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MISSION
Parenting, from Popcorn to Broccoli
ParentMap understands what it means to be a parent, because
we’ve been there, too. From the first thrilling coo to the dirtiest diaper,
from the endless soccer and dance rehearsals to the homework struggles,
from the scariest moments and biggest questions to the deepest joys: our
trusted resources and award-winning content will help you on
your journey. ParentMap knows that you are your child’s most
important teacher. That’s why we bring you a full menu of parenting
nourishment, from the most fascinating research and important
family news (what we like to call the broccoli) to get-out-of-the-house-now
ideas for adventure and enrichment (the popcorn!). It takes a village
to raise a child, as they say. Our deep community connections,
family advocacy and unique partnerships with the best support
organizations, child-friendly businesses and school networks allow you to
build the best village for your little one. Popcorn to broccoli, cradle
to college, ParentMap is right here with you.
ALLI ARNOLD
Alayne Sulkin, Publisher/Editor
ParentMap reaches families over 30 million times a year in every way you can possibly imagine!
3MEDIAKIT 2017
PRINT MAGAZINE
SOCIAL MEDIA
eNEWSLETTERS
ANNUAL GUIDES
LIVE EVENTS
PARENTMAP.COM
MOBILE
MEDIA PARTNERS
• 207,000 monthly readership
• 88,000 print + digital edition circulation
• Available at 2,000+ high-traffic locations in all your favorite neighborhoods
• 233,000 readers per guide
• Yearly guide themes: Baby, Summer, Learning, Family Adventure Guides (Summer/Winter), Golden Teddy Family Directory, NWAIS, Home Sweet Home• Additional distributions for each guide throughout the year
• Over 425,000 monthly unique visitors
• Average 1.6 million pageviews per month
• Over 65,000 calendar views per month
• Optimized mobile site for easy on-the-go navigating
• Over 60% of our traffic is viewed on a mobile device
• Over 40,000 social media followers
• Rapidly increasing active communities via Facebook, Twitter, Instagram, Pinterest and YouTube
• ParentMap has a Klout Score of 67, which is an analytical ranking that represents our online social media influence
• 38,000 total subscribers
• Provide daily fun parenting intelligence
via weekly NEWS and FUN
• Themed sponsored eNewsletters with
100% share of advertising voice
• Meet thousands of families seeking resources, guidance and community at our events
• Annual ParentMap resource fairs: regional Preschool Previews, regional Camp Fairs, Every Child
• ParentLab Lecture Series
• Documentary Film Screenings
• KCTS 9, KING 5, Q13 FOX, The Seattle Times, STAR 101.5 FM
PM
OUR PRIMARY READER Relies on ParentMap as her essential guide in her busy day!
4
78%
Local Family Activities
Top Resources Our Readers Are Seeking Out
Source: ParentMap Subscriber Survey 2013
Parenting Advice
98%
89%
Education News 88%
Family Travel 87%
Health + Nutrition 82%
Household Management
Family Dining 84%
• She cares deeply about her family’s health, education and
happiness
• She takes pride in her family and community
• She is a smart planner and
decision-maker
• She is an educated,
affluent mom in her 30s
with two kids
Our Audience, YOUR CUSTOMERS
GENDER: 79% female, 21% male
AVERAGE AGE: 32% of readers are ages 25–34 37% of readers are ages 35–44
EDUCATION: 84% college graduates 30% post-graduate degrees
HOME: 85% are homeowners
FAMILY: 40% have kids under 5 45% have kids ages 6–13 15% have kids ages 14+ 50% travel with kids 2–4 times per year 47% dining with kids 2–4 times per month
INCOME: 44% have an annual household income of more than $100,000
ALLI ARNOLD
220% increase in male audience since 2014
MAGAZINE CIRCULATION
88,000PRINT + DIGITAL
CIRCULATION
207,000MONTHLY
READERSHIP
38,000DIGITAL EDITION
SUBSCRIBERS
ParentMap magazine is available for FREE at over 2,000 convenient locations — schools, libraries, shopping centers, grocery stores, doctors’ offices, hospitals, museums, community centers and more.
Parents get your message in their hands as they go about their busy days.
ALLI ARNOLD
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Content from popcorn to broccoli! ParentMap monthly newsmagazine brings a full menu of parenting nourishment, from the most fascinating research and news (we call that the broccoli) to get-out-of-the-house-now ideas for adventure and enrichement (the popcorn!).
Monthly TopicsHEALTH AND DEVELOPMENTNew research and expert insight into your child’s growth; advice on behavior and discipline, and solutions to common issues
EDUCATION Your go-to intel for your child’s learning journey, from preschool to college
OUT + ABOUT Our beloved, award-winning activities calendar, plus our editors’ picks
MEDIA + TECHNOLOGYScreen time, family movies, social media, technology’s impact on family life and more
FOOD + FUNManage mornings, tackle dinner, pack a perfect lunch and throw the best parties with our menu of recipes and clever ideas
HOME + COMMUNITYStories and spark for finding your village and making a magical home
PROFILES + PARENTS STORIESMeeting local heroes and telling real family stories that inspire
PARENTMAP.COMA sneak peek at brand new online content posted daily at parentmap.com
MAGAZINE
Specialized Monthly Sections:
Arts + Activities
Birthdays
Faith-based Resources
Foreign Language Resources
Montessori Schools
NWAIS
Pediatric Dentistry
Schools + Preschools
Camps + Activities
2016
SETTING RECORDS FOR 13 YEARS!
PARENTING MEDIA ASSOCIATION
MEDIAKIT 2017
ANNUAL GUIDES
Every parent needs these essential go-to annual guides!
PARENTMAP SUMMER MarchFun-seeking guide to summertime play and learning, including complete listings of summer activities, family outings, travel and more
PARENTMAP BABYAprilAward-winning guide to all things baby! From pregnancy health to new-baby behaviors, plus our raves on the coolest new gear for babies
READERSHIP
233,000 per guide
DIGITAL EDITION
38,000 views per guide
98,000 print + digital
circulation
PRINT GUIDE PERKS
• Highly targeted content
• Longer shelf life
• Higher distribution
• Inclusion in the guide’s directory listings
• Multiple distributions per guide
HOME SWEET HOME JanuaryThis guide brings readers essential and inspiring information about neighborhoods, real estate, home maintenance and community- building.
FAMILY ADVENTURE GUIDE May & NovemberOur guide to Northwest fun for Seattle families and tourists, featuring top getaways, hidden gems and attractions. Summer and winter editions
GOLDEN TEDDY AWARDS/FAMILY DIRECTORYJulyParentMap’s “best of” issue showcases local services for families, reader raves and listings, including best playgrounds, toy stores, kid-friendly eateries and more.
PARENTMAP LEARNING OctoberIn-depth reporting on education issues, from early learning through high school. The latest research, school options and enrichment with a special section focused on all things college
HOMESWEETHOME
RENT OR BUY?
You found it.LAND- RE-
Primere issue!
NEW in
2017!
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Mark Your Calendars! 2017 Print Deadlines
ISSUE SPACE DEADLINE FINAL AD DUE DISTRIBUTION
HOME SWEET HOME 11/21 11/23 12/30 (with JANUARY issue)
JANUARY 12/7 12/9 12/30
FEBRUARY 1/5 1/9 1/27
PARENTMAP SUMMER 1/10 1/12 2/28 (with MARCH issue)
MARCH 2/6 2/8 2/28
PARENTMAP BABY 2/22 2/24 3/30 (with APRIL issue)
APRIL 3/9 3/13 3/30
FAMILY ADVENTURE GUIDE 3/22 3/24 4/27 (with MAY issue)
MAY 4/6 4/10 4/27
JUNE 5/5 5/9 5/26
AWARDS/DIRECTORY 5/24 5/26 6/29 (with JULY issue)
JULY 6/8 6/12 6/29
AUGUST 7/6 7/10 7/27
SEPTEMBER 8/7 8/9 8/29
PARENTMAP LEARNING 8/22 8/24 9/28 (with OCTOBER issue)
OCTOBER 9/7 9/11 9/28
FAMILY ADVENTURE GUIDE 9/21 9/25 10/27 (with NOVEMBER issue)
NOVEMBER 10/6 10/10 10/27
DECEMBER 11/7 11/9 11/30 Subject to change
MEDIAKIT 2017
“We are so happy with our partnership with ParentMap. Once we began advertising and attending their events as a sponsor, it was evident that we made the right decision. It is so reassuring meeting people at events with ParentMap and realizing just how many of their readers are our members or potential members!”
