marketing strategy in rural market in india. ppt
Post on 14-Nov-2014
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MARKETING STRATEGIES FOR Submitted By: RURAL INDIAN MARKETSSandeep Singh Bhadwal - 10 Twarit Bhargava Rajinder Dhindsa GauravGupta SaurabhKumar Alpana Sarangi - 12 - 19 - 26 - 41 - 61
TAXONOMY OF RURAL MARKET
Constituents :
Agricultural and allied activities, Poultry farming, Fishing, Animal husbandry, Cottage Industries, Panchayat office etc.
Products :
Consumables, seeds, Fertilizers, Pesticides, Petroll diesel etc.
Durables :
Tillers, Tractors, Pump sets, Generators, Boat etc.
MARKET DIFFERENCES WITH URBAN MARKET
Distribution Channel Includes:
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