marketing trifecta website, social media & email newsletter

Marketing Trifecta: Websites, Social Media & Email Marketing

Download this presentation at:

www.SlideShare.com/jratkins

Marketing Trifecta: Websites, Social Media & Email Marketing

Download this presentation at:

www.SlideShare.com/jratkins

Assumptions Marketing Infrastructure Model & Assertions HootSuite Where to get content Editorial Calendar Email Marketing List Building Selling in the Digital Age Resources

1. Social Media Networks: “The Big5+1” LinkedIn Account & Company Page

Facebook Account & Company Page

Twitter Account

Blog

YouTube Channel

Google+

Note: You may use 1 or more of these or other Social Networks that fit your business needs.

2. HootSuite: Your Social Media command Center

Allows for an “inflow” of all Social Media into 1 Place, for processing, monitoring and responding

Provides a place to post to all or some at once

Schedule Post in Advance, 2 to 4 weeks at a time

Free up to 5 inputs

$10 per month

3. Email Marketing Package

Mail Chimp

Constant Contact

Others?

4. Website

Responsive

Online Repository of Information

Call to Action

Conversion Forms

1. Be Interesting

2. Content is King

3. Give to Get

Looking Back & Looking Forward

Concept applies to all communication

Once you set up your digital marketing infrastructure (content), someone can find you, be referred to you, or you can introduce them to your company.

The Prospect consumes the content and chose to engage or not.

When they reach out, it’s time to consummate the sale.

Aka ”Inbound Marketing”

Once your Social Media is set up, this is the #1 Challenge

Brain Storm, get help from staff & friends Hire a contract writer Comment on others’ Content Subscribe to industry related sources

Constant Contact – www.ConstantContact.com Mail Chimp – www.mailchimp.com Clients, Prospects, and Friends Associations, Clubs, Groups Networking, MeetUps, Events Purchase - .15 to $2 Intro Calls

Selling

Selli

ng

Sellin

g

Selling

Digital Marketing Model with a Sales Wrapper Selling & Marketing Together CRM - Customer Relationship Management

Content

Blogs

Case Studies

Articles in Journals

Community Building

Listen & Respond

Campaigns

Specific Activity, Time Line and Desired Results

Campaign Examples Events

Special Offer

Content

Paid Post

Social Media Ad

Referral Program

Affiliate Program Track, Access, Modify and Repeat

Yes, when used in concert: Marketing & Selling Strategically and on purpose Targeted, curated list Consistent use Track Activity CRM – Customer Relationship Management

Socialnomics by Erik Qualman Inbound Marketing Brain Halligan & Dharmesh Shah Social Media 2.0 by J.R. Atkins Mashable (Blog on Social Media Trends) HubSpot (Content Marketing Specialist)

Download this presentation at:

www.SlideShare.com/jratkins

What do I do?1. Conference Talks and Workshops2. Executive Training and Coaching3. Services: Social Media, Mobile Apps, Sales & Marketing

Thank you for attending,Marketing Trifecta:

Websites, Social Media & Email Marketing