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Marketing the Financial Aid
Office On and Off Campus
Amy Berrier, Assistant Director, UNCG
David Haggard, Director, Bryan College
Sandy Neel, SR. Associate Director, Bellarmine University
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About UNC Greensboro
Fall 2012 Enrollment
Total Enrollment Fall 2012 = 18,172
• UG Students
• Fall 2012 – 14,674
• 59% Caucasian
• 24% African-American
• 4% Asian
• 13% other
• 65% Female
• 35% Male
• Graduate Students
• Fall 2012 – 3,498
• 69% Caucasian
• 14% African-American
• 3% Asian
• 14% other
• 67% Female
• 33% Male
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Degrees Awarded in 2011-2012
• Undergraduate – Total degrees = 2,958
• 57% Caucasian
• 16% African-American
• 2% Asian
• 25% other
• Graduate – Total degrees = 1,090
• Masters/Specialist
• 977 total
• 59% Caucasian
• 11% African-American
• 30% other
• Doctoral
• 113 total
• 39% Caucasian
• 12% African-American
• 49% other
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• Director
• 2 Associate Directors
• 7 Assistant Directors – Grants
– Scholarships
– Loans
– EDE/QA/Verification
– Technology
– Operations
– Public Relations
UNCG Financial Aid Office
Office Positions • 8 FA Counselors
– 1 Assigned to Verification
– 1 Assigned to Scholarships/Grants
– 1 Loan Officer
• 1 Administrative Asst.
• 7 Graduate Assistants
• 4 FWS Students
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Marketing on Campus Faculty/Staff
• Enrollment Services Leadership Team
• University Refund Committee
• Residency Appeals Committee
• Staff Panelists for Student Conduct Team
• Staff Council
• Orientation Team
• Athletics Committee
• Train Departments on SAP – how it relates to advising, retention, etc.
• Thanksgiving Luncheon
• Semester Meetings with Dean of Students and Student Success Center
• Presentations at Advising Council, Faculty Senate, Deans Council
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Marketing on Campus Faculty/Staff • Use Campus E-Newsletter
to advertise FA events and deadlines for students
• Present FA updates via email and at monthly management meetings
• Surveys
• Invite University Directors from Student Success Center, Advising Council, Advising Centers, etc. to be members of appeals committee
• Meet periodically with Dean of Students Office regarding appeals process and feedback from students to improve FA processes & communications
• Work closely with Int’l Programs and study abroad programs
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Marketing off Campus Faculty/Staff • Admissions Events off-campus
• High School Financial Aid Night Presentations
• College Foundation of NC Regional FA Workshops
• CFNC/NCASFAA/SECU FAFSA Day in February
• Presentations at NCASFAA, SASFAA, and NASFAA conferences
• Participate as officers and committee members in NCASFAA, SASFAA, and NASFAA
• Federal Student Aid Conferences
• Volunteering with Community Organizations
• Capitol Hill Visits in Washington, DC
• Communicate frequently with NC and SASFAA Region Legislators in DC
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Marketing on Campus Students
• Freshman Classes
• UNCG Guarantee
• Student Success Center
• Students First Office
• Undergraduate
Excellence
• UNCG Merit Scholars
• International Programs –
Study Abroad
• Financial Aid Awareness
Week
• Surveys – COA
• Orientation
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Facebook Example
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UNCG Financial Aid Videos
• Satisfactory Academic Progress
– Satisfactory Academic Progress
• http://fia.uncg.edu/plan/satisfactory-academic-
progress.html
– Academic Plan for Success
• http://fia.uncg.edu/plan/academic-plan-for-
success.html
– Graduation Plan
• http://fia.uncg.edu/plan/graduation-plan.html
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UNCG Financial Aid Videos
• Free Application for Federal Student Aid
– http://fia.uncg.edu/fafsa/fafsa-part-1.html
• Free Application for Federal Student Aid #2
– http://fia.uncg.edu/fafsa/fafsa-part-2.html
• FAFSA Verification
– http://fia.uncg.edu/fafsa/uncg-fafsa-
verification.html
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About Bellarmine University/Sandy • Approximately 3,249 students, of which
2,457 are undergraduates
• Primarily 18-21 year olds who graduate high school and enroll full-time in college
• Male = 36% & Females = 64%
• In-state = 66% & Out-of-state = 34%
• Minority students = 13.3%
• Average Class size is 21students
• 6 full-time employees
• 5 Federal work-study students
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Marketing On Campus Faculty and
Staff • Enrollment
Management Leadership Team
• Retention Committee
• Staff Council
• Train Admission Counselors
• ARC
• SAP Committee
• Christmas Contest
• Annual Thanksgiving Luncheon
• Halloween Open House
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Marketing on Campus Students • Facebook
• Twitter #2showmethemoney
• Freshman Focus Classes
• Pioneer Scholars
• Parent Newletter
• Financial Aid Awareness Week – Gift Card Drawings
– Open House
– Postcards to students
– Ballgame T-shirt giveaway
– Flyers in Residence Halls
– Daily Knight messages
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Our Facebook Page
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FAFSA Filing Notices
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Marketing off Campus.
• Meeting with the State
Legislators
• Financial Aid Nights
• High School
Counselor Event
• Close the Deal
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Marketing off Campus…cont
• 55 K Degrees
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About Bryan College/David
• Location: Rural Tennessee
• Traditional Program (B.S., B.A.)
– 800 students
– 88% white
• Adult & Graduate Studies (B.S., MBA)
– 600 students
– 78% white
• The Financial Aid Office has 5 full-time staff and reports to Enrollment Management
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On Campus Marketing – Fac/Staff
• Yearly overview of FA at Fall Faculty Workshop
• Yearly overview of FA at staff luncheon
• Utilize campus e-newsletter to highlight activities in FA
• Highlight FA activities at monthly Management Team Meetings
• Seek interactions/input from key players on faculty and staff
• Surveys
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On Campus Marketing - Students
• Announcements – chapel, flat-screens, email
• Facebook and Twitter
• Financial Literacy Blog
• Surveys
• Involvement in orientation and FYE classes
• Student interaction/visual representation
• Student-made videos
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Video Example
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Off Campus Marketing
• Parent email updates and surveys
• Community volunteering
• Develop relationships with area HS counselors
• Offer various FA info sessions and FAFSA workshops at schools and college-prep organizations
• Associations/Organizations involvement
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Share Marketing Strategies From
Your School
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Questions?
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Marketing Your Office On and Off
Campus
Evaluation System APP or Web
Enter Poll ID 102709
Enter Password sasfaa
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https://answerqwik.com/login.html