maximum results social media marketing class

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Maximum Results Social Media Marketing

Presented by: Kevin R. HaynesFounder & President of Webmaxed.com

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Visit http://webmaxed.com

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If you like my presentation, please follow me on Twitter

twitter.com/webmaxed

Click HERE

Hi, my name isKevin R. Haynes.

Thank you for viewing my

presentation. I hope you will connect

with me on Twitter!

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What is Social Media?

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“media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue."

*Wikipedia

Social media is...

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Social media is a conversation

Photo credit: Khalid Albaih

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The Big Threenumber of members

Source: Wikipedia

Facebook: 600 million +Twitter: 200 million +

LinkedIn: 100 million +

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The latest trends in human communication

Social MediaMobile

Chat roomEmailTelevisionTelephonePrinting press

WebFastest growing communication trend in human history

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Why is Social Mediaso popular?

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➡Share➡Learn➡Consume

Why is Social Media so popular?

Human Nature

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The power of a recommendation

✓ 90% of consumers trust recommendations from people they know.

✓ 70% trust opinions of unknown users

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The old marketplace

Word of mouth ruled

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✓ Less conversation

✓ Advertisers dominated

✓ We listened

Advertisers ruled

photo credit: Wikipedia

photo credit: AMC

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Blog

Tweet

Like

Share

The social age of advertisingWelcome back word of mouth!

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Suited for small business

✓Easy to start✓ Low-budget✓Highly targeted✓Efficient✓Grow with loyal fans

Levels the playing fieldsocial media

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Traditional Marketing Social Marketingone way communication two way conversation

wide net highly targeted

expensive efficient

selling educating

repetitive variety spoon fed

old school vs. new schoolmarketing

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78.6% of consumers have joined a company’s community to get more information on the company

Universal McCann

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Social Media Myths• Its a full-time job• You need to hire someone to manage it• You have to be everywhere Online• Once you're on it, you're job is done• Customers will start the conversation for you• Only for Online businesses• Must use "special offers" & "buy now" tactics• Replaces traditional marketing entirely

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✓ Integrate social media✓ Fresh content

➡ Educating➡ Engaging➡ Useful

✓ Tell the story of your business✓ Convert visitors

Social media hubyour website

Don FrattaroliDigital Marketing Project Lead

don@2ndinstinct.com 617-421-19522ndinstinct.com

Twitter @don_2instinctFacebook.com/2ndInstinctFAN

Twitter @don_2instinct don@2ndinstinct.com

A 2nd Glance

Making Your Site the Hub

TraditionalIntegration

Search Optimization

Multi - Channel Digital Marketing

Email

Social Media

Website.com/Blog

LocalSearch

Paid Search Marketing

Twitter @don_2instinct don@2ndinstinct.com

Search - 3 Pronged Approach

Paid Search

SEO

Local SEO

Twitter @don_2instinct don@2ndinstinct.com

A 2nd GlanceDigital Marketing Behavior

Work Life

Digital Conversion

Identify - Prospects + Online Behavior + Success Metric

Digital Behavior

Personal life

ConsumerValue

Proposition

Twitter @don_2instinct don@2ndinstinct.com

Targeting US Women ages 25 - 34 10% are inactive

78% are spectators 74% are joiners

24% are collectors43% are critics

31% are creators

Digital Online Behavior

Source Forester Technographics

Read & Watch

MaintainOnline profile

Twitter @don_2instinct don@2ndinstinct.com

2nd Market Impact Solutions

• Web site and Social Analytics & Conversion Reporting• Web traffic & site traffic analysis • Followers, connections, likes, friends & posts• Visitors loyalty – New & repeat • Form conversion, Email list & Contact us • Recommendations and reviews

Digital Metrics

Twitter @don_2instinct don@2ndinstinct.com

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More then 600 million members

50% of users login daily

Nearly half of Facebook users over age 35: A significant 48% of Facebook users are over age 35 (iStrategyLabs), putting to rest the idea that Facebook is just for college kids.

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Facebook:

Profile PageWhat Person Business, brand, non-profit

Who Only people you approve Anyone can join

Limits 5000 Unlimited

Visibility Private or Public Public

the basics:

basics

vs.

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Facebook: why?✓ Because everyone is on it✓ Get followers✓ Build community✓ Share. Educate. Engage.✓ Search engine friendly✓ Warm traffic to your website

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Facebook: how to start

Create page

Add details

Profile picture

Promote

1

2

3

4

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Facebook: Create page

1 choose type of page

2 fill in basic info

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4 start promoting

3 add your photo

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add more details for people and search engines!

username/URL

Don’t Forget!

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use “resources” section

start here

social plugins for your website

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integrate Facebook into your website using social plugins

like button

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Facebook:

use Hootsuite

to keep yoursocial networks

fresh with updates

keep it going

✓ Update regularly✓ Share: other peoples content✓ Educate: be useful & always create✓ Engage: get the conversation going✓ Post variety of media

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Facebook: do

✓ Be friendly & positive✓ Plan✓ Update regularly✓ Spoon feed✓ Keep it relevant

✓ Ask questions✓ Listen✓ Resolve issues✓ Reply daily✓ Delete spam

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Facebook: don’t

✓ Focus only on ROI✓ Worry about number of followers✓ Bombard with “buy now” tactics✓ Post only your own content✓ Ignore posts on your wall✓ Engage in negative conversation

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Twitter is an information network. Millions of people, organizations, and businesses use it to

discover and share new information.

*Twitter for business guide: http://business.twitter.com

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What’shappening?

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Twitter: influence

72% of daily Twitter users publish blog posts at least monthly

48% of Twitter users share deals and coupons Online

61% Write at least one product review a month

23% of Twitter users follow businesses to find special deals, promotions, or sales

*ComScore

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Twitter: basics

✓ You can follow anyone✓ Anyone can follow you✓ Following is not always reciprocal

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Twitter: why

✓Connect

✓Establish credibility

✓Listen

✓Research & stay informed

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Twitter:

Setup account

Find people to follow

Promote it

2

1

3

how to start