mce class: home staging- the key to selling success

Kathryn C. Wheat School of Real Estate | Provider # 9977 | Course # 02-00-086-27323

Home Staging

The Key

To Selling Success

To Stage

or

Not To Stage…

That is the ?

Lack of Inventory

Why Stage?

Under Contract within Hours…Full Price Offer

Staged Home

#1 #2

A seller only has control over two factors:

Barb Schwarz

What Is Home Staging?

Home Staging preparing homes for sale

regardless of location, price, or condition.

Accredited Staging

Professional™

•Only nationally recognized designations

•Graduates of rigorous training course

•Specifically trained to prepare a home for sale.

What does an ASP do?

•Create a Broad Appeal

•Use “Buyer’s Eyes”

•Rearrange, refresh, reduce

•Color, clean, clutter-free

•Sell the space and not stuff

1. Faster Sales Time

2. Higher Sales Price

3. Great Listing Tool

4. Distinct Marketing Advantage

5. Attract a broader range of buyers

6. Buyers feel home is well maintained

The Benefits of Home Staging

7. Building Inspectors view Staged® Homes as well cared for

8. Often get better Appraisal value

9. Professional Image – look better on fliers and websites

10. Gain referral & repeat business

Buyers only know what they see…

…not the way it could be.

If you can’t see it…

…you can’t sell it.

Clutter Eats Equity

• Listing tool

• Value Added Service

• Market Differentiator

Home Staging is a…

The Home Assessment

Update

Neutralize

Pre-Pack

Clean

Impress

Staging Criteria

Statistics

Naked Living Room

Creative use of vignette

Vacant houses have no soul

Staging Helped Sell

Before Staging

After Staging

Family Hall of Fame

De-personalized After Staging

What buyer sees…

Staging shows what it could be

Before Staging

After Staging

Taste Specific

Mass Appeal

Kid’s Room Before

Kid’s Room After

Office Before

Office After

Master Before

Master After

Home Staging For Builders

Occupied Before

Occupied After

Occupied Before Staging

Occupied After Staging

Consultation Completed by Owner

Is any house too small to stage?

HOW TO EDUCATE SELLERS

Educate sellers that

by Staging their home,

they will keep more equity

because Staged homes

look better and sell faster!

-Barb Schwarz

-Barb Schwarz

Listing Price 250,000

3% Price Reduction -42,500

Total -7,500

Average Staging $3,500

Realtors and Stagers Partnering Together

Partnering Together

Maritza Ortega

MaritzaOrtega.com | 713.480-1016