measuring social media roi: campminder camp 6 presentation

How do I measure ROI?

Social media measurement for summer camps.

Acquire customers more efficiently

Acquire customers more efficiently

WE WOULD MEASURE EVERYTHING

BUT WHY?

Acquire customers more efficiently

Measurement is fabulous. Unless you're busy measuring what's

easy to measure as opposed to what's

important.- Seth Godin

Easy to Measure:

LikesFans

FollowersRTs

Faves

Hard to Measure:

ReachEngagement

Leads Sign Ups

Decide what to measure

Create a measurable asset

Execute

Measure

Optimize

What matters?

Leads

Traffic

Conversions

Reach

Engagement

Organic v. Paid

Leads

Traffic

Conversions

Reach

Engagement

Engaging Image

Message Content

Tracking URL + Pixel

Measurable Asset

Targeting

Message Content

Tracking URL + Pixel

Measurable Asset

Targeting

How-To Measure

Conversion Tracking Pixels on Facebook, Google, Twitter and Yahoo.

Custom Landing Pages

Offsite Forms

Facebook Insights + Google Analytics

Conversion Tracking

Ask your web team to add code to your site

Create ad on social media platform

See all metrics based on conversions

Extra Power in CampMinder

Facebook, Google or Twitter Ad driving to your CampMinder request info page

User fills out form and info is stored in CampMinder

Redirect user to custom landing page where conversion tracking pixel fires

Facebook/Google/Twitter measures conversion

Thank you!!

Questions to blake@socialsummercamp.com.

Facebook.com/socialsummercamp

Twitter.com/socialsummrcamp

Socialsummercamp.com