MARKETING STRATEGIES FOR Submitted By: RURAL INDIAN MARKETSSandeep Singh Bhadwal - 10 Twarit Bhargava Rajinder Dhindsa GauravGupta SaurabhKumar Alpana Sarangi - 12 - 19 - 26 - 41 - 61

TAXONOMY OF RURAL MARKET

Constituents :

Agricultural and allied activities, Poultry farming, Fishing, Animal husbandry, Cottage Industries, Panchayat office etc.

Products :

Consumables, seeds, Fertilizers, Pesticides, Petroll diesel etc.

Durables :

Tillers, Tractors, Pump sets, Generators, Boat etc.

MARKET DIFFERENCES WITH URBAN MARKET

Distribution Channel Includes: