating product in their regular shelf location .
Perpendicular Contest shelf talker (1 version)Install the perpendicular contest shelf talker in the beer and fridge section .
Customer take-away brochuresDisplay the takeaway brochures in metal holders and place in front of the participating brandsintheregularbeerin-sectionandpromofixturesection.Stockthebrochureholderthroughout the promotion (while quantities last) .
Trade C
opy Only
Promotional Turn 7: goLOCAL Meet Ontario’s Talent50
Promotional Fixture Ontario Beer
Overview
During P7, 12 world-class quality beers, all from right here in Ontario, will be promoted . The same products will also be promoted in-section . Please refer to “Ontario Beer” section of this guide for more details (pages 45-47) .
Participating Stores
Please see the Participating Stores section of this guide .
Signage
Use the pre-printed Category Signs in the sign bands .•
Use the pre-printed shelf talkers to communicate the product information .•
Participating Products
LCBO # Description Format
34660 Hockley Dark 473 mL
39651 Sleeman Honey Brown Lager 473 mL
39677 Sleeman Original Draught 473 mL
73361 Sleeman Cream Ale-Can 473 mL
84210 Mill Street Original Organic Lager 2046 mL
86439 Waterloo Dark 473 mL
131508 Muskoka Premium Dark Ale 6 Pk-B 2046 mL
142356 Amsterdam Blonde 500 mL
547430 Black Oak Pale Ale 6 Pk-B 2046 mL
547646 Steam Whistle Pilsner 6 Pk-B 2046 mL
615880 Devil’s Pale Ale 473 mL
637744 Creemore Springs Premium Lager 6 Pk-B 2046 mL
Trade C
opy Only
Marketing & Product Guide 51
Promotional Fixture Ontario Beer
Merchandising Instructions
The Promotional Fixture is two rounded ends at the front of the Power Aisle .
Promotional FixtureStores with two ends and a Promo Table
(Featured Gifts would be merchandised on the Promo Table)
Promotional FixtureStores with two Ends and without a Promotional Table
Trade C
opy Only
Promotional Turn 7: goLOCAL Meet Ontario’s Talent52
Promotional Fixture Ontario Beer
Merchandising Instructions (continued)
The Promotional Fixture is divided into two separate parts, the front end and the four-foot side .
All the participating products that the store currently lists should be merchandised •onthesideofthefixturewithaminimumoftwofacingseach.Expand the facings (if necessary) to maintain a full looking display .•Featured Gifts should be displayed on the rounded end .•
Promotional FixtureStores with two ends and a Promo Table
(Featured Gifts would be merchandised on the Promo Table)
Promotional FixtureStores with two Ends and without a Promotional Table
Stores that only have one end dedicated for the Promotional Fixture .
All the participating products that the store •currently lists should be merchandised on the fixturewithaminimumoftwofacingseach.Merchandise Featured Gifts on the top shelf . •
Trade C
opy Only
Promotional Turn 7: goLOCAL Meet Ontario’s Talent54
Ontario Superstars/ Popular Pick Program
Promotion Dates: September 13 – October 10, 2009
Ontario Superstars
LCBO 233635 • Cave Spring Riesling Dry VQA 750 mL • $14.25LimeandgrapefruitflavoursalongwitharichtexturemakethisRiesling a perfect match for Cheese and scallion quesadillas .
LCBO #620096 • Angels Gate Cabernet Merlot VQA 750 mL • $15.95This smooth, rich, dark and fruity wine pairs well with Chestnut and bacon risotto with savory cabbage .
Components:Backercard •Shelf Talker•Recipe Card•Pricer Card•
Popular Pick
LCBO #470823 • Pelee Island Merlot • 750 mL This Merlot has a dark ruby appearance with blackcurrant, cherry andchocolateflavours.Anidealpartnerforbarbecuesandmostpasta dishes .
LIMITED TIME OFFERValid until October 4, 2009 Was: $ 9 .95Save: $ 1 .00 Now: $ 8 .95
Components:Backercard •
Trade C
opy Only
Marketing & Product Guide 55
Mixed Drink Fixtures
Promotion Dates: September 13 – October 10, 2009
Display Spot #1 – Craig McDonald from Creekside Estate Winery
Please place the appropriate shelf talker in front of each product .
LCBO# Description Format# of
Shelves
Original Fixture
New Fixture
# of bottles # of bottlesCraig McDonald
620724 Creekside Sauvignon Blanc VQA 750 mL 4 36 16
83196 Creekside Estate Pinot Grigio VQA 750 mL 4 36 16
66654 Creekside Shiraz VQA 750 mL 4 36 16620708 Creekside Cabernet VQA 750 mL 4 36 16
Display Spot #2 – Darryl Brooker from Trius and Hillebrand Estates Winery
Please place the appropriate shelf talker in front of each product .
LCBO# Description Format# of
Shelves
Original Fixture
New Fixture
# of bottles # of bottlesDarryl Brooker
58610 Hillebrand Artist Series Gamay Noir VQA 750 mL 4 36 16
88377 Hillebrand Artist Series Riesling VQA 750 mL 4 36 16
497248 Trius Chardonnay VQA 750 mL 4 36 16
587956 Trius Cabernet Sauvignon VQA 750 mL 4 36 16
Overview
To help customers connect with the wines they are purchasing, we have asked the winemakers to personally speak about their Ontario Wines .
Components
Posters (2 versions)Shelf talkers (8 versions)Drum Signs ( 1 version)
Participating Stores
See the Participating Stores section of this guide .
Trade C
opy Only
Promotional Turn 7: goLOCAL Meet Ontario’s Talent56
Premium / Specialty Beer Program
Promotion Dates: September 13 – December 5, 2009
Overview
This selection of delicious local and international beers, is sure to excite beer lovers this autumn . Products are one-time purchases, for this promotion only . Once your allotment begins to sell down, please re-order these items from your supplying warehouse to replenish your displays .
Participating Stores
1, 4, 5, 6, 10, 14, 15, 18, 19, 21, 25, 31, 35, 36, 38, 40, 57, 60, 95, 101, 115, 143, 148, 149, 156, 164, 171, 179, 187, 198, 207, 212, 217, 218, 226, 243, 252, 253, 287, 288, 295, 300, 325, 329, 333, 334, 355, 360, 361, 367, 371, 373, 385, 389, 393, 412, 416, 417, 425, 432, 438, 443, 445, 452, 457, 481, 494, 495, 499, 501, 505, 525, 528, 532, 542, 549, 556, 568, 573, 575, 579, 586, 590, 602, 623, 624, 630, 700, 771, 776
Promotion Dates
Start Date: September 13, 2009End Date: December 5, 2009
Participating Products
LCBO # Description Format Price Country/Region74484 Bombardier Burning Gold 500 mL $3.45 England96180 Rogue Hazelnut Brown Nectar 650 mL $5.95 Oregon96198 St. Peter's Cream Stout 500 mL $3.75 England125153 Affligem Dubbel 330 mL $2.75 Ontario125401 Peche Mortel 341 mL $3.80 Quebec125435 Weihenstephaner Hefeweissbier Dunkel 500 mL $3.05 Germany125443 Hofbraeu Oktoberfestbier 500 mL $3.25 Germany125476 Southern Tier Porter Dark 355 mL $2.20 New York125486 Gouden Carolus Classic 330 mL $3.05 Belgium127316 Innis & Gunn Triple Matured Oak Aged Beer 330 mL $4.95 England417816 Belhaven St. Andrews Ale 500 mL $3.45 England574236 Erdinger Dunkel Weissbier 500 mL $3.15 Bavaria676965 Westmalle Dubbel 330 mL $3.75 Belgium
Trade C
opy Only
Promotional Turn 7: goLOCAL Meet Ontario’s Talent58
Special Events
Special Events
There are 11 LCBO locations that play host to the Special Events Program . The mission of the LCBO Special Events program is “to engage our customers in a world of discoverythroughexciting,entertainingandknowledge-filledspecialevents.”Wherepossible, the goal is to assist in the overall integration of the brand through themed, multi-faceted events .
“What’s On Board” Signage
A “What’s On” Board will be distributed to each Full Service store for September . The signage will encourage customers to speak with the Special Event Coordinator to findoutwhatexcitingcoursesandOpenEventswillbetakingplace.
For more information about upcoming events, log on to www .lcbo .com and click on Learn .
Sibling Rivalry at Henry of Pelham
September 18 All storesShowcasing two new wines from Henry of Pelham Winery - Sibling Rivalry Red VQA and White VQA . The label features a picture of the three brothers Paul, Matthew and Daniel Speck of Henry of Pelham Winery who inspired the idea between these new wines . Try these two new wines and see what you think, or pick up a bottle for your next family gathering .
Living the Reifstyle
September 19 #10, #536, #573October 3 #38, #149, #329, #452October 10 #355, #459, #522
Join us for a sampling of Reif Estate Winery’s Chardonnay Sauvignon Blanc VQA and Cabernet Merlot VQA . Select locations will have a tasting with the winemaker and chef demonstrations . Enter for your chance to win a Reifstyle contest which includes a day with Winemaker Klaus W . Reif; a stay at one of the Vintage Hotels properties and tickets to the Shaw Festival .
Trade C
opy Only
Promotional Turn 7: goLOCAL Meet Ontario’s Talent60
End Aisle Display – Brands
End Aisle LCBO# Description Support Programs
Hero Display134957 Open Cabernet-Merlot VQA 750 mL134965 Open Riesling-Gewurztraminer VQA 750 mL
116568 XOXO Shiraz Cabernet 750 mL LTO58677 XOXO Pinot Grigio/Chardonnay 750 mL LTO
2328526 Jackson-Triggs Prop Select Chardonnay 1500 mL LTO377820 Jackson-Triggs Prop Select Merlot 1500 mL LTO399428 Jackson-Triggs Prop Select Sauvignon Blanc 1500 mL LTO
3289835 Peller Estates French Cross Vidal 1500 mL LTO607903 Peller Estates French Cross Cabernet/Merlot 1500 mL LTO669473 Peller French Cross Pinot Grigio 1500 mL LTO
4 Premium (A)58628 Peller Estates Family Series Cab/Merlot VQA 750 mL LTO303792 Trius Riesling VQA 750 mL 6 BAM587907 Trius Merlot VQA 750 mL LTO
4 Standard (B)63826 Wayne Gretzky Unoaked Chardonnay VQA 750 mL BBAM63966 Wayne Gretzky Merlot VQA 750 mL BBAM75689 Wayne Gretzky Estate Cabernet Merlot VQA 750 mL
5107763 Pelee Island Monarch Red VQA 750 mL LTO393405 Pelee Island Monarch Vidal VQA 750 mL LTO594184 Pelee Island Late Harvest Vidal VQA 750 mL LTO
653827 Dan Aykroyd Cabernet Merlot VQA 750 mL LTO53934 Dan Aykroyd Chardonnay VQA 750 mL 4 BAM101857 Dan Aykroyd Riesling VQA 750 mL LTO
713904 Henry Of Pelham Pinot Noir VQA 750 mL70052 Peninsula Ridge Shiraz VQA 750 mL234583 Cave Spring Riesling VQA 750 mL
8 Premium (A)200501 Konzelmann Riesling VQA 750 mL200584 Konzelmann Pinot Noir Dry VQA 750 mL219279 Konzelmann Pinot Blanc VQA 750 mL LTO
8 Standard (B)57349 Ch Des Charmes Gamay Noir VQA 750 mL BBAM195511 Ch Des Charmes Pinot Noir VQA 750 mL BBAM391300 Ch Des Charmes St Davids Bench Sauv Blanc VQA 750 mL BBAM
Trade C
opy Only
Marketing & Product Guide 61
End Aisle Display – Brands
Continued
End Aisle LCBO# Description Support Programs
9 Premium (A)
551085 Inniskillin Vidal Icewine VQA Boxed 375 mLIt is mandatory for the following top selling icewine stores to carry the icewine as a 4th SKU on EA 9A: 10, 38, 185, 217, 346, 355, 390, 505, 528, 542, 568, 590, 623. Merchandise the icewine on the removable EA shelf. Please note, the backer card for EA 9A does not include a product shot of the Inniskillin Vidal Icewine VQA. For all other stores, merchandising the icewine on the EA is optional. We do, however, encourage all stores to participate.
