mastering startup pitching

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Slides giving a big overview on how to master a startup pitch deck. We stress the investor pitch deck but also comment on different angles like media decks or customer decks. List of don'ts to do designing pitch slides.

TRANSCRIPT

Mastering start-up pitching

Alex Barrera (@abarrera)#startupPitch

Competing for attention

Meet your audience...

Customers

Meet your audience...

Media

Meet your audience...

Investors

Pitch problems

25min is too long...

Social

M2MBig Data

SoLoMoMobile

app

Why

should

I

care?

Or a mix ofeverything...

The other side of the table...

Pitched 20x a DAY

Pitched 20x a DAY

Invested or seen it before

Pitched 20x a DAY

Invested or seen it before

Listened to ALL the fluffy words

Pitched 10x a DAY

Pitched 10x a DAY

NO idea what you talk about

Pitched 10x a DAY

NO idea what you talk about

No time to research

Pitched 10x a DAY

NO idea what you talk about

No time to research

Sell to their audience

Ice cream theory

Secret����������� ������������������  is����������� ������������������  in����������� ������������������  the����������� ������������������  toppings...

Pitching deck

Investor deck

5 - 10 minute pitch

Pitch deck

10-20-30 Kawasaki rule

Pitch deck: Problem

http://www.slideshare.net/press42 investment@press42.com / @42press

Proud user of Rackspace

http://www.slideshare.net/press42 investment@press42.com / @42press

Proud user of Rackspace

$1200.00

http://www.slideshare.net/press42 investment@press42.com / @42press

Meet Tamara!

http://www.slideshare.net/press42 investment@press42.com / @42press

Meet Tamara!

EUREKA!

http://www.slideshare.net/press42 investment@press42.com / @42press

Pitch deck: Competition

http://www.slideshare.net/press42 investment@press42.com / @42press

Still����������� ������������������  too����������� ������������������  manual

http://www.slideshare.net/press42 investment@press42.com / @42press

Can’t specialize that much...http://www.slideshare.net/press42 investment@press42.com / @42press

Pitch deck: Competition

http://www.slideshare.net/press42 investment@press42.com / @42press

Pitch deck: Market

“Deidre McClosky (professor and former University of Chicago protégé of Milton Friedman) has calculated that persuasion constitutes more than a quarter of

the US GNP”

"One Quarter of GDP is Persuasion." American Economic Review 85 (2) (May 1995): 191-95.

http://www.slideshare.net/press42 investment@press42.com / @42press

Pitch deck: Market

“Deidre McClosky (professor and former University of Chicago protégé of Milton Friedman) has calculated that persuasion constitutes more than a quarter of

the US GNP”

"One Quarter of GDP is Persuasion." American Economic Review 85 (2) (May 1995): 191-95.

Storytelling 50% of persuasion = 14% of GNP = $1T+

http://www.slideshare.net/press42 investment@press42.com / @42press

“While some may find it hard to believe, IBM probably employs more "corporate storytellers" and story researchers than any other company”

http://www.research.ibm.com/knowsoc/index.html

http://www.slideshare.net/press42 investment@press42.com / @42press

Paul Smith is director of Consumer & Communications Research at The Procter & Gamble Company

http://www.slideshare.net/press42 investment@press42.com / @42press

The tool to write stories in 2013Pitch deck: Solution

http://www.slideshare.net/press42 investment@press42.com / @42press

Meet the Press42 storybuilder

Publish����������� ������������������  Twitter����������� ������������������  format����������� ������������������  stories

http://www.slideshare.net/press42 investment@press42.com / @42press

Meet the Press42 storybuilder

Control����������� ������������������  the����������� ������������������  publish����������� ������������������  sequence

http://www.slideshare.net/press42 investment@press42.com / @42press

Meet the Press42 storybuilder

Tag,����������� ������������������  add����������� ������������������  notes,����������� ������������������  locations

http://www.slideshare.net/press42 investment@press42.com / @42press

Meet the Press42 storybuilder

Manage����������� ������������������  fictional����������� ������������������  users

