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Der Newsletter für neue Werbeartikel
THE EXPERIENCE OF HAPTIC ADVERTISING
PROMOTIONAL GIFTAWARD 2012
www.waorg.com/english
Media Data 2015Efficient target group communications for the promotional products market
Contents
Contact Details
Contact partners and publishers 3
Publishing Portfolio
Magazines and target groups 4
Advertisement Prices and Topics
Werbeartikel Nachrichten 6
eppi magazine 8
Promotion Products 10
HAPTICA® 11
Other Advertising Options
Jobshop 12
Product Guide 12
Distributor Guide 12
Supplements 12
Accurate advertising – reader structure and target group selection for supplements 13
Technical Guidelines
Advertising formats 14
Data transfer for advertisements and editorials 16
Online/Digital
WA Web – our web portals 17
Newsletters: WA eLETTER, eppi newsflash & Promotion PRODcast 18
2
All of the prices stated in the Media Data exclude the applicable VAT charges.
Contact Details
Your contact partners for advertisements
Your contact partner for online advertising
Your contact partners for editorials
Your contact partner for advertisement data
Publishers
Jochen Thoma (National Director)
Tel.: +49 / 221 / 6 89 11– 34 thoma@waorg.com
Austria, Switzerland and German zip-code areas 4, 5, 6
Sarah Vieten (International Director)
Tel.: +49 / 221 / 6 89 11– 19 vieten@waorg.com
Benelux, France, Great Britain, Ireland and German zip-code area 7
Dorothee Luberichs Tel.: +49 / 221 / 6 89 11– 33 luberichs@waorg.com
Scandinavia, The Baltic States, Spain, Portugal, Italy and German zip-code areas 0, 1, 2, 3
Alicia Mancino Tel.: +49 / 221 / 6 89 11– 27 mancino@waorg.com
Eastern Europe, Turkey and German zip-code areas 8, 9
Ralf Bales Tel.: +49 / 221 / 6 89 11– 21 bales@waorg.com
WA Nachrichten – Dr. Mischa Delbrouck Tel.: +49 / 221 / 6 89 11– 11 delbrouck@waorg.comeppi magazine – Till Barth Tel.: +49 / 221 / 6 89 11– 25 barth@waorg.comPromotion Products – Heike Pohl Tel.: +49 / 221 / 6 89 11– 30 pohl@waorg.comHAPTICA® – Andrea Bothe Tel.: +49 / 221 / 6 89 11– 17 bothe@waorg.com
Anik Ginet Servais Tel.: +49 / 221 / 6 89 11– 14 servais@waorg.com
WA Media GmbH
Waltherstraße 49-51D-51069 CologneTel.: +49 / 221 / 6 89 11– 0Fax: +49 / 221 / 6 89 11– 10info@waorg.comwww.waorg.com
Managing Shareholder: Michael Scherer
Management: Ralf Bales, Dr. Mischa Delbrouck
Deutsche BankSort code: 370 700 24Account: 4 698 122IBAN: DE18 3707 0024 0469 8122 00BIC: DEUTDEDBKOE
Postbank EssenSort code: 360 100 43Account: 140 708 433IBAN: DE97 3601 0043 0140 7084 33BIC: PBNKDEFF
HRB 30697District Court of CologneVAT Identification No.: DE119998878
Individual consultation: Tel.: +49 / 221 / 6 89 11– 0 or sales@waorg.com 3
Publishing Portfolio
Werbeartikel Nachrichten Target group: German-speaking promotional products distributors (D/A/CH)
Total circulation (IVW-tested): 10,000 copies Pool of addresses: 14,000
Frequency: MonthlySubscription prices: Germany €42, other countries €60
Web: www.wanachrichten.deNewsletter: WA eLETTER
eppi magazine Target group: European promotional products distributors (excl. D/A/CH)
Language: English
Circulation: 10,000 copies Pool of addresses: 16,000
Frequency: Six times per yearSubscription prices: Germany €26, other countries €32
Web: www.eppi-magazine.comNewsletter: eppi newsflash
Promotional Gift Award Cross-target group offer
International design competition that distinguishes innovative and trend-setting promotional products.