66266 Inniskillin Chardonnay VQA 750 mL LTO
83790 Inniskillin Riesling VQA 750 mL 4 BAM317016 Inniskillin Cabernet Franc VQA 750 mL
9 Standard (B)99184 Naked Grape Pinot Grigio 750 mL123505 Naked Grape Chardonnay Spritzer 1364 mL LTO665216 Naked Grape Shiraz 750 mL LTO
1066274 Jackson-Triggs Prop Select Sauvi Blanc Cask 3000 mL 6 BAM66290 Jackson-Triggs Prop Select Shiraz Cask 3000 mL LTO66662 Jackson Triggs Prop Select Pinot Grigio Cask 3000 mL LTO
1189821 Girls Night Out Chardonnay VQA 750 mL 6 BAM89847 Girls Night Out Merlot VQA 750 mL 6 BAM89862 Girls Night Out Merlot Chard Rosé VQA 750 mL
12 Premium (A)609867 Eastdell Estates Unoaked Chardonnay VQA 750 mL LTO609875 Eastdell Estates Blk Cab Baco Nr Cab Fr VQA 750 mL LTO613059 Eastdell Estates Pinot Noir VQA 750 mL 6 BAM
12 Standard (B)4705 20 Bees Chardonnay VQA 750 mL 4 BAM6395 20 Bees Cabernet Merlot VQA 750 mL 4 BAM6452 20 Bees Baco Noir VQA 750 mL 4 BAM
13
16360 Peller Estates French Cross Shiraz Carton 1000 mL BBAM16394 Peller Estates French Cross Pinot Grigio Carton
1000 mLBBAM
91785 Peller Estates French Cross Malbec Cabernet 1000 mL BBAM
14
65342 Strewn Cabernet Franc/Cabernet Sauvignon VQA 750 mL
522730 Strewn Chardonnay Barrel-Aged VQA 750 mL LTO616599 Strewn Semi-Dry Riesling VQA 750 mL 4 BAM
Trade C
opy Only
Promotional Turn 7: goLOCAL Meet Ontario’s Talent62
End Aisle Display – Brands
Continued
End Aisle LCBO# Description Support Programs
15235507 Sawmill Creek Reserve Red 1500 mL 5 BAM241950 Sawmill Creek Chardonnay 1500 mL LTO383356 Sawmill Creek Autumn Blush 1500 mL LTO
1669336 Trumpour's Mill Pinot Gris VQA 750 mL 4 BAM111914 Rosehall Run Chardonnay Sur Lie VQA 750 mL615062 Trumpours Mill Gamay Noir VQA 750 mL
17297184 Colio Estate Cabernet Franc VQA 750 mL432054 Colio Estate Cabernet/Merlot VQA 750 mL 4 BAM432062 Colio Estate Unoaked Chardonnay VQA 750 mL
1880788 Hochtaler Bib 4000 mL 10 BAM106179 Domaine D'Or White Bib 4000 mL 10 BAM108688 Domaine D'Or Red Bib 4000 mL 10 BAM
19204545 L'Ambiance White 1500 mL LTO204552 L'Ambiance Red 1500 mL LTO207860 L'Ambiance White Bib 4000 mL LTO
20249805 Brights Maria Christina White 1500 mL LTO572891 Sola Nero White 1500 mL LTO572917 Sola Nero Red 1500 mL 8 BAM
Trade C
opy Only
Marketing & Product Guide 63
Shelf Extenders
* Y = your store implements this extender . **See the Participating Stores section of this Guide to determine how many regular shelf extender locations your store has .
Extender Location LCBO # Description Support
Programs 40 45 50 55 60 65
R1: Vodka A 584888 Finlandia Lime Vodka 750 mL LTO Y YR2: Vodka B 24406 Reyka Vodka 750 mL VA Y Y Y Y YR3: Vodka C 400754 Iceberg Vodka 750 mL 6 BAM Y Y Y Y Y YR4: Vodka D 12476 Prince Igor Vodka (P.E.T.) 1140 mL 10 BAM Y Y Y Y Y YR5: Vodka E 3012 Alberta Pure Vodka 1140 mL VA Y Y Y Y Y YR6: Rum A 54528 Alize Mango Passion Liquor 750 mL LTO YR7: Rum B 104786 Leblon Cachaca Liquor 750 mL LTO Y Y Y Y YR8: Rum C 633685 Havana Club Añejo Blanco 750 mL LTO Y Y Y Y Y YR9: Rum D 200436 Appleton Estate Reserve Jamaica Rum
750 mLLTO Y Y Y Y Y Y
R10: Rum E 4788 Captain Morgan Gold Rum 750 mL Y Y Y Y Y YR11: Canadian Whisky A
113217 1800 Select Silver Tequila 750 mL LTO Y Y
R12: Canadian Whisky B
182931 Jack Daniel's Sour Mash 1750 mL LTO Y Y Y Y Y
R13: Canadian Whisky C
1487 Crown Royal 750 mL VA Y Y Y Y Y Y
R14: Canadian Whisky D
605733 Forty Creek Barrel Select Whisky 1140 mL LTO Y Y Y Y Y Y
R15: Canadian Whisky E
75317 Sauza Acai Tequila 750 mL LTO Y Y Y Y Y Y
R16: Scotch A 11148 Dewar's White Label 1140 mL LTO Y Y Y Y Y YR17: Scotch B 1867 Drambuie 750 mL LTO Y Y Y Y Y YR18: Gin A 131391 Smirnoff Vodka (P.E.T.) 1140 mL 8 BAM Y Y Y Y Y YR19: Liqueurs A 603357 Navan Liqueur 750 mL LTO Y Y Y YR20: Liqueurs B 600981 Hpnotiq Liquor 750 mL 8 BAM Y Y Y Y Y YR21: Liqueurs C 233742 Sauza Gold Tequila 1140 mL 10 BAM Y Y Y Y Y YR22: Liqueurs D 169441 Frangelico 750 mL LTO Y Y Y Y Y YR23: Brandy A 93419 The Balvenie Signature 12 Year Old 750 mL 10 BAM YR24: Brandy B 11494 Small Cask Brandy 1140 mL 8 BAM Y Y Y Y Y YR25: Tequila A 451187 Jose Cuervo Especial Gold Tequila 1140 mL VA Y Y Y Y
Trade C
opy Only
Promotional Turn 7: goLOCAL Meet Ontario’s Talent64
Shelf Extenders
Continued
Extender Location LCBO # Description Support
Programs 40 45 50 55 60 65
R26: Ontario Blend A
621201 Pelee Island Shiraz 750 mL LTO Y Y Y Y Y Y
R27: Ontario Blend B
56390 Hillebrand Artist Series Meritage VQA 750 mL
5 BAM Y Y Y Y Y Y
R28: Ontario Blend C
88385 Hillebrand Artist Series Chardonnay VQA 750mL
5 BAM Y Y Y Y Y Y
R29: Ontario Non-VQA A
620724 Creekside Sauvignon Blanc VQA 750 mL LTO Y Y Y Y Y
R30: Ontario Non-VQA B
276170 Pelee Island Blanc De Blanc Seyval Blanc VQA 750 mL
LTO Y Y Y Y Y Y
R31: Ontario Non-VQA C
216028 Pelee Island Gamay Noir/Zweigelt VQA 750 mL
LTO Y Y Y Y Y Y
R32: Ontario Non-VQA D
526228 Jackson-Triggs Prop Rsv Meritage VQA 750 mL
LTO Y Y Y Y Y Y
R33: Ontario VQA A
598748 Peninsula Ridge Cabernet VQA 750 mL LTO Y Y Y
R34: Ontario VQA B
594200 Peninsula Ridge Inox Chardonnay VQA 750mL
4 BAM Y Y Y Y
R35: Australia/New Zealand A
37606 Yellow Tail Rose 750 mL LTO Y Y Y
R36: Australia/New Zealand B
602615 Angus The Bull Cabernet Sauvignon 750 mL
LTO Y Y Y Y
R37: Australia/New Zealand C
407544 Philippe De Rothschild Merlot Vdp 750 mL 4 BAM Y Y Y Y Y Y
R38: Australia/New Zealand D
189415 Wyndham Estate Bin 555 Shiraz 750 mL LTO Y Y Y Y Y Y
R39: USA A 828 Folonari Valpolicella Classico 750 mL LTO Y Y Y Y Y YR40: USA B 234617 Fetzer Valley Oaks Zinfandel 750 mL LTO Y Y Y Y Y YR41: Chile A 522649 Patriarche Pinot Noir Vdp 750 mL 4 BAM Y Y Y YR42: Chile B 426601 Villa Maria Private Bin Sauvignon Blanc
750 mLLTO Y Y Y Y Y Y
R43: France Blend A
580118 Black Tower Dornfelder Pinot Noir 750 mL 5 BAM Y
R44: France Blend B
627265 Yvon Mau Colomb Chard Vdp 750 mL LTO Y Y Y Y Y Y
R45: France South A
110197 Dauphins Carte Noire Cotes Du Rhone 750 mL
LTO Y Y
R46: France South B
392225 Robert Mondavi Private Selection Cab/Sauv 750 mL
5 BAM Y Y Y Y Y Y
R47: France Bordeaux/Burgundy A
308064 Mumm Carte Classique Extra Dry Champagne 750 mL
LTO Y Y Y
Trade C
opy Only
Marketing & Product Guide 65
Shelf Extenders
Continued
Extender Location LCBO # Description Support
Programs 40 45 50 55 60 65
R48: Italy Central A
588053 Il Prosecco 750 mL 4 BAM Y Y
R49: Italy Central B
458679 Lindemans Bin 40 Merlot 750 mL LTO Y Y Y Y Y Y
R50: Italy North A
580183 Giovello Pinot Grigio 750 mL VA Y Y Y Y Y
R51: Italy North B
144493 Montecillo Crianza La Rioja 750 mL 5 BAM Y Y Y Y Y Y
R52: Southern Europe A
386334 Dubonnet Rouge 750 mL 5 BAM Y
R53: Southern Europe B
665323 Obikwa Cabernet Sauvignon 750 mL 4 BAM Y Y Y
R54: Germany A 88591 Freixenet Cordon Negro Brut 750 mL LTO Y Y Y Y Y YR55: Sparkling A 341024 Southbrook Farms Framboise 375 mL 4 BAM Y Y YR56: Sparkling B 558999 Kittling Ridge Icewine & Brandy 375 mL 10 BAM Y Y Y Y Y YR57: Ontario Beer A
900266 Alexander Keith's India Pale Ale 6 x 341 mL 4 BAM Y Y
R58: Ontario Beer B
612978 Moosehead Beer 4 x 473 mL LTO Y Y Y Y Y Y
R59: Beer 1 924266 Big Rock Grasshopper Wheat Ale 6 x 341 mL V A YR60: Beer 2 56796 Heineken Draught 5L Keg VA Y Y Y Y Y YR61: Beer 3 322362 Becks 500 mL LTO Y Y Y Y Y YR62: Beer 4 123315 Stella Artois Legere 500 mL 1 BAM Y Y Y Y Y YR63: Party Zone 1
123711 Smirnoff Twisted Lime 1320 mL LTO Y Y Y Y Y Y
R64: Party Zone 2
698787 Seagram Orange Cream Swirl 4 Pk-B LTO Y Y Y Y Y Y
R65: Party Zone 3
698845 Mike's Light 4 Pk-B 1320 mL Y Y Y Y Y Y
* Y = your store implements this extender . **See the Participating Stores section of this Guide to determine how many extender locations your store has .
