marketing the financial aid office on and off campus
TRANSCRIPT
Marketing the Financial Aid
Office On and Off Campus
Amy Berrier, Assistant Director, UNCG
David Haggard, Director, Bryan College
Sandy Neel, SR. Associate Director, Bellarmine University
About UNC Greensboro
Fall 2012 Enrollment
Total Enrollment Fall 2012 = 18,172
• UG Students
• Fall 2012 – 14,674
• 59% Caucasian
• 24% African-American
• 4% Asian
• 13% other
• 65% Female
• 35% Male
• Graduate Students
• Fall 2012 – 3,498
• 69% Caucasian
• 14% African-American
• 3% Asian
• 14% other
• 67% Female
• 33% Male
Degrees Awarded in 2011-2012
• Undergraduate – Total degrees = 2,958
• 57% Caucasian
• 16% African-American
• 2% Asian
• 25% other
• Graduate – Total degrees = 1,090
• Masters/Specialist
• 977 total
• 59% Caucasian
• 11% African-American
• 30% other
• Doctoral
• 113 total
• 39% Caucasian
• 12% African-American
• 49% other
• Director
• 2 Associate Directors
• 7 Assistant Directors – Grants
– Scholarships
– Loans
– EDE/QA/Verification
– Technology
– Operations
– Public Relations
UNCG Financial Aid Office
Office Positions • 8 FA Counselors
– 1 Assigned to Verification
– 1 Assigned to Scholarships/Grants
– 1 Loan Officer
• 1 Administrative Asst.
• 7 Graduate Assistants
• 4 FWS Students
Marketing on Campus Faculty/Staff
• Enrollment Services Leadership Team
• University Refund Committee
• Residency Appeals Committee
• Staff Panelists for Student Conduct Team
• Staff Council
• Orientation Team
• Athletics Committee
• Train Departments on SAP – how it relates to advising, retention, etc.
• Thanksgiving Luncheon
• Semester Meetings with Dean of Students and Student Success Center
• Presentations at Advising Council, Faculty Senate, Deans Council
Marketing on Campus Faculty/Staff • Use Campus E-Newsletter
to advertise FA events and deadlines for students
• Present FA updates via email and at monthly management meetings
• Surveys
• Invite University Directors from Student Success Center, Advising Council, Advising Centers, etc. to be members of appeals committee
• Meet periodically with Dean of Students Office regarding appeals process and feedback from students to improve FA processes & communications
• Work closely with Int’l Programs and study abroad programs
Marketing off Campus Faculty/Staff • Admissions Events off-campus
• High School Financial Aid Night Presentations
• College Foundation of NC Regional FA Workshops
• CFNC/NCASFAA/SECU FAFSA Day in February
• Presentations at NCASFAA, SASFAA, and NASFAA conferences
• Participate as officers and committee members in NCASFAA, SASFAA, and NASFAA
• Federal Student Aid Conferences
• Volunteering with Community Organizations
• Capitol Hill Visits in Washington, DC
• Communicate frequently with NC and SASFAA Region Legislators in DC
Marketing on Campus Students
• Freshman Classes
• UNCG Guarantee
• Student Success Center
• Students First Office
• Undergraduate
Excellence
• UNCG Merit Scholars
• International Programs –
Study Abroad
• Financial Aid Awareness
Week
• Surveys – COA
• Orientation
Facebook Example
UNCG Financial Aid Videos
• Satisfactory Academic Progress
– Satisfactory Academic Progress
• http://fia.uncg.edu/plan/satisfactory-academic-
progress.html
– Academic Plan for Success
• http://fia.uncg.edu/plan/academic-plan-for-
success.html
– Graduation Plan
• http://fia.uncg.edu/plan/graduation-plan.html
UNCG Financial Aid Videos
• Free Application for Federal Student Aid
– http://fia.uncg.edu/fafsa/fafsa-part-1.html
• Free Application for Federal Student Aid #2
– http://fia.uncg.edu/fafsa/fafsa-part-2.html
• FAFSA Verification
– http://fia.uncg.edu/fafsa/uncg-fafsa-
verification.html
About Bellarmine University/Sandy • Approximately 3,249 students, of which
2,457 are undergraduates
• Primarily 18-21 year olds who graduate high school and enroll full-time in college
• Male = 36% & Females = 64%
• In-state = 66% & Out-of-state = 34%
• Minority students = 13.3%
• Average Class size is 21students
• 6 full-time employees
• 5 Federal work-study students
12
Marketing On Campus Faculty and
Staff • Enrollment
Management Leadership Team
• Retention Committee
• Staff Council
• Train Admission Counselors
• ARC
• SAP Committee
• Christmas Contest
• Annual Thanksgiving Luncheon
• Halloween Open House
Marketing on Campus Students • Facebook
• Twitter #2showmethemoney
• Freshman Focus Classes
• Pioneer Scholars
• Parent Newletter
• Financial Aid Awareness Week – Gift Card Drawings
– Open House
– Postcards to students
– Ballgame T-shirt giveaway
– Flyers in Residence Halls
– Daily Knight messages
Our Facebook Page
15
FAFSA Filing Notices
16
Marketing off Campus.
• Meeting with the State
Legislators
• Financial Aid Nights
• High School
Counselor Event
• Close the Deal
17
Marketing off Campus…cont
• 55 K Degrees
About Bryan College/David
• Location: Rural Tennessee
• Traditional Program (B.S., B.A.)
– 800 students
– 88% white
• Adult & Graduate Studies (B.S., MBA)
– 600 students
– 78% white
• The Financial Aid Office has 5 full-time staff and reports to Enrollment Management
On Campus Marketing – Fac/Staff
• Yearly overview of FA at Fall Faculty Workshop
• Yearly overview of FA at staff luncheon
• Utilize campus e-newsletter to highlight activities in FA
• Highlight FA activities at monthly Management Team Meetings
• Seek interactions/input from key players on faculty and staff
• Surveys
On Campus Marketing - Students
• Announcements – chapel, flat-screens, email
• Facebook and Twitter
• Financial Literacy Blog
• Surveys
• Involvement in orientation and FYE classes
• Student interaction/visual representation
• Student-made videos
Video Example
Off Campus Marketing
• Parent email updates and surveys
• Community volunteering
• Develop relationships with area HS counselors
• Offer various FA info sessions and FAFSA workshops at schools and college-prep organizations
• Associations/Organizations involvement
Share Marketing Strategies From
Your School
24
Questions?
25
Marketing Your Office On and Off
Campus
Evaluation System APP or Web
Enter Poll ID 102709
Enter Password sasfaa
26
https://answerqwik.com/login.html