may 15, 2018 - retail east...
TRANSCRIPT
retaileastsummit.com // #RetailEast
KICK-OFF PARTY & TECHNOLOGY SHOWCASE:
May 14
THE 7th NATIONAL RETAIL & CPG EXECUTIVE SUMMIT
// SPEAKERS //
EMILY CULPChief Marketing Officer
Keds
ROMA MCCAIGVP, Operations &
Continuous ImprovementCampbell’s Soup Comany
MICHELE FUHSHead of Premium Retail Experience
BMW
DOMINIQUE ESSIGChief Experience Officer
Bonobos
BECKY GEBHARDTEVP and CMO
Land’s End
JOE GUITHPresident Cinnabon
CY FENTONPresident
Books-A-Million
CATHY HOTKAPrincipal
Cathy Hotka & Associates
TAMMY ECKENSWILLERVP, Brand Creative
Flow Water
ALISON WORTHINGTONMarketing Advisor
Ancestry
BRANDON SINGERManaging Director
Retail Services Cushman & Wakefield
KECIA HIELSCHERChief Merchandising Officer
Luminex
SWAN SITVP, Global Digital
Revlon
ANNE BERGERVP, eCommerce
Shutterfly
MARK BAXENDALESVP, Planning & Allocation
Lululemon
DIANE MAGERSCEO
Customer Experience Professionals Association
JOSH PALAUVP, Digital &
Omnichannel Marketing Bayer
MATTHEW QUINTDirector, Center for
Global Brand Leadership Columbia University
Building a customer experience that both delights the customer and drives revenue requires not only the front-end consumer touch point transformation, but also the back-end processes that support that
experience. Successful retail and CPG brands understand that innovation must in-corporate more than shiny new digital tools. Meaningful innovation begins with the right team, organized in an effective manner with an organizational structure and communication system that allows for efficient decision-making.
As more and more brands add the title Chief Experience Officer (CXO) to their C-Suite it begs the questions “Where does the customer experience begin?” and “Who is responsible for delivering a great customer experience?” The Retail East Summit will address these questions and several others that arise in the course of building a seamless and satisfying customer experience.
8:00AM Registration and Breakfast
9:00AM Chairs Welcome
9:15AM Keynote: Customer 2020 – Who are they and what do they want now?
9:45AM Solution Spotlight Available
10:10AM Experiments in Emerging Technologies for Retail
10:40AM Networking Break
11:00AM Columbia University Research Presentation
11:20AM Solution Spotlight Available
11:45AM Interactive Conversation: The New Frontiers of Experience and EngagementSeveral advisors will each share an example of a brand engagement or experience that surprised and delighted them. After outlining the example, they will describe how it actually impacted their ensuing interaction with that brand. Attendees will be invited and encourage to share examples as well.
12:30PM Luncheon
1:30PM The Art of the “Shelf”: Retail and CPG Co-Creating Brand Experiences
2:10PM Solution Spotlight Available
2:30PM
Retail and Real Estate: Forging the Future of Brick and Mortar Together
3:05PM Networking Break
3:25PM
The Cycle Time of Innovation
4:00PM Columbia Alumni Start-Up Spotlight
4:15PM Solution Spotlight Available
4:35PM Closing Keynote: Launching a Brandless Customer Experience
5:00PM Closing Remarks
// AGENDA //
“We know the lines are blurring. We’re embracing every way the client wants to interact with us, and equipping our cast members in the store to be a part of that.”
– Karalyn Smith, SVP, Human Resources, Sephora
REGISTER BY 3/1/18 REGISTER AFTER 3/1/18
Brands - $95 Brands - $195
Vendor - $2,000 Vendor - $3,000
*Only Five Vendor Passes Available. One Per Company.
// REGISTRATION INFORMATION //
// WHO SHOULD ATTEND? //
BRANDS VENDORS GROUPS
500+ BRANDS HAVE ATTENDED THE RETAIL EAST SUMMIT
retaileastsummit.com/register#RetailEast
HEATHER BERGSTEINDirector, E-Retail
Moët Hennessy, USA
MARISA CARSON-BIBENSDirector, Tiffany Workshop
Tiffany & Company
MICHELLE CORDEIRO GRANT
CEO & Co-Founder Lively
NILOU GHAZIZADEHProduct Manager
Engagement Westfield Labs
PATRICK NAVADirector, Corporate Strategy
& Innovation Gap
DAVID McKILLIPSSVP, Retail &
Culinary Services Six Flags Entertainment
KATHLEEN WENGVP, Merchandising
ThredUp
DOMINIQUE ESSIGChief Experience Officer
CO-CHAIR CO-CHAIR
EMILY CULPChief Marketing Officer
TINA SHARKEYCo-Founder & CEO
Brandless
MICHELE FUHSHead of Premium Retail ExperienceBMW
JOSH PALAUVP, Digital & Omnichannel Marketing Bayer
BRANDON SINGERManaging Director, Retail Services Cushman & Wakefield
ROMA MCCAIGVP, Operations & Continuous ImprovementCampbell’s Soup Comany
TINA SHARKEYCo-Founder & CEO Brandless
EMILY CULPChief Marketing Officer Keds
DOMINIQUE ESSIGChief Experience Officer Bonobos
EMILY CULPChief Marketing Officer Keds
DOMINIQUE ESSIGChief Experience Officer Bonobos
Nasdaq Marketsite4 Times SquareNew York, NY 10036
Nasdaq MarketSite is the commercial marketing presence of the NASDAQ stock market. We are proud to host the Retail East Summit in such an innovative, driven space.
// VENUE //
// SPONSORS //
// ADVISORY BOARD //
AMINE AYADHead of Workforce
Management Bed, Bath & Beyond
RICHARD ARMOURSenior Director Omni-Channel
GameStop
JENNIE BAIKCEO & CO-Founder
Orchard Mile
CHAU BANKSEVP/CIO &
Channel Integration New York & Co.
// WHO YOU’LL MEET //
BY TITLE
Chief DirectorPresident VP or ManagerSVP
BY INDUSTRY
CPG Retail Fashion BeautyAutomotive Restaurants
BY FUNCTION
eCommerce Omni-ChannelBig DataCustomer Experience
Strategy Finance Digital AnalyticsBranding Marketing Merchandising
Customer Experience from the Inside Out
May 15, 2018NASDAQ MARKETSITE | NYC
• Work for a retail or consumer goods/services brand
• Hold the Title of Chief, President, SVP, Director, VP or Manager
• Have responsibility for strategy, finance, branding, marketing, merchandising, digital, analytics, eCommerce, customer experience, big data and omni-channel.
• 2 registrations — 10% off
• 3 registrations — 15% off
• 4 registrations — 25% off
• All registrations in a group must be from the same organization. Discount automatically applied at registration.
NEW FOR 2018! FIVE Passes available for start-up/fast-growth vendors that have:
• Company revenue under $20 Million
• Less than 25 FTEs or incorporated after 2012
Not sure if you qualify? Don’t qualify but still want to be involved? Please email Mary Allison, Senior Director of Business Development & Customer Success at [email protected]. All registrations are subject to approval.
KICK-OFF PARTY & TECHNOLOGY SHOWCASE
Monday, May 14th, 4–6pm, Nasdaq Marketsite
Join us for the Summit Kick-Off Party & Retail Tech Showcase. Enjoy cocktails and hor d’ourves while you experience all of the tech that is going to transform retail ... VR / AR, iOt, analytics and more!
retaileastsummit.com
HOST SPONSOR RESEARCH SPONSOR MEDIA PARTNER