www.promotionaward.com
PROMOTIONAL GIFTAWARD
4
Publishing Portfolio
Promotion Products Target group: German-speaking end-users (D/A/CH)
Circulation: 30,000 copies Pool of addresses: 61,000
Frequency: Six times per year Subscription prices: Germany €36, other countries €41
Web: www.promotion-products.bizNewsletter: Promotion PRODcast
HAPTICA® Target group: German-speaking marketing decision-makers (D/A/CH)
Circulation: 30,000 copies
Frequency: Twice a year Subscription prices: Germany €14, other countries €20
Web: www.haptica.biz
HAPTICA® live Cross-target group offer
The HAPTICA® live unites a promotional products show, the Pro-motional Gift Award prize-giving ceremony, a best practice special exhibition, a lecture programme and a get-together in this unique “experiencing haptic advertising” format. In 2015, the HAPTICA® live is being staged at the Palladium in D-Cologne on March 25.
www.haptica-live.de
THE EXPERIENCE OF HAPTIC ADVERTISING
Individual consultation: Tel.: +49 / 221 / 6 89 11– 0 or sales@waorg.com 5
Werbeartikel Nachrichten: Advertisement Prices and Topics
Edition Main Topics
Editorial/Adver-
tisement Deadline
Print Materials
for Adverts
Publication
Date
• Promotional Gift Award 2015: The Winners• Sweets & Snacks• Fan Items, Sports & Club Supplies• Review: PSI 2015/Novelties 2015
16-01-15 16-01-15 30-01-15
• Made in Germany• Hot Times: Summer, Vacation, Barbecues• Vibrant & Healthy: Diet, Exercise, Relaxation,
Cosmetics• Showroom: Trends & Classics
30-01-15 06-02-15 27-02-15
• Promotional Textiles & Headwear• Office, PC & USB Accessories• Nature Pure: Plants, Wood, Jute, Felt & Co.• Showroom: Trends & Classics
20-02-15 27-02-15 25-03-15
• From 0-18: Babies, Children, Youths• Event & Catering Items• Outdoor Activities: Hiking, Climbing, Cycling,
Golf, Sailing…• Showroom: Trends & Classics
20-03-15 27-03-15 22-04-15
• Music & Movies: Digital Entertainment• Reminders & Notes• Drinking Culture: Cups, Glasses, Mugs,
Bottles & Drinks• Showroom: Trends & Classics
17-04-15 24-04-15 20-05-15
Advertisement formats see page 14-15Advertisement price list No. 33, as of 2015
Target group: German-speaking promotional products distributors (D/A/CH)
Total circulation (IVW-tested): 10,000 copies Frequency: Monthly
Pool of addresses: 14,000
Format Price b/w Price 4c
1/1 page €1,800 €2,670
1/2 page €1,320 €2,190
1/3 page €1,220 €2,090
1/4 page €900 €1,770
JobShop €550
334February 2015
335March 2015
336April 2015
337May 2015
338June 2015
6
Werbeartikel Nachrichten: Advertisement Prices and Topics
Edition Main Topics
Editorial/Adver-
tisement Deadline
Print Materials
for Adverts
Publication
Date
• Time Management: Watches & Calendars• Oktoberfest• Money Matters: Promotional Products for
Banks & Insurance Firms• Showroom: Trends & Classics
22-05-15 29-05-15 24-06-15
• Christmas• Key Fobs, Lanyards, Badges and Magnets• Cars, Travel and Traffic• Showroom: Trends & Classics
19-06-15 26-06-15 22-07-15
• Ecological, Organic & Fair: Environmental and Recycling Products
• Winter & Weatherproof: Umbrellas, Clothing, Reflective Items
• Motivation and Rewards: Brands, Premiums & Incentives
• Showroom: Trends & Classics
17-07-15 24-07-15 19-08-15
• Writing Instruments• Culinary Promotion: Eating, Cooking,
Serving, Enjoying• Mobile World: Mobile Phone Accessories,
Powerbanks, Tablet & Laptop Cases…• Showroom: Trends & Classics
14-08-15 21-08-15 16-09-15
• Fun & Games• Fired Up: Lighters, Matches, Candles, Grills • Leather, Bags, Fashion Accessories• Showroom: Trends & Classics
11-09-15 18-09-15 14-10-15
• Last Minute Gifts• Plastic• Packaging, Displays, POS Marketing • Showroom: Trends & Classics
09-10-15 16-10-15 11-11-15
• Preview PSI 2016/Novelties & Trends 2016• Knives, Tools, Lamps• Mailing Boosters & Give-aways• Country Life: Garden, Agriculture, Animal
Motifs & Country Chic
06-11-15 13-11-15 09-12-15
339July 2015
340August 2015
342October 2015
341September 2015
343November 2015
344December 2015
345January 2016
Individual consultation: Tel.: +49 / 221 / 6 89 11– 0 or sales@waorg.com 7
Europe-wide
Combine the placement of your advertisements in the Werbeartikel Nachrichten and eppi magazine, in order to achieve a Europe-wide response. Werbeartikel Nachrichten is sent out to promotional products distributors in Germany, Austria and Switzerland. In all other countries across Europe the promotional products distributors read the English-language eppi magazine.
