measuring our roi - obiaa

Measuring Our

2017 BIA NATIONALCONFERENCE

ROI

Westin Prince Hotel TORONTO April 2nd to 5th, 2017

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The OBIAA Awards Committee has revamped the Awards categories. We know that this Awards Program has made a difference in many communities as the judges review each application by reviewing the return on investment of the submission in Innovation, Replication, Representation, and Outcomes. We will celebrate and recognize the best that Business Improvement Association revitalization and management has to offer at the Monday Awards Dinner.

The conference location is at the Westin Prince Hotel Toronto. Take advantage of a great hotel price, in Toronto, as an opportunity to bring the family and enjoy a well-deserved few additional days of sight-seeing, shopping and dining.

The conference includes a tradeshow, sessions, meals, entertainment, and keynote speakers. This is the perfect opportunity to renew acquaintances, generate new contacts and learn how to best ensure the continued success of your BIA.

Letter OF INVITATION

John KiruConference ChairTABIA Executive Director

Sue Mingle (McDowell)OBIAA PresidentOBIAA Board of Directors

We welcome you to the 2017 National BIA Conference, where we will Measure our ROI of BIAs together!

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2017 BIA NATIONAL CONFERENCE

What is your BIA’s Return on Investment? This is the question that has been keeping OBIAA and TABIA busy this year. How important is it for your BIA to know this information and… how can this information help you to tell your BIAs’ story?

Through our Return on Investment on BIAs project, we determined the story we want to be able to tell our members, our Board, our Council and Municipality, the Province and the Public. Simply put, it is: “A BIA is Integral to advancing a distinct, livable, vibrant and resilient business distinct in its local community.” Reflecting on this, the 2017 Conference Committee determined that each BIA should leave this Conference with key findings from this year-long project.

The Ontario Business Improvement Area Association (OBIAA) and the Toronto Association of BIAs (TABIA), our many sponsors and exhibitors invite you to join us for the BIA Conference in Toronto, Ontario. The Conference is presented with the goal of giving BIAs and associate members the opportunity to hear from subject matter experts and network with others that share the same passion for creating a vibrant people-place in their core area.

We want you to come away from the conference refreshed and invigorated, and given the opportunity, to be able to make your community a better place to live, work, shop and play. We challenge you to meet new people, to network, to gather ideas and to implement these new ideas to help your BIA Construct Your Future.

As in the creation of your own local events, the important aspects are to create a fresh program; bigger is not always better! We will present you with new ideas, keynote speakers, seminar topics and mobiles that will give you relevant and topical information to apply in your own community.

We continue to honour the four pillars of Downtown Revitalization with four streams to the conference:

MARKETINg & PROMOTIONS

ECONOMIC DEvELOPMENT

LEADERSHIP & MANAgEMENT

PHySICAL IMPROvEMENTS

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ROI 2017 BIA NATIONAL CONFERENCE

AWARD CATEgORIESThe Ontario BIA Association (OBIAA) recognizes the best that Business Improvement Association revitalization and management has to offer. Consultants, practitioners, communities and organizations involved in all aspects of BIA renewal and awards recipients will present case studies that showcase innovation and vision that has made a difference. The categories cover the core pillars of most BIAs. The BIA Achievement Awards celebrate and communicate the most successful and innovative efforts in Ontario BIA development.

AwardsGALA DINNER

MARKETINg AND PROMOTIONS (In recognition of the wide range of BIA capacities, up to two awards may be given in these categories)

> Special Events + Promotions – Large & Small

> Marketing + Communications – Large & Small

ECONOMIC DEvELOPMENT > Business Retention, Recruitment

+ Expansion

LEADERSHIP AND MANAgEMENT Alex Ling - LIFETIME ACHIEvEMENT AWARD: Recognizes individuals who selflessly contribute to strengthening and promoting BIAs

> Accessibility Education

PHySICAL IMPROvEMENTS > Accessibility

> Bricks + Mortar

> Streetscaping and Public Realm Improvements – Large & Small

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BOOTH BOOTH3L Productions Inc. www.3lsound.com [132 ]396 Watline Avenue, Mississauga, ON L4Z 1X2 | 905-238-8949 Ontario’s premier supplier of audio, lighting, staging, mobile stage trailers, video, tents, generators and electrical distribution for festivals, corporate events and concerts.

