measuring social media marketing roi
Post on 13-May-2015
3.137 Views
Preview:
DESCRIPTION
TRANSCRIPT
How to measure ROI of
Social Media?
© Digital Vidyawww.digitalvidya.com
How to measure ROI of
Social Media?
Guiding Principles
© Digital Vidyawww.digitalvidya.com
Guiding Principles
Don’t be obsessed with Absolute No's
© Digital Vidyawww.digitalvidya.com
Look for Trends & Patterns!
Don’t look for a universal formula
© Digital Vidyawww.digitalvidya.com
Every channel has its own metrics
Start with Objectives
Reach & Visibility
Engagement
Reputation
Leads & Sales
Feedback
© Digital Vidyawww.digitalvidya.com
Reach & Visibility
Engagement
Reputation
Leads & Sales
Feedback
Define the Metrics Engagement
Posts by Members
Comments/Likes
Tags
Votes
Bookmarks
Referrals
Leads and Sales No of leads
No of transactions
Speed, time and cost ofsales cycle
Conversionimprovement
Customer Retention
Customer Referrals
© Digital Vidyawww.digitalvidya.com
Engagement Posts by Members
Comments/Likes
Tags
Votes
Bookmarks
Referrals
Leads and Sales No of leads
No of transactions
Speed, time and cost ofsales cycle
Conversionimprovement
Customer Retention
Customer Referrals
Define the Metrics Reputation
Search Results
Tonality
Referrals
Visibility No of Search Results
Views
Traffic
© Digital Vidyawww.digitalvidya.com
Reputation Search Results
Tonality
Referrals
Visibility No of Search Results
Views
Traffic
© Digital Vidyawww.digitalvidya.com
Map it to the Channel
Measure 1 Measure 2 Measure 3 Measure 4LinkedInFacebookTwitter
© Digital Vidyawww.digitalvidya.com
BlogYouTubeSlideShare
Benchmark
© Digital Vidyawww.digitalvidya.com
Tools to Monitor & Measure onSocial Media
© Digital Vidyawww.digitalvidya.com
Tools to Monitor & Measure onSocial Media
top related