marketing the financial aid office on and off campus

Marketing the Financial Aid

Office On and Off Campus

Amy Berrier, Assistant Director, UNCG

David Haggard, Director, Bryan College

Sandy Neel, SR. Associate Director, Bellarmine University

About UNC Greensboro

Fall 2012 Enrollment

Total Enrollment Fall 2012 = 18,172

• UG Students

• Fall 2012 – 14,674

• 59% Caucasian

• 24% African-American

• 4% Asian

• 13% other

• 65% Female

• 35% Male

• Graduate Students

• Fall 2012 – 3,498

• 69% Caucasian

• 14% African-American

• 3% Asian

• 14% other

• 67% Female

• 33% Male

Degrees Awarded in 2011-2012

• Undergraduate – Total degrees = 2,958

• 57% Caucasian

• 16% African-American

• 2% Asian

• 25% other

• Graduate – Total degrees = 1,090

• Masters/Specialist

• 977 total

• 59% Caucasian

• 11% African-American

• 30% other

• Doctoral

• 113 total

• 39% Caucasian

• 12% African-American

• 49% other

• Director

• 2 Associate Directors

• 7 Assistant Directors – Grants

– Scholarships

– Loans

– EDE/QA/Verification

– Technology

– Operations

– Public Relations

UNCG Financial Aid Office

Office Positions • 8 FA Counselors

– 1 Assigned to Verification

– 1 Assigned to Scholarships/Grants

– 1 Loan Officer

• 1 Administrative Asst.

• 7 Graduate Assistants

• 4 FWS Students

Marketing on Campus Faculty/Staff

• Enrollment Services Leadership Team

• University Refund Committee

• Residency Appeals Committee

• Staff Panelists for Student Conduct Team

• Staff Council

• Orientation Team

• Athletics Committee

• Train Departments on SAP – how it relates to advising, retention, etc.

• Thanksgiving Luncheon

• Semester Meetings with Dean of Students and Student Success Center

• Presentations at Advising Council, Faculty Senate, Deans Council

Marketing on Campus Faculty/Staff • Use Campus E-Newsletter

to advertise FA events and deadlines for students

• Present FA updates via email and at monthly management meetings

• Surveys

• Invite University Directors from Student Success Center, Advising Council, Advising Centers, etc. to be members of appeals committee

• Meet periodically with Dean of Students Office regarding appeals process and feedback from students to improve FA processes & communications

• Work closely with Int’l Programs and study abroad programs

Marketing off Campus Faculty/Staff • Admissions Events off-campus

• High School Financial Aid Night Presentations

• College Foundation of NC Regional FA Workshops

• CFNC/NCASFAA/SECU FAFSA Day in February

• Presentations at NCASFAA, SASFAA, and NASFAA conferences

• Participate as officers and committee members in NCASFAA, SASFAA, and NASFAA

• Federal Student Aid Conferences

• Volunteering with Community Organizations

• Capitol Hill Visits in Washington, DC

• Communicate frequently with NC and SASFAA Region Legislators in DC

Marketing on Campus Students

• Facebook

• Twitter

• Freshman Classes

• UNCG Guarantee

• Student Success Center

• Students First Office

• Undergraduate

Excellence

• UNCG Merit Scholars

• International Programs –

Study Abroad

• Financial Aid Awareness

Week

• Surveys – COA

• Orientation

Facebook Example

UNCG Financial Aid Videos

• Satisfactory Academic Progress

– Satisfactory Academic Progress

• http://fia.uncg.edu/plan/satisfactory-academic-

progress.html

– Academic Plan for Success

• http://fia.uncg.edu/plan/academic-plan-for-

success.html

– Graduation Plan

• http://fia.uncg.edu/plan/graduation-plan.html

UNCG Financial Aid Videos

• Free Application for Federal Student Aid

– http://fia.uncg.edu/fafsa/fafsa-part-1.html

• Free Application for Federal Student Aid #2

– http://fia.uncg.edu/fafsa/fafsa-part-2.html

• FAFSA Verification

– http://fia.uncg.edu/fafsa/uncg-fafsa-

verification.html

About Bellarmine University/Sandy • Approximately 3,249 students, of which

2,457 are undergraduates

• Primarily 18-21 year olds who graduate high school and enroll full-time in college

• Male = 36% & Females = 64%

• In-state = 66% & Out-of-state = 34%

• Minority students = 13.3%

• Average Class size is 21students

• 6 full-time employees

• 5 Federal work-study students

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Marketing On Campus Faculty and

Staff • Enrollment

Management Leadership Team

• Retention Committee

• Staff Council

• Train Admission Counselors

• ARC

• SAP Committee

• Christmas Contest

• Annual Thanksgiving Luncheon

• Halloween Open House

Marketing on Campus Students • Facebook

• Twitter #2showmethemoney

• Freshman Focus Classes

• Pioneer Scholars

• Parent Newletter

• Financial Aid Awareness Week – Gift Card Drawings

– Open House

– Postcards to students

– Ballgame T-shirt giveaway

– Flyers in Residence Halls

– Daily Knight messages

Our Facebook Page

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FAFSA Filing Notices

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Marketing off Campus.

• Meeting with the State

Legislators

• Financial Aid Nights

• High School

Counselor Event

• Close the Deal

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Marketing off Campus…cont

• 55 K Degrees

About Bryan College/David

• Location: Rural Tennessee

• Traditional Program (B.S., B.A.)

– 800 students

– 88% white

• Adult & Graduate Studies (B.S., MBA)

– 600 students

– 78% white

• The Financial Aid Office has 5 full-time staff and reports to Enrollment Management

On Campus Marketing – Fac/Staff

• Yearly overview of FA at Fall Faculty Workshop

• Yearly overview of FA at staff luncheon

• Utilize campus e-newsletter to highlight activities in FA

• Highlight FA activities at monthly Management Team Meetings

• Seek interactions/input from key players on faculty and staff

• Surveys

On Campus Marketing - Students

• Announcements – chapel, flat-screens, email

• Facebook and Twitter

• Financial Literacy Blog

• Surveys

• Involvement in orientation and FYE classes

• Student interaction/visual representation

• Student-made videos

Video Example

Off Campus Marketing

• Parent email updates and surveys

• Community volunteering

• Develop relationships with area HS counselors

• Offer various FA info sessions and FAFSA workshops at schools and college-prep organizations

• Associations/Organizations involvement

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