ABC Recreation www.abcrecreation.com [107 ]P.O. Box 21009, Paris, ON N3L 4A5 | 519-442-7900 ABC Recreation provides innovative streetscape solutions that will enhance any business area or outdoor space. Our scope of product includes site furnishings and streetscape amenities, bike parking solutions, shade & shelter structures, splash/water features, playground equipment, and custom design & fabrication capabilities.

Accessibility Directorate of Ontario www.ontario.ca/accesson [119 ]777 Bay Street, Toronto, ON M7A 2J4 | 416-314-7412 The Accessibility Directorate of Ontario supports people of all abilities in having the opportunity to participate fully in everyday life. They develop and enforce province-wide mandatory standards to support making Ontario accessible for people with disabilities for 2025. The Directorate educates and guides organizations to help them meet their requirements by providing free tools and resources available at ontario.ca/AccessON.

AnyCard www.anycard.ca [108 ] 360 Bay Street, Suite 401, Toronto, ON M5N 6Y7 | 647-987-5379 AnyCard is the easiest and most affordable way to launch a multi-store neighbourhood gift card program. Malls don’t have to be the only ones to have gift cards – your neighbourhood can have one, too! With a tangible ROI, BIAs can offer real value to their members by increasing sales.

Bank of Canada www.bankofcanada.ca [101 ] 150 King Street West, Suite 2000, Toronto, ON M5H 1J9 | 905-206-2596 The Bank of Canada plays an active role in counterfeit education. As the only issuer of banknotes in Canada, the Bank has a vested interest in making our money safe and secure. The best defence against counterfeiting is regularly checking your bills to make sure they are real.

Blachere Illuminations www.blachere-illuminations.ca [127 ]3400 14th Avenue, Unit # 18, Markham, ON L3R 0H7 | 905-475-5553 Blachere Illuminations Canada has an international reputation as the leading light in festive illuminations. We pride ourselves on high standards in customer service, quality of product and energy efficiency. As a market leader in Christmas lighting, we manage each lighting solution to ensure complete customer satisfaction. No display is too small or too large.

Canadian Urban Institute www.canurb.org [103 ] 20 St. Patrick St., 5th Floor, Toronto, ON M5T 3A3 | 416-365-0816 x 223 The Canadian Urban Institute (CUI) helps support decision-making that sustains economically, socially & environmentally resilient communities (canurb.org). CUI’s Downtowns 360˚ project (downtowns360.ca) helps local business and municipalities strategically communicate data to provide compelling evidence for increased investment in downtowns.

Classic Displays #1 www.classicdisplays.com [125 ] & [126 ] 5959 Ambler Drive, Mississauga, ON L4W 2K2 | 905-282-8888Classic Displays is a Canadian company that has been providing Ontario BIAs with high quality, innovative, beautification products and services from our three divisions: Site Furniture, Flags and Banners and Christmas/Holiday Displays. Classic Displays goal is to remain a leader in outdoor beautification and exceed the expectations of our clientele.

Dispatch Talent www.dispatchtalent.com [106 ]860 Palmerston Avenue, Toronto, ON M6G 2S2 | 416-300-3473 Dispatch Talent delivers entertainment. Specializing in buskers, jugglers, magicians, costumed characters, acrobats, stilts, fire dancers and other variety acts. We’re Sesqui and we know it at Dispatch Talent! Performers are customizing their shows for the 2017 celebrations. Come see our light wands show off the Canada 150 Leaf Logo!

Eco-Counter www.eco-counter.com [114 ]3981 St. Laurent Boul., Suite # 604, Montreal, QC H2W 1Y5 | 514-849-9779 Know how people move: Eco-Counter is the North American leader for urban pedestrian monitoring. Find meaningful information about pedestrian traffic with our knowledgeable experts and intuitive software. Our clients have used this data to justify their investments and to show value to their ongoing initiatives.

Flavourhood www.flavourhood.ca [112 ] 858 Bank Street, Suite # 103, Ottawa, ON K1S 3W3 | 613-297-1491Technology that drives local shopping, foot traffic and loyalty using social media and mobile proximity. Flavourhood allows you to painlessly measure real-world traffic, and empower your members to reach new customers through digital word-of-mouth marketing.

goodbye graffiti Toronto www.goodbyegraffiti.com [128 ] 13-3595 St. Clair Avenue East, Toronto, ON M1K 1L8 | 416-421-9008Goodbye Graffiti is a national company that specializes in graffiti removal, maintenance programs and protective coatings. We have created the Ever Clean program which allows companies to budget their graffiti removal costs and maintain a 100% graffiti-free building. Our online graffiti estimates with photos and monthly reports provide a paperless and easy way to track and report graffiti on your properties.

