Measuring the ROI of Virtual Conferences

iCohere Unified Learning SystemWalnut Creek, CA Washington, DC

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How do you measure the ROI of a Virtual Conference?

Organizations of all sizes are looking at ways to capitalize on virtual conferences. Three important strategic advantages making the strong case for virtual include

audience growth, cost savings, and

strategic reuse of organizational assets.

Strategic Advantage #1: Audience Growth

Eliminates Barriers to Attendance• Timing• Geography• Expenses

Increases Organizational Advocacy and Awareness

Measuring the ROI of Audience Growth

Measure the growth of audience attendance by comparing in-person conferences with virtual conferences.

Compare satisfaction ratings between in-person and virtual attendees.

Compare repeat attendance ratings and increased engagement between in-person and virtual.

Strategic Advantage #2: Operational Cost Savings

Reduces operating costs associated with in-person events• Travel• Facility Rental• Entertainment• Food• Materials

Shifts savings to allow expansion of important programs

Measuring the ROI of Cost Savings

Compare costs between in-person and virtual conference set-up, facilitation, and implementation.

Use the savings to expand organizational programs and measure the outcomes of those programs.

Strategic Advantage #3: Strategic Reuse of Organizational Assets

Everything an organization uses at a conference, from workshop curriculum, to presentations, to PowerPoint slides becomes valuable assets for the organization.

These assets can be interconnected, and repurposed for use in the future.

Measuring the ROI of Asset Reuse

Measure member satisfaction from adding a library, resource center, or online trainings for professional development.

Measure the uses of material created from the conference: online courses, webinars, training programs. How have these affected organizational growth, audience attendance and engagement, and awareness of the organization?

A virtual conference can be used to support the important strategic goals of an organization and with effective reporting and tracking, the results of the conference can be directly linked to the outcomes of these goals.

Want to learn more about the benefits of Virtual Conferences?

We want to help.

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