The Nitty-Gritty Print Rates+Specifications
Full Circulation Seattle, Eastside, Snohomish and South Sound
Seattle or Eastside
Annual Guides
FINE PRINTAll ParentMap rates shown are per month. Annual guide rates are one-time rates. All annual guide ads guarantee print listings.All rates are net; agency will gross up the rates accordingly.Production charge for ad design: $75/hour ($50 minimum).Premium placement: Additional 15% for full- page ads on pages three, five, inside back cover and back cover.All ads must be CMYK, 300dpi, print-ready PDF files; contact production@parentmap.com for detailed specifications and a link to printer PDF settings.
Readership: 207,000 Circulation: 88,000 [Print + Digital]
Readership: 92,000 each Circulation: 37,000 [Print: 20,000/Digital: 17,000]
Readership: 45,000 Circulation: 18,000 [Print:10,000/Digital: 8,000]
Readership: 233,000 Circulation: 98,000 [Print + Digital]
$3579
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Ad Sizes
For Annual Guides FP:No bleed: 8.25" w x 10.5" h Bleed trim: 8.75" w x 11"h
PLUS ADD 1/4” bleed all sides(final dimensions will be
9.25” w x 11.5” h)
Bleed:Trim: 9" W x 10.875" H
PLUS ADD 1/4" bleed all sides (final dimensions will be 9.50" W x 11.375" H)
Family Adventure GuidesSize 2X 1X
Full Page: 7.5” W x 8.375”H $2200 2860
1/2 page V: 3.625” W x 8.375” H $1155 1485
1/2 page H: 7.5” W x 4” H $1155 1485
1/4 page: 3.625” W x 4” H $616 748
Family Adventure Guide ad sizes not shown here. Please see ad sizes on left.
South Sound/Snohomish
$1790
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Price per issue listed below
Price per issue listed below
Price per issue listed below
Price per issue listed below
Price per issue listed below
ParentMap.com
On-the-go advice and ideas!
Digital Rates (cost per 15,000 impressions)
A) TOP LEADERBOARD 728 x 90 plus 320 x 50 pixels $350
B) MEDIUM RECTANGLE 300 x 250 pixels $350
C) LANDING PAGE TAKEOVER 640 x 480 plus 300 x 250 pixels $400* *cost per 5,000 impressions
D) HALF PAGE 300 x 600 pixels $400* *cost per 5,000 impressions
ONLINE CALENDAR SPONSORSHIP 468 x 60 pixels $600* Calendar opportunities include events and camps *cost per month, two sponsor maximum
AD SPECIFICSPlease provide a JPG, PNG or GIF file under 100KB and the URL that the ad will link to. (Please provide tracking URL if you plan to monitor analytics). ParentMap.com ads may be animated; eNews ads must be static. Contact us for animated/video formats and custom targeting. Rates subject to change based on web traffic. All artwork is due by the 25th of the month preceding campaign start date.
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WEB
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NOW ENROLLING FOR FULL TIME KINDERGARTEN!
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Preschool - 8th Grade
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Montessori SchoolEst. 1986
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ParentMap.com Metrics
Pageviews per month 1.6 million
Unique visitors per month Over 425,000
(Source: Smart Insights)
B
MOBILE
MEDIAKIT 2017
OVER 60% of our traffic is viewed from a mobile device.
ALLI ARNOLD
Our Out & About
pageviews are up 194% from 2015!
“ParentMap.com is my first
stop for fun activities for my
kiddos, especially on those
cold and rainy days.”
–Roxanna Bradford, mother of twin toddlers
ParentMap.com
Be discovered in THE PLACE parents come to find you!
Why go for Gold?• Visibility to thousands of motivated visitors each month
• Gold Directory listings show up first in user search results
• List your business in multiple relevant categories
• Be noticed as a rotating featured listing above search results
• Over 100,000 pageviews a year
For only $295 a year, a Gold listing is a must-have marketing tool!
