movements begin within: mashable social good conference

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Movements Begin Within Created for Mashable Social Good Conference by Geoff Livingston

Author: geoff-livingston

Post on 10-May-2015




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Geoff Livingston's presentation for the Mashable (Summer of) Social Good Conference on August 28, 2009. Discussed were two social media principles: Cause as it relates to them, and complete integrated experience.


  • 1.Movements Begin WithinCreated for Mashable Social Good Conference by Geoff Livingston

2. Shiny Object Syndrome
3. Yay! Silo It!
4. Single Track Tool Mentality Doesnt Match Stakeholder Experience
5. Stakeholder Experience Revolves Around Two Things
Cause As It Relates to Them
Complete Integrated Experience
6. @ChildFund Example: Never Forget Why People Care!
7. Movements: Cool Tool, Yet
People care about causes
The cause inevitably impacts them, relating to some sort of life experience
Compelling organizations understand it really is the cause, and then their approach
Tools serve to share the cause, involve people (Goodwill Fashionista, @livestrong)
Stakeholder use surpasses tool or action
8. Experience Example: Humane Society
9. Integration Creates Opportunity
Loyalist activities
Direct mail
Identity, donations, volunteering, activism, loyalty, growth
More information
Participation invites
Feedback loops
Harness group intelligence, activity (PM)
User gen. content
Fluid cause enterprise
10. Call to Action!
11. Creative Commons Images
Shiny Object Syndrome by Johnny Goldstein,
Silo by Eirikref,
Ceiling Colors by Rana,
Complete Integrated Experience: Abstract Again by gilgono
ChildFund: Faith Smiling by ChildFundNew Zealand,
Call to Action by Brick Marketing Consulting,