Trade C
opy Only
Promotional Turn 7: goLOCAL Meet Ontario’s Talent66
Discovery Shelf Extenders
Extender Location LCBO # Description Support ProgramsD1: Discovery Wines 1 228551 Cave Spring Chardonnay VQA 750 mL LTO
D2: Discovery Wines 2 240416 Montresor Amarone 750 mL 6 BAM
D3: Discovery Wines 3 92304 Prospect Winery Fats Johnson Pinot Noir VQA 750 mL 6 BAM
D4: Discovery BSM 1 50922 Headstrong Munich Lager 473 mL 1 BAM
D5: Discovery BSM 2 54262 José Cuervo Golden Margarita 750 mL 5 BAM
D6: Discovery BSM 3 75200 Bacardi Breezer Tropical Orange Smoothie LTO
D7: Discovery Spirits 1 894014 El Dorado Demerara 5 Year Old Rum 750 mL LTO
D8: Discovery Spirits 2 293662 Henri Mounier Vs Cognac 750 mL 8 BAM
D9: Discovery Spirits 3 125732 Antica Sambuca Classic Liqueur 750 mL 5 BAM
Community Shelf ExtendersExtender Location LCBO # Description Support ProgramsC1: Community Extender 1 2089 Lamb's Palm Breeze 750 mL 8 BAM
C2: Community Extender 2 261768 Pure Gold Whisky (P.E.T.) 1750 mL 12 BAM
C3: Community Extender 3 593905 Kittling Ridge White Zinfandel/Vidal 1500 mL LTO
C4: Community Extender 4 78840 Citra Montepulciano D'Abruzzo Doc 1500 mL LTO
C5: Community Extender 5 598904 The Little Penguin Chardonnay 750 mL LTO
Green ExtenderExtender Location LCBO # Description Support ProgramG1: Green Extender 668970 Banrock Station Cabernet Sauvignon Carton 1000 mL 4 BAM
Trade C
opy Only
Marketing & Product Guide 67
IMAGE Shelf Talker
LCBO # Description Support Programs19059 Colio Bianco Secco Carton 1000 mL19695 Straccali Chianti Classico DOCG 750 mL47845 J. Drouhin Cotes De Beaune-Villages 750 mL54312 Jackson-Triggs Esprit Chardonnay 750 mL 58347 Jackson-Triggs Esprit Merlot 750 mL84210 Mill Street Original Organic Lager 2046 mL 99044 A. Lurton Château Bonnet 750 mL158493 Segura Viudas Brut Sparkling 750 mL201871 Frascati Superiore 1500 mL 206516 Marino Superiore 750 mL 257329 Caliterra Cabernet Sauvignon 750 mL 387209 Centennial 10 Year Old Limited Edition Rye 750 mL 506519 Cesari Mara Vino Di Ripasso Valpolicella 750 mL526897 Catalans Rafale Merlot VDP 750 mL582130 Jeanjean Merlot VDP 750 mL615880 Devil's Pale Ale 473 mL 621227 Straccali Chianti DOCG 750 mL892315 Cortel Napoleon VSOP Brandy 375 mL 909994 Sleeman Cream Ale 6 x 341 mL
Trade C
opy Only
Promotional Turn 7: goLOCAL Meet Ontario’s Talent68
Limited Time Offers
LCBO# Description SAVE Support Programs794 Szekszardi Voros Kekfrankos 1000 mL $0.50 828 Folonari Valpolicella Classico 750 mL $1.00 Shelf Extender1750 Bacardi Big Apple Rum 750 mL $1.00 1867 Drambuie 750 mL $2.00 Shelf Extender2691 Tanqueray Dry Gin 750 mL $2.00 11148 Dewar's White Label 1140 mL $1.00 Shelf Extender12047 Newcastle Brown Ale 500 mL $0.25 12567 Gaston De Lagrange VS 750 mL $2.00 12781 Sogrape Mateus Rose 1500 mL $1.00 16568 XOXO Shiraz Cabernet 750 mL $1.00 EA 126971 Duchy Originals Organic Ale 500 mL $0.40 29835 Smirnoff Classic Caesar 4 x 330 mL $1.50 31120 Osborne Santa Maria Cream Sherry 750 mL $1.00 31146 Mill Street Coffee Porter 6 x 341 mL $1.00 32011 Osborne Dominio De Malpica Cabernet Sauvignon
750 mL$2.00
33928 Wiser's De Luxe 1750 mL $3.00 NT36855 Otard VSOP Cognac 750 mL $4.00 37606 Yellow Tail Rose 750 mL $1.00 Shelf Extender53827 Dan Aykroyd Cabernet Merlot VQA 750 mL $1.00 EA 654304 Harviestoun Bitter & Twisted 500 mL $0.20 54528 Alize Mango Passion Liquor 750 mL $1.00 Shelf Extender58628 Peller Estates Family Series Cabernet Merlot VQA 750 mL $1.00 EA 4A58677 XOXO Pinot Grigio Chardonnay 750 mL $1.00 EA 164352 360 Eco Luxury Vodka 750 mL $5.00 66266 Inniskillin Chardonnay VQA 750 mL $1.00 EA 9A66290 Jackson-Triggs Proprietors' Selection Shiraz Cask
3000 mL$2.00 EA 10
66662 Jackson Triggs Proprietors' Selection Pinot Grigio Cask 3000 mL
$2.00 EA 10
69781 Stolichnaya Vodka 750 mL $1.00 75200 Bacardi Breezer Tropical Orange Smoothie 1000 mL $1.00 75317 Sauza Açai Tequila 750 mL $3.00 Shelf Extender78840 Citra Montepulciano D'Abruzzo DOC 1500 mL $1.00 Community Extender84277 Bombardier Ale 500 mL $0.50 88591 Freixenet Cordon Negro Brut 750 mL $1.00 Shelf Extender89201 Wyborowa Vodka 1140 mL $1.30 90472 J.P. Chenet Cabernet Syrah 750 mL $1.0093419 The Balvenie Signature 12 Year Old 750 mL $3.00 Shelf Extender101857 Dan Aykroyd Riesling VQA 750 mL $1.50 EA 6, LRO104786 Leblon Cachaca Liquor 750 mL $2.00 Shelf Extender107763 Pelee Island Monarch Red VQA 750 mL $1.00 EA 5
Trade C
opy Only
Marketing & Product Guide 69
Limited Time Offers
Continued
LCBO# Description SAVE Support Programs110023 Bols Creme De Cacao White 750 mL $1.00 110197 Dauphins Carte Noire Côtes Du Rhone 750 mL $1.00 Shelf Extender112763 Jackson-Triggs Wine Discovery Set 3000 mL $3.85 113209 Sawmill Creek Pinot Grigio Chardonnay 750 mL $0.50 113217 1800 Select Silver Tequila 750 mL $1.00 Shelf Extender114967 Finlandia Vodka 1750 mL $2.00 119388 Pasqua Pinot Grigio Delle Venezie 1500 mL $1.00 123034 Alive - Lemon Lime 4 x 300 mL $1.00 123083 Appletini Vodka Cooler 1320 mL $1.50 123109 Woody's 99 Raspberry 1320 mL $1.00 123505 Naked Grape Chardonnay Spritzer 1364 mL $1.00 EA 9B123711 Smirnoff Twisted Lime 1320 mL $1.50 Shelf Extender127076 Sleeman Light 473 mL $0.20 169441 Frangelico 750 mL $1.00 Shelf Extender182931 Jack Daniel's Sour Mash 1750 mL $3.00 Shelf Extender189415 Wyndham Estate Bin 555 Shiraz 750 mL $1.50 Shelf Extender200436 Appleton Estate Reserve Jamaica Rum 750 mL $2.00 Shelf Extender204545 L'Ambiance White 1500 mL $1.00 EA 19204552 L'Ambiance Red 1500 mL $1.00 EA 19207860 L'Ambiance White Cask 4000 mL $2.00 EA 19215038 Gibson's Finest Sterling Edition 1750 mL $2.35 216028 Pelee Island Gamay Noir Zweigelt VQA 750 mL $1.00 Shelf Extender219279 Konzelmann Pinot Blanc VQA 750 mL $1.00 EA 8A228551 Cave Spring Chardonnay VQA 750 mL $1.00 Discovery Extender234617 Fetzer Valley Oaks Zinfandel 750 mL $1.00 Shelf Extender241950 Sawmill Creek Chardonnay 1500 mL $1.00 EA 15247056 Grant's Family Reserve 1750 mL $2.00 249805 Brights Maria Christina White 1500 mL $1.00 EA 20254946 DAB Original 500 mL $0.20 276170 Pelee Island Blanc De Blanc Seyval Blanc VQA 750 mL $1.00 Shelf Extender289835 Peller Estates French Cross Vidal 1500 mL $2.00 EA 3306019 Colio Extra Dry White Cask 4000 mL $2.00 306076 Bols Blue Curacao 750 mL $1.00 308064 Mumm Carte Classique Extra Dry Champagne 750 mL $5.00 Shelf Extender322362 Becks 500 mL $0.20 Shelf Extender328526 Jackson-Triggs Proprietors' Selection Chardonnay
1500 mL$2.00 EA 2
334276 Holsten Festbock 500 mL $0.25 354928 Konig Pilsner 500 mL $0.25 367672 Gosling's Black Seal Rum 750 mL $1.00 EA 2377820 Jackson-Triggs Proprietors' Selection Merlot 1500 mL $1.50 379032 O'Casey's Irish Cream 750 mL $1.00 EA 15
Trade C
opy Only
Promotional Turn 7: goLOCAL Meet Ontario’s Talent70
Limited Time Offers
Continued
LCBO# Description SAVE Support Programs383356 Sawmill Creek Autumn Blush 1500 mL $1.00 EA 5393405 Pelee Island Monarch Vidal VQA 750 mL $1.00 EA 2399428 Jackson-Triggs Proprietors' Selection Sauvignon Blanc
1500 mL$1.50
415661 Sol 6 x 330 mL $1.50 Shelf Extender426601 Villa Maria Private Bin Sauvignon Blanc 750 mL $1.00 Shelf Extender451641 Trius Brut VQA 750 mL $3.00 458679 Lindemans Bin 40 Merlot 750 mL $1.00 460360 El Jimador Tequila Reposado Gold 750 mL $2.00 461467 Old Speckled Hen 500 mL $0.25 470823 Pelee Island Merlot 750 mL $1.00 477885 Polar Ice Vodka P.E.T. 1750 mL $1.00 EA 14522730 Strewn Chardonnay Barrel-Aged VQA 750 mL $1.00 525063 Smithwick's Ale 6 x 330 mL $1.00 Shelf Extender526228 Jackson-Triggs Proprietors' Reserve Meritage VQA
750 mL$1.00
