measuring social media efforts
Post on 09-May-2015
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Social Media +Social Marketing
For You andYour Organization
Marc Ross @ 2ndSixSession 1
MeasuringSocial Media
Efforts
Marc Ross @ 2ndSixSession 5
Presentation
1.Remember2.DIDM3.Qualitative4.Quantitative 5.Action6.Ideas7.Q&A
Remember
It is new
Value in the long tail
It doesn’t take a lot to be in the top
Who is engaging with you?
TastemakerTrendspotter
Opinion LeaderExpert
RingleaderCelebrity
Old Way = measure what you paid forNew Way = measure what happened
You can’t manage what you can’t measure
DIDM
Result
D = Define your goals
I = Identify the metrics that represent those goals
D = Determine the tools + methodology for measuring your metrics
M = Measure
Qualitative
Campaign Engagement+
Participation in Relevant Discussions
Quality of the discussions
Loyalty of supporters
Reputation
Amount + Quality of interactions with supporters
Information + Ideas your supporters provide and exchange
Quantitative
Number of visitors and/or amount of traffic
Action Items
Join email listCreate an account
Joint text messaging Follow TwitterJoin Fan PageForward video
Share presentation
Amount of timespent on site
and/or with brand
Where are they coming from?
CityLocationNeighborhoodWebsiteSocial NetworkWOM
KeywordsSearch Terms
What are your most popular?
WebpagesActivities
Responses
Tools
Authority + Links
Video + Photo
News
CommerceGroups
Analytics + Web Traffic
Q&A
Marc A. Rossmarc@2ndsix.com@marcaross@microadvocacy+1 (703) 598-3242Blog: advocacytwopointzero.comWeb: 2ndSix.com
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