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Market Trends

Top sellers

Must stocksMarket insight

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www.bestway.co.uk www.batleys.co.uk

MARKET INSIGHT

Total Cereal market is worth

£1.34bn(Nielsen)

96% of UK households

eat cereal each week(Source: Kantar World Panel 03.01.2016)

Breakfast isthe largest

meal occasion.60% of UK households eat

breakfast (Source: Kantar World Panel 03.01.2016)

Cereal shoppers spend 2.6 x more

than a non-cereal shopper(Source: Kantar World Panel 03.01.2016)

Health is the biggest trend in Cereal. Granola, Muesli and Oat Clusters are

bought by 50% of UK households and shoppers will pay more for these cereals

The UK munches through 10 billion cereal bowls a year

(Source: Kellogg’s)

MARKET INSIGHT

All above IGD Category Benchmarks Cereals 2016

Gluten-Free & protein filled

fruit & fibre options are

growing

Stock the best-selling brands –

26% of shoppers will go elsewhere

if a cereal is unavailable

Quality4 Health5Price1 Brand3Product familiarity2

TOP 5 PUrCHaSe driverS

Breakfast is becoming increasingly segmented

with more options available to

shoppers

Price Mark Packs are key to shoppers and must be

stocked

20% of shoppers claim the variety of cereal in

convenience stores is too small, so make sure you stock a selection of the

Must Stock lines

KidS

HeaLTH

FaMiLy

MUST STOCK LINES

These are the ‘Must Stock’ lines which customers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.

We suggest you stock the following range:

1 2 3 4 5 6 7 8

9 10 11 12 13 14 15 16

KeLLOGG’S Krave PM £2.99 375g

SKU Code: 318187

KeLLOGG’S CrUNCHy NUT COrNFLaKeS PM £2.99 500g

SKU Code: 317134

KeLLOGG’S COrNFLaKeS PM £2.99 550g

SKU Code: 317112

SHreddieS PM £1.49 500g

SKU Code: 294314

1KeLLOGG’S COCO POPS PM £2.99 550g

SKU Code: 317091

2

5

6

3 7

4 8

MUST STOCK LINES

KeLLOGG’S riCe KriSPieS PM £2.99 510g

SKU Code: 317123

KeLLOGG’S FrOSTieS PM £2.99 500g

SKU Code: 317156

CHeeriOS PM £1.49 375g

SKU Code: 294347

9

10

11

12

13

14

15

16

MUST STOCK LINES

aLPeN OriGiNaL PM £2.49 625g

SKU Code: 258001

OaT SO SiMPLe OriGiNaL PM £1.99 216g

SKU Code: 211193

SHredded WHeaT PM £1.49 16’s

SKU Code: 294360

JOrdaNS COUNTry CriSP WiTH CHUNKy NUTS PM £2.39 400g

SKU Code: 141255

WeeTaBiX PM £1.99 24 Biscuits

SKU Code: 44261

KeLLOGG’S SPeCiaL K PM £2.99 500g

SKU Code: 317078

KeLLOGG’S FrUiT ‘N’ FiBre PM £2.99 750g

SKU Code: 317167

KeLLOGG’S BraN FLaKeS PM £2.99 750g

SKU Code: 317080

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273028 273028 WEETOS PM £2.00 8x300G

293962 293962 HONEY MONSTER PUFFS PM £1.99 8x320G

294336 294336 CHEERIOS HONEY PM £1.49 6x375G

317156 317156 KELLOGG’S FROSTIES PM £2.99 5x500G

294358 294358 FROSTED SHREDDIES PM £1.49 6x500G

294325 294325 NESTLE COOKIE CRISP PM £1.49 6x375G

317091 317091 KELLOGG’S COCO POPS PM £2.99 5x550G

318187 318187 KELLOGG’S KRAVE PM £2.99 6x375G

317101 317101 KELLOGG’S VARIETY PM £2.99 6x8PK

BESTWAY BATLEYS

BESTWAY BATLEYS

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3 SKUs44261 44261 WEETABIx PM £1.99 6x24 BISCUITS