Hauser Industries Inc. www.hauser.ca [122 ] 330 Weber Street North, Waterloo, ON N2J 3H6 | 519-747-1138 x 258Established in 1949, Hauser is a leading designer and manufacturer of commercial furniture. We provide custom manufacturing and a broad catalogue of high quality indoor & outdoor furnishings and commercial amenities. Our flexible design and manufacturing solutions offer the ability to meet the demands of the most complex projects and discerning customer requirements.

HCI Lighting www.heritagelighting.com [115 ] 1280 Fewster Drive, Mississauga, ON L4W 1A4 | 905-338-2648HCI Lighting is an industry leading manufacturer of commercial lighting fixtures. Our clientele includes federal, provincial and municipal government agencies, BIA associations, project site developers and distributors. Our products include exterior and interior LED lighting luminaires, decorative fixture arms and poles, lighting bollards, site improvement furniture and street signage. Our lighting design and education resources are available to you and your next project – let our power of customization illuminate your next lighting project!

Henderson Recreational Equipment vISTA www.vistafurnishings.com [110 ] 11 Gilberston Drive, P.O. Box 68, Simcoe, ON N3Y 4K8 | TF 800-265-5462 x 239 Vista Furnishings by Henderson is a manufacturer of high quality site furnishings including benches, trash receptacles, recycling units, bike racks, tables and planters. Our products are manufactured in North America using environmentally responsible resources. Vista Furnishings complement any environment, from scenic parks and trails to urban streets and shopping malls.

Higgins Event Rentals www.higginseventrentals.com [113 ] 19 Rangemore Road, Toronto, ON M8Z 5H9 | 416-252-4050 x 32 Higgins Party Rentals is a family operated Toronto based tent, event & equipment rental supplier with over 35 years of experience. We serve thousands of festivals, caterers, BIAs and event planners in Ontario. By choosing Higgins, you are choosing a knowledgeable operation that prides itself on offering exceptional customer service and high quality rentals.

Impact Canopies www.impactcanopy.com [136 ] 10 Brevik Place, Mississauga, ON L4W 3V9 | 877-776-6655 Impact Canopies is your source for instant canopies. Expodome tents, promotional flags, custom branded inflatables, table covers, signs, banners and more! Impact Canopies can help you build your brand instantly with an attractive array of portable brand solutions.

2017 BIA NATIONAL CONFERENCETRADE SHOW

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BOOTH BOOTHIESO Industrial Electrical www.ieso.ca [111 ]120 Adelaide Street West, Suite 1600, Toronto, ON M5H 1T1 | 416-506-2844 Powered by the Independent Electricity System Operator (IESO) and offered by local hydro companies, Save on Energy programs offer financial assistance and technical expertise to help businesses across Ontario reach their energy management goals. For more information about how energy efficiency can help your business succeed, please visit: www.saveonenergy.ca

Leblanc Illuminations Canada www.leblanc-illuminations.ca [130 ]1733 rue Lépine, Joliette, QC J6E 4B7 | 450-755-6902 | TF 1-866-814-3617 Leblanc® Illuminations, designer and manufacturer of luminous decorations since 1958, combines the constant quest for new products and services with innovative design in the creation and manufacture of decorative lighting. Leblanc® Illuminations rethinks urban space and, through the magic of light and beauty of forms, gives it a festive air.

MPAC www.mpac.ca [121 ]1340 Pickering Parkway, Suite # 101, Pickering, ON L1V 0C4 | 289-315-3146 The Municipal Property Assessment Corporation (MPAC) is responsible for assessing and classifying more than five million properties in Ontario in compliance with the Assessment Act and regulations set by the Government of Ontario. Every four years, we conduct a province-wide Assessment Update and mail Property Assessment Notices to every property owner in Ontario.

Maglin Furniture www.maglin.com [116 ]27 Bysham Park Drive, Woodstock, ON N4T 1P1 | 800-716-5506 Maglin is a leading North American manufacturer of public site furniture. Through outstanding design and innovative use of recycled materials, we create high quality solutions that enhance the aesthetics and functionality of all environments.

Mod-u-Loc www.moduloc.com [134 ]124 Belfield Road, Unit 8 & 9, Toronto, ON M9W 1G1 Modu-Loc is the industry leader when it comes to site containment solutions. We are unparalleled in the depth and focus of our expertise. With the broadest range of fencing options, safety products and security accessories, Modu-Loc is capable of delivering customized fence systems to suit the requirements of any project.