Reach of eppi magazine
Reach of Werbeartikel Nachrichten
8
eppi magazine: Advertisement Prices and Topics
Advertisement formats see page 14-15Advertisement price list No. 18, as of 2015
Edition Main Topics
Editorial/Adver-
tisement Deadline
Print Materials
for Adverts
Publication
Date
103
• Promotional Gift Award 2015: The Winners• Digital World: Mobile Phone & USB-Accessories,
Powerbanks• Bags & Travel Accessories• Review: PSI 2015/Novelties 2015
16-01-15 23-01-15 18-02-15
104
• Promotional Textiles & Headwear• Office Accessories: Adhesive Notes, Mugs,
Organizers, Folders & Co. • Showroom: Trends & Classics
13-03-15 20-03-15 15-04-15
105• Made in Europe• Key Fobs, Lanyards, Magnets, Badges• Showroom: Trends & Classics
08-05-15 15-05-15 10-06-15
106
• Christmas• Weatherproof: Umbrellas, Winter Clothes &
Accessories• Ecological, Organic & Fair: Environmental and
Recycling Products• Showroom: Trends & Classics
24-07-15 31-07-15 26-08-15
107• Writing Instruments• Sweets, Food & Dining Culture• Showroom: Trends & Classics
04-09-15 11-09-15 07-10-15
108• Preview: PSI 2016/Novelties & Trends 2016• Football: European Championship 2016 • Tool Time & Building Industry
30-10-15 06-11-15 02-12-15
Target group: European promotional products distributors (excl. D/A/CH)
Circulation: 10,000 copiesFrequency: Six times per yearLanguage: English
Pool of addresses: 16,000
Format Price b/w Price 4c
1/1 page €1,800 €2,670
1/2 page €1,320 €2,190
1/3 page €1,220 €2,090
1/4 page €900 €1,770
Showroom Ad €900
Individual consultation: Tel.: +49 / 221 / 6 89 11– 0 or sales@waorg.com 9
Promotion Products: Advertisement Prices and Topics
Edition Main Topics
Editorial/Adver-
tisement Deadline
Print Materials
for Adverts
Publication
Date
47
• Promotional Gift Award 2015: The Winners• Fan Items, Sports & Club Supplies• Made in Germany• Outdoor, Garden, Barbecue• Novelties & Trends 2015
23-01-15 30-01-15 24-02-15
48
• Textiles, Bags & Fashion Accessories• Office, PC & USB Accessories• Sweets & Snacks• Drinking Culture: Cups, Glasses, Mugs, Bottles & Drinks• Novelties
27-03-15 02-04-15 29-04-15
49
• Vibrant & Healthy: Diet, Exercise, Relaxation, Cosmetics • Money Matters: Promotional Products for Banks &
Insurance Firms• Oktoberfest• Motivation and Rewards: Brands, Premiums & Incentives• Novelties
15-05-15 22-05-15 17-06-15
50
• Christmas• Cars, Travel & Traffic• Ecological, Organic & Fair: Environmental and Recycling
Products• Time Management: Watches & Calendars• Novelties
10-07-15 17-07-15 12-08-15
51
• Writing Instruments• Winter & Weatherproof: Umbrellas, Clothing,
Reflective Items• Culinary Promotion: Eating, Cooking, Serving, Enjoying• Knives, Tools, Lamps• Novelties
28-08-15 04-09-15 30-09-15
52
• Last Minute Gifts• From 0-18: Babies, Children, Youths• Music, Movies, Mobile World• Events, Trade Fair & POS Marketing• Novelties & Trends 2016
16-10-15 23-10-15 18-11-15
Advertisement formats see page 14-15Advertisement price list No. 9, as of 2015
Target group: German-speaking end-users (D/A/CH)
Circulation: 30,000 copies Frequency: Six times per year
Pool of addresses: 61,000
Format Price 4c
1/1 page €2,870
1/2 page €2,340
1/3 page €2,090
10
HAPTICA®: Advertisement Prices and Topics
HAPTICA®. Concrete advertising. The magazine for the successful implementation of promotional products.
