mda marketing update – 2009 promotions mda farmers market conference march 12, 2009 mark s. powell...
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MDA Marketing Update – 2009 promotions
MDA Farmers MarketConference
March 12, 2009
Mark S. PowellChief, Marketing
Trends
Locavore Know the
farmer, food safety concerns
Michael Pollan U.S. Secretary
of Agriculture Vilsack planting a garden
Schaefer Study 2009
2009 Schaefer study
2009 Schaefer study
Local, know the farmer
Leopold Center study, Sept. 2008 http://www.leopold.iastate.edu/pubs/staff/consumer2/consumer2.pdf
Local, know the farmer
Leopold Center, Sept. 2008
Maryland’s Best www.marylandsbest.net … is growing, improving
March 2008 – March 2009 up 460 percent!
December 2007 – 554 distinct visitors
December 2008 – 2,845 distinct visitors
Almost 30,000 Marylanders have viewed 180,000 pages on the Web site since measuring started in the fall of 2007
Maryland’s Best Web site is connecting consumers with buyers, telling farmers stories
Farmer profiles
http://www.remsberg.com/soundbooks/shlagel_web/index.html
http://www.remsberg.com/soundbooks/csa_web/index.html
2009 Advertising & Promotions
Monthly promotions on WYPR, WAMU, WSCL and WVPM (Western Md.)
Maryland Life magazine, Edible Chesapeake
Maryland Public Television Facebook, Google Trade press – The Packer, Produce
news
2009Advertising & Promotions
2009Promotions by Month January/February – CSAs March – Maryland meat, nutrition month April – Maryland wine May/June – Farmers’ markets, milk, vacation
routes July/August – Buy local challenge,
watermelons, farmers markets September -- Apples, farm to school October/November – Ag tourism, turkeys December – Christmas trees
Press Releases & Media
Regular press releases from MDA key part of promotions
Events including Buy Local Challenge In July, will host chefs, food buyers at
a picnic Food writers & chefs are being
recruited for a tour of MD farms to promote local, local, local this summer
Ideas!
Always welcome. We want to help you promote your farmers markets.
Amy Crone, Farmers’ Markets Marketing Specialist, 410-841-5776
Kate Mason, Maryland’s Best Marketing Specialist, 410-841-5779
Jane Storrs, National Marketing Director, 410-841-5777
Mark Powell, Chief of Marketing, 410-841-5775
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