526277 Jackson-Triggs Proprietors' Reserve Riesling VQA 750 mL $1.30 EA 20572891 Sola Nero White 1500 mL $1.00 584094 Fiddler's Elbow Ale 500 mL $0.40 Shelf Extender584888 Finlandia Lime Vodka 750 mL $1.00 EA 4A587907 Trius Merlot VQA 750 mL $1.30 588970 Da Luca Primitivo Merlot Tarantino Igt 750 mL $0.85 Community Extender593905 Kittling Ridge White Zinfandel Vidal 1500 mL $1.00 EA 5594184 Pelee Island Late Harvest Vidal VQA 750 mL $1.00 Shelf Extender598748 Peninsula Ridge Cabernet VQA 750 mL $1.00 Community Extender598904 The Little Penguin Chardonnay 750 mL $1.00 Shelf Extender602615 Angus The Bull Cabernet Sauvignon 750 mL $1.50 602995 Pravda Vodka 750 mL $2.00 Shelf Extender603357 Navan Liqueur 750 mL $3.25 605667 Bouchard Pere & Fils Pinot Noir Bourgogne 750 mL $1.50 Shelf Extender605733 Forty Creek Barrel Select Whisky 1140 mL $1.00 605956 Baileys Irish Cream Liquor 1140 mL $3.00 EA 3607903 Peller Estates French Cross Cabernet Merlot 1500 mL $2.00 EA 12A609867 Eastdell Estates Unoaked Chardonnay VQA 750 mL $1.00 EA 12A609875 Eastdell Estates Black Cabernet Baco Noir Cabernet
Franc VQA 750 mL$1.00 Shelf Extender
612978 Moosehead Beer 4 x 473 mL $0.50 614909 Kozel Beer 500 mL $0.20 616540 Dos Equis Lager 6 x 355 mL $1.50 618876 Tequila Rose Cream Liquor 750 mL $1.55 Shelf Extender620724 Creekside Sauvignon Blanc VQA 750 mL $1.00 Shelf Extender621201 Pelee Island Shiraz 750 mL $1.00
Trade C
opy Only
Marketing & Product Guide 71
Limited Time Offers
Continued
LCBO# Description SAVE Support Programs623678 Carolans Irish Cream 1140 mL $3.00 627257 Mott's Clamato Caesar Original 12 x 355 mL $1.50 Shelf Extender627265 Yvon Mau Colomb Chardonnay VDP 750 mL $0.75 Shelf Extender633685 Havana Club Anejo Blanco 750 mL $1.00 EA 9B665216 Naked Grape Shiraz 750 mL $1.00 665430 A Luze & Fils Château Bel Air 750 mL $1.00 EA 3669473 Peller French Cross Pinot Grigio 1500 mL $2.00 676635 Caledonian 80/- 500 mL $0.20 676767 Fuller's London Pride 500 mL $0.20 681411 Sleeman Honey Brown Lager 6 x 341 mL $1.50 696989 Baltika #3 Classic Beer 500 mL $0.15 698787 Seagram Orange Cream Swirl 4 x 341 mL $1.00 Shelf Extender894014 El Dorado Demerara 5 Year Old Rum 750 mL $1.00 Discovery Extender895185 Dorlan VS Cognac 750 mL $2.00
Trade C
opy Only
Promotional Turn 7: goLOCAL Meet Ontario’s Talent72
LCBO # Description Support Programs Value Add Mother Carton #
1487 Crown Royal 750 mL Shelf Extender
Captain Morgan Original Spiced Rum
328625
3012 Alberta Pure Vodka 1140 mL Shelf Extender
Canadian Club Premium 341057
34579 Prince Igor Extreme Vodka 1140 mL Eight Below Luxury Vodka, 50 mL
622340
65284 Black Velvet (P.E.T.) 1750 mL Danfields mini 2x50 mL 892075
121822 Cracked Canoe Bottle 6 x 341 mL 1 Stainless-steel Paddle Bottle Opener
2700
286807 Buton Vecchia Romagna Brandy 750 mL
Luggage Tag 893990
Value Added Program
Available from your supplying warehouse
Trade C
opy Only
Marketing & Product Guide 73
Value Added Program
Available from supplier’s representatives
LCBO # Description Support Programs Value Add
257 Seagrams Five Star 1140 mL Captain Morgan White Rum
471 Seagrams V.O. 1140 mL Captain Morgan Original Spiced Rum
1412 Wiser's Special Blend 1140 mL NT Wiser's Deluxe 50ml
1487 Crown Royal 750 mL Shelf Extender Captain Morgan Original Spiced Rum
2485 Sauza Silver 750 mL Shot glass
2600 Martini Extra Dry Vermouth White 1000 mL Bombay Sapphire 50 mL
3012 Alberta Pure Vodka 1140 mL Shelf Extender Canadian Club Premium
4341 Negra Modelo 6 x 325 mL TBD
6114 Chauvenet Beaujolais 750 mL Corkscrew
6262 Codorniu Brut Clasico Sparkling 750 mL Sparkling Wine Stopper
6882 Grand Macnish 750 mL Iceberg Vodka 50ml
6932 Lamb's White Rum 1140 mL Wiser's Deluxe 50ml
15628 Bols Apricot Brandy 750 mL Banff Ice 50mL
24075 Blue Nun Qualitatswein 1500 mL Drip Stop
24406 Reyka Vodka 750 mL Shelf Extender 50 ml. Hendricks Gin
34579 Prince Igor Extreme Vodka 1140 mL Eight Below Luxury Vodka 50mL
53645 Dab Original Pilsner 6 x 330 mL Bottle Opener
56796 Heineken 5L Draught Keg Shelf Extender Cooler Bag
65284 Black Velvet (P.E.T.) 1750 mL Danfields mini 2x50 mL
66118 Wente Beyer Ranch Zinfandel 750 mL Music Download
78568 Pillitteri Estates I Baci Pinot Grigio 750 mL I baci lip shine
78576 Pillitteri Estates I Baci Cabernet Merlot 750 mL I baci lip shine
103341 Canadian Club (P.E.T.) 750 mL Canadian Club Classic 50mL
111781 Reif Vidal VQA 750 mL White Wine Herb Pack
112771 Alvear's Fino Montilla 750 mL Pen
121822 Cracked Canoe Bottle 6 x 341 mL 1 Stainless-steel Paddle Bottle Opener
175430 Wente Chardonnay 750 mL Music Download
276436 William Fevre Champs Royaux Chablis 750 mL Branded Dropstop
286807 Buton Vecchia Romagna Brandy 750 mL Luggage Tag
289264 Jim Beam White Label Bourbon 1140 mL Baseball Cap
Trade C
opy Only
Promotional Turn 7: goLOCAL Meet Ontario’s Talent74
LCBO # Description Support Programs Value Add
301507 Wente Cabernet Sauvignon 750 mL Music Download
342246 Amarula Cream 750 mL Ceramic Mugs
410415 Skyy Vodka 750 mL 50 mL X-Rated Fusion
451187 José Cuervo Especial Gold Tequila 1140 mL Shelf Extender Captain Morgan Original Spiced Rum
565713 Reif Estate Cabernet/Merlot VQA 750 mL Red Wine Herb Pack
565812 Dunavar Muscat 750 mL Mobile Phone Accesories
565820 Dunavar Pinot Blanc 750 mL Mobile Phone Accesories
580183 Giovello Pinot Grigio 750 mL Shelf Extender Recipe Booklet
602920 Flor De Cana Black Label 5 Year Old Rum 750 mL
Flor de Cana 7YO
605162 Broker's Premium London Dry Gin 750 mL Mini Centennial Whisky
619205 Mont Gras Cabernet Sauvignon Reserva 750 mL
Drip stop
924266 Big Rock Grasshopper Wheat Ale 6 x 341 mL Shelf Extender USB Guitar Picks
Value Added Program
Available from supplier’s representatives (continued)
Trade C
opy Only
Marketing & Product Guide 75
AIR MILES® Reward Miles
LCBO # Description Approved Support Programs
67 Smirnoff Vodka 750 mL 6
125 Canadian Club 1140 mL 10
141 Bacardi Superior 1140 mL 10
190 Smirnoff Vodka 1140 mL 8
539 Black Velvet 750 mL 6
802 Gordons Gin 1140 mL 8
1107 Bud Light 473 mL 1
1305 Alberta Premium 1140 mL 8
2063 Lamb's Navy Rum 750 mL 8
2089 Lamb's Palm Breeze 750 mL 8 Community Extender
4705 20 Bees Chardonnay VQA 750 mL 4 EA12B
4788 Captain Morgan Gold Rum 750 mL 7 Shelf Extender
5132 Silent Sam Vodka 750 mL 6
5322 Aveleda Vinho Verde Fonte 750 mL 5 BBAM
6361 Alberta Springs 750 mL 7
6395 20 Bees Cabernet Merlot VQA 750 mL 4 EA12B
6452 20 Bees Baco Noir VQA 750 mL 4 EA12B
7187 KWV Roodeberg 750 mL 5
8219 Prince Igor Vodka P.E.T. 750 mL 8
11494 Small Cask Brandy 1140 mL 8 Shelf Extender
12476 Prince Igor Vodka P.E.T. 1140 mL 10 Shelf Extender
13839 Stock 84 VSOP Brandy 1140 mL 7
16360 Peller Estates French Cross Shiraz Carton 1000 mL 5 EA 13, BBAM
16394 Peller Estates French Cross Pinot Grigio Carton 1000 mL 5 EA 13, BBAM
21113 Chat-En-Oeuf 750 mL 4
22079 Effen Vodka 750 mL 10
26740 Coyotes Run Unoaked Chardonnay VQA 750 mL 5
26757 Coyotes Run Cabernet VQA 750 mL 5
30072 Château Timberlay 750 mL 4
31757 Smirnoff Vodka P.E.T. 750 mL 6
31930 Seagrams V.O. 1750 mL 12
33308 Pure Gold Whisky 750 mL 7
34991 La Vieille Ferme Côtes Du Luberon 1500 mL 5
40196 Luxardo Sambuca Dei Cesari 750 mL 5
Trade C
opy Only
Promotional Turn 7: goLOCAL Meet Ontario’s Talent76
LCBO # Description Approved Support Programs
46946 Taylor Fladgate Late Bottled Vintage Port 750 mL 5
47290 Forty Creek Barrel Select 375 mL 4
50922 Headstrong Munich Lager 473 mL 1 Discovery Extender
53140 Havana Club Dry 7 Years Old 750 mL 8
53546 Russian Prince P.E.T. 1140 mL 10
53934 Dan Aykroyd Chardonnay VQA 750 mL 4 EA 6
54262 José Cuervo Golden Margarita 750 mL 5
56390 Hillebrand Artist Series Meritage VQA 750 mL 5 Shelf Extender
57349 Château Des Charmes Gamay Noir VQA 750 mL 4 EA 8B, BBAM
58594 Angels Gate Gewurztraminer VQA 750 mL 4
60707 20 Bees Pinot Grigio VQA 750 mL 4
65599 Reif Chardonnay Sauvignon Blanc VQA 750 mL 4
66274 Jackson-Triggs Proprietors' Selection Sauvignon Blanc Cask 3000 mL
6 EA 10
68627 O'Darby's Irish Cream 750 mL 7
69336 Trumpour's Mill Pinot Gris VQA 750 mL 4 EA 16
73395 Castillo De Monseran Garnacha 750 mL 5
73791 Carlsberg 6 x 330 mL 4
74609 Tuborg Gold Beer 6 x 330 mL 4
74690 De Sousa Dois Amigos Vidal VQA 1500 mL 4
78105 Charamba Douro 750 mL 5 BBAM
80317 Mickey Finn Sour Raspberry Liquor 750 mL 6
80325 Mickey Finn Sour Blueberry Pomegranate Liquor 750 mL 6
