marketing202 presentation, shob aerosol
Post on 28-May-2015
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Marketing 202 Presentation
Faculty Member: Anwar Sadat Shimul
Group Members: • Jobayer Bin Hasnat• Md. Habibul Hasan Patwary• Afnan Ahmed• Khandokar Ashif uz Zaman• Raian Ahmed Prantic• Md. Wasif Alam
Shob Aerosol
Cheap!
Effective!
Eco-friendly!
And just for
you!
Market: Bangladesh (only some specific regions)
Competitions: Aerosol (ACI), Xpel (Square),Mosquito Repellent (Mortein), etc.
Segmentation, Targeting & Positioning
Demographic and PsychographicSegmentation
People with
low income and of the lower social class
The Better Choice
Product Strategies
•Core Values•Actual values•Brand name•Product Quality•Product features
Shob Nozzle
Trigger SystemBio plastic
Small portable container
Pricing Strategies
•Customer’s perception•Good value pricing•Target market•Initial Pricing
Distribution Strategies
Wholesalers• Selective distribution• Supply means • Warehousing• Compensation
Retailers• Direct customer
relationship• Profit• Compensation
Promotion Strategies
• Minding PLC and the competitors
• Creating awareness to target market through correct media
• Advertising in suitable places• Push strategy• Public relation• Presentation, money back guarantee, lottery, etc.
Shob AerosolOne solution to all
Competitive Advantage• Pleasant Fragrance• Water Based Aerosol• Nozzle & Trigger System• Low Priced
Together, it is a package worth Investing
Conclusion
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