meaux presentation

Image taken from: http://animatedtv.about.com/od/artpictures/ig/South-Park-Christmas-Pictures/Mr--Hankey-in-the-Toilet.htm

Poo~PourriMission Statement:

Poo~PourriHistory:

Poo~Pourri bathroom sprays are environmentally friendly air fresheners designed to control organic odor with essential oils and all natural odor eliminators. Unlike other bathroom air fresheners that try to mask odors, Poo~Pourri prevents the notorious odors

from ever reaching the air. (http://poopourri.com/inquire.asp)

Poo~Pourri:What IS this?

SWOT

• Product in Introduction Stage• “Who would’ve thunk it?”

– Conceptual thinking (Patent-Pending Formula)

– Uniqueness • You spray this all-natural spray

into the toilet before you go. – It eliminates that stinky odor that

everyone is always so embarrassed about.

• International Monopolized Product

• Non-Toxic, Biodegradable

SWOT

SWOT

• Product’s introduction 2007 – Introduction Stage

• Placement– Align product with

established company (i.e. Starbucks, Borders, State Store at airport)

• People – Who’s the audience?

SWOT

• Growth Potential– Opportunity to grow and

compete with the industry leaders (i.e. Glade, Febreze, and Arm & Hammer)

• Placement– Align product with

established company (i.e. Starbucks, Borders, State Store at airport)

• Market Expansion/Target Market– Develop market with

diverse demographic

SWOT• Industry

Competition– Lysol

• Legal Issues– Patent Protection

• Safety Issues– Septic Safe

• How Green is it?– Biodegradable

Product Life Cycle

• Introduction:– “Poo~Pourri toilet

deodorizers work hard to eliminate bathroom odors and remove most evidence of your embarrassing moments in the bathroom. Our patent pending formula of essential oils control odor by creating a barrier that prevents embarrassing bathroom smells from every escaping the toilet.” (http://poopourri.com/)

Product Life Cycle

Growth:• People

– Broader Audience

• Placement– Distribution

• More mainstream markets and promotion

Product Life Cycle

Maturity:

– Auto-dispense in tank (think tea-diffuser)

– Continuous research to enhance product

• Repackaging

• Keep competitive pricing

– Market Expansion/Target Market

• To avoid the Decline stage

– Develop market with diverse demographic

Product Life Cycle

• Decline:– WE WON’T

Adoption Life Cycle

• Innovators – 3-5% – Why are WE important?

• Opinion Leaders for Poo~Pourri and we can influence swing markets.

• People – Opinion Leader b/c I travel often and can attest to its quality.

• Price – not bad to test

Adoption Life Cycle

• Early Adapters – 10-15%– Promotion – Because this product is in the

Introduction stage, our Early Adapters have not “poo’d” with Poo~Pourri yet.

– Price – Too expensive to “try” because Industry Competition is cheaper.

Adoption Life Cycle

• Early Majority – 34%– Will get in Maturity stage once the product

has competitors.

Adoption Life Cycle

• Late Majority – 34%– Market Saturation is when this group will

enter Poo-pourri

Adoption Life Cycle

• Laggard – 5-16% – Will buy from Big Lots

Poo~Pourri:

• Scents included are: – Poo~Pourri Original - Before-You-Go Bathroom Spray – No. 2 - Before-You-Go Bathroom Spray – heavenSCENT - Before-You-Go Bathroom Spray

– Royal Flush - Before-You-Go Bathroom

• Want to see more? Go to: http://poopourri.com/

HAPPY POO-ING!HAPPY POO-ING!

Alicia Snardon

Kenisha Heather Thompson

Matthew Carter