HAPTICA® demonstrates how important haptics are in the field of corporate communications, what huge impact promotional products can have as messengers and how they can be lucra-tively implemented in the marketing mix.
30,000 marketing decision-makers and advertising agency creatives are supplied with current best practice examples and success stories from the world of haptic advertising twice a year.
Launched in 2011 by the Cologne-based publishing company, WA Media, with its rubrics IMAGE, DIALOGUE and SALES the publication takes a targeted look at the implementation of promotional products in the various marketing disciplines – from events, to 1-to-1 marketing, through to sales promotion. Interviews show how big players, hidden champions, middle-sized companies, cultural institutions or agencies deal with haptic advertising. Specific target group reports examine the viewpoints of the addressees and USERS of haptic advertising. And the rubric KNOWLEDGE shows new survey results while at the same time building a bridge to other disciplines and researchers that occupy themselves with the theme of haptics.
Always under focus: the new desire for tangibility.
Edition
Advertisement
Deadline
Print Materials
for Adverts Publication Date
8 27-03-15 02-04-15 29-04-15
9 28-08-15 04-09-15 30-09-15
Target group: German-speaking marketing decision-makers (D/A/CH) Circulation: 30,000 copies Frequency: Twice a year
Format Price 4c
1/1 page €3,300
1/2 page €2,850
1/3 page €2,400
Advertisement formats see page 14-15Advertisement price list No. 5, as of 2015
Individual consultation: Tel.: +49 / 221 / 6 89 11– 0 or sales@waorg.com 11
Other Advertising Options
Jobshop
Product Guide
Distributor Guide
Supplements
Germany
Other countries
Info
Width: 57 mm, min. height: 20 mm, max. height: 100 mm
Min. placement: 6 consecutive issues
InfoFurther prices and target group selections are available on request Partial supplements: Flat-rate handling fee of €250, min. quantity: 3,500 pieces
Info
Min. placement: 6 consecutive issues
(Werbeartikel Nachrichten + eppi magazine only)
• Promotional products suppliers and distributors can place “job offer”ads for the special price of €550 (format: ¼ page vertical). Prices for larger advertisements are available on request. Cost for advertisement design (standard layout): €50. A box number costs €50.
• One “employment wanted” ad (format: ¼ page b/w vertical) is free of charge per calendar year. The prices for larger advertisements or colour ads are available on request. A box number costs €50.
Magazine Format b/w 4cWerbeartikel Nachrichten/eppi magazine
mm/price €1.25 €2.50Banner entry €25 €50
Sample Prices: 20 x 57 mm €25 €50 50 x 57 mm €62.50 €125
100 x 57 mm €125 €250
Magazine Format 4cPromotion Products 114 x 60 mm €200 per entry
Furthermore, your entry will be published under www.promotion-products.biz for the duration of one year for just €50.