317112 317112 KELLOGG’S CORNFLAKES PM £2.99 7x550G

294314 294314 SHREDDIES PM £1.49 6x500G

317134 317134 KELLOGG’S CRUNCHY NUT CORNFLAKES PM £2.99 5x500G

BESTWAY BATLEYS

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317123 317123 RICE KRISPIES PM £2.99 7x510G

317167 317167 KELLOGG’S FRUIT ‘N’ FIBRE PM £2.99 5x750G

317078 317078 KELLOGG’S SPECIAL K PM £2.99 5x500G

317145 317145 KELLOGG’S SPECIAL K RED BERRIES PM £2.99 5x360G

317080 317080 KELLOGG’S BRAN FLAKE PM £2.99 7x750G

258001 258001 ALPEN ORIGINAL PM £2.49 6x625G

258012 258012 ALPEN NAS PM £2.49 6x500G

971241 971241 QUAKER OATS PM £1.25 10x500G

975249 975249 READY BREK PM £1.00 12x250G

211193 211193 OATS SO SIMPLE ORIGINAL PM £1.99 6x216G

129186 129186 QUAKER ExP ORIGINAL PM 99P 8xPOT

129175 129175 QUAKER ExP G/SYRUP PM 99P 8xPOT

BESTWAY BATLEYS

BESTWAY BATLEYS

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2SKUs SKUs273028 273028 WEETOS PM £2.00 8x350G

293962 293962 HONEY MONSTER PUFFS PM £1.99 8x320G

175071 175071 WEETABIx MINI CHOCOLATE CHIP PM £2.00 5x450G

317156 317156 KELLOGG’S FROSTIES PM £2.99 5x500G

294336 294336 CHEERIOS HONEY PM £1.49 6x375G

294358 294358 FROSTED SHREDDIES PM £1.49 6x500G

294325 294325 NESTLE COOKIE CRISP PM £1.49 6x375G

317091 317091 KELLOGG’S COCO POPS PM £2.99 5x550G

318187 318187 KELLOGG’S KRAVE PM £2.99 6x375G

317101 317101 KELLOGG’S VARIETY PM £2.99 6x8PK

243643 243643 BEST-IN CEREAL VARIETY PM £1 6x10PK

BESTWAY BATLEYS BESTWAY BATLEYS

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SKUs SKUs44261 44261 WEETABIx PM £1.99 6x24 BISCUITS

317112 317112 KELLOGG’S CORNFLAKES PM £2.99 7x550G

317123 317123 RICE KRISPIES PM £2.99 7x510G

317134 317134 KELLOGG’S CRUNCHY NUT CORNFLAKES PM £2.99 5x500G

294314 294314 SHREDDIES PM £1.49 6x500G

294347 294347 CHEERIOS PM £1.49 5x375G

969035 969035 WEETABIx PM £1.60 10x12 BISCUITS

251685 251685 WEETABIx PROTEIN PM £1.00 10x12 BISCUITS

294360 294360 SHREDDED WHEAT PM £1.49 5x16S

317167 317167 KELLOGG’S FRUIT ‘N’ FIBRE PM £2.99 5x750G

317078 317078 KELLOGG’S SPECIAL K PM £2.99 5x500G

317145 317145 KELLOGG’S SPECIAL K RED BERRIES PM £2.99 5x360G

317080 317080 KELLOGG’S BRAN FLAKES PM £2.99 7x750G

BESTWAY BATLEYS BESTWAY BATLEYS

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SKUs SKUs258001 258001 ALPEN ORIGINAL PM £2.49 6x625G

258012 258012 ALPEN NAS PM £2.49 6x500G

141255 141255 JORDANS COUNTRY CRISP CHUNKY NUTS PM £2.39 6x400G

141277 141277 JORDANS COUNTRY CRISP STRAWBERRY PM £2.39 6x400G

973827 973827 JORDANS GRANOLA PM £1.99 4x500G

975249 975249 READY BREK PM £1.00 12x250G

971241 971241 QUAKER OATS PM £1.25 10x500G

211193 211193 OATS SO SIMPLE ORIGINAL PM £1.99 6x216G

211203 211203 OATS SO SIMPLE GOLDEN SYRUP PM £1.99 6x288G

129175 129175 QUAKER ExP GOLDEN SYRUP PM 99P 8xPOT

129186 129186 QUAKER ExP ORIGINAL 99P 8xPOT

BESTWAY BATLEYS BESTWAY BATLEYS

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2SKUs SKUs317156 317156 KELLOGG’S FROSTIES PM £2.99 5x500G