80788 Hochtaler Cask 4000 mL 10 EA 18
83782 Almaden California Classic White 1500 mL 5 BBAM
83790 Inniskillin Riesling VQA 750 mL 4 EA 9A
84244 Bass Pale Ale 500 mL 1 Shelf Extender
85811 Bacardi Gold Rum 1750 mL 12
88385 Hillebrand Artist Series Chardonnay VQA 750mL 5 Shelf Extender
89821 Girls Night Out Chardonnay VQA 750 mL 6 EA 11
89847 Girls Night Out Merlot VQA 750 mL 6 EA 11
89995 Quinta Da Aveleda Vinho Verde 750 mL 5 BBAM
91785 Peller Estates French Cross Malbec Cabernet 1000 mL 5 EA 13, BBAM
92304 Prospect Winery Fats Johnson Pinot Noir VQA 750 mL 6 Discovery Extender
AIR MILES® Reward Miles
Continued
Trade C
opy Only
Marketing & Product Guide 77
AIR MILES® Reward Miles
Continued
LCBO # Description Approved Support Programs
93419 The Balvenie Signature 12 Year Old 750mL 10 Shelf Extender
95968 Royal Reserve P.E.T. 750 mL 8
105304 Russian Prince P.E.T. 375 mL 4
106179 Domaine D'Or White Cask 4000 mL 10 EA 18
106435 Fuller's Extra Special Bitter 500 mL 1
107169 Raynal Napoleon VSOP 750 mL 6
107581 Canei Frizzante White 750 mL 3
108688 Domaine D'Or Red Cask 4000 mL 10 EA 18
114082 French Tom Merlot 750 mL 4
119826 Boris Organic Lager 500 mL 1
123158 Mike's Hard Pink Lemonade 1320 mL 4
125732 Antica Sambuca Classic Liqueur 750 mL 5 Discovery Extender
131391 Smirnoff Vodka P.E.T. 1140 mL 8 Shelf Extender
131508 Muskoka Premium Dark Ale 473 mL 1
141432 Sogrape Gazela Vinho Verde 750 mL 4
144493 Montecillo Crianza La Rioja 750 mL 5 Shelf Extender
144584 Kourtakis Kouros Patras 750 mL 4
161950 Bolivar Coffee Liqueur 750 mL 5
195511 Château Des Charmes Pinot Noir VQA 750 mL 4 EA 8B, BBAM
201269 Glayva 375 mL 6
213900 Alpenbitter No 7 750 mL 5
233742 Sauza Gold Tequila 1140 mL 10 Shelf Extender
235507 Sawmill Creek Reserve Red 1500 mL 5 EA 15
240416 Montresor Amarone 750 mL 6 Discovery Extender
247361 Almaden California Blush 1500 mL 5 BBAM
255448 Fetzer Valley Oaks Fume Blanc 750 mL 4
261768 Pure Gold Whisky P.E.T. 1750 mL 12 Community Extender
271395 Dujardin VSOP Brandy 375 mL 4
293662 Henri Mounier VS Cognac 750 mL 8 Discovery Extender
297184 Colio Estate Cabernet Franc VQA 750 mL 4 EA 17
303792 Trius Riesling VQA 750 mL 6 EA 4A
306472 Cono Sur Tocornal Sauvignon Blanc 1500 mL 5
330902 Holsten Premium Pilsener 6 x 330 mL 4
Trade C
opy Only
Promotional Turn 7: goLOCAL Meet Ontario’s Talent78
LCBO # Description Approved Support Programs
341024 Southbrook Farms Framboise 375 mL 4 Shelf Extender
350397 Banff Ice Vodka 750 mL 7
360552 Crus & Dom. De France Château De Courteillac 750 mL 4
366070 Schneider Weisse 500 mL 1
385286 Iceberg Vodka P.E.T. 375 mL 4
386334 Dubonnet Rouge 750 mL 5 Shelf Extender
390195 Legends Estates Cabernet VQA 750 mL 6
391300 Château Des Charmes St Davids Bench Sauvignon Blanc VQA 750 mL
4 EA 8B, BBAM
392225 Robert Mondavi Private Selection Cabernet Sauvignon 750 mL
5 Shelf Extender
400754 Iceberg Vodka 750 mL 6 Shelf Extender
404160 Mcclelland 5 Year Old Islay Malt Whisky 750 mL 6
407544 Philippe De Rothschild Merlot VDP 750 mL 4 Shelf Extender
454462 Banff Ice Vodka 1750 mL 10
470310 Skyy Vodka 375 mL 4
489872 Colio Estate Sauvignon Blanc VQA 750 mL 4 NT
522649 Patriarche Pinot Noir VDP 750 mL 4
534693 Kittling Ridge White Zinfandel Vidal 750 mL 3 Shelf Extender
544155 Iceberg Vodka 1750 mL 12
547430 Black Oak Pale Ale 6 x 341 mL 4
547893 Arbor Mist Island Fruits Pinot Grigio 750 mL 4
557108 St Remy XO Brandy 750 mL 5
558999 Kittling Ridge Icewine & Brandy 375 mL 10
572156 Birchwood Gewurztraminer Riesling VQA 750 mL 4 Shelf Extender
572917 Sola Nero Red 1500 mL 8
580118 Black Tower Dornfelder Pinot Noir 750 mL 5 EA 20
588053 Il Prosecco 750 mL 4 Shelf Extender
594200 Peninsula Ridge Inox Chardonnay VQA 750mL 4 Shelf Extender
600981 Hpnotiq Liquor 750 mL 8 Shelf Extender
605857 Amarula Cream 1140 mL 15
613059 Eastdell Estates Pinot Noir VQA 750 mL 6 EA 12A
614636 La Puerta Shiraz 750 mL 4
616599 Strewn Semi-Dry Riesling VQA 750 mL 4
AIR MILES® Reward Miles
Continued
Trade C
opy Only
Marketing & Product Guide 79
AIR MILES® Reward Miles
Continued
LCBO # Description Approved Support Programs
637504 Hendrick's Gin 750 mL 10 Shelf Extender
665323 Obikwa Cabernet Sauvignon 750 mL 4 Green Extender
668970 Banrock Station Cabernet Sauvignon Carton 1000 mL 4
676122 Stella Artois 6 x 330 mL 4 Shelf Extender
698845 Mike's Light 4 x 330 mL 4
900266 Alexander Keith's India Pale Ale 6 x 341 mL 4
901157 Guinness Extra Stout 6 x 341 mL 4
Trade C
opy Only
Promotional Turn 7: goLOCAL Meet Ontario’s Talent80
Bundling AIR MILES® Reward Miles
Option LCBO # Description BAM BBAM Amount Total
163826 Wayne Gretzky Unoaked Chardonnay VQA 750 mL
2 263966 Wayne Gretzky Merlot VQA 750 mL
183782 Almaden California Classic White 1500 mL 5
5 15247361 Almaden California Blush 1500 mL 5
3 904409 Molson Canadian 473 mL 4 4
4
5322 Aveleda Vinho Verde Fonte 750 mL 5
78105 Charamba Douro 750 mL 5 5 15
89995 Quinta Da Aveleda Vinho Verde 750 mL 5
4
16360 Peller Estates French Cross Shiraz Carton 1000 mL 5
10 2016394 Peller Estates French Cross Pinot Grigio Carton 1000 mL 5
91785 Peller Estates French Cross Malbec Cabernet 1000 mL 5
4
57349 Ch Des Charmes Gamay Noir VQA 750 mL 4
4 12195511 Ch Des Charmes Pinot Noir VQA 750 mL 4
391300 Ch Des Charmes St Davids Bench Sauvblanc VQA 750 mL 4
Complete details about the Bundling Bonus AIR MILES© (BBAM) support program are published on http://www .lcbotrade .com/programs_gpp_s_bbam .htm .
In Summary:Option 1 - “Buy the two listed products at the same time and receive the BBAM”•Option 2 - “Buy two of the same listed product and receive the BBAM”•Option 3 - “Buy three of the same listed product and receive the BBAM”•Option 4 - “Buy two of the three listed products and receive the BBAM”•
Trade C
opy Only
Marketing & Product Guide 81
LCBO Description NT Approved
893 Wiser's Deluxe 750 mL Stop the Violence Campaign Donation
1412 Wiser's Special Blend 1140 mL Stop the Violence Campaign Donation
28506 Fat Bastard Cabernet Sauvignon VDP 750 mL Recipe Booklet
33928 Wiser's Deluxe 1750 mL Stop the Violence Campaign donation
80028 Rocamar Red 1500 mL Informational
140095 Smirnoff Twist Of White Grape 750 mL New Flavour & Recipes
189209 Gibson's Finest Sterling Edition 1140 mL Gibson's Finest Fan Contest
189217 Gibson's Finest Sterling Edition 750 mL Gibson's Finest Fan Contest
201855 Frescobaldi Campo Di Sassi 750 mL "A Baby Brunello" + Tasting Notes
470310 Skyy Vodka 375 mL Recipe Necktag
Necktags
Trade C
opy Only
Promotional Turn 7: goLOCAL Meet Ontario’s Talent82
Contests
Necktag Contest – Gibson’s Finest Fan Competition
how to Play: Upload a video entry or photo to www .tsn .ca/gibsons showing why you’re Gibson’s Finest Fan of your favourite CFL team .
Key Dates: August 1, 2009 – October 31, 2009
Prize: 4 tickets to attend the 2009 Grey Cup Game in Calgary, Alberta . Approximate Retail Value: $10,500 .00!
Participating brands: LCBO#189209•Gibson’sFinestSterlingEdition•1140mLLCBO#189217•Gibson’sFinestSterlingEdition•750mL
2009 COORS LIGHT Mystery Mansion Contest (“Contest”)
how To Enter: Contest begins on or around August 24, 2009 . Randomly assigned PIN numbers (“PIN”) will be printed on the inside of specially marked can packs of Coors Light . A PIN may be requested without product purchase by mail . To enter the sweepstakes, obtain a PIN and then visit www .coorslight .ca http://www .miller .ca/(the “Contest Website”) or text your PIN to short code “26677” (the “Contest Text-in Code”) . All PINs must be received by 11:59:59 pm (ET) on December 15, 2009 (the “Contest Close Date”) .
no Purchase necessary: To obtain a PIN without product purchase, clearly and legibly, hand print your complete full name and address (city/province) on a plain 3” x 5” card piece of paper (the “Card”) along with a hand-printed self addressed envelope and mail to: COORS LIGHT Mystery Mansion Contest c/o Molson Canada Sponsorship & Event Promotions Dept . 33 Carlingview Dr ., Toronto, ON, M9W 5E4 .
