mcmo conference 2013 - how to effectively use line as a communication platform to reach your clients

Hello, Friends!

October 11, 2013

What is LINE?

LINE is the world’s leading Mobile Platform

Communi-

Marketing

Content Service cation

What has LINE achieved so far?

260million (Oct. 2013)

users worldwide

150

100 (2013.1.18)

50 10

0

460%

440% Growth in number of messages sent

Growth in number of users

* Annual Growth as of Aug,2013

100million Only 17 non-Google apps worldwide have achieved

100million+ downloads at Google Play

DLS

100million + download club at Google Play includes

* Facebook has over 500million downloads

Google Play July 2013

One of the Most Popular Platforms in the World

Source: App Annie Index TM

Le Monde Successful mobile messenger LINE is getting lots of attention from the youth of France

Media Outlets are Starting to Pay Attention to LINE

New York Times How LINE has overtaken Facebook, Twitter, and Google Plus as the biggest social platform in Japan

Media Outlets are Starting to Pay Attention to LINE

Forbes LINE looks to replicate its success in Asia, EU and Latin America, in the US market

Media Outlets are Starting to Pay Attention to LINE

What can LINE do for users?

LINE reinvents the way people communicate with each other

Email SMS Simple IM app

Multi-featured Communication

Platform

LINE Stickers A Whole New Way of

Communication

Before

Now; Dynamic

Now; Let’s have a party

Now; Ecstatic

Now; Cool & Joyous

LINE Stickers

Cony

Edward

Brown

Sally

Moon

James

Brown &

Cony’s

Secret Date!

Brown &

Cony’s Lovey

Dovey Date!

Available for free download and purchase at LINE sticker shop

10,000 stickers over

Useful & Convenient Features

Free Message

Useful & Convenient Features

Group Chat

Useful & Convenient Features

Free Voice Calling

Useful & Convenient Features

(share photos, videos, audio messages, and location)

Other Features

LINE is a Multi-device Compatible Cross Platform Communication Tool

Timeline Built-in SNS within LINE

63M Unique Visitors every day

54M Likes, Posts, Comments every day

LINE Games

200,000,000DL

(downloads as of Sept. 2013)

Some games have only been released In certain countries

Top Publishers by Monthly Revenue Excluding Games Google Play June 2013

Source: App Annie Index TM

Top Publishers by Monthly Revenue Excluding Games iOS June 2013

Source: App Annie Index TM

LINE B2B Marketing Solution

& Licensing

LINE Official LINE Sponsored

- Effective way to communicate with customers, fans

Powerful Marketing Tools

Accounts Stickers

- Innovative way to increase brand loyalty, coupons, and sales

And more; Must Buy, LINE@, Licensing and Co-marketing

How are OA followers different from others?

• Active with using LINE

• Open to marketing information

• Interactive & Responsive

• Tend to share benefits and info

with friends through LINE

• Advertisers’ primary target

customers

How to add on Official Account (OA)?

OA specialty; On Air mode, a two way communication

Global Clients on OA

More engaging offer through sticker shop

Sponsored stickers; Promotion effectiveness

1.5 million downloads in a day

Sponsored stickers; Promotion effectiveness

735 K downloads in a day

Sponsored stickers; Promotion effectiveness

Event Promotion with Sponsored Sticker

• Let Users download your Sponsored Sticker for free when a user add you friend or download your App

• Increase your Artist/Brand/Product awareness and loyalty!

• 让用户在加入帐号以后能够免费下载贴图

• 提高艺人/品牌/商品市场推广力

Sponsored stickers; Promotion effectiveness

• Reach bigger size target user

base than OA alone with shorter

time period

• Expose brand contents

• Effectively reach target

customers and enhance brand

contents exposure level

Must Buy

Pocky x LINE in Japan

LINE@; the most suitable marketing tool for SMEs

Co-Marketing and Licensing

Co-Marketing and Licensing

Thai Airways Thailand

Co-Marketing and Licensing

LINE

Platform Stickers Brand products + Story Contents

Advertisers

Engagement

多謝