Magazine Price per insert up to 20 g
Price per insert up to 50 g
Werbeartikel Nachrichten €0.36 €0.46Promotion Products €0.30 €0.40
Magazine Price per insert up to 20 g
Price per insert up to 50 g
Werbeartikel Nachrichten €0.90 €1.15eppi magazine €0.90 €1.15Promotion Products €0.90 €1.15
12
Accurate advertising – reader structure and target group selection for supplements
Target groups
If you want to address a precisely defined target group with a supplement, we can select them for you according to countries,zip code areas or specific branches. If you have other selection criteria, just let us know.
www.eppi-magazine.com
promotional products industrymagazine for the european
Italy14%
Overseas6%
Scandinavia11%
Great Britain10%
France17%
Southern Europe10% Benelux
15%
Eastern Europe17%
Pool of addresses: 16,000
Management &Owners
19%
Production1%
Product Management
2%
Sales &Marketing
16%
PersonalAssistance
1%
Marketing &Communications
41%
Promotional ProductsPurchasers
20%
Advertising Agencies(sales promotion, POS,
promotion, full-service, etc.)29%
Promotional ProductsDistributors
22%
Switzerland6%Benelux
5%
Austria10%
OrganisedPromotional Products
Distributors11%
Promotional ProductsSuppliers
17%
Pool of addresses: 14,000
Pool of addresses: 61,000
Das Magazin für neue Werbeartikel
Individual consultation: Tel.: +49 / 221 / 6 89 11– 0 or sales@waorg.com 13
Technical Guidelines: Advertisement Formats
1/1 page 1/2 page vertical 1/3 page vertical 1/2 page horizontal 1/3 page horizontal
236 x 296 mm(visible: 230 x 290 mm)
123 x 296 mm(visible: 117 x 290 mm)
81 x 296 mm(visible: 75 x 290 mm)
236 x 151 mm(visible: 230 x 145 mm)
236 x 101 mm(visible: 230 x 95 mm)
190 x 234 mm 100 x 234 mm 64 x 234 mm 190 x 117 mm 190 x 78 mm
1/1 page 1/2 page vertical 1/3 page vertical 1/2 page horizontal 1/3 page horizontal 1/4 page vertical 1/4 page horizontal Panorama 1/2 Panorama
216 x 303 mm(visible: 210 x 297 mm)
106 x 303 mm(visible: 100 x 297 mm)
76 x 303 mm(visible: 70 x 297 mm)
216 x 146 mm(visible: 210 x 140 mm)
216 x 91 mm(visible: 210 x 85 mm)
426 x 303 mm(visible: 420 x 297 mm)
426 x 146 mm(visible: 420 x 140 mm)
182 x 260 mm 90 x 260 mm 60 x 260 mm 182 x 130 mm 182 x 75 mm 90 x 130 mm 182 x 60 mm
1/1 page 1/2 page vertical 1/3 page vertical 1/2 page horizontal 1/3 page horizontal Panorama 1/2 Panorama
236 x 296 mm(visible: 230 x 290 mm)
118 x 296 mm(visible: 112 x 290 mm)
84 x 296 mm(visible: 78 x 290 mm)
236 x 151 mm(visible: 230 x 145 mm)
236 x 102 mm(visible: 230 x 96 mm)
466 x 296 mm(visible: 460 x 290 mm)
466 x 151 mm(visible: 460 x 145 mm)
200 x 260 mm 97 x 260 mm 63 x 260 mm 200 x 130 mm 200 x 81 mm
www.eppi-magazine.com
promotional products industrymagazine for the european
Das Magazin für neue Werbeartikel
WERBUNGKONKRET
DAS MAGAZIN FÜR DEN ERFOLGREICHEN EINSATZ VON WERBEARTIKELN
HAPTICA
14
Technical Guidelines: Advertisement Formats
1/1 page 1/2 page vertical 1/3 page vertical 1/2 page horizontal 1/3 page horizontal 1/4 page vertical 1/4 page horizontal Panorama 1/2 Panorama
216 x 303 mm(visible: 210 x 297 mm)
106 x 303 mm(visible: 100 x 297 mm)
76 x 303 mm(visible: 70 x 297 mm)
216 x 146 mm(visible: 210 x 140 mm)
216 x 91 mm(visible: 210 x 85 mm)
426 x 303 mm(visible: 420 x 297 mm)
426 x 146 mm(visible: 420 x 140 mm)
182 x 260 mm 90 x 260 mm 60 x 260 mm 182 x 130 mm 182 x 75 mm 90 x 130 mm 182 x 60 mm
1/1 page 1/2 page vertical 1/3 page vertical 1/2 page horizontal 1/3 page horizontal Panorama 1/2 Panorama
236 x 296 mm(visible: 230 x 290 mm)
118 x 296 mm(visible: 112 x 290 mm)
84 x 296 mm(visible: 78 x 290 mm)
236 x 151 mm(visible: 230 x 145 mm)
236 x 102 mm(visible: 230 x 96 mm)
466 x 296 mm(visible: 460 x 290 mm)
466 x 151 mm(visible: 460 x 145 mm)
200 x 260 mm 97 x 260 mm 63 x 260 mm 200 x 130 mm 200 x 81 mm
Panorama 1/2 Panorama
466 x 296 mm(visible: 460 x 290 mm)
466 x 151 mm(visible: 460 x 145 mm)
Full-format advertisements are to be designed with a bleed of 3 mm all the way around them, so that no undesired white areas appear should the pages happen to be cut inaccurately. Register marks and page information are not needed.