Trade C
opy Only
Marketing & Product Guide 83
Contests
Continued
Frequency Prizes: There are 310* frequency prizes (the “Frequency Prize”) available to be won .
Frequency Prizes no . Available To Be won* Approx . value
Coors Light Poker Sets 100 $58.00
Coors Light Wallets 200 $10.00
Coors Light Watches 10 $200.00 *The number of Frequency Prizes available to be won will diminish as prizes are awarded throughout
theContest.FrequencyPrizeswillbedistributedrandomly;nospecificrequestswillbehonoured.Theapproximate odds of winning a Frequency Prize in ON is as follows: 1:3000 . Please note if an entrant wins a Frequency Prize, they are still eligible to win the Grand Prize . Limit: one (1) Frequency Prize per household .
Grand Prizes: There are four (4) COORS LIGHT Mystery Mansion grand prizes (the “Grand Prize”) available to be won, regionally allocated as follows: 1 in West Northern Region; 1 in Atlantic Region; 1 in ON; and 1 in PQ . The Grand Prize includes an invitation for the winner and one (1) guest to participate in the COORS LIGHT Mystery Mansion experience on or around March 26, 2010 to March 28, 2010 (the “Event”) . The exact location of the Event will not be disclosed to winner and their guest until they are enroutetotheEvent.TheexactdateoftheEventwillbedeterminedandconfirmedby Sponsor . The Grand Prize consists of: (i) two (2) round trip economy class airline tickets or two (2) round trip economy class train tickets or shuttle transportation tickets (depending on distance of winner’s home from the Event location) for the winner and one (1) guest to the Event; (ii) two (2) nights standard accommodation (double occupancy); (iii) two (2) passes to the Event; and (iv) return ground transportation between the airport, train or shuttle station to the Event .
Ontario Beer Contest
Enter online for your chance to win a $600 gift voucher to Toronto’s beerbistro . To enter the contest, visit www .lcbo .com and click on the “LCBO’s Ontario Beer Contest” button . Contest starts on September 14, and ends October 10, 2009 . Visit www .lcbo .com for complete contest rules .
Trade C
opy Only
86
The Autumn 2009 issue of FOOD & DRINK will be distributed in stores Wednesday, September 9, 2009 .
Features:Simplify hosting a huge Thanksgiving dinner with •great tips and a menu to please every palate .Four up and coming chefs create dishes that •showcase four wines from the exceptional 2007 vintage .Create gorgeously hued dishes with the wealth of •purple fall bounty available now .Delight your guests with decadent cocktails based •on classic desserts .Sweetandsavouryrecipesofferatasteofthefig’sdelectablepossibilities.•
This issue should be merchandised prominently in the magazine stands . The stands should be positioned in the selling area of the store . If your store does not have a stand, please display FOOD & DRINK at all checkouts, customer service and the Info centre .
Once your supply has been depleted, please store the stand until the next issue arrives in store . Do not use the stand to display other materials .
To request additional copies once your original supply has run out, please email wayne .leek@lcbo .com
Your email should include the following information:Store # and contact name# of additional copies and whyEnglish or French edition
We will distribute the magazine equitably among all stores who request overs 10 days after original distribution . As supply is limited, please understand that stores may not receive the quantity requested .
Watch for the Holiday 2009 issue of FOOD & DRINK, which will be in stores on Thursday, November 12, 2009 .
Trade C
opy Only
D isplay Table M erchandising
G uidelines
Promotion Dates:
September 13 – October 10, 2009
Trade C
opy Only
Promotional Turn 7: goLOCAL Meet Ontario’s Talent88
Merchandising Display Tables
Table of Contents Program Overview
The display guidelines contained in this booklet provide direction on merchandising Nesting and Promo Tables effectively for each Promotional Turn .
Nesting and Promo Table displays provide additional opportunities for incremental sales and are major components of the store environment and shopping experience .
Participating Stores*1, 15, 21, 22, 31, 35, 38, 40, 57, 115, 149, 164, 171, 185, 187, 191, 198, 200, 212, 226, 243, 252, 253, 265, 329, 334, 340, 346, 355, 360, 361, 367, 371, 373, 378, 388, 390, 393, 412, 416, 417, 432, 438, 445, 452, 495, 522, 523, 525, 536, 542, 544, 545, 555, 556, 573, 575, 590, 601, 617, 623, 624, 631, 632
*Not all stores participate in all programs .
Visual Merchandising Team
If you have any questions, please contact your store’s Regional Visual Merchandiser or Julia Coates at 416 .864 .6746 .
Participating Stores . . . . . . . . . . . . . . . . . . 88Merchandising Display Table Guidelines 89
Display Table Themes . . . . . . . . . . . . . 89Product Orders . . . . . . . . . . . . . . . . . . . 89Market Place Fixtures . . . . . . . . . . . . . . 90Product Placement . . . . . . . . . . . . . . . . 90Nesting Table Baskets . . . . . . . . . . . . . . 90
nesting Table Theme location . . . . . . . . . 92Promo Table Theme location . . . . . . . . . . 93nesting Table Display Themes . . . . . . . . . 94
Best for the BBQ . . . . . . . . . . . . . . . . . . . . . . 94goLOCAL Meet Ontario’s Talent . . . . . . . 94go LOCAL VQA . . . . . . . . . . . . . . . . . . . . . 96go LOCAL Craft Wine . . . . . . . . . . . . . . . . 98go LOCAL Craft Beer . . . . . . . . . . . . . . . . 100VIntAgES - September 12th Release . . . . . . 102VIntAgES – September 26th Release . . . . . . 103
Promo Table Display Themes . . . . . . . . . 104Ontario Wine Roundup . . . . . . . . . . . . . . 104Platters of Plenty . . . . . . . . . . . . . . . . . . . . 105Drinkable Desserts . . . . . . . . . . . . . . . . . . . 106Thrill of the Grilled . . . . . . . . . . . . . . . . . . 107
Store Floor Plans . . . . . . . . . . . . . . . . . . . . 108
Trade C
opy Only
Marketing & Product Guide 89
Merchandising Display Table Guidelines
Display Table Themes
Merchandise tables according to the themes provided .•These themes have been selected to maximize •sales potential .
Product Orders
For each • Nesting Table, please order two or three cases of each of the participating products .For each • Promo Table, please order two or three cases of each of the six to eight participating products .The Store Manager may modify product selections, •based on customer buying patterns and demographics but alternative products should match the theme .
exaMPle of “like WitH like”
exaMPle of tHeMe siGnaGe
exaMPle of nestinG taBle
Trade C
opy Only
Promotional Turn 7: goLOCAL Meet Ontario’s Talent90
Market Place Fixtures
Merchandising
exaMPle of Basket WitH siGn
Product Placement
Avoid spreading products over the entire table . •Too many facings of the same product will make the display seem cluttered, dulling the impact of the products being promoted .By following the basic principle of ‘• like product with like product’, you will accomplish a themed, fully stockedandcustomer-friendlyfixture.Remember to consider the colour, size and type when •building your display .Placing complementary colours next to each other also •enhances the look of the display . Items on the Display Tables should not ‘compete’ with each other .
Nesting Table Baskets
All nesting tables must have a basket on each corner •of the table . Select one product to merchandise in each basket complementing the theme . Sign the product with metal sign holders and black sign inserts .Each medium sized basket holds two cases of 750 mL •product or one case of 1000 mL /1500 mL product .
exaMPle of colour, size, tyPe
Trade C
opy Only
Marketing & Product Guide 91
Market Place Fixtures
Merchandising
Market Place(store 329)
Market Place Fixture Participating Stores
38, 329
Market Place (Centre Area)
Please use this premium selling space to highlight products that are from the “goLOCAL” promotion . These products may be chosen at your discretion, but be sure to feature themedproductsonthesefixtures.Pleasechoosefourtoeightbrandsperfixture.
Trade C
opy Only
Promotional Turn 7: goLOCAL Meet Ontario’s Talent92
Stor
e #
go L
OCA
L Ta
lent
go L
OCA
L V
QA
Craf
t W
iner
ies
Ries
ling
&
Icew
ine
V inta
ges
Vinta
ges
Es
sent
ials
1 N1
10 N1 N2 N3 N4 2 x V
15 N1
21 V
22 N1
31 V
35 N1
38 N1 N2 V
40 N1
57 N1
115 N1 N2 V
149 N1 N2
164 N1
171 N1
185 N1
187 N1 N2 V
198 N1
200 N1
212 N1
226 V
252 N1 V
329 V
334 N1
340 N1 N2 V
346 N1
355 N1 N2 V
360 N1 N2 N3 N4 V
361 N1
367 N1
371 N1 V
373 V
378 V
388 N1
390 N1
393 N1
412 N1
416 N1 V
417 N1 V
Stor
e #
go L
OCA
L Ta
lent
go L
OCA
L V
QA
Craf
t W
iner
ies
Ries
ling
&
Icew
ine
V inta
ges
Vinta
ges
Es
sent
ials
432 N1
438 V
445 N1
495 N1 N2 N3 V
511 V
522 N1
523 N1 N2 N3 V
525 N1 V
536 N1
542 N1
544 V
545 N1
555 N1
556 N1 V
573 N1
575 N1
590 N1 N2
601 N1
617 N1
623 N1
624 N1
631 N1 N2
632 N1
Refer to Store Floor Plan for •table location .Storeswillreceiveasignforspecific•themes . It is the Manager’s discretion to choose which themed tables to build .Choose twelve to sixteen products •from the Promo Table themes .
Nesting Table Fixtures
Product Theme Location
Trade C
opy Only
Marketing & Product Guide 93
Promo Table Fixtures
Product Theme Location
Stor
e #
Feat
ured
G
ift
Ont
ario
W
hite
s
Ont
ario
Re
ds
Prou
d to
be
Gre
en
Mic
ro
Brew
erie
s
10 P1
15 1 FG
21 1 FG 2 x P1 P2 P3 P4
31 1 FG
57 1 FG
149 1 FG
115 P1 P2 P3
171 1 FG
185 1 FG
187 P1 P2 P3 P4
191 1 FG
200 1 FG
212 1 FG
226 1 FG
252 2 FG's P1 P2 P3 P4
253 P1 P2 P3
265 1 FG P1
329 3 FG's
334 P1 P2 P3 P4
346 P1 P2 P3 P4
355 1 FG P1
360 1 FG
361 1 FG
367 1 FG
371 1 FG
373 P1 P2
378 1 FG P1 P2 P3 P4
388 1 FG
390 1 FG
393 1 FG
412 1 FG P1
416 1 FG
417 1 FG
432 1 FG
438 1 FG
445 P1 P2 P3 P4
495 1 FG
511 1 FG P1
Stor
e #
Feat
ured
G
ift
Ont
ario
W
hite
s
Ont
ario
Re
ds
Prou
d to
be
Gre
en
Mic
ro
Brew
erie
s
522 1 FG
523 1 FG P1
525 1 FG
536 1 FG
545 1 FG P1
555 1 FG
556 1 FG
573 3 FG's
575 1 FG
590 P1 P2 P3 P4
601 1 FG
617 1 FG P1
623 1 FG
624 1 FG P1 P2 P3 P4
631 P1 P2 P3
632 1 FG P1 P2 P3 P4
Refer to Store Floor Plan for •table location .Storeswillreceiveasignforspecific•themes . It is the Manager’s discretion to choose which themed tables to build .Choose twelve to sixteen products •from the Promo Table themes .