http://www.slideshare.net/press42 investment@press42.com / @42press

Graph your storyline

http://www.slideshare.net/press42 investment@press42.com / @42press

0

1250

2500

3750

5000

Jan Feb Mar Apr May

Growth metrics 5 months

Registred Users Premium Users Stories

Forbes����������� ������������������  coverage

Signing����������� ������������������  MSFT

Pitch deck: Customer validation

http://www.slideshare.net/press42 investment@press42.com / @42press

Pitch deck: Business plan

Premium accounts

$12.99/month$120/year

http://www.slideshare.net/press42 investment@press42.com / @42press

Pitch deck: Business plan

Premium accounts

$12.99/month$120/year

Unlimited tweetsStory graphingMultiple account integration

http://www.slideshare.net/press42 investment@press42.com / @42press

0

50000

100000

150000

200000

Year 1 Year 2 Year 3

Cost structure

Salaries IT/InfraestructureAdministrative Travels

euro

s

http://www.slideshare.net/press42 investment@press42.com / @42press

-150000,00

-75000,00

0

75000,00

150000,00

225000,00

300000,00

Year 1 Year 2 Year 3

Net IncomeEu

ros

Revenue Costs Net Income

http://www.slideshare.net/press42 investment@press42.com / @42press

Pitch deck: Team

Alex Barrera - CEO & founderFormer founder of XTech journalist for Y

Alex Barrera - CTO & founder Former founder of X Tech journalist for Y

Alex Barrera - Chief DesignerFormer founder of XTech journalist for Y

http://www.slideshare.net/press42 investment@press42.com / @42press

Pitch deck: Milestones

http://www.slideshare.net/press42 investment@press42.com / @42press

Jan - ConceptualizationFeb - Customer discoveryMar - Customer validationMar - BETA launch

May - Sign first enterprise customerSep - Official launch

Pitch deck: Investment

http://www.slideshare.net/press42 investment@press42.com / @42press

€100.0001 year

pre-money: €1M

Pitch deck: Investment

http://www.slideshare.net/press42 investment@press42.com / @42press

Hiring 3 more peopleExpand the server capacityExpand PR efforts

Pitch deck: Call to action

http://www.slideshare.net/press42 investment@press42.com / @42press

Tools are TOO generic

No tools = manual working

Pitch deck: Call to action

http://www.slideshare.net/press42 investment@press42.com / @42press

“Business-to-business finally becomes “sexy.”:Over the past 6-to-12 months, we’ve started to do more B2B deals” for “vertical solutions”

Jeff Clavier, SoftTech VC - Dic 2012

Pitch deck: Call to action

http://www.slideshare.net/press42 investment@press42.com / @42press

Storytelling specific tools

are needed

You’ve����������� ������������������  got����������� ������������������  the����������� ������������������  final����������� ������������������  words����������� ������������������  of����������� ������������������  our����������� ������������������  story...

Pitch deck = Script (narration) + Photography = Movie

Pitch deck: Extra slides

Pitch deck: Extra slides

Elaborate on marketing strategies

Elaborate on business model

Elaborate on why you aren’t a Groupon clone

Pitch deck: DON’TS

1. Put more than 3 words per slide

2. Put shitty images that pixelate or tiny ones

3. Put graphs without a source

4. Put your contact information on the last slide

5. Put weird color combinations: Stick to white-black

6. Use tiny fonts and leave white space available

7. Live demos

8. If you use a video, time it or have it narrated it

9. Don't relay on the Internet

10. Put tables full of numbers

11. 3D Graphs

12. Fancy transitions

13. Add graphs with no axis titles

14. Use numbers with no units

Investor deck

Investor deck

It’s an Executive Summary

Reading format: More words

Expect it to be printed

Add a date to it

Media deck

Focus on solution -- problem

Remove financial slides: marketing, financial projections, investment

Stress on numbers:

How big the problem isHow much it hurtsTraction, users, etc.Compared them with well known figures

Sellthe future

with your

milestones

Call to action: Media’s target group

Customer deck

Focus on

the Solution

Ilustrate����������� ������������������  with����������� ������������������  a����������� ������������������  user����������� ������������������  story

Maria

Ana

Show real user feedback about your solution

Stress the savings

Costs savings

Time savings

Stress the savings

Costs savings

Time savings

Give����������� ������������������  real����������� ������������������  examples����������� ������������������  or����������� ������������������  quotes

Understand YOUR customer

DoUmo ArigatoU

http://www.press42.comalex@press42.com@42press / @abarrera

http://slideshare.net/press42

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