marketing your decorated apparel business

Marketing Your Apparel Decorating BusinessOctober 16-17, 2009

Dana R. ZezzoVice President of Sales

dzezzo@protowelsetc.comCell: 440.344.5933

Target MarketingAdvertising Marketing

MARKETING OVERVIEW

Identify Markets

Identify Potential

Identify Products

Understanding Vendor Relationships

Implement

Target Marketing Advertising Marketing(Hurry up and wait)

• Targeted Product Samples

• Targeted Self-Promotions

• Targeted Product Specials

• Targeted Support Materials

• SOCIAL???

• Newspaper

• Yellow pages

• Local Circulations

• $$$$$

The world of marketing is changing…NOW!

The world of marketing is changing…NOW!

Your Past Life…

What did you do beforebecoming a BrandingMerchandising Specialist?

Age

Income

Gender

Blue Collar vs. White Collar

Marketing Distance?

Basic Demographics

How big is the promotional products industry?

Record $19.44 Billion in 2007

Promotional products spending topped: Internet advertising Outdoor advertising

Cable TV advertising

Source: PPAI 2007 Estimate of Promotional Products Distributor Sales

Source: PPAI 2007 Estimate of Promotional Products Distributor Sales

Source: PPAI 2007 Estimate of Promotional Products Distributor Sales

Top Buyers of Promotional Products by

Industry• Education• Financial• Healthcare• Not for Profit Organizations• Construction• Government • Trade, Professional Associations & Civic

Clubs• Real Estate• Automotive• Professional: Doctors, Lawyers, CPAs,

etc Source: PPAI Top Buyers of Promotional Products

Source: PPAI 2007 Estimate of Promotional Products Distributor Sales

Source: PPAI 2007 Estimate of Promotional Products Distributor Sales

Most Popular Promotional ProductsKnow them to sell them!

• Wearables 30.71%• Writing Instruments 10.39%• Bags 7.05%• Drinkware 6.32%• Desk Accessories 6.19%• Calendars 5.51%• Towels – working on it!

Source: PPAI 2005 Sales Volume Estimate

If you own the art, you own the customer.

Use your current customers logos to generate more business!

• Breakout Catalogs

• Sales Sheets

• Samples

• Self Promotions

• Vendor Status

Tap into a 19 billion dollar marketing engine!

• Co-op Pricing

• Program Pricing

• Box Stuffers

• Custom Catalogs

• Stay Current (social)

Websites – Selling tool or reference?

Did you know for 2009Vendor Status

2009 Promo MarketingSupplier Excellence Awards Gold Winner - Towels & Textiles category

ASI 5-Star SupplierFor having an average of at least 4.75 in each rating category.

Facebook – Promo35Elite 8

Counselor Distributor Choice Award Finalist

SAGE “A” Supplier rating

VIRTUAL & SPEC

SAMPLESGet it in their hands!

Think out of the box…

! Or on it!!

Identify Markets

Identify Potential

Identify Products

Understanding Vendor Relationships

Implement

MARKETING RECAP

THANK YOUDana Zezzo

Vice President of Salesdzezzo@protowelsetc.com