Marketing 202 Presentation

Faculty Member: Anwar Sadat Shimul

Group Members: • Jobayer Bin Hasnat• Md. Habibul Hasan Patwary• Afnan Ahmed• Khandokar Ashif uz Zaman• Raian Ahmed Prantic• Md. Wasif Alam

Shob Aerosol

Cheap!

Effective!

Eco-friendly!

And just for

you!

Market: Bangladesh (only some specific regions)

Competitions: Aerosol (ACI), Xpel (Square),Mosquito Repellent (Mortein), etc.

Segmentation, Targeting & Positioning

Demographic and PsychographicSegmentation

People with

low income and of the lower social class

The Better Choice

Product Strategies

•Core Values•Actual values•Brand name•Product Quality•Product features

Shob Nozzle

Trigger SystemBio plastic

Small portable container

Pricing Strategies

•Customer’s perception•Good value pricing•Target market•Initial Pricing

Distribution Strategies

Wholesalers• Selective distribution• Supply means • Warehousing• Compensation

Retailers• Direct customer

relationship• Profit• Compensation

Promotion Strategies

• Minding PLC and the competitors

• Creating awareness to target market through correct media

• Advertising in suitable places• Push strategy• Public relation• Presentation, money back guarantee, lottery, etc.

Shob AerosolOne solution to all

Competitive Advantage• Pleasant Fragrance• Water Based Aerosol• Nozzle & Trigger System• Low Priced

Together, it is a package worth Investing

Conclusion