may 15, 2018 - retail east...

retaileastsummit.com // #RetailEast

KICK-OFF PARTY & TECHNOLOGY SHOWCASE:

May 14

THE 7th NATIONAL RETAIL & CPG EXECUTIVE SUMMIT

// SPEAKERS //

EMILY CULPChief Marketing Officer

Keds

ROMA MCCAIGVP, Operations &

Continuous ImprovementCampbell’s Soup Comany

MICHELE FUHSHead of Premium Retail Experience

BMW

DOMINIQUE ESSIGChief Experience Officer

Bonobos

BECKY GEBHARDTEVP and CMO

Land’s End

JOE GUITHPresident Cinnabon

CY FENTONPresident

Books-A-Million

CATHY HOTKAPrincipal

Cathy Hotka & Associates

TAMMY ECKENSWILLERVP, Brand Creative

Flow Water

ALISON WORTHINGTONMarketing Advisor

Ancestry

BRANDON SINGERManaging Director

Retail Services Cushman & Wakefield

KECIA HIELSCHERChief Merchandising Officer

Luminex

SWAN SITVP, Global Digital

Revlon

ANNE BERGERVP, eCommerce

Shutterfly

MARK BAXENDALESVP, Planning & Allocation

Lululemon

DIANE MAGERSCEO

Customer Experience Professionals Association

JOSH PALAUVP, Digital &

Omnichannel Marketing Bayer

MATTHEW QUINTDirector, Center for

Global Brand Leadership Columbia University

Building a customer experience that both delights the customer and drives revenue requires not only the front-end consumer touch point transformation, but also the back-end processes that support that

experience. Successful retail and CPG brands understand that innovation must in-corporate more than shiny new digital tools. Meaningful innovation begins with the right team, organized in an effective manner with an organizational structure and communication system that allows for efficient decision-making.

As more and more brands add the title Chief Experience Officer (CXO) to their C-Suite it begs the questions “Where does the customer experience begin?” and “Who is responsible for delivering a great customer experience?” The Retail East Summit will address these questions and several others that arise in the course of building a seamless and satisfying customer experience.

8:00AM Registration and Breakfast

9:00AM Chairs Welcome

9:15AM Keynote: Customer 2020 – Who are they and what do they want now?

9:45AM Solution Spotlight Available

10:10AM Experiments in Emerging Technologies for Retail

10:40AM Networking Break

11:00AM Columbia University Research Presentation

11:20AM Solution Spotlight Available

11:45AM Interactive Conversation: The New Frontiers of Experience and EngagementSeveral advisors will each share an example of a brand engagement or experience that surprised and delighted them. After outlining the example, they will describe how it actually impacted their ensuing interaction with that brand. Attendees will be invited and encourage to share examples as well.

12:30PM Luncheon

1:30PM The Art of the “Shelf”: Retail and CPG Co-Creating Brand Experiences

2:10PM Solution Spotlight Available

2:30PM

Retail and Real Estate: Forging the Future of Brick and Mortar Together

3:05PM Networking Break

3:25PM

The Cycle Time of Innovation

4:00PM Columbia Alumni Start-Up Spotlight

4:15PM Solution Spotlight Available

4:35PM Closing Keynote: Launching a Brandless Customer Experience

5:00PM Closing Remarks

// AGENDA //

“We know the lines are blurring. We’re embracing every way the client wants to interact with us, and equipping our cast members in the store to be a part of that.”

– Karalyn Smith, SVP, Human Resources, Sephora

REGISTER BY 3/1/18 REGISTER AFTER 3/1/18

Brands - $95 Brands - $195

Vendor - $2,000 Vendor - $3,000

*Only Five Vendor Passes Available. One Per Company.

// REGISTRATION INFORMATION //

// WHO SHOULD ATTEND? //

BRANDS VENDORS GROUPS

500+ BRANDS HAVE ATTENDED THE RETAIL EAST SUMMIT

retaileastsummit.com/register#RetailEast

HEATHER BERGSTEINDirector, E-Retail

Moët Hennessy, USA

MARISA CARSON-BIBENSDirector, Tiffany Workshop

Tiffany & Company

MICHELLE CORDEIRO GRANT

CEO & Co-Founder Lively

NILOU GHAZIZADEHProduct Manager

Engagement Westfield Labs

PATRICK NAVADirector, Corporate Strategy

& Innovation Gap

DAVID McKILLIPSSVP, Retail &

Culinary Services Six Flags Entertainment

KATHLEEN WENGVP, Merchandising

ThredUp

DOMINIQUE ESSIGChief Experience Officer

CO-CHAIR CO-CHAIR

EMILY CULPChief Marketing Officer

TINA SHARKEYCo-Founder & CEO

Brandless

MICHELE FUHSHead of Premium Retail ExperienceBMW

JOSH PALAUVP, Digital & Omnichannel Marketing Bayer

BRANDON SINGERManaging Director, Retail Services Cushman & Wakefield

ROMA MCCAIGVP, Operations & Continuous ImprovementCampbell’s Soup Comany

TINA SHARKEYCo-Founder & CEO Brandless

EMILY CULPChief Marketing Officer Keds

DOMINIQUE ESSIGChief Experience Officer Bonobos

EMILY CULPChief Marketing Officer Keds

DOMINIQUE ESSIGChief Experience Officer Bonobos

Nasdaq Marketsite4 Times SquareNew York, NY 10036

Nasdaq MarketSite is the commercial marketing presence of the NASDAQ stock market. We are proud to host the Retail East Summit in such an innovative, driven space.

// VENUE //

// SPONSORS //

// ADVISORY BOARD //

AMINE AYADHead of Workforce

Management Bed, Bath & Beyond

RICHARD ARMOURSenior Director Omni-Channel

GameStop

JENNIE BAIKCEO & CO-Founder

Orchard Mile

CHAU BANKSEVP/CIO &

Channel Integration New York & Co.

// WHO YOU’LL MEET //

BY TITLE

Chief DirectorPresident VP or ManagerSVP

BY INDUSTRY

CPG Retail Fashion BeautyAutomotive Restaurants

BY FUNCTION

eCommerce Omni-ChannelBig DataCustomer Experience

Strategy Finance Digital AnalyticsBranding Marketing Merchandising

Customer Experience from the Inside Out

May 15, 2018NASDAQ MARKETSITE | NYC

• Work for a retail or consumer goods/services brand

• Hold the Title of Chief, President, SVP, Director, VP or Manager

• Have responsibility for strategy, finance, branding, marketing, merchandising, digital, analytics, eCommerce, customer experience, big data and omni-channel.

• 2 registrations — 10% off

• 3 registrations — 15% off

• 4 registrations — 25% off

• All registrations in a group must be from the same organization. Discount automatically applied at registration.

NEW FOR 2018! FIVE Passes available for start-up/fast-growth vendors that have:

• Company revenue under $20 Million

• Less than 25 FTEs or incorporated after 2012

Not sure if you qualify? Don’t qualify but still want to be involved? Please email Mary Allison, Senior Director of Business Development & Customer Success at mary@momentumevents.com. All registrations are subject to approval.

KICK-OFF PARTY & TECHNOLOGY SHOWCASE

Monday, May 14th, 4–6pm, Nasdaq Marketsite

Join us for the Summit Kick-Off Party & Retail Tech Showcase. Enjoy cocktails and hor d’ourves while you experience all of the tech that is going to transform retail ... VR / AR, iOt, analytics and more!

retaileastsummit.com

HOST SPONSOR RESEARCH SPONSOR MEDIA PARTNER