Trade C
opy Only
Promotional Turn 7: goLOCAL Meet Ontario’s Talent94
Nesting Table Theme: N1
goLOCAL Meet Ontario’s Talent
A Nesting Table with a Selection of VQA Wine
There should be 12-16 different products ordered for the •table & basket set up . To merchandise the table properly, 2-3 cases of each •product shown should be orderedEach basket will hold 1 case of 1000 mL/1500 mL product •or 2 cases of 750 mL product
LCBO # Description Format45609 Southbrook Cabernet/Merlot/Shiraz VQA 750 mL60707 20 Bees Pinot Grigio VQA 750 mL63826 Wayne Gretzky Unoaked Chardonnay VQA 750 mL65599 Reif Chardonnay Sauvignon Blanc VQA 750 mL88377 Hillebrand Artist Series Riesling VQA 750 mL216044 Pelee Island Premium Select Chardonnay VQA 750 mL317768 Inniskillin Chardonnay Reserve VQA 750 mL349126 Pillitteri Gewurztraminer/Riesling VQA 750 mL407270 Cave Spring Cabernet/Merlot VQA 750 mL435321 Pelee Island Cabernet/Merlot VQA 750 mL439281 Konzelmann Merlot VQA 750 mL526269 Jackson-Triggs Prop Rsv Gewurztraminer VQA 750 mL572156 Birchwood Gewurztraminer/Riesling VQA 750 mL615062 Trumpours Mill Gamay Noir VQA 750 mLBaskets:4051 Henry Of Pelham Cuvee Catherine Brut Rosé VQA 750 mL107219 Strewn Select Late Harvest VQA 750 mL111799 Reif Riesling VQA 750 mL134197 Girls Night Out Riesling VQA 750 mL
Trade C
opy Only
Marketing & Product Guide 95
Nesting Table Theme: N1
goLOCAL Meet Ontario’s Talent
Basket C
1 case
+ 111799
Baske
t B 1 cas
e
+ 107219
Basket A
1 case
+ 134197
Basket D
1 case
+ 4051
SIG
NAG
ESO
FT
DRE
SSIN
G
+ 4353213 Facings
+ 435321 3 Facings
+ 638263 Facings
+ 63826 3 Facings
+ 407270 3 Facings
+ 407270 3 Facings
+ 45609 3 Facings
+ 456093 Facings +
3177
683
Faci
ngs
+ 31
7768
3 Fa
cing
s
+ 43
9281
3 Fa
cing
s
+ 43
9281
3 Fa
cing
s
+ 65
599
3 Fa
cing
s
+ 65
599
3 Fa
cing
s
+ 61
5062
3 Fa
cing
s
+ 61
5062
3 Fa
cing
s
+ 21
6044
3 Fa
cing
s
+ 21
6044
3 Fa
cing
s
+ 5262693 Facings
+ 5721563 Facings
+ 5262693 Facings
+ 5721563 Facings
+ 349126 3 Facings
+ 88377 3 Facings
+ 3491263 Facings
+ 883773 Facings
+ 60707 3 Facings
+ 60707 3 Facings
Trade C
opy Only
Promotional Turn 7: goLOCAL Meet Ontario’s Talent96
Nesting Table Theme: N2
go LOCAL VQA
A Nesting Table with a Selection of Ontario Red and White Wine
There should be 12-16 different products ordered for the •table & basket set up . To merchandise the table properly, 2-3 cases of each •product shown should be orderedEach basket will hold 1 case of 1000 mL/1500 mL product •or 2 cases of 750 mL product .
LCBO # Description Format36434 20 Bees Riesling VQA 750 mL53678 Peninsula Ridge Sauvignon Blanc VQA 750 mL53934 Dan Aykroyd Chardonnay VQA 750 mL58479 Harbour Estates Midnight Cabernet/Merlot VQA 750 mL101121 De Sousa Cabernet Franc VQA 750 mL109959 Jackson-Triggs Proprietors’ Reserve Merlot VQA 750 mL130252 07 Merlot Cabernet Sketchesof Niagara (Tawse) 750 mL134205 Girls Night Out Cabernet/Shiraz VQA 750 mL326413 Pelee Island Pinot Grigio VQA 750 mL390211 Legends Estates Gewurztraminer VQA 750 mL454991 Ch Des Charmes Cabernet/Merlot VQA 750 mL503391 Colio Estate Pinot Grigio VQA 750 mL554378 Hillebrand Artist Series Gewurztraminer VQA 750 mL587956 Trius Cabernet Sauvignon VQA 750 mL627166 Inniskillin Cabernet Merlot VQA 750 mL669374 Vineland Estates Unoaked Chardonnay VQA 750 mLBaskets:228569 Cave Spring Gamay VQA 750 mL560243 Eastdell Estates Rosé VQA 750 mL591313 (V)07 Gamay VQA (Malivoire Wine Co.) 750 mL669390 Inniskillin Pinot Noir Reserve VQA 750 mL
Trade C
opy Only
Marketing & Product Guide 97
Nesting Table Theme: N2
go LOCAL VQA
Basket C
1 case
+ 560243
Baske
t B 1 case
+ 591313
Basket A
1 case
+ 669390
Basket D
1 case
+ 228569
SIG
NAG
ESO
FT
DRE
SSIN
G
+ 5879563 Facings
+ 5879563 Facings
+ 536783 Facings
+ 536783 Facings
+ 1099593 Facings
+ 1099593 Facings
+ 584793 Facings
+ 584793 Facings +
1342
053
Faci
ngs
+ 13
4205
3 Fa
cing
s
+ 53
934
3 F
acin
gs
+ 53
934
3 F
acin
gs
+ 45
4991
3 Fa
cing
s
+ 45
4991
3 Fa
cing
s
+ 66
9374
3 Fa
cing
s
+ 66
9374
3 Fa
cing
s
+ 62
7166
3 Fa
cing
s
+ 62
7166
3 Fa
cing
s
+ 5033913 Facings
+ 5543783 Facings
+ 5033913 Facings
+ 5543783 Facings
+ 3264133 Facings
+ 3902113 Facings
+ 3264133 Facings
+ 3902113 Facings
+ 364343 Facings
+ 364343 Facings
Trade C
opy Only
Promotional Turn 7: goLOCAL Meet Ontario’s Talent98
Nesting Table Theme: N3
go LOCAL Craft Wine
A Nesting Table with a Selection of Wine Cellared in Canada
There should be 12-16 different products ordered for the •table & basket set up . To merchandise the table properly, 2-3 cases of each •product shown should be orderedEach basket will hold 1 case of 1000 mL/1500 mL product •or 2 cases of 750 mL product .
LCBO # Description Format1818 Angels Gate Chardonnay VQA 750 mL26740 Coyotes Run Unoaked Chardonnay VQA 750 mL26757 Coyotes Run Cabernet VQA 750 mL58479 Harbour Estates Midnight Cabernet/Merlot VQA 750 mL58552 Palatine Hills Cabernet Merlot VQA 750 mL58594 Angels Gate Gewurztraminer VQA 750 mL58602 Palatine Hills Riesling/Traminer VQA 750 mL60590 Harbour Estates Riesling VQA 750 mL64832 Angels Gate Cabernet Franc VQA 750 mL65714 Stonechurch Riesling VQA 750 mL65722 Stonechurch Cabernet/Sauvignon VQA 750 mL110049 Sandbanks Estate Baco Noir VQA 750 mL111914 Rosehall Run Chardonnay Sur Lie VQA 750 mL620112 Willow Springs Baco Noir VQA 750 mLBaskets:26880 Harbour Estates Sunrise Vidal/Chard VQA 750 mL28290 Willow Springs Vidal VQA 750 mL110031 Sandbanks Estate Dunes Vidal VQA 750 mL112144 Coyotes Run Pinot Gris Pinot Blanc VQA 750 mL
Trade C
opy Only
Marketing & Product Guide 99
Nesting Table Theme: N3
go LOCAL Craft Wine
Basket C
1 case
+ 26880
Baske
t B 1 case
+ 112144
Basket A
1 case
+ 28290
Basket D
1 case
+ 110031
SIG
NAG
ESO
FT
DRE
SSIN
G
+ 657223 Facings
+ 657223 Facings
+ 1119143 Facings
+ 1119143 Facings
+ 648323 Facings
+ 648323 Facings
+ 267573 Facings
+ 267573 Facings +
5860
23
Faci
ngs
+ 58
602
3 Fa
cing
s
+ 58
552
3 Fa
cing
s
+ 58
552
3 Fa
cing
s
+ 18
183
Faci
ngs
+ 18
18
3 Fa
cing
s
+ 58
479
3 Fa
cing
s
+ 58
479
3 Fa
cing
s
+ 65
714
3 F
acin
gs
+ 65
714
3 F
acin
gs
+ 605903 Facings
+ 1100493 Facings
+ 605903 Facings
+ 1100493 Facings
+ 6201123 Facings
+ 585943 Facings
+ 620112 3 Facings
+ 585943 Facings
+ 267403 Facings
+ 267403 Facings
Trade C
opy Only
Promotional Turn 7: goLOCAL Meet Ontario’s Talent100
Nesting Table Theme: N4
go LOCAL Craft Beer
A Nesting Table with a Selection of Craft Beer
There should be 12-16 different products ordered for the •table & basket set up . To merchandise the table properly, 2-3 cases of each •product shown should be orderedEach basket will hold 1 case of 1000 mL / 1500 mL product •or 2 cases of 750 mL product .
LCBO # Description Format34660 Hockley Dark (W) 473 mL45922 Amsterdam Nut Brown 500 mL84210 Mill Street Original Organic Lager 2046 mL86439 Waterloo Dark 473 mL90753 Antigravity Light Ale 6 Pk-B (W) 2130 mL91157 Steam Whistle Premium Pilsner 500 mL131516 Muskoka Lager 2130 mL547430 Black Oak Pale Ale 6 Pk-B 2046 mL612903 Niagara's Best Blonde Premium Ale 6 Pk-B 2046 mL615138 Nickel Brook Green Apple Pilsner 6 Pk-B 2046 mL615880 Devil's Pale Ale 473 mL679506 Confederation Ale 6 Pk-B (W) 2130 mL679613 Red Leaf Lager 6pkb 2046 mL684902 Elora Esb 650 mLBaskets:6445 Creemore Springs Premium Lager 473 mL64642 Neustadt 10w30 Brown Ale 473 mL64642 Neustadt 10w30 Brown Ale 473 mL65029 Trailhead Lager 473 mL
Trade C
opy Only
Marketing & Product Guide 101
Nesting Table Theme: N4
go LOCAL Craft Beer
Basket C
1 case
+ 64642
Baske
t B 1 case + 6445
Basket A
1 case
+ 64642
Basket D
1 case
+ 65029
SIG
NAG
ESO
FT
DRE
SSIN
G
+ 864393 Facings
+ 864393 Facings
+ 911573 Facings
+ 911573 Facings
+ 6151383 Facings
+ 6151383 Facings
+ 6158803 Facings
+ 6158803 Facings +
3466
03
Faci
ngs
+ 34
660
3 Fa
cing
s
+ 84
210
3 Fa
cing
s
+ 84
210
3 Fa
cing
s
+ 61
2903
3 Fa
cing
s
+ 61
2903
3 Fa
cing
s
+ 68
4902
3 Fa
cing
s
+ 68
4902
3 Fa
cing
s
+ 45
922
3 Fa
cing
s
+ 45
922
3 Fa
cing
s
+ 907533 Facings
+ 5474303 Facings
+ 907533 Facings
+ 5474303 Facings
+ 679613 3 Facings
+ 1315163 Facings
+ 679613 3 Facings
+ 1315163 Facings
+ 6795063 Facings
+ 6795063 Facings
Trade C
opy Only
Promotional Turn 7: goLOCAL Meet Ontario’s Talent102
Nesting Table Theme
Vintages - September 12th Release
Nesting Table of Vintage Wines
There should be 12-16 different products ordered for the •table & basket set up . To merchandise the table properly, 2-3 cases of each •product shown should be orderedEach basket will hold 1 case of 1000 mL/1500 mL product •or 2 cases of 750 mL product .