BusinessContact Details
+ WebsiteAddress
Logo +Rotating Images
Full Description
Social MediaLinks
Special Offer Box
(300 characters)YouTube
VideoGoogle
Map
Go for the Gold with our
ONLINE Directory
Place your ad adjacent to relevant content.
Education SEPT-JAN 2015 average CTR of .21
Summer Camps + Classes FEB-AUG 2016 average CTR of .24
Additional opportunities available
Target Specific Content
Sponsorship opportunities available. Benefits include:• Banner presence on category landing page• Rotating premium banner ads within targeted content pages• Prominent featured resource and enhanced online profile
13MEDIAKIT 2017
Sponsored Photo ContestsThemes include Sports, Back-to-School, Getting Outdoors, Kid’s Smiles and many more!
Sponsorship includes:• Online logo representation and top leaderboard on contest landing page• eNewsletter sponsor mentions• Social media mentions, tags and links to contest landing page• Representation on the winner announcement article• Sponsor logo on website promotional advertising as appropriate
Price: $1500
Sponsored GiveawaysPromote your business through ParentMap’s digital channels — all at once. Be part of our week-long online giveaways sponsored by you and promoted by us!
Sponsorship includes:• Giveaway landing page: logo and top leaderboard • eNewsletter mentions • Social media mentions, tags and links to contest landing page • Representation on the winner announcement article
Price: $750 + Giveaway Item (valued at $250 or more)
Nothing goes viral faster than freebies!Our parents LOVE our giveaways & photo contests! These unique opportunities give your business exclusive exposure to our readers. Our photo contests and giveaways have some of the highest social engagement.
Your baby! Our cover!
Harvest & Halloween Photo Contest!
14
ParentMap.com
MEDIAKIT 2017
PARENTMAP INDUSTRY AVERAGE
Open Rate 22.5% 19%
Average Email Click-through Rate 6.0% 3.5%
(Source: MailChimp Email Marketing Benchmarks 2012)
Digital Rates MEDIUM RECTANGLE #1 $400 300 x 250 pixels MEDIUM RECTANGLE #2 $300 300 x 250 pixels MEDIUM RECTANGLE #3 $300 300 x 250 pixels CONTENT BOX $200 180x120 pixels + up to 135 characters BOTTOM BANNER $200 728 x 90 pixels Please note: eNewsletters may be targeted according to content, location and subscriber preferences, making email delivery sizes vary.
For banner ads, please provide static jpg or gif file not exceeding 100KB. Please provide corresponding URL. All creative is due by the 25th of the month preceding publication.
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eNewsletters 33,000 News + Fun Subscribersnews
fun
Editors curate top news, research and information for families
Weekly preview of the hottest happenings around the Sound
15MEDIAKIT 2017
2017 eNewsletter Themes
100% share of advertising voiceREACH: 38,000+ local parents
Average Open Rate 23.8%
Average Click Rate 22.2%
Average Email Click-through Rate 5.3%
eNewsletter sponsorship includeseNewsletter banners
YOUR LOGO: 125 x 75 pixels
VERTICAL BANNER: 160 x 600 pixels
HORIZONTAL BANNER: 728 x 90 pixels
Optional online sponsorshipTOP LEADERBOARD: 728 x 90 pixels
MEDIUM RECTANGLE: 300 x 250 pixels
MOBILE LEADERBOARD: 320 x 50 pixels
Please provide static jpg or gif file not exceeding 100KB and corresponding click-through URL. All creative is due by the 25th of the month preceding publication.
BirthdaysFamily Health + WellnessGet Organized!Summer Camps PlannerMaking It WorkSpring TravelLet’s Go Camping!Northwest Summer AdventuresBaby Summer SafetySummer Fun
Back-to-School OrganizationBack-to-School: Best in Extracurricular ProgramsEducationHarvest + HalloweenFall TravelFall FoodHoliday OutingsHoliday Gift GuideAnd more!