Niagara Inflatables www.niagarainflatables.com [105 ]65 Stewart Road, Unit 5, Niagara on the Lake, ON L0S 1J0 | 905-646-5867 Niagara Inflatables and Grand River Inflatables & Games are your award-winning entertainment providers with the latest rentals in inflatables and games and much more! Fully insured and TSSA licensed. With over 13,000 events in 13 years of business, we promise to beat any written quote, so why go anywhere else?

Office of the Ombudsman www.ombudsman.on.ca [104 ]Bell Trinity Square, 483 Bay Street, 10th Floor, South Tower, Toronto, ON M5G 2C9 | 416-586-3402In January 2016, the Ontario Ombudsman’s Office began overseeing municipalities, including municipally-controlled corporations, committees, and local boards such as business improvement areas. Stop by our booth to learn more about the Ombudsman’s role, function, and mandate, as well as hear about some common problems we’ve resolved related to municipalities, including BIAs.

Ogilvie Site Furnishings www.ogilviesitefurnighings.com [109 ]687013 Hwy 2 RR#1, Princeton, ON N0J 1V1 | 1-226-387-3058As a leading designer and manufacturer of site furnishings, we are confident that you will find our products colourful, robust and an economical solution to your requirements. So why not visit our website www.ogilviesitefurnishings.com or request a brochure as both are packed with exciting products and fresh ideas.

OMAFRA www.omafra.gov.on.ca [118 ]1 Stone Road West, Guelph, ON N1G 4Y2 | 519-826-3100 | TF: 1-888-466-2372Visit the Ministry of Agriculture and Food and Rural Affairs booth and find out about the tools and resources available for regional economic development. Learn from our staff how our programs like Business Retention and Expansion, Downtown Revitalization, First Impressions Community Exchange, Strategic Planning and other programs can assist your BIA. We look forward to seeing you there!

Park Street Solutions Inc www.parkst.ca [129 ]15 Arthur Road, Heidelberg, ON N0B 2M1 | 519-589-5157 Park Street brings together top tier manufacturers featuring the very best in environmentally responsible, high quality, design focused solutions for Canadian Business Improvement Areas. Park Street is the exclusive representative of Victor Stanley, Inc., Plyboo, Old Town Fiberglass, Loll Designs, Intectural, IRONSMITH, and Omega II Fence Systems.

Philips Lighting Canada www.philips.com [124 ]281 Hillmount Road, Markham, ON L6C 2S3 | 416-262-6385 Philips Lighting (Euronext: LIGHT) is a global leader in lighting products, systems and services. Serving professional and consumer markets, we lead the industry in connected lighting systems and services, leveraging the Internet of Things to take light beyond illumination and transform homes, buildings and urban spaces.

Pixelara as Member365 www.member365.com [117 ] 340 Leggat Drive, Ottawa, ON K2K 1Y6 | 613- 247-0071Manage members easier and grow engagement faster with Member 365 - a fully intuitive, BIA member management platform. Easily update member records and information, record important communications, seamlessly launch segmented e-mail marketing campaigns, integrated member directory, full events management, member portal, engagement analytics and more!

Schooner Sales www.schoonersales.ca [120 ] 35 Lakewood Blvd., Winnipeg, MB 4A3 R2J | 204-793-3071 Canadian agents for The World’s Best Graffiti Removal System. This is a line of simple, safe and effective graffiti control products. Industrial agents for Wash Safe Canada. This is a line of safe and effective disinfecting and deodorizing products. We sell and distribute nationwide from our central depot in Winnipeg .

StressCrete www.stresscrete.com [133 ] 840 Walkers Line, Burlington, ON L7R 3X9 | 905-632-9301The StressCrete Group, offers spun pre-stressed concrete poles for street and area lighting, utility, transmission, sports lighting and specialty poles for the electrical, communications and utility industries. We also produce a comprehensive line of high performance decorative outdoor luminaires, decorative metal poles and arms, and site amenities including bollards, benches and receptacles.

Sure green Landscaping www.suregreen.ca [123 ] 1221 Matheson Blvd. East, Mississauga, ON L4W 1B6 | 905-238-8743Let Sure Green Landscaping’s dedication to excellence go to work for you by enhancing your curb appeal, property value and landscape environments around your property. Well-maintained grounds speak of attention to detail and pride in your property. We pay attention to irrigation system operation, soil and mulch, tree and shrub control and much more.