Type area advertisements do not need a bleed, because they are fitted into the type area within the page and are thus not affected by the cut.
Colour codes of this double page:
Individual consultation: Tel.: +49 / 221 / 6 89 11– 0 or sales@waorg.com 15
Technical Guidelines: Data Transfer
Advertisements
Editorial
Print material must be provided in digital quality and must comply with the following guidelines:
3 mm bleed, without register marks and page information.
File typesIllustrator:AI (CS5), PDF, CMYK, incorporate images (300 dpi, CMYK), convert fonts into paths
InDesign: Open document (CS5 or CS5-IDML document) imports, supply fonts
Photoshop (CS5): Format : PSD, TIF or JPGModus: CMYKResolution: 300 dpi
PDF: “PDF-X4“ or “print output quality“. Export specifications for the creation of PDFs, as well as preflight profiles are available at: http://profile.waorg.com as a download.
Please always state the programme in which the document was created.
Minimum resolution 300 dpi (not interpolated)
Data media CD-ROM, DVD
Please note Please send in addition a legally binding 4c print or a legally bindingdigital proof to:
WA Media GmbHAnik Ginet ServaisWaltherstraße 49-51D-51069 Cologne
E-mailservais@waorg.com (max.20 MB per mail)
Profile and SettingsThe profile and settings are available as a download at:http://profile.waorg.com
FTP-UploadPlease ask for access data via: http://profile.waorg.com ImportantWe cannot be held legallyresponsible for faulty printingresults if the digital advertise-ment data is supplied w/oproof(s). Advertisements canbe created on special request.The costs for this service and/or for carrying out correctionswill be invoiced (separately).
Please send text and images separately (please don’t integrate graphics/images into Word or Quark documents). Text editingand layout is carried out at the publishers. Due to the tight schedules it is not possible to send proofs of PR articles.
Image formats (for digital material): PSD (preferred) TIF, JPG, PDF (please state type)Minimum width: 15 cmMinimum resolution: 300 dpi (not interpolated)Text formats: .doc, .pdf or .rtf
Please forward photos, product samples, etc.:
WA Media GmbH Heike Pohl · Waltherstraße 49-51 · D-51069 CologneE-Mail: pohl@waorg.com
The editorial deadline must be respected, editorial contributions, which arrive too late,might not be included in the corresponding issue.
16
Online/Digital
WA Web – our web portals
Advertising options on all portals
Internet prices per portal (prices for an advertisement running-time of 12 months)
Our print magazines have comprehensive web portals that are available at: www.werbeartikel-nachrichten.com,www.eppi-magazine.com, www.promotion-products.biz and www.haptica.biz, where in addition to current news,you will also find further interactive features (i.e. photo galleries of recent events and further services).
• Banners, animated banners in established sizes, sub-banners• Showroom entry (product promotion with product photos)• Individual forms of advertising• Search Engine Marketing/SEO Banners, Backlinks, Content-Ads• Free publication of editorial material (non-product promotion)
You would like to carry out content marketing activities or launch new online shop projects?Don’t hesitate to contact us on +49/221/6891121 or bales@waorg.com for individual advice.
Banner Skyscraper (exclusive) 150 x 600 Pixel €2,500Leader board/Super banner (rotation) 728 x 90 Pixel €1,200Full format banner (rotation) 468 x 60 Pixel €1,000Button banner (exclusive) 250 x 250 Pixel €1,200Button banner (exclusive) 140 x 140 Pixel €800
Further banner formats are available on request.
