matilda wiechel activism and communications … · the body shop sweden and denmark . the body shop...

MATILDA WIECHEL

ACTIVISM AND COMMUNICATIONS MANAGER

THE BODY SHOP SWEDEN AND DENMARK

The Body Shop pioneered

fair trade in the cosmetics industry.

Launching in 1987 as TRADE NOT AID, at Teddy

Exports in India.

Anita Roddick believed in using business as a force

for good. “Community Trade is our

DNA”

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Female empowerment – many of our producers are

women living in rural areas 63% Women 37% Men

Promote organic and sustainable production methods

Preserves traditional skills and techniques Environmental protection in areas at risk of

deforestation Support small-scale farmers to diversify their income

in the cosmetics industry Investment in community projects: schools, healthcare,

childcare, clean water Social inclusion of people at risk of marginalization

WHAT IS COMMUNITY FAIR TRADE?

EVENT INSIGHTS

24 ingredients

+ 26 gift/accessory/packaging items

32 suppliers

in 23 countries

16,000 producers, farmers & artisans

5 STUCK IN A CYCLE OF POVERTY

HUMAN SIDE OF PLASTIC CRISIS

IN INDIA, 40% OF WASTE IS UNCOLLECTED 1.5 MILLION WASTE PICKERS VOLATILE PRICING INCONSISTENT DEMAND CORRUPT SUPPLY CHAIN POOR WORKING CONDITIONS

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INTRODUCING

COMMUNITY TRADE RECYCLED PLASTIC

TAKE 30+ YEARS OF SPECIALIST & PIONEERING KNOW-HOW

APPLY IT IN A MODERN & FRESH APPROACH

TO TACKLE TODAY’S BIG ISSUES

SUPPORT INNOVATIVE START-UPS

POSITIVE SOCIAL & ENVIRONMENTAL IMPACT THROUGH TRADE

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OUR PARTNERS

PLASTICS FOR CHANGE

+

HASIRU DALA

+

HASIRU DALA INNOVATIONS

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REVOLUTIONISE PACKAGING)

PRODUCT:

PLANET:

INCREASE RECYCLING

PEOPLE:

SUPPORT THE MARGINALISED

PIONEERING A NEW WAY TO DO BUSINESS

FAIR, CONSISTENT PAYMENTS. BETTER ACCESS TO HEALTHCARE.

REDUCED EXPOSURE TO EXPLOITATION.

BUILD SCALEABLE PLATFORM

THAT OTHER INDUSTRIES CAN FOLLOW.

HELP PREVENT PLASTICS IN STREETS, RIVERS & OCEANS.

REDUCE FOSSIL FUEL, CO2, ENERGY &

WATER CONSUMPTION.

WHY DOES THE BODY SHOP EXIST?

CONFIDENTIAL — ©2018 The Body Shop International Limited

OUR PURPOSE: WE EXIST TO FIGHT FOR A FAIRER AND

MORE BEAUTIFUL WORLD

Last 20 Years

Good Products

“ – BBMG

21st Century

Good Companies

90% of Americans say that companies must not only say a product or service is beneficial, but they need to prove it.”

– Cone Communications

73% of consumers care about the company, not just the product when making a purchasing decision.” “

PEOPLE ARE DEMANDING MORE

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64 COUNTRIES

3000 CERTIFIED B CORPORATIONS

150 INDUSTRIES

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THANK YOU