mediplanet 10 years - social media & mobile in the pharmaceutical industry

DIGITAL TRENDS

2

HANS SMELLINCKXDigital Marketing Manager

20 years experience founderSocial Marketing Forum®Evolution

Social MediaE-mail Marketing

Digital Marketing

Interactive Marketing

Mobile MarketingMetrics, KPI’s & dashboardingBlogger

Pharmaceutical industry needs to go to the consumer

& stop thinking they will come to you!

Socialnomics & a translucent digital world!

Pharmaceutical industry

Perceives itself as a regulatory vacuum

OPEN YOUR MIND

http://www.youtube.com/watch?v=D_cmT-mNSV4

Source:Social media tracker - 2010

Don’t ignore the facts

Source:IAB Belgium- 2010

Don’t ignore the facts

+ 6 million Belgians are online!

Source:IAB Belgium- 2010

Don’t ignore the facts

Facebook in Belgium

5.4 million

ALL age groups

2.9 million daily users

Linkedin in Belgium

0.9 million professionals

Consumer changed

The old recipe:

Buyer brand sell

happy consumer

No more a straight line

People talk!

Technology allows consumers to talk to each

other on a global scale

Consumer is in control

Jetblue…http://

www.youtube.com/watch?v=K6cwIy3pWMQ

Consumer is in control

Brand = dialogue

Consumer is in control

Brand = dialogue

The mobile consumer

35% of Belgians own a Smartphone

The mobile consumer

75% of c-level own a Blackberry

The mobile consumer

Mobile internet traffic will double year over year,

the next 3 years!

YOU changed

A visual connected world

YOU changed

YOU changed

So basically…

Consumer moved fully online Consumer talks & punishes brands online There is a new kid on the block: mobile Mobile will cause an even bigger disrupt But consumers still use the traditional channels as well

And where is the pharmaceutical industry?

Not yet consumer driven…

Very low activity towards consumers Only using traditional channels to professionals

On a good way?

No transparency Wild cat moves when it goes wrong You need to get the trust back from consumers

(to survive?)

Biggest network of healthcare pro’s

1.7 million members

If we can’t get help from the brands, we’ll do it ourselves!

Founder Patientslikeme

Johnson & Johnson

ePatients

Education…

where are the belgian initiatives?

Time to act…

www.slideshare.com/hans1604

Interactive Marketing Consultants

Hans SmellinckxTwitter.com/hanssmellinckxwww.onlinemarketingmanager.be