SPONSORED eNewsletters
38,000 Subscribers
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Unique forums to engage face-to-face with local parents and professionals
Each January, ParentMap Preschool Preview resource fairs create vital in-person connections between parents seeking the best preschools and early learning resources for their child. These four regional fairs feature over 150 preschools and resources.
PRESCHOOLPreviews
LIVE EVENTS
ParentMap Camp Fairs offer families the opportunity to explore hundreds of exciting summer programs by bringing myriad camp organizations to a variety of regional locations.
ALLI ARNOLD
MEDIAKIT 2017
“Great exposure. More than enough
sales to justify within the first 24
hours of the event. Could not be
better.” –2016 Camp Fair Vendor
CAMP FAIRS
ParentLabThe Art & Science of Parenting
ParentMap Lecture Series gives easy access to experts on a range of relevant issues for those supporting children’s healthy development. Families, educators and professionals all find topics in the series that will enrich, educate and inspire their journey.
ParentMap Film Screenings bring relevant topics for parents, professionals and educators to the forefront and weave a sense of community in engaging post-film discussions.
FILM SCREENINGS
GROWING UP IN THE DIGITAL AGE
screenagersmovie.com
MYDOC PRODUCT IONS PRESENTS IN ASSOC IAT ION WIT H IND IEFL IX A F I LM BY DELANEY RUSTON “SCREEN AGERS” GEOFF SCHAAF DAN MC COMB DELANEY RUSTON ER IK DUGGER DELANEY RUSTON
GEN CHASE HE ID I PA IGE PAUL BR ILL SC I LLA ANDREEN KAR IN GORNICKL ISA TABB DELANEY RUSTON L ISA TABB SC ILLA ANDREEN DELANEY RUSTON
DIRECTORS OFPHOTOGRAPHY
ED ITEDBY
ASSOC IATEPRODUCERS
MUSICBY
EXECUT IVEPRODUCERS
PRODUCEDBY
DIRECTEDBY
Sponsorship opportunities available:• Brand exposure in print and online marketing campaign • Bulk ticket allocation • Program print ad • Goody bag insert • Private events
MEDIAKIT 2017 17
Every Child Lecture and Resource Event — October Contact us for more details!Every Child Lecture and Resource Fair connects parents and educators with resources, expert guidance and local businesses who specialize in spectrum learning differences. An annual fall event, coinciding with our Every Child print issue.
“Seattle Children’s is delighted to be the presenting sponsor of the ParentMap Lecture Series since 2006. Parents deserve relevant, timely, expert information that speaks to the critical issues affecting the health and well-being of today’s children and teens. The lecture series delivers year after year!”
JANUARY: Health + Family Nutrition
Diabetes in the digital age: Using tech to manage our health
R.E.S.P.E.C.T? How to cultivate it by parenting like a leader
It’s trauma, not drama: Discoveries in toxic stress
Winter birding adventures! Nurture mindfulness and nature
Home Sweet Home: Buying and making the best family home
Healthy meals revamped, from breakfast to supper
Preschool Previews (Seattle, Eastside, North, South Sound)
FEBRUARY: The Relationship Issue
Are we raising the next generation of feminists?
Don’t do that, do this! Positive discipline
Spring arts: Music, art, theater, dance!
D.C. or bust: Visit our nation’s capital with kids
Sweet Valentine’s: Crafts, gifts + treats
Parent dates to plan ahead for
St. Thomas School CampFair (Eastside)
Seattle Camp Fair
Movie Screening
Movie Screening
MARCH: The Money Issue
Making back-to-work plans work
Simple-living secrets: Save and savor
ParentMap Summer annual guide
Strategies for connecting with your child’s teacher
Camp Fairs (North, South Sound)
Lecture
APRIL: 2017 Superheroes
Puget Sounds heroes for kids and families
Methods, not monsters: Conflict resolution 101
Farm fiends: The new 4-H
Destination libraries: A day in the life of a great librarian
ParentMap Baby annual guide: Birth to bundle
Up, out and away! Gearing up for summer travel
Lecture
Movie Screening
2017 Media Planner
MAY: Celebrating Moms!