273028 273028 WEETOS PM £2.00 8x350G

175071 175071 WEETABIx MINI CHOCOLATE CHIP PM £2.00 5x450G

293962 293962 HONEY MONSTER PUFFS PM £1.99 8x320G

294336 294336 CHEERIOS HONEY PM £1.49 6x375G

294325 294325 NESTLE COOKIE CRISP PM £1.49 6x375G

294358 294358 FROSTED SHREDDIES PM £1.49 6x500G

143600 143600 WEETAFLAKES PM £1.00 10x375G

317091 317091 KELLOGG’S COCO POPS PM £2.99 5x550G

318187 318187 KELLOGG’S KRAVE PM £2.99 6x375G

434728 434728 CHOCOLATEY SQUARES PM £1.79 6x179G

317101 317101 KELLOGG’S VARIETY PM £2.99 6x8PK

243643 243643 BEST-IN CEREAL VARIETY PM £1 6x10PK

141255 141255 JORDANS COUNTRY CRISP CHUNKY NUT PM £2.39 6x400G

141277 141277 JORDANS COUNTRY CRISP STRAWBERRY PM £2.39 6x400G

BESTWAY BATLEYS BESTWAY BATLEYS

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SKUs SKUs44261 44261 WEETABIx PM £1.99 6x24 BISCUITS

969035 969035 WEETABIx PM £1.60 10x12 BISCUITS

317112 317112 KELLOGG’S CORNFLAKES PM £2.99 7x550G

317123 317123 RICE KRISPIES PM £2.99 7x510G

317134 317134 KELLOGG’S CRUNCHY NUT CORNFLAKES PM £2.99 5x500G

294314 294314 SHREDDIES PM £1.49 6x500G

294347 294347 CHEERIOS PM £1.49 5x375G

251685 251685 WEETABIx PROTEIN PM £1.00 10x12 BISCUITS

975272 975272 WEETABIx CHOCOLATE PM £1.60 10x12 BISCUITS

969002 969002 WEETABIx GOLDEN SYRUP PM £1.60 10x12 BISCUITS

134570 134570 WEETABIx BANANA PM £1.60 10x12 BISCUITS

294360 294360 SHREDDED WHEAT PM £1.49 5x16S

317167 317167 KELLOGG’S FRUIT ‘N’ FIBRE PM £2.99 5x750G

317078 317078 KELLOGG’S SPECIAL K PM £2.99 5x500G

317145 317145 KELLOGG’S SPECIAL K RED BERRIES PM £2.99 5x360G

317080 317080 KELLOGG’S BRAN FLAKES PM £2.99 7x750G

BESTWAY BATLEYS BESTWAY BATLEYS

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5SKUs SKUs258001 258001 ALPEN ORIGINAL PM £2.49 6x625G

258012 258012 ALPEN NAS PM £2.49 6x500G

973827 973827 JORDANS GRANOLA PM £1.99 4x500G

971274 971274 SCOTTS OATS PM £1.25 10x500G

971241 971241 QUAKER OATS PM £1.25 10x500G

57678 57678 QUAKER OATS 1x1KG

109980 109980 MORNFLAKE SUPERFAST OAT PM £1 12x500G

975249 975249 READY BREK PM £1.00 12x250G

211193 211193 OATS SO SIMPLE ORIGINAL PM £1.99 6x216G

211203 211203 OATS SO SIMPLE GOLDEN SYRUP PM £1.99 6x288G

129175 129175 QUAKER ExP GOLDEN SYRUP PM 99P 8xPOT

129186 129186 QUAKER ExP ORIGINAL PM 99P 8xPOT

BESTWAY BATLEYS BESTWAY BATLEYS

SHeLF 5 SHeLF 5 Continued

Go to www.bestway.co.uk/categoryadvice

to find all Cereal Advice information

and boost your profits today!