Sutton IT Realty www.suttonit.com [102 ] 11001 Finch Ave West, Toronto, ON M3J 2C7 | 647-479-8867 Sutton IT has more than 10 years of experience in software development with thousands of satisfied customers. Based on years of client requirements and practical experience we are able to distinguish which application is the most effective for your organization. All our IT procedures undergo quality control protocols which ensure the best outcomes for our clients.

Ticketpro Inc. www.ticketpro.ca [137 ] 35 Grand Place, Barrie, ON L4N 4Y3 | 705-791-5189 Ticketpro Inc. has been a leading provider of ticketing solutions in Canada since 2008. Our mission at Ticketpro is to develop innovative and flexible services that guarantee optimal ticket sales to your audience. Ticketpro provides exclusive ticketing services and the necessary elements to ensure smooth ticket sales on-line and through our Call Centre.

valmont West Coast Engineering www.valmontstructures.ca [135 ] 100 Ellis Drive, Barrie, ON L4N 9B2 | (800) 645-1664 ext. 2290 Valmont West Coast Engineering is a trusted name in the Canadian lighting market. With design engineering and manufacturing operations in Eastern and Western Canada, as well as Valmont engineers and production facilities in the U.S., Europe and Asia Pacific; we know of no other Canadian light pole manufacturer equaling our unique combination of global resources and local expertise.

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Thank you to. . .OUR SPONSORS

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Ministry of Agriculture, Food and Rural Affairs

Flavourhood

WELCOME TO The WESTIN PRINCE HOTEL TORONTO

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11:00 AM– 8:00 PM4:30 PM– 6:00 PM6:30 PM– 9:00 PM

9:30 PM– 11:30 PM

Registration/Info Desk

Trade Show Cocktail Hour > Prince Ballroom, Crown Room & Foyers

The Sunday Social –The Stack Restaurant (Maximum 55 people at $45/person. Pre-registration required. A list of alternative restaurants will be listed on the website obiaaconference.com) Sponsored by:

Hospitality Suite > Gallery 900 Sponsored by:


PrOgrAM

7:00 AM– 4:30 PM8:00 AM– 5:30 PM8:00 AM– 9:00 AM9:00 AM– 9:30 AM9:30 AM– 10:15 AM 10:15 AM– 10:45 AM

MA #MA 1 10:45 AM– 12:00 PM

MA 2 10:45 AM– 12:00 PM

12:00 PM– 1:30 PM12:15 PM– 12:25 PM12:30 PM– 1:15 PM

MP #MP 1 1:30 PM– 2:30 PM

MP 2 1:30 PM– 2:30 PM

Registration/Info Desk > 2nd Floor

Trade Show > Prince Ballroom, Crown Room & Foyers

Breakfast > Ballroom

Greetings – Minister Leal, OMAFRA & Small Business Mayor Tory (TBD) > Ballroom

Paul Bedford, former City of Toronto, Chief Planner – Paul J. Bedford FCIP, RPP – What is the best way to measure the value of a BIA? The theme of this conference is focused on measuring return on investment. While there are many traditional performance indicators, my perspective will be personally based on 45 years of first hand observation and interaction with BIA merchants across the city of Toronto. My desire is to stimulate discussion and move minds. I want to challenge old myths, examine different strategies to strengthen BIA’s and share a proactive agenda for the future that can be embraced by BIA’s of all sizes across the country. > Ballroom

Refreshment Break > Ballroom Foyer Sponsored by:

CONCURRENT MORNINg SESSIONSBIA Staff Professional Development Session – Vivien Wharton-Szatan | Ministry of Labour – This Professional Development session is being held exclusively for BIA Staff – Executive Directors, Managers and Coordinators. A great opportunity to speak at peer level! > Princess

BIA Staff Professional Development Session - Is Your Board Accountable? – Valerie Jepson | Integrity Commissioner - City of Toronto – The City of Toronto has had an integrity commissioner with oversight over the application of a code of conduct for boards of management for more than a decade. In this session, the City of Toronto’s Integrity Commissioner will describe Toronto’s accountability framework, the role of the Integrity Commissioner and the code of conduct for members of boards of management. > North York

Lunch > Ballroom Sponsored by:

Greetings > Ballroom

BIAs Are Integral – Sarah Millar | Project Manager | FOTENN – For the past year, OBIAA, with a transfer payment from Ministry of Municipal Affairs, has undergone a Return On Investment of BIAs project. The project is focused on capacity building and, as such, is not a report card on our BIAs. Rather, OBIAA’s goal is to be a catalyst for positive community and economic change by enabling growth in Ontario BIAs. This project we hope will help BIAs around the province increase their capacity and understanding in order to position themselves as historically rooted, recognized, and respected community and business hubs. > Ballroom

CONCURRENT AFTERNOON SESSIONS8-80 Cities - How Small Investments Can Make Dramatic Change – Rossana Tudo | 8 80 Cities, David Simor | 8 80 Cities – This workshop will share examples and best practices of how small investments can dramatically improve the way we interact with our urban surroundings and each other. Throughout the presentation, participants will receive useful tips for launching their own community project, and learn how inclusive engagement strategies can lead to long-term change. > Princess

The ‘Return On Investment of Business Improvement Areas’ Project: A Panel Discussion – Rob Spanier | Live Work Learn Play Inc, Craig Stevens | Executive Director - Downtown Barrie, John Kiru | Executive Director - TABIA, Diane Ploss | Municipal Advisor - Ministry of Municipal Affairs and Housing, Sarah Millar | Project Manager at FOTENN, Jeremy Frieburger | Cobalt Connects – Data is playing an increasingly important role in guiding municipal decision-making and economic development for cities and towns. BIAs are integral towards advancing and supporting local businesses within their communities. Effective direction and tangible support hinges upon the collection and analysis of standardized, easily accessible data. This would allow BIAs to determine the current state and needs of their local business owners by drawing on experience, expertise, comparatives and indicators across all BIAs and municipalities. Spearheaded by the OBIAA and TABIA and supported through the Ministry of Municipal Affairs, a project advisory committee was established to guide the Return on Investment of Business Improvement Areas project year long. Meeting over the course of the project, 17 industry and governmental leaders from across the province we hand selected to help provide strategic direction and expert guidance to create a framework of measurable indicators building the well-known Ontario BIA story. Culminating nearly a year of intensive research, selected members of the advisory committee will explore lessons learned on The BIA’s return on investment project, and provide their thoughts that helped to highlight some of the key indicators BIAs will be able to use to better quantify the impact on their communities. > Ballroom Foyer

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2:30 PM– 3:00 PM

MP #MP 3 3:00 PM– 4:00 PM

MP 4 3:00 PM– 4:00 PM

MP 5 3:00 PM– 4:00 PM

MP 6 3:00 PM– 4:00 PM

4:30 PM– 5:30 PM

6:30 PM– 8:30 PM

8:30 PM– 11:30 PM


CONCURRENT AFTERNOON SESSIONSFood Halls and Markets: Food-Based Amenities as Community Anchors – Ivy Knight | Writer, Food Industry Expert & Food Community Connector, Rob Spanier | Partner & Principal - Live Work Learn Play, Jeremy Zuker | Partner - Toronto Market Company, Daniel Winberg | Principal - Rockport Group – Food markets have been the heart of cities around the world for centuries as places that drive social and economic development. Today, modern-day food and market halls offer top-quality healthy fresh food as well as experiences that go beyond just eating, and are places to gather and share experiences. They are an integral part of the urban fabric, playing a key role in building livable communities and fostering a sense of place. Opportunities exist for downtowns, big and small, across Ontario to incorporate food-based amenities to become a focal point for the BIA. As this important movement is quickly arriving in Canada and with many locations already under development in Ontario, join this panel of industry experts to learn how these high quality, vibrant food-centred places can serve as community anchors. This panel will explore how food and market halls can become a hub within downtowns to shop, eat and play. > Valleybrook

Re-Imagining Vintage Main Street – Jan Hawley | Economic Development Officer - Municipality of Huron East, Claire Dodds | Senior Planner - County of Huron/Huron East – This session will briefly touch on the composition of a Community Improvement Plan, and furthermore illustrate the techniques used to implement the plan in the Village of Brussels, located in Southwestern Ontario. This includes the development of a pathology report, which in turn will evaluate the building stock, renderings of such buildings within the CIP district and a marketing strategy. > North York

Using Data to Understand Trends and Drive Real Business Improvements – Marian Mithani | Eco Counter, Kevin Narraway | Town of Port Hope, Tim Kocur | Toronto Financial District BIA, Ariana Cancelli | Canadian Urban Institute – Downtown Management is increasingly using data to support its actions. By engaging in counting practices, it is able to convince stakeholders and tackle their challenges: What are accurate indicators of commercial pedestrian traffic and how do we collect them? How can we justify new projects and measure their values? What are the best practices to communicate about downtown improvements and opportunities? In this session, we will review several case studies that address those concerns. > Princess

