meaning shapes the mission: inside the social entrepreneur's mind

Meaning Shapes the Mission

Inside the Social Entrepreneurʼs Mind

Wednesday, July 28, 2010

#1 Thing You Need to Learn:

All you need is a mindset

(not a sector, department, or title)

thatʼs rooted in a greater why

market-centered

and seeks systemic solutions to improve life

Early social entrepreneurs in action...

http://www.youtube.com/watch?v=Z3csfLkMJT4

So why me?

It is wonderful to create.Akira Kurosawa

Commerce is good and necessary

Consider this absurd question...

Whatʼs so revolutionary about doing good?

The paradox of us vs. them

Fight for survival

Cooperation Competition

AltruismGreed

Take Away #1New twist on an old concept.

Entrepreneursare the cavalry

Risk takers and opportunists who create

The market is imperfect and irrational

Extract valueLarge-scale detachmentDestructive by-products

Can corporations be good?

Where did corporations come from?

A love story:The sovereign & the merchant

Apendulumswing

Harvardʼs Largest Club:

Social Enterprise

What is driving this trend?

Meaningsignificancepurpose

There are big problems not being solved

No one sector*, company, or individual can solve them

*Not even the social entrepreneur sectorWednesday, July 28, 2010

Take Away #2The interconnected age requires a major shift

"In a disconnected world, the costs of evil are minimal."

- Umair Haque Harvard Business Review

Shaving with a face full of novocaine

www.mediasauce.comWednesday, July 28, 2010

“When the rate of external change!

exceeds the rate of internal change,!

the end of your business is in sight.”!

Jack Welch,!Former Chairman & CEO, GE!

Take Away #3You can reap great rewards by doing good

Intuitive and factual

Core to Business Strategy:‣ Smarter Planet‣ Corporate Service Corps‣ tryscience.org‣ worldcommunitygrid.org

Whatʼs their ROI for tackling social issues?

‣3:1

Five sources of ROI‣Talent (recruit & retain)‣Investment ($1 trillion in SRI funds)‣New technologies‣Brand‣New market entry

2010 Report:Best corporate citizens had a total return on shareholder value of 2.37%, while the worst had -7.38%.

http://www.nytimes.com/2010/04/12/business/media/12mag.html?_r=1

Reconnecting the marketplace, public sector, and community

Take Away #4Three steps to becoming a social entrepreneur

Step 1:Find your greater why

http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html

Connect your why to my why

Step 2:Pursue a market solution

Commerce is good and necessary

Local solutions for Local problems with Local input

Market of equals

Enterprises offer scale

Step 3:Seek systemic solutions to improve life

Root causes

Design thinking

Constructive by-products

Take Away #5NASA has three immediate opportunities to create good on earth

Opportunity #1: Your data

The Hunger Data Consortium

www.wecanendthis.com

Conceptual Framework!

National! State! Local! Private!

Current: Silo-ed, incomplete, inaccessible! Proposed: Connected, complete, accessible!

•" !"#$%&'&()*"&'+,-&)

•" .#-#)/'&0#$'1#23")

•" !4#56"6&&()!7839#9%()!923")

Possible Constructs!

Advisory Council ! Federation! Authority!

•! Seeks to influence through advice, counsel and

opinion"•! Sets guidelines, standards

for data capture, storage, retrieval"

•! No"

Store Data?!

Undertake

Analyses!

•! No"

Costs/Complexity!

•! Create and manage data ecosystem"

•! Identifies and makes data available for all to utilize"

•! Sets guidelines and standards for data capture, storage, and retrieval"

•! No"

•! Yes, through collaboration with analysts and data

visualizers"

Similar to! •! Trade Associations" •! Trade Associations"•! HHS Community

Health Data Initiative"

•! Collects, curates, and houses hunger-related data"

•! Undertakes analysis to further understanding of

hunger related issues"•! Makes data available for all

to utilize"

•! Yes"

•! Tennessee Valley Authority, National Oceanic and

Atmosphere Administration"

Low/Simple" Expensive/Complex"

!"#$%"&'(")"'

*)")+'(")"'

,$-"&'(")"'

./01")+'(")"'

./01")+'(")"'!"#"$%&'(&)*+,$

(")"'2034"&05+/3'6%"&73)3'

-./.)"#./$01&$23(#.,$

Recommended Construct!

Opportunity #2: Your expertise

Port Authority of NY & NJ

NASA expertise

Constraints

Opportunity #3: Your gravity

Conveners and Cross Pollinators

Your Three Opportunities1. Federate your data2. Offer your expertise3. Convene & cross pollinate

Questions?

Must Read/See Items:The Meaning of Social Entrepreneurship by J. Gregory Dees http://www.redalmarza.com/ing/pdf/TheMeaningofSocialEntrepreneurship.pdf

The Great Reset by Richard Floridahttp://www.creativeclass.com/richard_florida/books/the_great_reset/

The New Heroes video serieshttp://www.thenewheroes.org/

Life, Inc. by Douglas Rushkoffhttp://rushkoff.com/books/life-incorporated/

Umair Haqueʼs Harvard Business Review bloghttp://blogs.hbr.org/haque

Dept. of Health & Human Services Open Government Bloghttp://www.hhs.gov/open

Thanks to everyone who helped shared their ideas at: http://bit.ly/NASAsocent

Simon Mainwaring (@simonmainwaring)Martin Montero (@montero)Kevin Doyle Jones (@kevindoylejones)Christopher HastingsPaul RogersLauren SullivanScott Edward Anderson (@greenskeptic)Chris Noble (@cfnoble)Jason Moriber (@jelefant)Ryan Park (@bigryanpark)Lateef Johnson (@golateef)Bill Green (@mtlb)Kedar Iyer (@floatr)

Scott HendersonTwitter: @scottyhendoEmail: scott@causeshift.comBlog: www.rallythecause.comCompany: www.causeshift.com

meaning shapes the mission: inside the social entrepreneur's mind

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