LCBO # Description Format50930 Quinta Das Setencostas 2007 750 mL131813 Quinta Nova De Nossa Senhora Do Carmo 3 Pomares 2007 750 mL131821 Herdade Paço Do Conde 2006 750 mL131854 Quinta Da Falorca Colheita Seleccionada 2005 750 mL579862 Symington Family Estates Altano 2007 750 mL657452 Quinta De Ventozelo Touriga Nacional 2005 750 mL684753 Real Companhia Velha Porca De Murça Reserva Tinto 2005 750 mL
Trade C
opy Only
Marketing & Product Guide 103
Nesting Table Theme
Vintages – September 26th Release
Nesting Table of Vintage Wines
There should be 12-16 different products ordered for the •table & basket set up . To merchandise the table properly, 2-3 cases of each •product shown should be orderedEach basket will hold 1 case of 1000 mL/1500 mL product •or 2 cases of 750 mL product .
LCBO # Description Format20313 Grgich Hills Estate Grown Merlot 750 mL25122 Stonehedge Reserve Cabernet Sauvignon 750 mL27409 Irony Chardonnay 750 mL38125 Joseph Phelps Innisfree Cabernet Sauvignon 750 mL41343 Duckhorn Decoy 750 mL71407 Grgich Hills Estate Grown Cabernet Sauvignon 750 mL84988 Beringer Napa Valley Vineyards Chardonnay 750 mL135145 Napa Cellars Cabernet Sauvignon 750 mL593525 Frog's Leap Zinfandel 750 mL684399 Avalon Cabernet Sauvignon 750 mL707489 Frog's Leap Merlot 750 mL948935 Rutherford Hill Merlot 375 mL980433 Rutherford Hill Chardonnay 750 mL
Trade C
opy Only
Promotional Turn 7: goLOCAL Meet Ontario’s Talent104
A Promo Table of Food & Drink Story (Wine)
Merchandise two or three cases of six to eight products of the following participating products .
LCBO # Description Format126144 Sibling Rivarly White VQA 750 mL126151 Sibling Rivarly Red VQA 750 mL134155 Equifera Chardonay VQA 750 mL134163 Equifera Pinot Noir VQA 750 mL134197 Colio Girls Night Out Riesling VQA 750 mL134205 Colio Girls Night Out Cabernet Shiraz VQA 750 mL134957 Open Cabernet Merlot VQA 750 mL134965 Open Gewurztraminer-Riesling VQA 750 mL
Promo Table Theme: P1
Ontario Wine Roundup
This merchandising option allows •for a select amount of products to be displayed .There should be 6 - 8 different •products ordered for the table set up .To merchandise the table properly, •2 - 3 cases of each product should be ordered, allowing for 4 - 8 facings of each product .
SIGNAGE
+ 134957+ 134965+ 126151
+ 134197+ 126144
+ 134205+ 134155+ 134163
Trade C
opy Only
Marketing & Product Guide 105
A Promo Table of Food & Drink Story (Wine)
Merchandise two or three cases of six to eight products of the following participating products .
LCBO # Description Format1578 (VE) Flat Rock Cellars Twisted 750 mL58438 Jackson Triggs Proprietor’s Reserve Sauvignon
Blanc VQA751 mL
83790 Inniskillin Riesling VQA 752 mL94094 Domaine Pinnacle Ice Cider 375 mL415901 (VE) Cave Spring Indian Summer Riesling VQA 375 mL417642 Cave Spring Pinot Noir VQA 750 mL451641 Trius Brut VQA 750 mL609701 Muskoka Lakes Cranberry Wine 750 mL
Promo Table Theme: P2
Platters of Plenty
This merchandising option allows •for a select amount of products to be displayed .There should be 6 - 8 different •products ordered for the table set up .To merchandise the table properly, •2 - 3 cases of each product should be ordered, allowing for 4 - 8 facings of each product .
SIGNAGE
+ 417642+ 58438+ 415901 (VE)
+ 83790+ 1578 (VE)
+ 94094+ 609701 + 451641
Trade C
opy Only
Promotional Turn 7: goLOCAL Meet Ontario’s Talent106
A Promo Table of Food & Drink Story (Liqueurs)
Merchandise two or three cases of six to eight products of the following participating products .
LCBO # Description Format13607 Baileys Caramel Irish Cream 750 mL577957 Kahlua Coffee Liqueur 750 mL601674 Malibu Pineapple Rum Liqueur 750 mL50211 Malibu Tropical Banana Rum Liquor 750 mL561936 Dr.McGillicuddy French Kiss 750 mL 1867 Drambuie 750 mL631457 McGuinness Cherry Brandy 750 mL631416 McGuinness Creme De Cacao Dark 750 mL
Promo Table Theme: P3
Drinkable Desserts
This merchandising option allows •for a select amount of products to be displayed . There should be 6 - 8 different •products ordered for the table set up .To merchandise the table properly, •2 - 3 cases of each product should be ordered, allowing for 4 - 8 facings of each product .
SIGNAGE
+ 13607 + 50211+ 561936
+ 631416+ 601674
+ 577957 + 631457 + 1867
Trade C
opy Only
Marketing & Product Guide 107
Promo Table Theme: P4
Thrill of the Grilled
This merchandising option allows •for a select amount of products to be displayed .There should be 6 - 8 different •products ordered for the table set up .To merchandise the table properly, •2 - 3 cases of each product should be ordered, allowing for 4 - 8 facings of each product .
A Promo Table of Food & Drink Story (Beer/Wine)
Merchandise two or three cases of eight products of the following participating products .
LCBO # Description Format22251 Durbanville Hills Sauvignon Blanc 750 mL45922 Amsterdam Nut Brown 500 mL65359 Strewn Gewurztraminer VQA 750 mL355347 Jeanjean Syrah Rosé Vdp 750 mL459370 County Cider (PET) 1 L72348 (VE) Briccotondo Barbera D'Alba (Fontanafredda) 750 mL
SIGNAGE
+ 45922+ 459370+ 355347
+ 65359+ 72348 (VE)
+ 22251 + 459370+ 45922
Trade C
opy Only
Promotional Turn 7: goLOCAL Meet Ontario’s Talent108
store #15
store #1
store #21
Store Floor Plans
FG
store #22
V
P1 P2
P4
P3 P1
Trade C
opy Only
Marketing & Product Guide 109
Store Floor Plans
store #35
FG
store #38
FG
store #40
store #31
V
FG
Trade C
opy Only
Promotional Turn 7: goLOCAL Meet Ontario’s Talent110
Store Floor Plans
Continued
store #57store #115
P1 P2
P3
N2
N1
V
store #149
FG
store #164
FG
Trade C
opy Only
Marketing & Product Guide 111
Store Floor Plans
Continued
store #185
FG
store #187 store #191
V
store #171
FG
ENTR
ANCE
WIN
EG
IFTS
VINTAGES
HERO
TASTING BAR
VQA
F+D
VQA
CHECKOUT
OFFICE
M1
M2
FG
D1
D2
D3
CUSTOMER SERVICE
Trade C
opy Only
Promotional Turn 7: goLOCAL Meet Ontario’s Talent112
Store Floor Plans
Continued
store #198
VINTAGES
Hero Display
BEER C
OLD
ROO
M
store #200
FG
store #212
FG
store #226
FG
Trade C
opy Only
Marketing & Product Guide 113
Store Floor Plans
Continued
store #253store #252
VINTAGES
VINTAGES NESTING
ENTRANCE
D1
D2
D3
M1
N1N2
N4 N3
M2
FG
FG
GIFTS
HERO
TASTING BAR
TASTING BAR
CHECKOUT CUSTOMER SERVICE
WINEBEST OF ONTARIO
ENTR
ANCE
CHEC
K O
UT
Gift Centre
OFF
ICE
P1
P3
P2
Hero Display
store #265 store #329
FGFG
FG
Trade C
opy Only
Promotional Turn 7: goLOCAL Meet Ontario’s Talent114
store #355
FG
Store Floor Plans
Continued
store #340
Store 340
store #346
store #334
Trade C
opy Only
Marketing & Product Guide 115
Store Floor Plans
Continued
V
FG
store #360
FG
store #361
VQAVQA
F&D
FG
store #367 store #371
Trade C
opy Only
Promotional Turn 7: goLOCAL Meet Ontario’s Talent116
Store Floor Plans
Continued
store #373
FG
store #378
store #388
FG
store #390
N1
FG
Trade C
opy Only
Marketing & Product Guide 117
Store Floor Plans
Continued
store #393
Gift Centre
N1 FG
store #412
FG
N1
N2
store #416
N1
V
store #417
N1FG
Trade C
opy Only
Promotional Turn 7: goLOCAL Meet Ontario’s Talent118
Store Floor Plans
Continued
store #432
FG
V
store #438
FGN1
store #445
N2
N3
N1
v
store #495
v
Trade C
opy Only
Marketing & Product Guide 119
Store Floor Plans
Continued
N1
FG
store #522
store #523
ENTRANCE
CUSTOMERSERVICE
Nes
tin
g T
able
1
Nestin
g Tab
le 2
Nesting Table 3
Nesting Table 4
FG P1
store #525
FG
N1
V
store #536
N1
FG
Trade C
opy Only
Promotional Turn 7: goLOCAL Meet Ontario’s Talent120
Store Floor Plans
Continued
store #542
FG
N1
store #544
V
FG
FG
store #545
FG
store #555
VINTAGES
ENTRANCE
CHECK OUT
TASTINGBAR
CUSTOMERSERVICE
GIF
T CE
NTR
E
M1
M5
OFFICE
Hero Display
N1
FG
Trade C
opy Only
121
Store Floor Plans
Continued
store #573store #556
FG
N1
V
FG
FGFG
N1
store #575
N1 FG
store #590
N1
N2
Trade C
opy Only
Promotional Turn 7: goLOCAL Meet Ontario’s Talent122
Store Floor Plans
Continued
store #601
FGN1
store #617
CUSTOMERSERVICE
ENTRANCE
TASTINGBAR
VINTAGES
N1
P1
FG
store #623
FGN1
store #624
Trade C
opy Only
Marketing & Product Guide 123
Store Floor Plans
Continued
store 631
ENTRANCE
CHECK OUT
OFFICE
N1
CUSTOMERSERVICE
N2
TASTING BAR
HERO DISPLAY
F&D
MIX DRINK MIX DRINK
P1 P2
P3
ENTRANCE
OFFICEP4
FG
P2
P1P3
N1
store #632
top related