National Foster Care Month: Stories of love
Power up productivity: Tips and tricks for busy parents
Family Adventure Guide: Spring/Summer
Smiley side up: Best family breakfasts ever
Let’s go camping! Toddler-friendly campsites
Lecture
Lecture
JUNE: Dads + Grads
Amazing stories of amazing dads
It’s not nothing: The importance of being bored
Dino-mite destinations: Cool western trips
Bad girl/good guy? How to even out partner parenting
Tiny museums: Fun little learning pockets
JULY: Chill Out!
Slacker summer: Is it possible? Yes!
Parenting in public: You’re not alone
Netflix and chill? When the kids start “dating”
Golden Teddy Awards/Family Directory
Seafair frenzy! Best parades and pirate secrets
AUGUST: Back-to-School Prep
Compete fair: Want to win at parenting? Raise good competitors
8 back-to-school routines you’ll thank us for
August star-watching getaways and night trips
Mornings managed! Solutions to save your bacon
School struggles: What to do when your kid won’t wake up on time
EWM GMAGAZINE WEBSITE/eNEWS ANNUAL GUIDES LIVE EVENTS
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Monthly ColumnsHealth and DevelopmentEducationOut + AboutMedia + TechnologyFood + FunHome + CommunityProfiles + Parent Stories
Parentmap.com
Resource/Ad SectionsArts + Activities Birthdays (Jan/Mar/Jun/Sept)Faith-based Resources Foreign Language ResourcesHoliday Gift Guide (Nov/Dec)Montessori SchoolsNWAISPediatric DentistrySchools + PreschoolsSTREAM (Science, Technology, Robotics, Engineering, Arts and Math)Summer Camps + Activities
SEPTEMBER: Let’s Get Learning
Is quiet the key to learning?
A day in the life of the new home school
Fall arts preview: Cozy, artsy family fun around town
After-school cool: New and unique classes to kick off the school year
Homework hacks: Super study spaces and settle-down strategies
Movie Screening
Movie Screening
OCTOBER: Every Child Issue
When no doesn’t work: Overcoming oppositional behavior
Parent-teacher perfect: When your child has special needs
Peace-of-mind play: Truly accessible parks for all kids
ParentMap Learning annual guide
Harvest and Halloween adventures
Every Child Event
Movie Screening
NOVEMBER: Technology Issue
Downloading distraction: New research on screen-time strategies
Mom’s got a curfew? Parenting + dating
Great giving: Our annual gift guide!
Family Adventure Guide: Fall/Winter: Beaches, ski lessons, eating out
Home for the holidays: Family food + crafts your kids will crave
DECEMBER: Peace + Reflection
Holiday arts: Unwrap our best guide yet to music, arts and shows
Will you be ready: making a family-friendly will
Arts getaways to buy for Christmas
Global good: How to give the gift of global compassion
Single-parent stories and solutions to guide you through the holidays
PRINT WEB EVENTSGUIDES eNEWS
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A Note From Our EditorIn addition to our regular cadence of fun and family news, ParentMap is dedicated to mission-driven content that elevates big conversations and seeks to make life better and safer for families. In 2017, look for more on our ongoing missions — advocating for gun safety, and finding solutions to the challenge of work/family balance — plus a brand new focus on how the drive for greater empathy and compassion is helping shape our kids and communities.
—Natalie Singer-Velush, Executive Editor
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parentmap.comadmin@parentmap.com7683 SE 27th St. PMB#190, Mercer Island, WA 98040206-709-9026FAX 206-445-7984
,cause parenting is a trip!
EASTSIDE, SHORELINE, SNOHOMISH COUNTYIda Wicklundida@parentmap.com or 206-972-3512 DOWNTOWN SEATTLE, NORTH SEATTLE, SOUTH SOUNDDani Carbarydani@parentmap.com or 253-261-6881
Print Distribution
335% more than thelocal competition*
eNewsletter Subscribers
38,000 or 153% more than the local competition*
Social Media Followers
40,000+ or 322% more than the local competition*
Klout Score67
PM
ParentMap.com page views per month
1.6 million or 113% more
than the local competition*
*according to publicly available information
Our numbers say it all • Advertising with ParentMap works!
80% frequently purchase products and services advertised in ParentMapSource: Circulation Verification Council Leadership survey audit 2014
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