hotel metasearch marketing and measuring roi
DESCRIPTION
Digital marketing and measuring ROI don't always go hand in hand, but that's changing for the hospitality industry. The emergence of metasearch channels like Google Hotel Price Ads has enabled the hotels to bring consumers to a point of sale by doing three things: Capturing and retaining brand loyal customers Offering customers value-added services Measuring and optimizing ROI with enhanced bidding, conversion and cost analysis In our FREE webinar, DerbySoft will present how it automates this process by integrating CRS connectivity, rate and inventory caching with the control in metasearch management software. Panelists for the webinar are: Wei Xia, VP, new product and services, DerbySoft Quentin Moores, director for metasearch business development, DerbySoft Kevin May, editor and co-founder/moderator, Tnooz Gene Quinn, CEO and co-founder/producer, Tnooz This webinar took place on Wednesday 30 April 2014.TRANSCRIPT
Metasearch marketingand measuring ROI
Webinar30 April 2014
Your hosts
Kevin MayEditor & moderator
Gene QuinnCEO & producer
K
Your panelists
Quentin MooresDirector, MetaSearch Business DevelopmentDerbySoft
Wei XiaVP, New Products and ServicesDerbySoft
K
Metasearch Marketing andMeasuring ROI
WebinarApril 30, 2014
What is MetaSearch?
Where is hotel brand.com?
Challenges??
Lack of connectivity
CRSCRS overlo
ad
？
Complex to manage campaigns
and optimize ROI
？
？
？
Solutions…
Cache ControlConnect
ConnectProvides metasearch and hotel providers simple and quick connections
• Dynamic cache synchronization algorithm• Reduce traffic to hotel CRS up to 80%• Fast response time• Global content support• Accurate rate (>95% accuracy)
CRS SmartCache MetaSearch
Smart Cache
Control
• Cross channel campaign management • Daily reporting and analysis• Automatic bidding
How does MetaSearch Manager help
your digital marketing team to manage and optimize your metasearch marketing campaigns?
The Big Question?
Dashboard View
Hotel Campaign Management
Channel Management
Manual Bidding - Google
Position Rule - Google
ROAS Portfolio Optimization - Google
Property Bidding Management - Google
Manual Bidding - TripAdvisor
Position Rule Bidding – TripAdvisor
ROAS Portfolio Optimization - TripAdvisor
Property Bidding Management(TripAdvisor)
Bidding Group Performance
Reporting
Case Study:DerbySoft’s Portfolio Optimization Algorithm
Tools provided byMetasearch channel
Manual or semi-automatic bidding support tools
Automatic bidding optimization tools to meet ROAS target
Pro:• Free• Simple
Pro:• Reduced
workload• Some report and
analysis
Pro:• Meet business
objective• Fully automatic • Save time
Con:• No aggregated
report and analysis
• Time consuming• No optimization
Con:• May not meet
business objectives like ROAS
• Possible human errors
• Not optimized
Con:• Better with less
manual intervention
• Works better for many properties
Comparison of Bidding Support Tools
With Connect, Cache & Control technology
You win Conversion and Revenue
Thank you!
Send your questions and comments to [email protected]
Replay and presentation of webinar will be available on www.tnooz.com