marketing strategies and structure

7/30/2019 Marketing Strategies and Structure

http://slidepdf.com/reader/full/marketing-strategies-and-structure 1/37

7/30/2019 Marketing Strategies and Structure

http://slidepdf.com/reader/full/marketing-strategies-and-structure 2/37

7/30/2019 Marketing Strategies and Structure

http://slidepdf.com/reader/full/marketing-strategies-and-structure 3/37

MarketingStrategies & structures

Group “ G” 

7/30/2019 Marketing Strategies and Structure

http://slidepdf.com/reader/full/marketing-strategies-and-structure 4/37

  GROUP

MEMBERS

ASMA HAMEED 05

ATIF REHMAN 06

RAHAT RAFIQUE 36 

AMMAD ASLAM 03 

7/30/2019 Marketing Strategies and Structure

http://slidepdf.com/reader/full/marketing-strategies-and-structure 5/37

o Marketing strategies

o Examples of each type of marketing

strategies

o Marketing structures

o Examples of each type of marketing

structures

7/30/2019 Marketing Strategies and Structure

http://slidepdf.com/reader/full/marketing-strategies-and-structure 6/37

NICHE OR FOCUS 

COST LEADERSHIP

3 TYPES

MARKETING STRATIGIES

DIFFERENTIATION 

7/30/2019 Marketing Strategies and Structure

http://slidepdf.com/reader/full/marketing-strategies-and-structure 7/37

  Examples of Cost Leadership

o  Dell computers (making computers)

7/30/2019 Marketing Strategies and Structure

http://slidepdf.com/reader/full/marketing-strategies-and-structure 8/37

  Examples of Cost Leadership

o  Black & Decker company (power tools)

7/30/2019 Marketing Strategies and Structure

http://slidepdf.com/reader/full/marketing-strategies-and-structure 9/37

Examples of Cost-leadership

o Wal-Mart (super center)

7/30/2019 Marketing Strategies and Structure

http://slidepdf.com/reader/full/marketing-strategies-and-structure 10/37

  Examples of Niche/Focus

o Silver jeans and PARASUCO (jeans)

o

  MAT & Nat company (travelling hand bags)

7/30/2019 Marketing Strategies and Structure

http://slidepdf.com/reader/full/marketing-strategies-and-structure 11/37

  Examples of Niche/Focus

o Smokers tooth paste ( Mr. White)

7/30/2019 Marketing Strategies and Structure

http://slidepdf.com/reader/full/marketing-strategies-and-structure 12/37

  Examples of Differentiation

o Johnson & Johnson (baby care products)

7/30/2019 Marketing Strategies and Structure

http://slidepdf.com/reader/full/marketing-strategies-and-structure 13/37

  Examples of Differentiation

o  Campbell soup (BMW Mercedes)

7/30/2019 Marketing Strategies and Structure

http://slidepdf.com/reader/full/marketing-strategies-and-structure 14/37

  Examples of Differentiation

o  SUNSILK’ s Co-creation formula is created by

experts

7/30/2019 Marketing Strategies and Structure

http://slidepdf.com/reader/full/marketing-strategies-and-structure 15/37

Market Structures

Oligopoly

Monopoly

Competition

Duopoly

Pure-oligopoly

Differential oligopoly

Pure

competition

Monopolistic

competition

Types  Regulated

Unregulated

7/30/2019 Marketing Strategies and Structure

http://slidepdf.com/reader/full/marketing-strategies-and-structure 16/37

  Examples of Oligopoly

o Cell phone network service provider in Pakistan

7/30/2019 Marketing Strategies and Structure

http://slidepdf.com/reader/full/marketing-strategies-and-structure 17/37

  Examples of Oligopoly

o Engro fertilizers , Fuji fertilizers and Fatima

fertilizers

7/30/2019 Marketing Strategies and Structure

http://slidepdf.com/reader/full/marketing-strategies-and-structure 18/37

  Examples of Duopoly

o Easy paisa (TELENORE) & Omni( UBL)