BacklinksBacklink/year3 Backlinks/yearContent Ad
Showroom1 Product €805 Products €30010 Products €500
www.wanachrichten.dePage impressions per year: approx. 2 milVisits: approx. 600,000
www.eppi-magazine.comPage impressions per year: approx. 750,000Visits: approx. 250,000
www.promotion-products.bizPage impressions per year: approx. 620,000Visits: approx. 172,000
www.haptica.bizPage impressions per year: approx. 640,000Visits: approx. 181,000
€400€1,000€500
Individual consultation: Tel.: +49 / 221 / 6 89 11– 0 or sales@waorg.com 17
Online/Digital
Newsletters: WA eLETTER, eppi newsflash & Promotion PRODcast
Advertisement Premium/Dual Premium
Advertisement Standard/Dual Standard
Jobshop
Tips and notes
• Animated formats (GIF), incl. a link, are possible without a surcharge directly above the newsletter logo. 250 x 250 pixels: €400 per advertisement 500 x 250 pixels: €800 per advertisement
• Job advertisement, 3 months online, on the web portal with a link to the job advertisement in the respective newsletter €100 per advert €50 box number charge €100 three additional links in the following newsletter issues
• Selection of images: Avoid non-plain backgrounds and difficult-to-read script on products, don’t use collages. We recommend a large product photo with shadows, if possible against a white background. Larger images can be linked to your website.
• Selection of links: If you inform us of a valid link, a direct link can be made to the product on your web site or shop system.• Communication data: Please remember to give the e-mail and extension of your company and not that of your PR or Graphic
Departments; this will enable an optimum response.
• 1 image 250 x 250 pixels, JPG format• Direct link to your shop or to the product website• Product name or slogan (approx. 30 characters), communication data (company name, tel., e-mail)• As an alternative to the shop link: Showroom entry on the respective WA web portal for the presented product
Make targeted use of our newsletters to announce your novelties, special campaigns and offers,for show invitations, selling off remaining stock or to announce your website relaunch.
Standard250 x 250 pixels: €250 per advertisement
Offer for 10 advertisements: €1,800 Offer for 20 advertisements: €3,400 Free choice of newsletters and publishing dates in 2015
Dual Standard528 x 250 pixels: €400 per advertisement
Offer for 10 advertisements: €3,000 Offer for 20 advertisements: €5,000 Free choice of newsletters and publishing dates in 2015
WA eLETTErTarget group: German-speaking promotional products distributors (D/A/CH)Readers: 10,000 Frequency: Weekly
Promotion PrODcastTarget group: German-speaking end-users (D/A/CH) Readers: 14,000 Frequency: Monthly
eppi newsflashTarget group: European promotional products distributors (excl. D/A/CH) Readers: 9,200 Frequency: Two-weekly
Der Newsletter für neue Werbeartikel
18
WA eLETTER
eppi newsflash
Promotion Prodcast
Newsletters: Publishing Dates
Edition Publication Date
230 06-01-15
231 20-01-15
232 03-02-15
233 17-02-15
234 03-03-15
235 17-03-15
236 31-03-15
237 14-04-15
238 28-04-15
Edition Publication Date
66 22-01-15
67 19-02-15
68 12-03-15
69 23-04-15
Edition Publication Date
490 06-01-15
491 14-01-15
492 21-01-15
493 28-01-15
494 04-02-15
495 11-02-15
496 18-02-15
497 25-02-15
498 04-03-15
499 11-03-15
500 18-03-15
501 26-03-15
502 01-04-15
503 08-04-15
504 15-04-15
505 22-04-15
506 29-04-15
Edition Publication Date
239 12-05-15
240 27-05-15
241 09-06-15
242 23-06-15
243 07-07-15
244 21-07-15
245 04-08-15
246 18-08-15
247 01-09-15
Edition Publication Date
70 21-05-15
71 11-06-15
72 16-07-15
73 20-08-15
Edition Publication Date
507 06-05-15
508 13-05-15
509 20-05-15
510 27-05-15
511 03-06-15
512 10-06-15
513 17-06-15
514 24-06-15
515 01-07-15
516 08-07-15
517 15-07-15
518 22-07-15
519 29-07-15
520 05-08-15
521 12-08-15
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