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Influencer Marketing
@jhaile @TeamSideqik
Who am I?Founder & CTO of Software architect at Vitrue/OracleGeorgia Tech Alumni
@jhaile @TeamSideqik
What is Influencer Marketing?
Follow the
Leader
What is Influencer Marketing?
Identifying and building
relationships with individuals who have influence over a target audience of buyers
Follow the
Leader
“Word of mouth is the primary factor behind 20 to 50 percent of all purchasing decisions.”
-McKinsey&Company Study
Why bother?
@jhaile @TeamSideqik
Who are influencers?
@jhaile @TeamSideqik
Who are influencers?Existing CustomersBrand AmbassadorsProfessional AdvisorsManufacturersBloggers
PartnersRetailersJournalists
@jhaile @TeamSideqik
Influencer Marketing Steps
1) Identifying Influencers2) Marketing to Influencers3) Marketing through Influencers4) Marketing with Influencers
@jhaile @TeamSideqik
Examples
YouTube Personalities
College Brand Ambassadors
@jhaile @TeamSideqik
Influencer Marketing Tools
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Influencer Marketing Tools
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Listening
Influencer Marketing Tools
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Listening Social Mgt
Influencer Marketing Tools
@jhaile @TeamSideqik
Listening Social Mgt
Ranking
Influencer Marketing Tools
@jhaile @TeamSideqik
Listening Social Mgt
?Ranking
Five Attributes of InfluencersActivists involved, with their communities, political movements, charities, etc.Connected large social networksImpact looked up to & trustedActive minds multiple and diverse interestsTrendsetters early adopters (or leavers)
@jhaile @TeamSideqik
Ranking InfluencersSize of Audience number of people an individual has the ability to connect withIndependence influencer’s vested interest Frequency number of influencing opportunities Expertise influencer’s subject matter expertisePersuasiveness the degree of consequence in ignoring an influencer's adviceThoroughness of role extent of influence exerted across the decision lifecycle
@jhaile @TeamSideqik