Measure the ROI on Your Events – John Archer | 360 Collective, Corien Kershey | Brand Clarity, Jeremy Freiburger | Cobalt Connect – BIAs are increasingly looking to data to support business decisions. Data gives insights into opportunities and challenges, allowing us judge how real they are, how we can respond and what the results could be. In this session, we’ll first look at case studies demonstrating how data was used by BIAs to solve problems and then break into groups to work on how data can help address real opportunities and challenges facing session attendees. Session includes a worksheet to help attendees get started. > Le Continental

OBIAA AGM > Princess

Gala Awards Banquet - “The Red and White Ball” Silent Auction > Ballroom

Hospitality Suite > Gallery 900 Sponsored by:

A BIA IS INTEgRAL TO ADvANCINg A DISTINCT, LIvABLE, vIBRANT AND RESILIENT BUSINESS DISTINCT IN ITS LOCAL COMMUNITy.

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10:15 AM– 10:45 AM

TA #TA 5 10:45 AM– 11:45 AM

TA 6 10:45 AM– 11:45 AM

TA 7 10:45 AM– 11:45 AM 11:45 AM– 1:30 PM12:00 PM– 12:30 PM

12:30 PM– 1:00 PM 1:00 PM– 1:30 PM

Registration/Info Desk > 2nd Floor

Trade Show > Prince Ballroom, Crown Room & Foyers

Breakfast > Ballroom Sponsored by:

Greetings / Networking > Ballroom

Interactive “Key take away from conference” > Ballroom

CONCURRENT MORNINg SESSIONSMobile - Yonge Lawrence and Uptown Yonge BIAs – Bev Don | Yonge Lawrence BIA – Yonge Lawrence Village BIA (YLVBIA) was established in 2001. Streetscape was our first priority. The budget for the first few years was spent mainly on pedestrian lighting, banners, flowers, benches and street signs, much of which was cost-shared with the City of Toronto.After its designation in 2005, the Uptown Yonge BIA implemented a comprehensive streetscape plan including granite plaques, planters, trees, custom poles, banners, benches, and overhead luminaires. Join us for this mobile – see and hear about this effort. > Mobile

Strategic Planning: Communities Ignite – Helen Scutt | OMAFRA, Linda Armour Grant | Shelburne BIA, Earl Taylor | St Thomas, Mary Thorne | Westboro Village – Six communities came together, with OMAFRA, willing to participate in the strategic planning process. These communities completed or are in the process of completing a strategic plan with volunteers. This webex “Train The Trainer” helped BIAs build capacity by increasing the number of volunteers to do strategic planning, leadership skills, collaboration and network development. Hear the experiences of these communities as they ignite their BIA. > ValleybrookEvents: Opportunity Hiding in Your Downtown – Ron Casey | RC Event Management – Think outside the box. This interactive session will address how to run successful events with little money and help identify the opportunities hiding in your BIAs. Learn best practices and common mistakes when approaching companies for sponsorship dollars, and marketing events. Don’t outspend them, outsmart them. > Princess

The Pop Up Shop Project – Dr. Hong Yu | Director Ted Rogers School of Retail Management, Gay Stephenson | WoodGreen Community Services, Sean Sedlezky | Manager of Program Design - Ted Rogers School of Retail Management, Pauline Larsen | Downtown Yonge BIA – If a community association can lower vacancy rates, imagine what a BIA could do! This session includes a panel outlining the steps to the project, the results, and resources available on the new website. > North York


CONCURRENT AFTERNOON SESSIONSMember Needs Assistance Roundtable - Member Engagement – Member Needs Assistance is where members can join in and network on specific subjects. This year we will focus on Member Engagement. > Valleybrook

Estimating your BIA’s Impact on the Regional Economy – Kim MacGregor | Ministry of Tourism, Culture and Sport, Darren Shock | Ontario Ministry of Agriculture, Food and Rural Affairs – This session looks at established and new tools provided by the Ministry of Tourism, Culture and Sport (TREIM) and the Ministry of Agriculture, Food and Rural Affairs (Analyst) that can estimate the impacts a BIA and its members have on the regional economy through employment, sales, wages, investment, and events. > North York

