mashable presentation final

Mashable – Summer of Social GoodAugust 28, 2009

“Feeling Whelmed in a Cause Driven World”

We invest in people and ideas that can change the world

I likedoing GOOD

If I had to guess… you do too!

4GOODWE

blog

tweetDonateV

ote Petition

DGOOD

FOR GOODness

SAKE!!!

All competing for two things: • Our limited resources• Our limited attention spans

1.5 Million Nonprofits

…in the United States alone

Global Giving US Challenge ($340K)

Causes Birthday Wish ($2M in past 6 mos)

Online Fundraising Remains Strong…

Twestival ($250K)

SOCIAL MEDIA

SOCIAL CONNECTIONS

89% of charitable organizations are using some form of social media including

66 % of respondents in 2007 and 75% in 2008 report they monitor the Internet for buzz, posts, conversations etc.

More than 80% of those studied feel that social media is at least “somewhat important” to their future strategy; 45% responded that social media is very important

Reference: The University of Massachusetts Dartmouth Center for Marketing Research

So, while all of this transacti onal giving behavior surrounds us:

•Is it making us more thoughtf ul philanthropists?

•Are we really giving because we are compelled to support an organizati on?

•Are we stopping to ask whether our couple of dollars will really make a diff erence?

STICKCLICK

start a movement

start an organization

start a group/club

join a movement

volunteer

sign a petition

donate

slactivism: send an e-mail, post a link, discuss, play a game, prosumerism

Take Action Escalator…

Don’t Settle…