marketing u. - phi gamma delta · 2020-01-02 · harte hanks. three basic ingredients: 1. your...

Marketing U.Where does Phi Gamma Delta belong on my resume?

146th FIJI ACADEMY

Jade MetcalfVP, Marketing Strategy

Harte Hanks

Three basic ingredients:

1. Your audience

2. Your product

3. Your message

Audience

Product Message

When it comes to marketing you…

Who is this guy and what does he know?

• 1:1 Marketing Agency

• 5,000 Employees

• Clients Experiencing 150%

Growth -vs- Competitors

Career Counselors FIJI Academy

Resume Writing

Interviewing Basics

Career Fairs

Internships

Getting a

competitive

edge

in ALL of

these areas!

“But I’m a

<office title here>.

I already have an

advantage.”

Three basic ingredients:

1. Your audience

2. Your product

3. Your message

Audience

Product Message

See this from the perspective of…

Percent people with Greek affiliation?

Percent people with Greek affiliation?

%

Percent people with Greek affiliation?

How many resumes?

How many resumes?

Sources: CareerWorld Magazine and The Kiplinger Journal

Three basic ingredients:

1. Your audience

2. Your product

3. Your message

Audience

Product Message

Understand your value.

Identify what you have to offer.

Employers want to minimize risk by hiring someone with the right:

✓ Skills

✓ Traits

✓ Experience

Identify what you have to offer.

SKILLS:

TRAITS:

• Communication

• Negotiation

• Organization

• Project Management

• Sales

• Self-Starter

• Coachable

• Vision

• Achievement-Oriented

• Persistent

What does

that mean for

the employer?

What does

that mean for

the employer?

Matching job skills to job openings.

But what about experience?

As Fijis you have an edge in finding internships, and even creating your experience:

Online•Phi Gam Career Link

• Find a Brother

• Fiji LinkedIn Groups

Events• Fiji Academy

•Ekklesia

•Pig Dinners

Leadership•Charity

• Fundraisers

•Projects

But what about experience?

As Fijis you have an edge in finding internships, and even creating your experience:

Online•Phi Gam Career Link

• Find a Brother

• Fiji LinkedIn Groups

Events• Fiji Academy

•Ekklesia

•Pig Dinners

Leadership•Charity

• Fundraisers

•Projects

Phi Gam Career Link

But what about experience?

As Fijis you have an edge in finding internships, and even creating your experience:

Online•Phi Gam Career Link

• Find a Brother

• Fiji LinkedIn Groups

Events• Fiji Academy

•Ekklesia

•Pig Dinners

Leadership•Charity

• Fundraisers

•Projects

But what about experience?

As Fijis you have an edge in finding internships, and even creating your experience:

Online•Phi Gam Career Link

• Find a Brother

• Fiji LinkedIn Groups

Events• Fiji Academy

•Ekklesia

•Pig Dinners

Leadership•Charity

• Fundraisers

•Projects

But what about experience?

Chapman

“Purple Tie Gala”$83,000

Make A Wish

Western Kentucky

“Bike4Alz”$66,000

Alzheimer’s Research

Western Ontario

“Campout for Mental

Health”$7,200

How about you?

What are some steps you’re going to take

to gain the experience you need?

Three basic ingredients:

1. Your audience

2. Your product

3. Your message

Audience

Product Message

Make it easy for your audience.

S.T.A.R. Summaries:

Quickly and simply show the

measurable contribution

you made to a project.

S.T.A.R. SummariesOrganize your story.

• Situation. Opportunity or problem.

• Target. What you wanted to accomplish.

• Action. What you did to reach your goal.

• Result. The realized measurable outcomes.

(and a few immeasurable)

S.T.A.R. SummariesOrganize your story.

Example 2: “We needed to raise

$4,000 to make the renovations

to the study room. We held a

contest on Facebook for worst

graduate composite picture. Grads

voted for the worst picture by

pledging money. $1 = 1 vote. Over

10% of grads responded and we

raised $3,500.”

Example 1: “The local Boys &

Girls Club needed a new roof. We

wanted to help raise the $10,000

to replace the roof. We organized

a letter-writing campaign, got the

paper and postage donated, and

ended-up raising the $7,000 from

local businesses.”

Situation – Target – Action – Results

Example: “The study room technology

needed to be updated. It was going to

cost $4,000. To raise money we held a

contest on Instagram for worst graduate

composite picture. Grads voted for the

worst picture by pledging money. $1 = 1

vote. Over 10% of grads responded and

we raised $3,500.”

S.T.A.R. SummariesOrganize your story.

Example 2: “We needed to raise

$4,000 to make the renovations

to the study room. We held a

contest on Facebook for worst

graduate composite picture. Grads

voted for the worst picture by

pledging money. $1 = 1 vote. Over

10% of grads responded and we

raised $3,500.”

Example 1: “The local Boys &

Girls Club needed a new roof. We

wanted to help raise the $10,000

to replace the roof. We organized

a letter-writing campaign, got the

paper and postage donated, and

ended-up raising the $7,000 from

local businesses.”

Situation – Target – Action – Results

Example: “The study room technology

needed to be updated. It was going to

cost $4,000. To raise money we held a

contest on Instagram for worst graduate

composite picture. Grads voted for the

worst picture by pledging money. $1 = 1

vote. Over 10% of grads responded and

we raised $3,500.”

S.T.A.R. SummariesOrganize your story.

• Situation. Opportunity or problem.

• Target. What you wanted to accomplish.

• Action. What you did to reach your goal.

• Result. The realized measurable outcomes.

(and a few immeasurable)

Three basic ingredients:

1. Your audience

2. Your product

3. Your message

Audience

Product Message

When it comes to marketing you…

Putting it into action.LinkedIn Profile

• Photo – Professional

• Summary – Compelling

• Experience

- STAR

- SlideShare

• Groups

- Industry

- FIJI

- Alumni

• Hacks

- Find the job listing (custom filters)

- Click on profiles

Putting it into action.Resume• The function?

• Format – Industry

• Objective – Summary

• Content – Key Words

• Experience – STAR

• Sequence- Most relevant first

- Might be education

• Other – Relevancy vs Eye Candy- Awards & Recognition

- Leadership roles

“TheMuse.com – 41 Best Templates”

8SECONDS

7SECONDS

Putting it into action.Interview• Research

- Quarterly conference call

- LinkedIn profiles

• Dress – Professional

• Time – 10-15 mins early

• Bring – Folder for each person- Clean resume

- Endorsements, not references

- PowerPoint deck

• Questions- Have some

- Prepare answers – be human, not perfect

• Take Notes, Both Hands in Plain Sight & Thank You

Putting it into action.Interview• Research

- Quarterly conference call

- LinkedIn profiles

• Dress – Professional

• Time – 10-15 mins early

• Bring – Folder for each person- Clean resume

- Endorsements, not references

- PowerPoint deck

• Questions- Have some

- Prepare answers – be human, not perfect

• Take Notes, Both Hands in Plain Sight & Thank You

Three basic ingredients:

1. Your audience

2. Your product

3. Your message

Audience

Product Message

When it comes to marketing you…

Marketing U.Where does Phi Gamma Delta belong on my resume?

146th FIJI ACADEMY

Jade MetcalfVP, Marketing Strategy

Harte Hanks