7/30/2019 Marketing Strategies and Structure

http://slidepdf.com/reader/full/marketing-strategies-and-structure 19/37

  Examples of Duopoly

o NESCAFE & BRU Coffee In India

7/30/2019 Marketing Strategies and Structure

http://slidepdf.com/reader/full/marketing-strategies-and-structure 20/37

Examples of pure oligopoly

o GOOGLE, BING & YAHOO

7/30/2019 Marketing Strategies and Structure

http://slidepdf.com/reader/full/marketing-strategies-and-structure 21/37

Examples of Differential Oligopoly

o APPLE PHONE , NOKIA ,LG AND SAMSUNG

7/30/2019 Marketing Strategies and Structure

http://slidepdf.com/reader/full/marketing-strategies-and-structure 22/37

  Example of Differential Oligopoly

o  Evening English news papers “The Star” by dawn 

group’s & “Daily News” by jang group’s 

7/30/2019 Marketing Strategies and Structure

http://slidepdf.com/reader/full/marketing-strategies-and-structure 23/37

  Examples of Monopoly

o  Wal-Mart (USA) 

7/30/2019 Marketing Strategies and Structure

http://slidepdf.com/reader/full/marketing-strategies-and-structure 24/37

  Examples of Monopoly

o De beers Diamond Company of South Africa

7/30/2019 Marketing Strategies and Structure

http://slidepdf.com/reader/full/marketing-strategies-and-structure 25/37

Examples of Monopoly

o Business recorder , Pakistan's primer financial daily

7/30/2019 Marketing Strategies and Structure

http://slidepdf.com/reader/full/marketing-strategies-and-structure 26/37

Examples of Monopoly

o  Ford Motor Vehicles (Trucks) 

7/30/2019 Marketing Strategies and Structure

http://slidepdf.com/reader/full/marketing-strategies-and-structure 27/37

  Examples of Monopoly

o  World Bank

7/30/2019 Marketing Strategies and Structure

http://slidepdf.com/reader/full/marketing-strategies-and-structure 28/37

  Examples of Regulated Monopoly

o Royal steel mill of Pakistan from Abdul Sitar

group of industries

7/30/2019 Marketing Strategies and Structure

http://slidepdf.com/reader/full/marketing-strategies-and-structure 29/37

  Examples of Unregulated Monopoly

o KMS Buildings

7/30/2019 Marketing Strategies and Structure

http://slidepdf.com/reader/full/marketing-strategies-and-structure 30/37

Example of Competition

o WATEEN, PTCL AND WORLD CALL

7/30/2019 Marketing Strategies and Structure

http://slidepdf.com/reader/full/marketing-strategies-and-structure 31/37

Example of Competition

o Peak Freans (English Biscuits) & Lu ( Continental Biscuits)

7/30/2019 Marketing Strategies and Structure

http://slidepdf.com/reader/full/marketing-strategies-and-structure 32/37

Examples of Pure Competition

o Farm markets & agricultural products

7/30/2019 Marketing Strategies and Structure

http://slidepdf.com/reader/full/marketing-strategies-and-structure 33/37

  Examples of Pure Competition

o Egg sellers in market selling eggs – homogeneous

products ( all eggs are same)

7/30/2019 Marketing Strategies and Structure

http://slidepdf.com/reader/full/marketing-strategies-and-structure 34/37

Examples of Monopolistic Competition

o Reeboks, Nike & Addiads

7/30/2019 Marketing Strategies and Structure

http://slidepdf.com/reader/full/marketing-strategies-and-structure 35/37

Examples of Monopolistic Competition

o Electronic products retailers

7/30/2019 Marketing Strategies and Structure

http://slidepdf.com/reader/full/marketing-strategies-and-structure 36/37

SUMMERY

Different marketing strategies

Examples of strategies such as:

Cost leadership  – DELLDifferentiation  – SUN SILK

Niche  – SMOKERS TOOTH PASTE

Different marketing structures

Examples of marketing structures such as:

Monopoly  – WALL MART

Duopoly -- EASY PAISA & OMNI

Competition  – NIKE , REBOCK & ADDIDAS

7/30/2019 Marketing Strategies and Structure

http://slidepdf.com/reader/full/marketing-strategies-and-structure 37/37