measure camp pres cro tips and tricks
Post on 21-Mar-2017
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Amrdeep Athwal - @AmmO_Singh
20+ CRO Tips, Tricks & Tools*
Amrdeep Athwal - @AmmO_Singh
Get a strategy
Fix what’s broken first before adding functionality
Amrdeep Athwal - @AmmO_Singh
Amrdeep Athwal - @AmmO_Singh
Check your funnel
Amrdeep Athwal - @AmmO_Singh
Field dropouts tell you more the page dropouts
Amrdeep Athwal - @AmmO_Singh
More goals = better insight
Amrdeep Athwal - @AmmO_Singh
Enclose checkouts/application process
Amrdeep Athwal - @AmmO_Singh
Whitespace is your friend
Amrdeep Athwal - @AmmO_Singh
Add contrast
Amrdeep Athwal - @AmmO_Singh
Directional cues workV
Amrdeep Athwal - @AmmO_Singh
Test the use of coupons/promo codes
Amrdeep Athwal - @AmmO_Singh
Carousels kill conversions
Amrdeep Athwal - @AmmO_Singh
Mega menus suck especially for mobile
Amrdeep Athwal - @AmmO_Singh
Real people are better than stock images
Amrdeep Athwal - @AmmO_Singh
Test free shipping
Amrdeep Athwal - @AmmO_Singh
Frame your prices
Amrdeep Athwal - @AmmO_Singh
When to stop test
•1000 visitors•250 conversions• 2 business cycles•95% SS
Amrdeep Athwal - @AmmO_Singh
Client seeing old page/varient?
Amrdeep Athwal - @AmmO_Singh
Don’t re-write code for A/b tests
Amrdeep Athwal - @AmmO_Singh
Hypothesis
Amrdeep Athwal - @AmmO_Singh
Optimise the decision not the page
Amrdeep Athwal - @AmmO_Singh
Clarity is king, if you want to be funny or clever be clear first
Amrdeep Athwal - @AmmO_Singh
*No time for tools
Amrdeep Athwal - @AmmO_Singh
There is a blog post about this
http://conversionsmatter.com/17-tools-optimise-cro-campaigns
Amrdeep Athwal - @AmmO_Singh
Sneak Peak
Amrdeep Athwal - @AmmO_Singh
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