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QRTVTraveltrain Onboard Advertising

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QRTV - Queensland Rail’s On Board Passenger Entertainment Television Channels

• ThechannelsareavailabletoallpassengerstravellingonallQRTraveltrainTiltTrainroutesthroughout Queensland.

• Allchannelsarefreeofchargetopassengers.

• Therearetenentertainmentchannelsmadeupoffiveaudiochannelsandfivevisionchannels.Theyfeatureabroadselectionofviewingincludingmoviesandchildren’sentertainmentalongwithabrandnewdailynews/sportandentertainmentchannel.

• Thenewdailynews/sportandentertainmentchannelissourcedandpackagedbyOntrackMediaforQRusingtheresourcesofNetworkTenAustraliaandisupdatedtwicedaily.

QRTV - What is it?

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TotalQRTraveltrainpassengers:Approximately40,000permonthor1,300perday

Gender:

•Male 45%•Female 55%

Age:

•Under50 23%•Over50 77%

Purpose of Travel:

•Visitingfriendsandrelatives 45%•Holiday 30%•Appointments 25%

QRTV - Passenger Profile

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• QRTVisadedicatedentertainmentnetworkdesignedtoentertainandinformQRpassengers.

• QRTVhasadedicateddailynews/sportandentertainmentchannelupdatedtwicedailyfromtheresourcesof NetworkTenAustralia.

• QRTVoffersadvertisersauniqueopportunitytodelivertheircommercialmessageintoafocussedenvironmentand tointeractwithanaudiencethatcanprovidedirectresponseresultsfromanonlineandmobileenvironmentoveran extendedperiodoftime.

• QRTVMonthlyAdvertiserEntitlements:

Integratedcommercialsacrossallentertainmentplatforms. 30seccommercialcontentpackage(atotalof160x30seccommercials minimumplayedoveraone(1)monthperiod). Sponsorshipofentirechannelorproductexclusivitypriceonapplication. Bonus5secondgeneratedvisualtagfor’calltoaction’uponrequest.

QRTV - Advertiser Package

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The QRTV Network

Queensland Rail’s Destination Network links all aspectsof theStatemovinganaverageof40,000passengerspermonth.

As themost decentralised State in Australia, Queenslandoffers large and affluent markets that are active in theResource, Tourism, Agriculture and Commercial sectors.Accordingly, many of Queensland Rail’s passengers areregionalcommuterstravellingbetweenmajorcities.

This offers a great opportunity for the local marketing ofgoodsandservicesinallregionalareas.

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• 30SecOneMonthDeal QRTV=$4,800+GSTpermonth

• 30SecThreeMonthDeal QRTV=$12,000+GSTor$4,000+GSTpermonth

• 30SecSixMonthDeal QRTV=$19,200+GSTor$3,200+GSTpermonth

QRTV - Advertising Costs