Bringing The ‘Master Story’ Of Your Place To Life – Todd Babiak | Story Engine – We brand our cities like toothpaste, with logos and meaningless taglines. It usually fails. There is a better way, to research and build the “master story” of our BIA and bring it to life through citizen action. A “master story” strategy integrates economic development, tourism, and policy around narrative. > Princess

Lunch > Ballroom Sponsored by:

Bricks and Clicks: Digital Main Street – Nirvana Champion | Economic Development - City of Toronto – Toronto is a city of neighbourhoods with 82 BIAs representing upwards of 45,000 small businesses. Technology has dramatically re-shaped the way consumers connect to small businesses and residents experience their neighbourhoods. The rapid rate of innovation and the shift in consumer expectations have put pressure on small businesses to adopt new tools and technologies to increase their customer engagement, loyalty and sales. Many small business owners are increasingly looking to increase their ‘clicks’ to grow their bricks and mortar storefront. Digital Main Street is a program, created by the City of Toronto and TABIA, that helps businesses adopt and sustain the right digital tools to help them grow. This session will provide an overview of the program, how it supports main street businesses and the successes to date. > Ballroom

Government of Ontario Announcement by the Minister Responsible for Accessibility– Tracy MacCharles | Minister Responsible for Accessibility > Ballroom

Networking > Ballroom

Measuring Our

ROI8:00 AM– 4:00 PM

8:00 AM– 3:30 PM

8:00 AM– 9:00 AM

8:00 AM– 8:30 AM

8:30 AM– 9:00 AM

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TA 1 9:15 AM– 11:45 AM

TA 2 9:15 AM– 10:15 AM

TA 3 9:15 AM– 10:15 AM

TA 4 9:15 AM– 10:15 AM

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TA #TP 1 1:30 PM– 2:30 PM

TP 2 1:30 PM– 2:30 PM

TP 3 1:30 PM– 2:30 PM

TP 4 1:30 PM– 2:30 PM

9:15 AM– 10:15 AM

TP #TP 5 3:00 PM– 4:00 PM

TP 6 3:00 PM– 4:00 PM

CONCURRENT AFTERNOON SESSIONSThe Ontario Ombudsman and BIAs: What To Expect If We Call – General Counsel Wendy Ray, General Counsel Laura Pettigrew – In January 2016, the Ontario Ombudsman’s Office began overseeing municipalities, including municipally-controlled corporations, committees, and local boards such as business improvement areas. In this session, you’ll learn about the Ombudsman’s role, function, and mandate, as well as hear about some common problems we’ve resolved related to municipalities, including BIAs. We’ll also discuss what to expect if we contact your organization and how we work proactively to address issues at the local level. > Princess

Awards Presentation #1 – This is a double session that will provide you with an opportunity to see and hear how and why the Award Winners achieved their success. What did they do to bring that extra level to their project that brought them this recognition? > Le Continental

Public Space Accessibility - Places, Spaces and Events – Constance Exley | Accessibility Ontario, Sue Nicholson | Collingwood BIA – 40% of boomers will retire with a disability. More than 20% of Ontarians currently have one. How are you considering accessibility when planning your events?Find out what your peers are doing to make their events and public spaces accessible, problem solve accessibility barriers you are currently facing; and get great resources to help you be more inclusive. > North York

Confidence in Conflict: From Resolution to Prevention – Rachel Seul, Jessica Tristani – A conflict resolution workshop that successfully changes a participant’s conflict handling skills, and potentially alter the person’s communication behaviours, enabling a work environment that thrives and avoids destructive conflict. Our workshop is designed to move organizations away from thinking of conflict in terms of ‘how do we resolve it’ to ‘how do we prevent it’. > Valleybrook


CONCURRENT AFTERNOON SESSIONSAll on Board; The 5 Habits of Decision Making – Shelley McQuade | Cypress Strategies – Does your board struggle making decisions? Does it seem like you talk about the same things over and over? Without a clear decision making process boards often fail to get the traction they need to do their best work. The 5 Habits of Decision Making is a model that takes you through a clear process to get all of your board on board every time. > Princess

Awards Presentation #2 – This is a double session that will provide you with an opportunity to see and hear how and why the Award Winners achieved their success. What did they do to bring that extra level to their project that brought them this recognition. > Le Continental

Measuring Our

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WORKINg TOgETHER TO MAKE yOUR COMMUNITy A BETTER PLACE TO LIvE, WORK, SHOP AND PLAy.

SEE yOU AT THE 2018 BIA NATIONAL CONFERENCE!

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measuring our roi - obiaa

Documents